I’ve just returned from a four-day live conference in Boston and my head is filled to the brim with new ideas and strategies for our business. Between navigating my way through the event content and my mind going in so many new directions, I got really clear on four best practices for making the most of a live event.
Live events can be workshops, seminars, conferences, trade-shows—you name it.
Networking and learning new ideas to implement in your business is critical, not only for effective Client Attraction and marketing, but also for increasing your business growth and succeeding to the next level.
Our students in the Client Attraction Business School (who by nature are advancing entrepreneurs and constantly looking to grow) leverage the opportunity to attend our live events so they can get the most out of their enrollment and grow their businesses.
Let me share four strategies you can rely on to make the most out of attending your next live event.
- Think big! Events inspire new ideas. At this conference, light bulbs were going on left and right and had me thinking, “I could do this! I could do that!” The presentations and conversations at a live event are meant to challenge you and stretch your limits. Allow yourself to go there (don’t worry, you don’t have to implement it all at once). By giving yourself permission to think big and “outside the box,” you will force your mind to be open to new ideas and methods of business growth. So, relax and let the ideas flow. That’s why you’re there, right? Embrace change and take on the challenge.
- Implement in the moment. I’m a huge believer in what I call “in the moment execution.” Now, I don’t mean disappear from the event and hunker down in your hotel room to implement for the remainder of the event. Rather, when you see a “quick win” or “easy to implement” strategy, tip or project, go for it. Taking action now will get the ball in motion—and we all know that a ball in motion stays in motion. Plus, implementing and celebrating “quick wins” while you are at the event will increase your confidence and provide clarity on what you want to implement when you return. If you have a team, even better. Pull them into the action by sharing your ideas as new assignments. It’s important to delegate, or else you’ll feel overwhelmed and confused when you return.
- Use tools and systems. Learning is easiest at a live event when you’re not frantically taking notes and trying to write down everything that is being shared or said. I find that I work best when I’m focusing less on the “doing” of the note-taking and instead focus on actually listening and comprehending what’s being said. To maximize time spent learning, I use a tool called Asana to jot down tasks and delegate, and I use Evernote for taking notes and writing reminders. With the benefit of an iPhone or mobile device, you can take pictures of slides or visuals you want to save and embed them right into your notes.
- Organize your thoughts. The sooner you review your notes after the event (either in Asana or Evernote), the more likely you are to prioritize and focus on what you want to do next. Have you attended an amazing event and had so many ideas you wanted to implement, only to return to “life as usual” and never do any of it? It’s OK—we’ve all been there. If you have a team or people supporting you in your business, meet with them either in-person or over the phone to share what you learned. Not only will your team be more invested in future projects of the business, but they will be on the same page with you, which allows for speedier implementation.
After the event I just attended (which was the Inbound digital marketing conference held by HubSpot), I started to take big action on future projects, as well as implemented (with the help of our amazing Client Attraction Team) some “quick wins” while I was there.
Trust me—following these strategies will shift your mindset from “we could do this” to “we are doing this…”
Your Client Attraction Assignment
Are you attending an event in the near future? Integrate these four strategies into your schedule. Think big, implement in the moment, use tools and organize your thoughts as soon as possible. With the four strategies above, you can now make the most out of a live event!
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Your newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy.
While some email management systems offer an automated way to share your newsletter on social media sites, there is more that can be done. These systems provide a link to your entire newsletter, but that might not be the best way for fans to gain access to the content. It’s okay to supplement your sharing, but for some people this provides too much information at once. To avoid overwhelm, it’s easier for followers to see one article at a time.
At The Client Attraction Business School, we teach our students the importance of repurposing content. I’m going to provide a few strategies we put to work. For example, we might write one of these to go along with this blog post:
- A super brief synopsis of the article
- A provocative one-liner from the article
- A nugget of inspiration
- An actionable takeaway
By coming up with several ways to post an update from the same article and link to it, you capture the attention of a wider range of people to attract clients. Not everyone likes to get information the same way, which is why providing different angles helps you reach more of your audience.
Share Bite-Sized Snippets on Social Media
Offering bite-sized snippets makes it so much easier for your fans to like, share or comment. You’ll get a bigger response and more engagement when you follow this strategy.
Include an Image When You Post
Another strategy that builds engagement is to post an image with your updates. People love graphics, so include an image or photo whenever you can to capture more attention and attract clients.
