Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.

The question? How often do I need to reach out to my prospective clients and clients?

The answer? A minimum of 25 times a year, preferably 52 or more times a year.
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