“Just as it is you, and only you, who can take you from where you are to where you want to go in your life, it is you and only you that’s gotten you to where you currently are. You are responsible for your current situation (whether you like hearing this or not) because of the beliefs you have about yourself and the world, because of the habits you have and most importantly because of the actions you take — or didn’t take. This is good news, because it also means that you can change your life and everything in your life on a dime.”
Client Attraction Marketing & Mindset Breakthroughs Workshop. Shifting the way you work, manage your time and priorities
For more information, please visit www.ClientAttractionWorkshopInABox.com
When I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “this is what I charge, take it or leave it.” So people would either take it or leave it.
Then I realized that clients work in a different way. Many people like options (I do too). They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium or large.
“Quote: Invest three percent of your income in yourself (self-development) in order to guarantee your future.”- Brian Tracy
Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second call of my Preview Teleseminar Series for my workshop was scheduled and I was set to interview two inspiring and motivating solopreneurs on how they use the Client Attraction systems daily to make well into the 6-figures. We had close to a thousand entrepreneurs registered for the call and I was excited to host it.
Then, the unthinkable happened. As instructed, hundreds of people starting showing up 10 minutes early to make sure they would make it onto the line before it was maxed out. As I was greeting them, I kept asking if my two featured guests were on the line. My heart kept sinking further and further into my stomach as I realized neither of them could actually get on the line as moderators.
Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.
Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop.
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Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense?
The good news is, it doesn’t have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I’ve created a few systems to keep you on track and make Client Attraction a priority. What we’ve got to do is have you clear the decks and get rid of the “leaks” in your day.
Too many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. I’ve been there in the past, and there’s nothing worse than experiencing those two extremes on a regular basis. It’ll make you want to go back to Corporate for good! (NOT ME!)
You’ve heard me talk about my NO EXCUSES approach to getting clients. That means that the number one rule I have is that I do SOMETHING to bring clients or client referrals towards me every single day. Otherwise, you’ll find that no matter how good you are, your pipeline will eventually dry up.
Dear Solo-entrepreneur,
Something interesting has been happening in the last few months…
Since my husband Derek quit his corporate job just 6 months ago to run my entire business and bring it to the next big level, people are asking:
“Fabienne, HOW did you get Derek on board AND how’d you get him to quit his job to do this with you? I can barely get my spouse to believe that my own business is more than just a hobby!” (more…)
“Until you make the unconscious conscious, it will direct your life and you will call it fate.” – Carl Jung
You’ve heard a lot more about the Law of Attraction recently. For nearly 10 years, I’ve been using it consciously to create my ideal business, on a daily basis, in addition to disciplined marketing strategies.
With anything in life, if you don’t KNOW where you’re going, you’ll either eventually get lost or it’ll take you a long time to get there, much longer than necessary. If you’re heading out to drive cross-country and choose to do it without a roadmap, it may not even make sense to head out in the first place. Worse, if you don’t consciously choose what you want, you will continue to attract by default what your unconscious mind wants to attract.
It’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and they do it often (most of them).
But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used to do to get clients. Some stop networking; some stop doing free intro classes, either in person or over the phone; some no longer do as much speaking as they used to. They’ve slowed down their marketing, and then they wonder what’s happened to their pipeline: it’s empty. (more…)