Convert Newsletter Articles to Blog Posts
You can also take your newsletter article and turn it into a blog post. Or shoot a video using the post as your script. These ideas are excellent ways to maximize the use of your content and what we do at ClientAttraction.com.
Each of these repurposing ideas helps you reach as many people as possible and spread your message very efficiently. Sharing the content from your newsletter in as many ways as possible gives you more time for other important marketing activities to attract clients and fill your pipeline.
Your Client Attraction Assignment
How do you decide what to write about for your newsletter? Rather than having to decide each week, creating a content calendar helps you plan ahead. If you can develop a monthly strategy for what to talk about, the writing will go a lot easier and be more focused. Make time this week to think about what you will write this month to attract clients.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Have you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on.
A chaotic vibration shows up when you say you want something (and of course you think you want it), but inside there’s either a belief or fear that’s in the way. It might be, “I want a full practice of ideal high-paying clients,” coupled with a belief system or fear that says, “Oh my goodness, if I have a full practice, I will lose my freedom. I’ll be working all the time with less time for my husband and children.”
Or it could be you don’t feel good enough. You might make mistakes or get found out as a fraud. Many of you fear clients won’t get results or you won’t be able to handle all the money.
These beliefs and fears are common, and you may have one or perhaps several holding you back. Your goals and fears are like oil and water; they do not mix well, which is why you don’t get clients. So you are attracting, but you are not receiving.
How do you unearth the belief or fear that is holding your back? Be honest with yourself. Most times, my students know exactly what is holding them back. Think about if you had all the business you wanted… What would feel a little wiggly and incongruent or uncomfortable? Then you’ll have your answer.
Once you know, then it’s time to plug into faith and your “big why.” Why are you doing this work? This is the part that provides joy, motivates and inspires you.
See, you are here to change the world. This is your divine duty. It’s time to get past the idea of playing small. You’ve got to dream bigger and plug into faith.
I’m going to share something really personal. I have a sign in my office that reads, “Women entrepreneurs are here to change the world and the time is now.” We must awake to our calling and our potential for greatness and step into it with courage and faith, taking a “no-excuses” approach to playing bigger game in service to others.
Client attraction and mindset work hand in hand through your life purpose to make it happen. When you are plugged into your big why and know this is your divine calling here on earth, of course you’re going to make it because people need you.
So be patient. Move forward with a no excuses approach. Remember, the day you plant the seed is not the day you eat the fruit, and that’s okay. Your business needs time to develop and grow.
Your Client Attraction Assignment
Get out your journal and write about why your business is really happening. Look at it like a bird’s eye view. As yourself why this work needs to happen and how it can impact the greater good. Look into why you are the perfect person to do this work and why this message is coming through you for others. Then believe it and feel it deeply. You only attract what you expect and believe. That’s how you get clients.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
If you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to help them envision results while you close the sale and get clients.
1. Look at Your Own Results
It’s been my experience that you know exactly the results you offer and what you want to help people with. Think about your own story – what did you achieve? What change did you make? What gift do you feel compelled to share with the world? I often refer to this as “sharing your brownies”. These questions will give you plenty of clues to help you hone your message about the results people can expect when working with you.
2. Ask Clients What They Want
Here’s another super simple way to talk about results and get clients. You say, “If we were to meet here again six months from now, what would you need to have happened for you to feel happy about your progress with this situation?”
Using this question opens the door for prospects to tell you precisely what they want and what you need to know about them. You will be amazed at how your potential clients will provide a list of everything they want to change and accomplish. Then, you can finish up by saying that’s exactly what you will do in your work together.
Respond with Integrity
Obviously, you need to have integrity, so you can describe results you can truly deliver. If you can deliver those results, you explain your services and exactly how you can get the prospect to be where they want to be.
In essence, feed back to the potential client what they want, but only if this is what you can actually deliver. You may need to make a few tweaks or suggest what you feel is a bit more realistic.
It’s really amazing how well this works. There’s no manipulation at all. You’ve just asked a question, your prospects answered and then if you can deliver it, you say, “That’s what we’re going to do together! Woohoo!”
Your Client Attraction Assignment
If you struggle with discussing the results clients can expect, take three minutes right now to remember and write down your own results. Next, simplify the language and hone the message to be succinct. Practice saying it many times and deliver it with energy and passion to make the message compelling.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
I’m thrilled to introduce you to one of our standout students of The Client Attraction Business School™, Soul Wise Living Mentor Laura Clark. Please welcome Laura as a guest contributor to the Client Attraction blog. As always, we’d love to hear your feedback. Please post your comments and questions below. ~ Fabienne. Connect with Laura on Facebook here.
