I’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.”  Well, I’ve been hearing one question a lot recently, “Fabienne, you talk about getting more clients, making more money and multiplying your business and I hear that some of your clients are actually multiplying their income in one year. How does that happen and can I do it too?”

The answer is YES! You can do it too. It’s important to realize that it comes down to several different things—five steps you must follow if you want to multiply your business this coming year. (Click here to tweet this.)

1. You have to have authentic and compelling marketing. It’s got to be authentic and people have got to want to watch it.
2. There needs to be systems for everything in your business.
3. You need a great team.
4. You need different business models and sources of income.
5. You need to have leverage, meaning we’ve got to clone you in your business.

Those are the five steps. But believe it or not, that’s actually the easy part because you can be shown exactly how to do these, which is what I do with my platinum clients.

The difficult part though is actually a two-step process. These are two steps that seem very, very simple on the outside, yet few people do anything about them. In fact, this is so deceptively simple that most people ignore the importance while looking for something way more complex.

First off, you must make a decision to multiply your business this year. That’s step 1. Then, step 2 is you must do whatever it takes. I know it might seem too simple, but most people never actually get clear about what they want to accomplish in their business in the first place. They’re very wishy-washy. Then, they don’t make a commitment to getting it.

The first thing to do is to decide that you’re going to reach that big goal. Declare it. Then, you must be okay with doing whatever it takes to get it… as if your life depended on it. You’ve got to stay in integrity and do things authentically, while doing whatever it takes. Believe it or not, that’s where most people fail in this process. They throw out this lofty goal and when it comes to actually doing what it takes they let their mindset and their fears get in the way. The ideas and the opportunities to reach that big goal that you have are right there, smack in front of you right under your nose, but most people don’t take action on them.

I saw this happen recently with an entrepreneur that I know. She asked me, “Fabienne, I set this huge goal for myself and the year’s almost over, but I’m not even halfway to reaching it. What happened? What am I doing wrong?” This had to be handled delicately, but the answer that I gave her was that despite her big goal, her behavior hadn’t changed very much.

Despite the progress that she was making in other areas, she continued to stop herself by doing the same things and worrying about the same things like not having enough money or enough time. You know the drill. You’ve heard this before. She had been given all of the different ways to make her goal happen quickly, but she never implemented the ideas. The “how” was right in front of her, but she got in her own way and essentially she sabotaged her potential income by not taking action on the ideas that were given to her. That’s one thing I know. The “how” is always right there, right under your nose ready for you to take action on it.

Here’s the thing though. You must realize that the ideas that are given to you are not just some silly ideas. They are divinely brought to you. If you are given an idea, at the same time you are given the way to achieve it. The way that it works is that you wouldn’t be able to have the idea without also receiving the way to accomplish that idea. This is a universal law—a spiritual principle.

Until you are ready to see what’s already right under your nose without discounting it as, “I can’t do this,” you’re not going to grow. Remember the idea that you got in the shower or the idea that your mastermind buddy helped you brainstorm? It didn’t actually come from you or from them. It was divinely given through them, divinely given to you.

You are given ideas like this all the time. It’s actually the universe’s way of guiding you on a daily basis, literally pulling you by the hand and pointing you in the direction that will help you accomplish your dreams. But the question is: are you listening? Are you going to do something about this idea?

If you’re not where you want to be financially in your business one of the major reasons is non-action. If you’re still at the same place you were before, it’s because you’ve been unwilling to take advantage of an opportunity that is right in front of you and it’s been there for a long time.

Listen, I know. I’ve been there. One time it took me four years to implement something I really, really wanted to do and it’s now something that makes me the most money in my business. I know you’re probably tired of hearing, “To get different results you need to do things differently.” Yet, in my experience, it is absolutely true.

If you want to make a quantum leap in your business—really multiply things—you must be willing to do what you haven’t done before. You’ve got to be courageous. You’ve got to walk into the opportunity and even walk into the fear that you have associated with it—because it’s usually a fear that stops us.

Your Client Attraction Assignment

Get clear on the opportunities that are right in front of you and under your nose. Take a sheet of paper and at the top write down your big goal. Don’t be shy. No one’s watching. In big bold letters write down what you want in your business this year. Then, either knowing or pretending that you could not fail list all of the opportunities that you already have in front of you to make it happen.

I know those opportunities are there. They always are. When you state something big the way to do it is there. List them all and then begin to take action on every single one of them with courage and fearlessness. When you do your income will never be the same.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

This week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and telling the world what you think about the situation at hand.

