Join Fabienne and Cynthia Kersey for this conversation about inspiration and courage, while you discover “best practices” on how to play your own bigger game. Enjoy!
Cynthia Kersey is the founder of the Unstoppable® Foundation. She is a respected leader in the transformational industry, a best-selling author of two books, “Unstoppable” and “Unstoppable Women” and an international speaker and coach. Her passion is that every child receives access to the life-long gift of an education and the Unstoppable Foundation has already funded over 30 primary schools, 2 secondary schools and provided clean water and medical care for over 10,000 people in 3 countries in Africa.
Cynthia knows first hand that giving is not only good for your soul, it’s good for business. In her powerful program, Unstoppable Giving, Cynthia not only inspires individuals to give but provides entrepreneurs with a practical action plan on how they can increase their bottom line, expand their business, create customer evangelists and become completely invigorated about their life and business by integrating generosity as a business philosophy.
Cynthia embodies her message and has integrated giving and contribution into her life and business for well over a decade. We’re honored to announce that Cynthia will be speaking at my Inner Game of Abundance Mindset Retreat this year as well. To learn more about Cynthia and her foundation, please visit www.unstoppablefoundation.org.
Listen to this Master Class today!
Subscribe to “Play a Bigger Game Master Class” podcast on iTunes or download the mp3 here.
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Transcript
Listen to this Master Class today!
Subscribe to “Play a Bigger Game Master Class” podcast on iTunes or download the mp3 here.
iTunes
Audio
Transcript
Join Fabienne and Amy Cosper for this conversation about inspiration and courage, while you discover “best practices” on how to play your own bigger game. Enjoy!
Amy knows what it means to drive a business idea forward with passion, creativity, savvy, and yes, even a little moxie. Having been in the entrepreneurial trenches with her media consulting business, Cosper has an in-depth understanding of what entrepreneurs want and need. She knows that without the right information, tools and resources, small businesses stay small.
At Entrepreneur Media, Cosper’s breadth of experience and tech savvy infuses cutting-edge ideas into the company with a 34-year legacy for serving the small business market. Her mission? Keep entrepreneurs alert to the network of tools fundamental to launching and growing their businesses—whether they’re people, technologies, funding sources, or best practices.
For her, “It’s all about what you do with what you’ve got.” According to Cosper, that’s a whole lot more than most people fathom.
Listen to this Master Class today!
Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here.
iTunes
Audio
Transcript
[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=j8ARUP39zDc[/youtube]
I am thrilled to announce the launch of my Play Big Master Class!Are you ready to play a bigger game when it comes to your marketing, personal development and spirituality? Join me on my Play Big Master Class, where I’ll be talking to an amazing line up of ongoing guests who will share with you how they’ve played a bigger game in business and life – authors, high-level entrepreneurs, speakers and others who are famous in their industries for the work they’ve done.
Watch my brand new video so I can tell you all about it. Remember, there is NO catch to join – no opt in, no charge, just tons of great content. I can’t wait to get started with you!
You can listen to the classes here on this page or read our class transcript. Even better – check out the Master Class on iTunes where you can subscribe via our podcast and receive new classes automatically on your iPod, iPad, iPhone or direct to your computer.
New classes will be posted to this page quite often – so check back here for new classes and be inspired!
[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=6_9Y7x-0zMY[/youtube]
Hi everyone! I’ve got a BIG secret that I’m SO excited to share with you!
You see, I’ve been swimming in this small fish bowl for some time… And, now I’m about to get out there into the big ocean – and I want to take YOU with me!
I’m creating something for you about playing a bigger game and here’s the catch:
THERE IS NO CATCH!
There’s no opt in, no pitch. Only high content, high value and some really cool stuff.
I wanted to share my excitement with you so I made this brand new video. Watch it now and head over to my BRAND-NEW announcement that’s all about Playing a Bigger Game!
Join Fabienne and Arielle for this conversation about inspiration and courage, while you discover “best practices” on how to play your own bigger game. Enjoy!