A deep understanding of your ideal client will guide you to always do your best work. Focusing on your ideal client, their pain points and the fact that you are their best solution allows positive energy to flow into your work. This knowledge will enhance your marketing efforts and attract ideal clients to you in greater numbers, all while allowing you to step forward with your true purpose and succeed as an entrepreneur.
The Law of Attraction states that a focus on positive energy brings positive energy, and this mindset will help you in your business. One of the best practices for gaining a deep understanding of your ideal client while incorporating the Law of Attraction is to create an Ideal Client Vision Board.
Create An Ideal Client Vision Board
Making an Ideal Client Vision Board is a fun and engaging way to keep the energy flowing, fuel your growth and expand your business.
In case you aren’t familiar with this sacred tool, a Vision Board is a collage of images, pictures and affirmations of your dreams. (It is also known as a dream board, a treasure map, a vision map or Soul Collage™.) A vision board allows you to focus on your desires and works in harmony with the Law Of Attraction. The more you see the vision, the more it is attracted to you. It is a powerful tool to your dreams.
However, the Ideal Client Vision Board is different. This Vision Board is designed specifically to attract your Ideal Client and to keep you focused on how you can be of service to them in your business. It is a pleasant reminder of you your Ideal Client Profile, designed to focus on their pain points, challenges and hopes for change. Keeping your ideal client in mind is vital as an entrepreneur. Knowing that you are the best resource for their challenges allows you to bring positive energy into the work you do.
An Ideal Client Vision Board does not have to be difficult to create and won’t take much of your precious time. The following is a quick guideline to creating a simple vision board:
1) Choose the size of your Ideal Client Vision Board. I suggest no larger than 8 x 10, so it’s easily accessible and you can keep it nearby at all times.
2) Focus on your Ideal Client: who they are, their pain points and the results you offer them.
3) Find images in magazines or online, cut them out and arrange them on the board. Once you’re happy with the placement, use glue to set your images in place.
4) Keep this Ideal Client Vision Board by your computer and in sight, especially during times you are writing to or speaking with prospective
Another easier method is to simply cut out a photo or two of your Best Client Ever and use that as your vision board. In fact, this is what I have now. On my desk, I have before and after photos of my Best Client Ever, prior to working with me and after having worked with me. Being reminded of her transformation brings me joy and fuels my purpose.
A deep understanding of your ideal client will guide you to always do your best work. (Click here to tweet this.)
Being an entrepreneur is a full contact sport. You must continually fuel yourself with positive energy to step through the challenges. By using an Ideal Client Vision Board, you keep positive energy flowing around you and your clients, engage the Law of Attraction and spearhead your business forward.
Your Client Attraction Assignment
Have you created an Ideal Client Vision Board? Take time now to grab a few images and get started! See how it energizes your work over the next few days. Don’t forget to post below and share your Ideal Client Vision Board and results with us. 🙂
Laura Clark is known as the Soul Wise Living Mentor and teaches a unique blend of spiritual awakening tools to quickly create breakthroughs for people to achieve their goals and aspirations. These tools allow her clients to quiet down the chaotic chatter within, calm their emotions and find their own inner compass. By using these tools, her clients easily re-align to see their own brilliance to live in joy – no matter the challenges they face. Learn more about Laura at SoulwiseLiving.com.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
When you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can.
You are ahead of others
No matter how short a time you’ve been in business, chances are you already know a lot just by getting started. That means you are further ahead than many who could use your help. You can say, “When I first started my business, I didn’t have a full practice, but I was a couple of steps ahead of people who had zero clients. So I am able to share what worked so far to build my business.”
You are still in the trenches, learning
I did this when I started Client Attraction. Part of the appeal of working with me was that I was still growing my education as well. I talked about that and promised to share what I learned as I grew. I was not speaking from some pedestal; people could relate to me because I was like them, only a few steps ahead.
You add value without having a multi-million dollar business
In your compelling story, you tell people about your “before” and then share the defining moment in your life. The point changed everything is so compelling for client attraction. That is your story and it doesn’t need to be a multi-million dollar one. You do not need to reach some outrageous pinnacle to inspire other people to take the steps you took to get where you are today.
