Whether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed with this as a culture? It’s the human interest. It’s finding out about OTHER people’s lives, the intricacies, the quirky little details, the strange ways of being. Sometimes we’re looking to see how DIFFERENT others’ lives are. Perhaps we’re aspiring to be like them, or maybe we’re ridiculing them. Sometimes, we’re just looking to see how SIMILAR their lives are. (“Hey, celebrities go grocery shopping too?”) (more…)

Ok, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people?

You can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult. (more…)

I’ve often said that the 3 best ways to attract clients quickly and consistently are:

1. consistent networking,
2. a stay-in-touch vehicle such as an ezine, and
3. a Client Attractive signature talk.

What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.

In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.

Here’s how you can make your topic irresistible:

1. Results: Mine happens to be called “How to attract all the clients you need”
   and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
2. How to: Aaaah, the ever-popular “How to” creates fantastic results for
   service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes
   them curious about what the steps or elements will be. A variation of my
   signature talk using numbers could be “5 steps to attracting all the clients you
   need.”
4. Percentages: We love to see how much something has increased or
   decreased. One example of this is “How to quickly increase your client base
   by 50%.”
5. Time periods: If you can be bold enough to say your talk’s advice can
   produce results in a very specific period of time, you’ll really get attention.
   Here’s an example: “How to increase your client base by 50% in just 3
   months!” That will make someone curious enough to look further into your
   talk.
6. Double, Triple, Half: Then, if you want to take it a step further and really
   get their attention, consider crafting a talk title that includes the words
   Double, Triple, or Half. Here are two examples: “How to double your client
   base in less than 6 months” or “How to attract all the clients you need, with
   half the stress.”

Catch my drift? It’s easy once you get going.

Your Client Attraction Assignment:

Make a list of the most wanted result that your ideal clients are looking to achieve. Once you narrow it down to one really compelling result, try putting a twist on it with the following:

• How to
• Numbers
• Percentages
• Time periods
• Double, Triple, Half

You’ll find yourself being booked to speak more often and you’ll find attendance numbers to be greater. The more ideal prospects you fill a room with, the more clients you’ll get. Guaranteed.

If you want even more strategies for getting a full practice quickly, I recommend getting a copy of the Client Attraction Home Study System™. It will show you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at www.theclientattractionsystem.com.

© 2011 Client Attraction LLC. All Rights Reserved.

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Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com.

When I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “This is what I charge, take it or leave it.” So people would either take it or leave it.

Then I realized that clients work in a different way. Many people like options (I do too). They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium or large. (more…)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each & every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense? (more…)

“To have clients banging down your door, you must decide to and become your ideal client’s PROBLEM SOLVER, the one and only person they turn to when they have that problem and need to get it fixed. This alone eliminates resistance at ‘sale time’ and ensures that prospects become paying clients, without fail.”

“You need determine how VIABLE your target audience is, whether you can reach them easily or, if you’ve made a drastic mistake that’s losing you money and opportunities every day. You’ve heard many times how important it is to have a plan for WHO to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting all the clients you want because if you don’t know specifically who you’re talking to, you won’t know what to say, and you won’t know where to market. Basically, if you aren’t sure WHO your target audience is specifically, it becomes an uphill battle when it doesn’t need to be.”