Join Fabienne with her guest Sally Anderson for an inspiring conversation on how to play big – in your business and your life. Enjoy!

Sally Anderson is the leading expert in Sustainable Transformation – Emotionally: Cognitively: Physically & Spiritually. Sally is at the forefront of sustainable human and organizational transformation. A cutting edge Leadership Coach, Leadership Advance Facilitator, Inspirational Keynote Speaker, Seminar Leader, Master Coach Trainer, Author. Sally has inspired thousands of people from feeling disempowered in their personal and professional lives to experiencing outstanding sustainable results.

Sally is passionate about the advancement of human performance and is pioneering new ways of being in human consciousness through providing her revolutionary education via Keynote Speaking, Leadership Coaching/Advances, Leadership Development Programs Corporate & Public Retreats & Coach Certification.

Sally Anderson has 20 years of corporate experience. At the time of 9/11 Sally was the program director responsible for a major change initiative in a Fortune 500 company and commuting between the US and Europe. The terrorist attack gave Sally pause to examine her priorities and purpose, and how best she could make a difference. As a result she returned to New Zealand to channel her passion for human advancement, her hard-won wisdom and her valuable life experiences into the development of a curriculum that would sustainably transform the lives of others.

Relentless and utterly uncomprising in her drive to have others to live into and achieve their greatest potential, Sally is a ‘vigilante for peace’, fearlessly addressing what so often goes unspoken due to convention, fear or inhibition.

Her unique personal perspectives, traumatic history and eventual mastery as a transformational coach provides a rare combination of talents. This laid the foundation for a vocation to help others achieve a similar transcendence. As a result Sally has a sound knowledge base for her philosophy and teachings and their application in the personal and professional realm.

Her determination to regain her life from the most dehumanising experience imaginable, to dedicating her life to helping others has shaped her personal development and destiny to become one of the most pre-eminent speakers and transformation coaches we have seen.

Sally’s first book ‘Freefall—Living Life Beyond The Edge’, was published by New York Book Publisher Morgan James in 2011 and is available via Amazon. Sally’s second book, ‘The Co-creative Age’, co-authored by Roger Te Tai, will be published late 2014 in New York.

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Today I’d like to share a strategy for any business owner who works with a team or an assistant, even a part time assistant. Many business owners have difficulty delegating because they feel that it would take less time to do it themselves, rather than explain to someone how to do it, wait for it to come back to them and then go back and forth. This is how most entrepreneurs delegate and frankly, it is a waste of time.

Whether your team is virtual or on-site (and this can also apply to the vendors you work with), your business will thrive and be more productive when you create an environment where delegation is focused on your team providing you with solutions, rather than more questions and problems.

Skillful delegating requires your team to bring you solutions, rather than questions and problems.  (Click here to tweet this.)

I recommend you educate your team on 1) what needs to get done, 2) by when, and 3) with a very clear picture of what the ideal outcome looks like, including success criteria. That means, the team member has a clear image of what the end result looks like when it’s been done well.

But what happens when your team runs into a challenge where they must get your input or have you make a decision on a roadblock or problem? How do you not become the bottleneck and have your team take more ownership so they don’t rely so much on you, while producing much faster? Watch this week’s video on how to educate your team to bring you solutions, rather than questions or unsolved problems. Before you know it, everyone will be on board and problems will got solved easily and effectively.

Your Client Attraction Assignment

Whenever you’re brought a problem without a solution, ask them to come back with some potential solutions and pro’s and con’s for each. It may take a little while for everyone to get into the habit of bringing you only answers and solutions, rather than questions and problems to be solved, but the key is to be consistent. Before you know it, everyone will be on board and problems will got solved easily and effectively.

One of the things I’ve noticed over the last 10 years is that the people who are the most successful in business are those whose businesses are aligned with their life’s purpose, their mission or their calling. Why? Because when you align your business with why you’re here on earth, you are more passionate about your work. People feel that and are attracted to your business as a result. You also have more stamina and perseverance and are willing to do whatever it takes.

I’d like to share a passage from Ralph Marston’s Daily Motivators on this subject that really resonates with me:

“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”

I couldn’t agree more.