Your simple decision can be compelling
Even if you don’t have a defining moment, you can remember a day when you decided to change. Sometimes it can be as simple as, “I’m not doing that anymore” or, “from this point forward, I’m doing things differently.” Your ideal clients want to make that same important decision. Potential clients don’t always need some earth-shattering moment. For a lot of people, this is more believable.
You don’t need a revolutionary method
Let me tell you something: so many of my students have this rampant fear that they don’t have something amazingly special about how they do business. Some believe that if what they do isn’t revolutionary or a patent-pending process, then it’s not good enough. The truth is (and I want you to really hear me on this) that you don’t need that.
You are unique and special, so be confident
Even if there others are serving in the exact same way you are, so what? You have your own system and have learned things personally which makes your process specific to you. Certain aspects of what you do will appeal to some prospects and not to others. Your life experience and natural gifts make your offering unique to you. It’s time to feel confident in what you know, what you have learned and what you have to share.
Your Client Attraction Assignment
Take time every day to review how far you have come and what you have accomplished. Keep a running list of your achievements and update it regularly. Make this a daily practice to build your confidence and recognize how it makes what you do unique and valuable. This confidence will help a lot with client attraction.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
In an effort to build your business, joint ventures can make a tremendous impact. Working with other like-minded people can open doors, build your list and help you get clients faster than you ever could on your own.
With that said, sometimes you do meet people who make you wonder about working with them. The truth is, not everyone will be a good fit for creating valuable partnerships.
Choosing Your Partners Wisely
1. Serve the Same Target – A good partnership is one where you both work with the same target audience, but offer different products or services.
2. Similar Size List – Working with people who are doing as well as you are, with a similarly sized list or slightly bigger, makes good sense when it comes to picking a partner.
3. Aligned Values – When interviewing potential partners, find out how they do business and what their underlying values are. You’ll work better with someone who is like-minded and shares you values and integrity level.
4. Good Reputation – If you are thinking about someone local, you have the advantage of asking people you know about the person. Should questionable reports come back, that is something to take into consideration. Your partner’s reputation will impact you, so consider carefully.
5. Trust Your Gut – I always advise students to listen to and trust their gut. Often your instincts are right on target, so do not ignore any inklings you may have.
Your Client Attraction Assignment
When seeking joint venture partners, one thing that can make the process easier is to create a checklist for yourself. What do you need to know about a person and their business to help you decide who is a good fit? Then you can assess each potential partner with the same criteria, to make your efforts more efficient. You may need to talk to many business owners to find that right match who can help you get clients.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment advisor, click here.
Most small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more done faster. You may not know right away what tasks your VA should handle, but you would love for this service to somehow pay for itself.
I had this idea myself when I first thought about hiring a VA. At the time, I could only afford 10 hours per month so I wanted to be really careful about how we used those hours. My goal was to have her tasks pay for themselves. I realized that with my time free, I could focus on money making activities. In fact, if you choose wisely, your VA can actually help you close more deals and get more clients.
Carefully consider the jobs you want to hand over to and establish your criteria for doing this. For me, tasks to give my VA fell into two categories:
- Tasks I wasn’t competent at, like technology
- Simple projects that kept me from generating more money
For example, I handed off projects requiring technical knowledge because that is not my strong point:
1. Technical projects, html, web stuff
The other jobs involved administrative duties like:
2. Sending out my newsletter
3. Scheduling clients
4. Sending out cards
5. Mailing warm letters
This second group of activities can actually bring in new clients. You will need to craft the communication and write the letters of course, but your VA can do the busy work of sending everything out.
Look at your list of low-hanging fruit: prospects who expressed an interest in working with you but aren’t paying clients yet. Ask your VA to help you think of ways to close these people to get more clients. Your VA can help you stay in touch, mail cards and letters, send them interesting articles, etc. These activities are perfect for your VA because they can bring in new clients, which helps fund your VA’s services.
As you get to know each other and gain experience working together, you will discover more ways your VA can help. When you work well as a team, so much more can be accomplished.
Your Client Attraction Assignment
Thinking about hiring a VA yourself? Do a time study this week noting everything you do throughout the day. At the end of the week, look over the details to discover what can fit into the two categories that’s perfect for a VA. The sooner you figure out which projects you can hand off, the sooner you are ready to get started.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
