[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=rHAr81l9nLA[/youtube]

Mindset—your psychology  of success—is not just thinking positively. It’s about going inside and seeing what’s getting in the way because that’s what drives EVERYTHING.

If you’re experiencing failure or struggle,  it’s based on your mindset.

If you’re experiencing big breakthroughs,  it’s based on your mindset.

Your mindset drives your actions. And your actions dictate your results.

So if all this stuff is under the surface, what do you do to fix it?

You’ve got to look at the internal struggle happening right now underneath your surface. You may not even know its there or how to pinpoint it.

But it’s important to realize that if there’s a struggle on the inside, there will always be a struggle on the outside.

If you want to succeed,  you must look inside—at the fears, the behaviors, your self-image…if you don’t, then you stay stuck. You’ll continue to wonder why it’s not happening for you. It’s like driving with one foot on the gas, while pulling up on the brake. It’s like going nowhere fast.

Are you ready to look inside and finally end the internal struggle that’s holding you back?

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It’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.

Now, before you resist this and think it might be too forward, read on. The fact is; most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help out a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel we’re being a burden on our network when we do this. The good news is; it all depends on how tastefully it’s done.

In both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching. Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. It sure feels good to get those phone calls from people you don’t know saying they’d like to work with you.

This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you! Here’s what you do: write a letter to contacts that you already know, as an announcement or introduction to your services. Be sure to keep it friendly, warm, as well as educational, remember, this is NOT a sales letter. You’re just educating your environment at this point. Describe your ideal client and ask the recipient if they know someone who might fit that profile.

I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)

That following week, I would call the people I wrote to, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.

The result? Word spread and I received a number of clients and referrals this way.

Client example:

A former client of mine (a professional organizer) dragged her feet with this idea at first, thinking that it was too sales-y for her personal style and she wasn’t going to get any leads or new clients that way. After some coaxing and coaching, she started the process of sending out letters of introduction and was absolutely shocked at the results: new clients started coming in and her friends, former colleagues, school friends and family were the ones referring them. She was thrilled and years later, continues to update her personal advocates on what she’s up to, using her update letter.

New clients weren’t the only things she received. Soon after, this client was flown from New York to Washington D.C. to give a seminar on organizing one’s office and do a series of organizing projects within a corporation. This referral, as you may have guessed, came directly from a “non-sales-y” introduction letter she sent to a remote friend in Washington—only 3 weeks after sending it out.

Your Assignment:

• Create and send a “warm” letter of introduction as an announcement/update of your practice to contacts that you already know.
• This includes everyone (your family, friends, colleagues, past clients, and acquaintances).
• Keep it friendly, as well as educational, but definitely NOT sales-y.
• You may write a handwritten hello at the top of the page to make it more personal.
• Follow up one week later with a phone call and invite people to join you for a conversation, either in person for a casual meeting or over the phone.
• Describe your Ideal Client and ask them if they know someone who might fit that profile.
• If you have been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.

If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to http://www.theclientattractionsystem.com/. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2010 Client Attraction LLC. All Rights Reserved.

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Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .

I’m known in the marketplace as someone who takes a no-nonsense, no-excuses approach to marketing and getting clients, meaning, I do what it takes, and create systems for everything so that I’m always marketing. (By the way, my clients now do the same.) In turn, I always have a full roster of clients. That’s what I teach in my private coaching, in my Boot Camps, and in my Client Attraction Home Study System.

One thing though, which only my private clients know about me, is I also throw in a healthy dose of Manifestation, which means focusing on what you want in your life, in such a way that you start attracting what you want quickly. Some might call it “positive thinking,” but I believe it goes WAY beyond just thinking positively about something. It also takes action.

I use “manifesting” for just about everything I want to attract in my life (a certain amount of money, my boat, a new home, etc.); however, for the purposes of this article, let’s focus on attracting clients, lots of them, who happily pay your full fee.

As for just about everything in my Client Attraction System™, I’ve even come up with a formula or system for manifesting clients. Here it is:

1. Figure out EXACTLY what you want in great detail (how many clients, paying you how much, with the best of circumstances).
2. Come up with your BIG GOAL (“My practice is bursting at the seams with 15 clients happily paying my full fee of $_____.”)
3. Each day, write it down several times (I do this at least 9 times), each time imagining how great it will FEEL to sign on these new clients.
4. Go back and read the big goal OUT LOUD (this ‘locks’ it in place).
5. Spend several minutes, eyes closed, imagining your full practice in all its details and glory.
6. Write down one BIG action step you’ll take that day to make this happen.
7. Notice the synchronistic, happy “coincidences” you experience during the day that seem like a sign from the Universe, as they relate to your big goal.
8. Each day, spend a couple minutes writing down how very fortunate you are, what you are grateful for today, and what you would like to attract more of.
9. While you’re at it, write a letter to whatever you call your Higher Power (I call mine “Universe”) and go into greater detail about what you want, asking for it to be done by a certain date.
10. Have faith in the process. Don’t cancel out all your “manifesting” with negative comments or thoughts such as “why am I doing this anyway, it won’t happen, it never does.” If you start thinking that way, you can stop yourself right away and revert back to the big goal, and how it will feel to achieve it. Faith in this process is 80% of the game.

Granted, there’s a lot here and I do just about all of it each day, but you don’t have to. Even if you do only ONE of these things, consistently, you’ll start noticing opportunities coming out of the woodwork, happy coincidences pointing you in the right direction. Take action on these, they are divinely sent! As a result, you’ll start attracting lots more clients. I promise.

YOUR ASSIGNMENT:
It’s a new unusual way of attracting more clients, one that we’ve never talked about here and one that you might not be familiar with. However, that doesn’t mean it doesn’t work. Even if you are familiar with it, perhaps you’ve not taken the time and effort to apply it consistently. Make some time for in your day for this, each and every day, and you’ll start seeing results quickly.

If you like the idea of this and want to try it in addition to the more pragmatic marketing stuff we regularly talk about, you’ll probably enjoy the book “Excuse me, your life is waiting” by Lynn Grabhorn. I did.

Back to “regular” marketing techniques next time. If you can’t wait until then, check out the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed! Here’s where you can get your own copy: www.TheClientAttractionSystem.com.

Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

QUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.”  – Bill Glazer

I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones.

These entrepreneur millionaires have ONE secret in common: IMPLEMENTING new ideas quickly. At first, it sounded so simple that I didn’t believe it fully. Could implementation (getting things done) be so profound that those who’ve REALLY succeeded named it as their number one KEY? Then I started thinking about my own journey since attending this same conference last year.

(more…)

Creating your ‘compelling story’ to share with others can be one of the most powerful ways for you to attract clients through the know-like-and-trust factor. It communications your expertise, and shows prospects that, even though they may be in the ‘before’ of your before-and-after story, there is hope. And beyond that, it positions you as their problem solver, because you’ve already overcome the challenge that’s immediately in front of them.

What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?