Now, how does this apply to client attraction and business building? Well, here’s how I personally take a stand for my prospects and clients in my business. Every day I work with many, many entrepreneurs with really big hearts and a great message. These are people who can really add value and perhaps even change the world yet they don’t have any clients. Sometimes, I just don’t understand! (Click here to tweet this.)

I think what’s happening is that some entrepreneurs just get confused and overwhelmed about what it really takes to attract a lot of clients consistently. I think that’s because there are many misconceptions out there and lots of different people telling you different things that are inauthentic and simply don’t work. No wonder it’s confusing.

These same people stay in paralysis mode and they don’t always do something about it—which is exactly what makes me upset. Why? Because I care so deeply about the entrepreneurs I serve—whether they’re a client, customer, an ezine reader, someone who watches my videos online or follows me on facebook or twitter. Even if I’ve never met them in person it doesn’t matter.

I believe the power of entrepreneurs to change the world is huge. When I show them exactly how easy it is to always have a full practice they become really, really successful doing what they love. It’s easy to get clients if you know what to do and then take action. Sometimes, I just cannot let people stay in their comfort zone of not having enough clients for too long. That’s when I feel called to take a stand for them. I do this by getting up on my soapbox and delivering the hard truth that no one is talking about, which in my case is the real truth about attracting clients.

I don’t sugarcoat the information I deliver. I tell them what they’re doing wrong and I tell them what to do about it. Of course I’m extremely gentle and loving about it, but I approach it like a mom giving tough love to her kids when they need it.

Why would I do this? Because when you take a true stand for your clients, you are coming from a place of service. By focusing on giving more and truly wanting the best for those you serve, they take action for their own good that they wouldn’t otherwise take for themselves.

Now, maybe that means they end up working with you or they just take action on their own or they work with somebody else. Regardless, you’re serving the greater whole by taking a stand for them and then the universe rewards you with a business and a life that overflows with abundance. Your generosity and authentic concern for these prospects and clients creates an energy shift that results in a win/win for all.People feel that. They feel that you care when you take a stand for them.

What about you? How can you take a stand for your prospects in your own business? Is there something they need that they’re just not getting? Something that they need to know that they just don’t know about? I want you to take some time this week to think about these questions. What do you see over and over again in your industry that holds your prospects and clients back? What is it that frustrates you when you see the same clients facing the same problems over and over again?

Your Client Attraction Assignment

I invite you to answer the questions above and decide how you can use your frustration or concern or caring to take a stand for those same people. What can you give them in order to make it better? How can you deliver the hard truth in a way that they’ve never heard it before, but in a yummy, loving way. What will get them to take some sort of action, which might include working with you?

Look at it this way. There comes a time when your prospects reach a fork in the road. If they go one way they create one type of future. If they go another, it’s a totally different story. When you, as the expert, take a stand for your prospective clients, you are shining a light on the best road to choose. You’re showing them the road to a bigger future and you are fulfilling your own divine purpose at the same time.

It’s a win/win/win all around and most likely, they’re going to end up working with you because they feel that you care. Pretty cool right? Now go make it happen.

As entrepreneurs and business owners, what duty do we have to our customers, clients and to the public in general when tragedy strikes? Here at ClientAttraction.com we’ve been faced with this question twice in just the last two months. We haven’t always done everything right but we’re learning. Based on both recent events and all the feedback from the Client Attraction community asking me for advice on what to do, I wrote this new article on Doing Business in Times of Crisis—an important topic that not enough people are talking about right now. (Click here to tweet this.)

Your Client Attraction assignment is to please read it. But then I ask you to take one extra step and share it with other entrepreneurs and business owners in your tribe. As entrepreneurs we’re all catalysts for positive change in the world. We’re all in this together. Pass it on and pay it forward. Thank you.

Many entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to talk to you today is about not underestimating that.

You can actually use your story to attract ideal clients. (Click here to tweet this.)

As you may know, my compelling story is how I went from leaving my corporate job to opening up my own nutrition practice. And even though I had clients right away, I didn’t have enough clients to pay my midtown Manhattan rent and all of my bills. I made a decision one day to figure out what it would take to get clients. I learned everything that I could and ended up filling my practice to full capacity within 8 months. I eventually created the Client Attraction System™ and went on to fill my second practice.