Arielle Ford is a leading personality in the personal growth and contemporary spirituality movement. For the past 25 years she has been living, teaching, and promoting consciousness through all forms of media. She is a radio host, relationship expert, speaker, columnist and blogger for the Huffington Post. www.arielleford.com
Arielle is a gifted writer and the author of eight books including her latest Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships and the international bestseller, THE SOULMATE SECRET: Manifest The Love of Your Life With The Law of Attraction. She has been called “The Cupid of Consciousness” and “The Fairy Godmother of Love.”
She lives in La Jolla, CA with her husband/soulmate, Brian Hilliard and their feline friends. www.soulmatesecret.com and www.wabisabilove.com
Listen to this Master Class today!
Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here.
iTunes
Audio
Transcript
Join Fabienne and Amanda for this conversation about inspiration and courage, while you discover "best practices" on how to play your own bigger game. Enjoy!
Amanda Steinberg is the founder and CEO of DailyWorth.com, a community of women who talk money. Members join DailyWorth to learn about the money basics, investing and entrepreneurship. Since its inception in January 2009, DailyWorth has garnered 150,000+ subscribers and a stream of media appearances including the New York Times, Wall Street Journal, Forbes, USA Today, and Cosmopolitan. Prior to DailyWorth, Steinberg owned and operated multiple Website development consultancies. A graduate of Columbia University, Steinberg lives in Philadelphia with her two children and her iPhone.
Listen to this Master Class today!
Subscribe to "Play Big Master Class" podcast on iTunes or download the mp3 here.
iTunes
Audio
Transcript
[youtube width=”600″ height=”352″]http://youtu.be/YV8Ash1t9Fc?hd=1[/youtube]
One of the ways to play a much bigger game in marketing your business and really create leverage in your business is through speaking. Why? Because instead of talking one-to-one, you’re now talking one-to-many. Instead of marketing one-to-one, you’re now marketing one-to-many. That is the ultimate leverage.
There are two ways to speak. You can hold your own and conferences or you can be a speaker for a group that has already done all the work to assemble your ideal clients for you. You just come in and speak. Either way there is one thing that you need either to fill your room or to get booked to speak and that is a compelling signature talk title. When you have a compelling signature talk title, it is the one thing that will fill your room.
A lot of people spend a lot of time with their content but their signature talk title is an afterthought. I want you to think about reversing that. Obviously you want to give good content in your actual talk but before a prospective attendee decides whether to come to the talk or not, they really need to be compelled by your talk title.
So I would recommend that you spend quite a bit of time creating a signature talk title that will have somebody say, “Wow! That’s exactly what I need. I’m going to cancel my Tuesday evening dinner plans with my friends to come and see this person speak.” It should be so compelling that even you would want to go even though you’re already an expert at what you do.
In the same vein when you’re booked to speak by a promoter or an event planner, the signature talk title is the thing that they will decide whether or not they will hire you to come and speak.
So how do you create a compelling signature talk title that will make somebody hire you or come to hear you speak? Well, I believe that your talk title should provide the answer to your ideal clients’ biggest struggle. So if your ideal clients’ biggest struggle is to attract clients then you want to put that in your signature talk title.
For example, for many years my signature talk title has been, How to Attract All the Clients You Need. It’s even the title of my free CD, I’ve done teleclasses on this. I get booked to speak all over the world with this talk title because all of my ideal clients are looking for more clients, whether they are just starting out or they want to really leverage and fill their programs.
So the way I want you to think about this is what would your ideal client do anything and pay anything to have—perhaps to increase or decrease, to acquire, or to let go of? What would they do anything and pay anything for? What are their biggest struggles, the biggest challenges that they have? Once you’ve written it down, turn it into a signature talk title by saying, “How to.” For example, if your best client has trouble growing their hair, then, “How to stop the balding and grow more hair” could be your signature talk title. Then if you want to make it even more interesting, add “in 30 days or less,” or “in half the time.” The idea is that the minute your ideal client sees the title, they will say, “Wow! I have got to attend!”
