Are you feeling the pressure to send out your company newsletter more frequently? Many of our students feel the need to push themselves into a biweekly or even weekly regimen. While there is no question that keeping in touch with your community is really smart marketing, your newsletters shouldn’t completely monopolize your time.
The good news is that – especially for new businesses – you don’t need to pump out a ton of content in a short amount of time. In fact, slowly increasing the frequency of your newsletter is a better approach. The last thing you want in your attempt to build relationships with prospects is to overwhelm them suddenly with tons of emails.
Instead, feel free to move slowly and go step-by-step. For example, if right now you only send out about six newsletters per year, try pushing that number up to twelve per year, or once a month. Or, if your newsletter is monthly, go for every other week. This gives you a chance to slowly work up to greater frequency, while still sending at a level you can maintain.
From my experience, I’ve seen too many people jump aggressively to a weekly newsletter and then back away because it’s too much of a challenge. Oftentimes, it can be difficult for new business owners to think of new topics to write about, and if they take on too much too quickly, they can burn out.
A great way to get going on your newsletter initially is to come up with a format that feels realistic. Perhaps you provide a technique or strategy for the first email of the month and share a client success story for the next. I recommend coming up with your own editorial calendar. Planning out the topics for three months at a time actually is a huge time saver in the long run. It helps to plan out your content.
Once the bi-weekly newsletter is going like clockwork, then you can move to a weekly publication. You may find that between the editorial calendar and choosing a good format, the newsletter becomes a breeze. Just know you don’t need to move to weekly emails unless you feel you can handle the increase comfortably.
Your Client Attraction Assignment
When was the last time you looked at your newsletter strategically? It makes sense to freshen up your newsletter every so often. You might need a new design or to rethink the content. Lastly, do you offer a special or use a call to action that encourages readers to contact you? Don’t miss out on prompting people to buy or hire you while you are sharing your amazing knowledge.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here
If you are a small business owner who runs live events, you’re probably wondering how to get more people to attend. Obviously, the more seats that are filled, the more people you can help and the more sales you can make.
At The Client Attraction School of Business, we use a number of methods to spread the word about an upcoming program. Below are five tried and true methods for boosting your event attendance. I encourage you to try one – or be bold and try them all!
1. Email your list
We rely heavily on email marketing, as this is one of the best ways to stay in touch with both current and potential students. In order to make sure you are targeting the right people for local or regional events, you need to have your email list geographically segmented so that you’re reaching out to the people who live in or near the city where the event is being held. We typically send out a few messages for each event.
2. Post cards
People send and receive an average of 121 emails per day, meaning that many messages unfortunately go overlooked. When you send a post card by good old-fashioned snail mail, however, it’s more likely to get noticed and actually read. Showing up in this unexpected place helps you stand out from the pile of bills and coupons. Post cards have been an effective marketing tool for years and continue to deliver good results. To use them, your list needs to include physical addresses, not just email addresses. That’s why it’s a smart practice to collect both from new contacts.
3. Referral marketing
We ask our clients to share details about our events with friends and family who might be interested. Clients are encouraged to spread the word via social media, by forwarding emails, or even by picking up the phone and inviting a friend to attend. Obviously, the goal is for each existing client to bring along a potential new client. You can even add an incentive for those who bring a guest, such as extra time with you or a complimentary product.
4. Social media
Naturally, we announce our upcoming events via social media. We have friends, fans and followers on all of our social media pages (Facebook, Twitter, LinkedIn, etc.) and like to share a unique message for each individual page. We’ll post multiple updates leading up to the event to reach more people. Remember, people live in different time zones and are active at various times of day, so don’t limit posts to your business day.
5. Facebook ads
Facebook advertising is great because you can adjust the targeting. You can choose age, income, gender and geography along with various other factors. We run a variety of ads on Facebook that appear in the area near the event location. This has worked really well in cities where our email list is not as strong. We’ve reached tons of new clients we ordinarily never would have met this way, so I highly encourage you to consider using targeted Facebook ads for your next event.
Your Client Attraction Assignment
If you are planning an event for your business, take time to map out all the ways you can announce it. Don’t forget about partners who might also help you promote your program. The more people who know about the program, the more seats you will fill. That’s a big part of running a fabulous event.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Over 400 lives were changed this summer during my Mindset Entrepreneur Millionaire Secrets tour! The enthusiastic feedback and kind words keep coming in from all over. It truly was a transformational day for those who attended learning how to stretch themselves to serve their life’s mission by getting out there in a BIG way.
They accepted the challenge! I taught them to make more money and to have a greater impact on the world through their business and to truly be ‘financially independent’ they MUST live their message. Notes from Dallas and Atlanta and emails from New York and Los Angeles are telling me these clients have already garnered MORE clients and experienced – in just one afternoon! They experienced amazing transformational personal growth.
To change your mindset for success, it takes authentic content, raw honesty and crystal-clear transparency (on my part and yours). To get the exact tools needed to get out of your way, get unstuck, play a WAY bigger game in your business, and bring your message out to the world, so that you can get handsomely rewarded for it while making a massive difference. Huge breakthroughs all around!