When you weave your life purpose into your business, you attract more ideal clients. (Click here to tweet this.)

In fact, in my live events and workshops, as well as in the Client Attraction Business School, our students gain even greater clarity on what their purpose is. This is one of the reasons they become so much more successful so quickly, in addition to all the marketing best practices, systems and business models we teach them in the curriculum and coaching within the business school.

Watch this week’s video to discover how you can start aligning your business with your mission. I’ll share with you exactly how I did this…and how you can too.

Your Client Attraction Assignment

If you’re not already, get clear on your purpose and mission behind your business.  Once you know what it is, plan out what you will do to align your business with your mission and passion. How will you begin to weave it in? How soon can you get started?

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Are you holding yourself back from stepping things up and thinking bigger?

Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.

At times your next step has been in the back of your mind for years, but the very thought of it stops you cold. Or you just got an inspired idea and were surprised when you froze thinking about going for it. Either way, you are not the only one. I’ve been there too, and at each new level o f my business, I find this coming up again.

What can you do to get past this limiting fear?

Write down your big goal
I recommend writing down what the big goal is. Then write down all the related obstacles that come up about getting out there and making your goal come to life.

Do some research
Maybe you don’t know enough about your next steps and that is stopping you in your tracks. For this, you can do some research to learn what you need to do. For example, making up a speaker sheet to get more gigs. Getting more information can help you get unstuck at times.

Examine your fears
Or, you may have fears like:

• Being criticized
• Being too visible
• Speaking in public
• Feeling exposed
• Failure

All of these fears bring up a reluctance to getting out there. It probably feels safer to fit in, not stand out and keep the status quo then to get out there and let your brilliance shine for all to see.

Let them say what they will
You want to say to yourself, “Let them say what they will. I’ve got big brownies to get out there in a big way. I have a message to share and I don’t care if anyone ridicules me.” Tell yourself that you are not supposed to work with those who criticize you. Instead, focus on the person who sees your bravery or foolery, feels inspired by it and will be changed by what you do. That person might say, “You know what? I resonate with that woman!”

Don’t squander your divine gifts
The trick is to look beyond yourself and think about your ideal clients, those people who are up at night with 3am sweats. You have to get out there to help them and share your brownies. If you don’t do this, you are actually being stingy with the gifts you were given–stingy with the divine gifts that can change people’s lives.

Your Client Attraction Assignment
What fears are holding you back? Be honest with yourself – it’s the only way to work through these limitations. Boil it down to the one thing that is really getting in your way. Then remember your divine gifts and move past the reluctance. Countless people will thank you once you do.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

If you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like.

The question is how do you spread the word and get people to attend? You want the room to be full for this event to be most effective. My favorite strategies are below to help you pack the house.

1. Create a powerful reason to attend. Put yourself in your ideal clients’ shoes and ask “What would compel me to attend this event?” Everyone is kind of skeptical, so you need a big draw to get people interested. You could hand out prizes, but make them connected to your business. Or run a networking event. There’s got to be a “What’s in it for me?” reason to get people to attend in big numbers.

2. Choose a day mid-week for the best response. Most people would rather not spend a night they usually go out to attend an open house. That’s why earlier in the week, Tuesday and Wednesday night, work better. Thursday and Friday nights, people rather spend with their partners, friends, or family.

3. Create a flyer. Communicating all your event details in a flyer makes sharing the event easy. Keep it simple, but do include all the details.

4. Hand out your flyer everywhere you network. Having a flyer makes your life easier because all the details are in one place. You can pass them out at your BNI meeting and any where you plan to network.

5. Email the flyer or announcement to your list. Email marketing is still a powerful way to communicate details. Use a catchy subject line to improve the open rate so more people learn about the event.

6. Post your event on Social Media. Let your fans know about the event so they can attend. Ask fans to share the event with their friends to spread the word beyond your reach.

7. Send a press release to the local paper. If your event is free, newspapers will often publish your event in the calendar section. You can also post to your town’s Patch.com which is your local news source online.