Whenever I talk about my story I talk about my “3 AM-I-don’t-have-enough-clients-sweats” and how I was able to overcome all that and fill my practice very quickly. That is my compelling story and it’s something I tell to establish instant credibility with new prospects, in front of an audience or at the beginning of all of my programs.

Your own compelling story may be that you overcame a serious challenge in business, in your health or in life that caused you to change your course. Some people call it the hero’s journey.

You can use your compelling story several ways to attract new clients:

1. First and foremost, it helps the prospect bond with you. Often your prospects are in the “before” of your “before and after” story. If you’re in a business like mine, working with individual clients, your compelling story helps establish that know-like-and-trust factor. People aren’t buying a “business.” They’re buying a solution first and a relationship second.

2. It can be the beginning of your signature talk or your teleclasses, helping you to “earn the right” to be up there speaking to an audience that doesn’t know you yet.

3. If you don’t have a lot of credentials, your personal story can give you instant credibility. You’ve been through what they’ve been through too, you’ve experienced success, and now you’re back to tell them how to solve their problems.

Your Client Attraction Assignment:
What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?

Sprinkle this in your marketing materials and in conversation. Creating your compelling story to share with others can be a catalyst and one of the most powerful ways for you to attract clients through the know-like-and-trust factor.

Today we’re going to talk about how to always have clients—not just clients once in awhile, but to always have clients consistently.

A few years ago someone asked me, “Fabienne, what is the difference between salad and garbage?”  I had never been asked that before.  The only difference between salad and garbage is time.  When you’re looking at a fresh green salad and you don’t eat it right away, in a few days it becomes garbage and unappetizing.  You’ve also heard the idea of striking while the iron is hot—hot leads turn into cold leads if you don’t take action on them right away. (Click here to tweet this.)

In business, timing is everything.  A client of mine always used to say to me, “Fabienne, it’s really difficult for me as a real estate attorney to attract clients because I can never anticipate when they’re going to need me.  It’s not something that they need very often, so how do I know when to market to them?  I don’t know how to market to them.  I don’t know when to market to them.  It’s just all so arbitrary.”

Well, what I said to him is and what I want to say to you as well is with stay in touch marketing vehicles you solve that problem of trying to anticipate when somebody needs you.  The idea is that you always want to be on the radar screen of your prospective clients.  You always want to be top of mind so that when they need you they think of you.

What is an example of a stay in touch marketing vehicle?  Well, it could be your weekly Ezine.  It could be a direct mail campaign.  It could be a quirky postcard campaign.  Really just a way to communicate proactively with your prospects so that you can actually anticipate any current or urgent needs that they may have.  If you are consistently being in touch with them, you are essentially establishing a Know-Like-Trust relationship in advance of the need.

You will be on their radar screen when that need arrives, which means they’ll say, “Hey, you’re exactly what I need.  I can’t believe you’re right there, right under my nose.”  This is when they happily pay you for your services and you don’t have to go chasing any ambulances.

Your Client Attraction Assignment

Be consistent with stay in touch marketing vehicles and when you do you will always have plenty of clients because you will have built that relationship and anticipated the need well before they know they need you.

Today’s topic is where to find clients.  You’ve opened up your business.  Perhaps, you’ve been in business a few years and your practice is still not full yet or you’re just looking to fill your programs even more.  The big question you may have is where do I find clients?

These are my four best tips for how to find your ideal client and how to get in front of them in large numbers and inexpensively. (That’s the ultimate shortcut!) (Click here to tweet this.)

1. Get clear on who that ideal client is.  You may be thinking, “Yeah, yeah I know this.  I know this already,” but most people that I talk to aren’t actually very clear about who their ideal clients are.  You want to get clear on who is it that will get great results from working with you.  Who is it that you love working with that sees value in what you have to offer because they get great results from working with you and they’re going to tell others.

Get really clear about the following: are they a particular gender, a particular company, a particular age group or do they have a particular problem?  Whatever it is, figure out who that person is first.  It is basic, but so, so important.

2. Once you know who that is, you want to look to see who is already speaking to that person.  Perhaps, it’s an individual like a strategic alliance or a joint-venture partner who is in a particular industry and is already speaking to that person, or who already has a list of these people. Or perhaps it’s an organization, networking group or an association who is already speaking to large numbers of your idea client. They’ve already gathered them for themselves, but really they’ve gathered them for you too. Once you’ve identified these people or groups, you’ll want to reach out to them and offer to add value to their people, to their list.