If you weren’t able to make a tour stop (or if we didn’t make it to your town), today is your lucky day! I’m hosting a live replay of the Los Angeles event on Tuesday, August 16 at 1 p.m. Eastern (NY) time! You’ll want to make a point to clear your schedule, get a big notebook and a tall glass of lemonade, for sure. You can watch an inspiring segment of it from the comfort of your home. Then, get cozy, click on this link and prepare to be inspired: www.clientattractionlive.com
I heard a quote from Charles “Tremendous” Jones that says something like, “Who you will be in 5 years is a direct result of the people you learn from and spend time with, as well as the books you read.” That basically sums up my personal preference to continually learn new growth concepts and then applying them to my business, as well as the importance of spending time with other highly successful people who love growth. My private high-level clients love that I pass on to them the concepts that work so they can grow in massive leaps. That’s why I would never be without at least one mentor making at the very least 10x what I’m making, and neither should you. So, that’s why Derek and I are in Toronto for a couple of days, learning from those making at least 10x what we are and reading the books they do.
Being successfully self-employed is about living an extraordinary lifestyle and you know me, it’s never all work… you’ve got to live life to the fullest. So we joined some good friends for drinks and stunning 360 views of Toronto’s skyline and Lake Ontario at a chic and exclusive rooftop lounge, before heading to dinner at Scarpetta’s. I rarely eat pasta anymore, but the orecchiette with fava beans and fresh mint was unbelievably delicious. I take a no-excuses approach to living well!
Speaking of, this week’s Client Attraction article is all about eliminating excuses. And because I want you to take a No Excuses Approach to your business, I’m making sure you know about my brand new Get More Clients Blueprint. It helps you get several new clients in a matter of days or weeks. If you’ve been searching for answers to growing your business, they’re right here in the form of this step-by-step Blueprint, where I hold your hand throughout the ENTIRE process and at a steal of a deal. If you don’t take action, you risk staying in the exact same place you’re in now, wondering when it will be your turn to make good-money. Instead, turn it all around and join me in the top 5% of business owners. Here’s the way to do it: www.JoinTheTop5Now.com.
Are you in the top 5% of business owners earning more than $100,000?
Of the 6 million people who open up their own business each year, only 5% of them actually make more than $100k in their own business.
Watch my brief video message below about how you can BREAK THROUGH that glass ceiling…
[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=AHiFfarXMV4[/youtube]
Join me in this FREE Video Training Program at www.JoinTheTop5.com
I had a conversation with a woman yesterday that compelled me to create this simple (yet profound) video success tip for you. It’s time to start getting FAST results in your business. Stop preparing-to-prepare-to-get-ready-to-implement. Watch my new video for the secret to taking real action–quickly–and with phenomenal results.
[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=WwO9rl65bz4[/youtube]
Feel compelled to act with speed? I welcome you to join me in my Client Attraction Winners Academy. Click here to see the full video.
“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?
I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).
Your claim should be so bold that the person listening to you will say “Wow, really? How do you do that??” This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we’ve heard before, and that doesn’t elicit that WOW we’re looking for. So, again, I stress, “What’s the BOLDEST THING you can say?” and then the good stuff comes out.
Use, the words below for some inspiration:
- Double in half the time
- A ___% increase over last year
- In less than 10 weeks
- Etc.
Here’s an example of a script I put together for my client:
Stranger: Hi, I’m Jane, we haven’t met yet.
John: Hi, I’m John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners… (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John: Fantastic. (handshake) Nice, to meet you Jane. I’ll call you tomorrow to set that up, promise. (John made a date, now he’ll circulate and meet more people and do the same thing.)
CHACHING!
Now, granted, this is just a made-up example, but you get the point.
With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?
Your Client Attraction Assignment:
Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee you’ll turn those ‘eyes-that-glaze-over’ into a lot more prospects in your pipeline.
Not sure how to get started with your compelling elevator speech or proprietary system to begin with? You’ll want to get a copy of the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can grab yours: www.TheClientAttractionSystem.com.
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!
If I’d waited to have all things perfectly settled before moving forward with a talk, I’d still have only 3 or 4 clients in my practice, and believe me, I wouldn’t be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done.
What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!”
Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.
When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date for an event I wanted to give. ‘Should I have it in the summer, should I wait ‘til fall?’ Since nothing was happening, I pulled out my calendar, picked a date, gave my credit card number to reserve the space and then made it happen, and you can too! There’s nothing like setting a deadline and getting in gear to make it happen.
Your Client Attraction Assignment:
Your turn. Are you procrastinating putting together a seminar or big event to market your services and reach out to your prospective clients? End the questioning NOW and just pick a date. Commit and then everything will fall into place because you’ll HAVE to get it done. Now, that’s what I call being pulled by your future. Use your business coach or a buddy as an accountability benchmark, and then send them an email with the date of your newly scheduled seminar or workshop. The most accountable thing you can do though is to pay for the space ahead of time. That’ll get you moving! 🙂
If you like the idea of this unconventional way to market that gets you clients, you’ll love the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get your own copy: www.TheClientAttractionSystem.com.
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
(more…)
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your business apart from others is crucial for you to identify and communicate. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (more…)