8. Ask your clients to bring friends to the event. Enlist your friends, family and colleagues for help to fill the room.

Your Client Attraction Assignment
If you haven’t tried an open house event, try one soon. Spend time brainstorming a strong program title. Come up with the compelling reason to attend – the prizes, networking or what will draw people to the event. Then implement the program to meet lots of new prospects interested in what you do.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Occasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this describes how you do business, you could be not only short changing your clients by not providing enough access to you, but you could also be limiting your income.

Even though fast action might seem like a strength, a more thorough approach could serve you and your clients better for several reasons.

1. It takes time to implement your recommendations. When there are several changes to be made, it can be best to do them one at a time, rather than jumping in with both feet and doing everything all at once. That can be very disruptive to the client’s life or business.

2. People need time to adjust to changes. Once implemented, it takes people time to adjust to a new system. Getting used to a new way of doing things doesn’t happen overnight – it takes time to learn how things work and get comfortable.

3. New issues can crop up that were unforeseen. As clients begin to implement your proprietary system and work toward their goals, there can be a few bumps in the road. You want to be there for them as they continue the transition and handle issues.

4. Allow your clients time to do things right the first time. Another reason it makes sense to implement a new system one step at a time is to keep from making mistakes that stem from rushing. Making changes after the process has started, takes more time and can be more costly than doing things right from the first time around.

5. More access to you creates more income. I’m not suggesting you drag out the process within your proprietary system just so you can make more money. But, the outcome is more support for your clients, better results and more income for you all at the same time.

Your Client Attraction Assignment
Take a look at your proprietary system. Do you have enough steps to logically take a client through your process? Do they get enough time to work through everything and still have access to you while implementing the changes? If not, then consider adding a couple of steps to ensure clients get the support they need from you for success.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Let’s be honest… Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computers hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.

If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students of The Client Attraction Business School.

One of the best marketing strategies is to get out and meet potential clients through in-person networking. (Click here to tweet this.)

When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!

In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!

Watch this week’s video for my three strategies to get you started.

Your Client Attraction Assignment

Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Join Fabienne with her guest Jeff Walker for a great conversation on how to play big – in your business and your life. Enjoy!

Jeff Walker has literally transformed the way stuff is sold online. Back in the old days before he started teaching his “Product Launch Formula”, almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi-million dollar) launches don’t even raise an eyebrow. They’re really nice, but they’ve become almost routine. But Jeff’s techniques are not just for big gurus – he’s now taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $400 million in sales. Along the way, he’s continued to hone his craft – one of Jeff’s personal launches did $1.1 million in sales in the first hour, and almost $4 million in the first 36 hours (along the way, his launches regularly generate $75 per email address… and have gone as high as $209 per email address.)

Think about your email list (or how many people you WILL have on your email list), then multiply the number of people on that list by $75… now you can see what all the excitement is about.

Listen to this Master Class today!

Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here.

Join Fabienne and Marcia Wieder for this inspiring conversation about dreaming bigger dreams for your life and business.  Dream University’s CEO and Founder Marcia Wieder is committed to helping one million dreams come true. The author of 14 books, she has appeared on Oprah, the Today Show and was featured in her own PBS-TV show called Making Your Dreams Come True. As a columnist for the San Francisco Chronicle she urged readers to take “The Great Dream Challenge.” She is a member of the Transformational Leadership Council along with thought leaders Jack Canfield and John Gray. As past president of the National Association of Women Business Owners she assisted 3 U.S. presidents and serves on the advisory board for the Make-A-Wish Foundation.

Listen to this Master Class today!

Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here.

Join Fabienne and Gail Kingsbury for this conversation about purpose, defining moments, and serving in a much bigger way. Join them to discover “best practices” on how to play big – in your business and your life. Enjoy!

Gail Kingsbury is a 25-year veteran of the Personal Development Event Industry, pioneering many of the most popular seminars series’ in history. Her rolodex reads better than a Who’s Who directory and her respect in the industry is unparalleled. Gail is bringing her vast knowledge and contacts to her clients and helps authors and experts create platforms to deliver their message to their perfect audiences.

Listen to this Master Class today!
Subscribe to “Play Big Master Class” podcast on iTunes or download the mp3 here.