“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If you wait around, let the proverbial ‘hot iron’ get cold, that hot lead turns into a cold lead, and you can just forget about turning it into a happy paying client.
The question then becomes, ‘How can we ALWAYS be around to have the elusive Perfect Timing?’ The answer to the timing problem is to ALWAYS be on their radar screen. You can never anticipate what’s going on in the lives of your prospective clients; otherwise, you’d be God (obviously) or at least very clairvoyant.