Your video assignment
Your assignment for the week is creating your compelling signature talk title. Give it a lot of thought and work it out. Then post it in the comments below on my blog. I want to read what is it that you’re going to use to fill your rooms or to get booked to speak. Good luck!
[youtube width=”600″ height=”367″]http://www.youtube.com/watch?v=sA_idflHwy0[/youtube]
My video tip for you today is all about the importance of creating your signature system – and how to get started today. Your signature system is really key to multiplying your business over and over. It becomes the basis for your bootcamp, three-day workshop, even the book you’ve always wanted to write. I’ve done this with my own Client Attraction signature system and I teach my Platinum and private level clients to do the same in order to leverage their business. So, where do you even start? Come on, overcome your analysis paralysis with me – watch this short video for this important strategy for growing your business.
Your signature system is actually rather easy to put together. You want to start by getting everything you know about your system down on paper. Document your unique process from start to finish – and don’t worry so much if you’re leaving something out. Your signature system brings your clients in so you can always give them more later.
Your Client Attraction Assignment
- Write down all the key components. Use bullet points. Include everything you know for sure about your system. Brainstorm.
- Group all your bullet points into categories. Then give each category a label.
- Put your categories in logical, chronological order. You want them to follow a step-by-step order that makes sense to the user.
- Lastly, give your system a results-focused title. And Voila! You’ve got your Signature System.
An effective signature system is the basis for multiplying your business in so many ways. It’s an essential tool for multiplying your business to that next BIG level. Have some fun with it – the key is to just get it done.
© 2011 Client Attraction LLC. All Rights Reserved.
If you enjoyed this video, please post your comment or question below and share it with your friends and colleagues who would find it beneficial.
[youtube width=”600″ height=”367″]http://www.youtube.com/watch?v=AwJfD7abZMc[/youtube]
Today’s video is about how to stop doing everything yourself in your business. No matter what level of business you’re in, you need the right resources and systems to grow your business to the next level.
Ever been to a restaurant and notice the number of resources they have on hand to serve you? It’s all about the “front of house” and “back of house.” Front of house means the Maitre D’ and the servers, all the beautiful tablecloths and flowers, and more, all the things that belong to the experiential part of your visit. Back of house refers to all that goes on back there in the kitchen that you never really get to see, the” administrative stuff,” if you will.
Most likely, you’re trying to do both “front of house” and “back at house” in your business, at the same time, all on your own. There are so many behind-the-scenes aspects of running your business, that at some point of your business success, you can’t actually do them ALL, however much you want to hold on to the controls. When you do so, you leave a lot of money on the table.
For you to grow your reach (and grow your income), you need more time to focus on what actually brings in more clients and income. How do you get more time in your solo business? LEVERAGE. Leverage is getting the necessary resources (people, systems, automation and delegation) to free up your time so you can focus on the money-generating activities (client work, marketing, business development, etc.).
Your assignment today is about leveraging certain aspects of your business by using systems and support. Create more time in your day so you can attract more ideal high-paying clients and make more money.
Your Client Attraction Assignment
- Make a list of ALL the tasks you’re doing during the day.
- Add a dollar amount to each item you think you can pay someone else to do that for you like errands, filing, scheduling, shipping, editing, phone calls, etc. (it’s actually more inexpensive than you think).
- Group similar tasks together by dollar-amount and then by category (website, administrative, personal, etc.).
- Identify the resources (assistu.com, craigslist.com, elance.com, odesk.com, guru.com) where you can hire someone who would be happy to take these tasks off your plate.
- Start to delegate the lowest dollar amount tasks first and focus your available time on further business development and marketing to your ideal clients (and making room for more clients).
If you enjoyed this video, please post your comment or question below and share it with your friends and colleagues who would find it beneficial.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