3. Contact them and ask, “How can I help?  This is what I do.  Can I offer some free content?  Would you like me to come and speak?”  Whatever it is that you do you are making sure that it’s not all about you, that you’re not here to just take from them because they’ve really put a lot of time and effort and probably money in gathering these people so you want to make sure that what you’re offering benefits that strategic alliance or that joint-venture partner as well.

4. Make an offer. The idea is to give such good content and such value, whether you’re speaking or giving them something free, that you will impress them so much that they’re going to come over to your list.  This is when you want to offer these people something that they can’t refuse.  Maybe it’s your free checklist, your free audio, your free DVD, or a free ticket to an event that you’re doing.  Bring them over and then give them high content and high value on your own list until they raise their hand and say, “I’m ready.  I want to work with you.”

Your Client Attraction Assignment

Us this formula to find your ideal clients.  Just put it into place.  Do the work and watch your practice grow.

It’s Fabienne and Derek sending you warm wishes for a very Happy Thanksgiving.

We want to take this moment to tell you that we’re just so grateful to have you in our lives.

We were reflecting back on what a wonderful year it’s been, giving deep thanks for all the abundance in our lives and really taking the time to appreciate our family, our children, our friends, our team, our yummy clients and customers and of course, you too! (Click here to tweet this.)

We’re so incredibly proud of the work that you’re doing. Whether you’re just getting your very first client or you’re passing the million dollar mark in your business, we’re truly honored to have you in our lives and to be part of your process–so thank you.

Take a moment to watch our video message because we have a special Client Attraction assignment for you for today. It has to do with gratitude and this one simple assignment is going to give you a lot of momentum as you continue to attract more clients and grow your business.

Remember, we love you, we believe in you and we’re sending you big hugs from all of us here on the Client Attraction Team.

Happy Thanksgiving!

Love,
Fabienne and Derek

[youtube width=”600″ height=”350″ ]http://www.youtube.com/watch?v=p4K6NZMOWFI[/youtube]

Today’s video strategy is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice. I’ve jumped from my corporate job into my first business, which was a holistic nutrition business, and then I transitioned from my holistic nutrition business into ClientAttraction.com.

The identity crisis and the angst comes from the fact that you don’t want to lose income from the first business or job, but you also need to let others know about what you’re doing. I have several tips for you today about how to transition from one into the other. (Click here to tweet this.)

The very first thing I want to share with you is do not quit your day job just yet! For many years, I worked with clients who would let me know after the fact that they quit their day job, and they said, “Oh, I’m free and now I have all this time to spend on my new business.” But they took their eye off the ball, if you will, in terms of what their bread and butter was. After a while, their income very quickly spiraled, which puts people into a fear place. I do not want that for you. Do not quit your day job. Instead, focus your attention on what is bringing in the money. Even if you’re transitioning from one business to another, you don’t want to put your full attention into the second business and forget what’s bringing in the money.

Continue to give attention to job #1 or business #1, and then create extra time for your second venture. Perhaps you start working on your second business during the evenings and weekends. This is what I did in my transitions, both from corporate to my first business and from my first business to my second business.

The idea is that while you’re still collecting a paycheck from either your first business or corporate, you create all of the marketing you need. This is where you start focusing on who is your ideal client, what is it that they need most, what is it that they are struggling with the most? Create a compelling message around this new business. Create your marketing materials. Create a marketing plan and decide how you will get out there in a big way while you’re still collecting a paycheck.

Once you have those things in place, then it’s time to begin networking your new business in a new group. Here’s what I did in the beginning. I would go to a networking group at 7:30 in the morning, even though I was still working in corporate. I would market my new business and be at work by 9:00. If you’re in your existing business, you keep networking for your existing business and then you find a different networking group and market your second business.

The idea is that you’re riding two horses at the same time. That can be tiring, but it’s less confusing and again, you want to continue getting that paycheck. Sometimes people ask me, “I’m carrying around two different business cards. Do I hand out two business cards or just one?” I believe that you hand out just one business card—whichever is more appropriate for that person. You don’t want to confuse people.

Then once you’re making enough income from your second business, that is the one that you start marketing full-time. Once you get at least enough to cover your basic expenses, then you shift your entire focus onto that one. Don’t stop taking clients from the first one if you don’t have to and then build the second one. That is how I’ve been able to transition twice and my clients have been able to do the same without losing any income and without sleepless nights.

Make the transition peacefully and easily.

Your Client Attraction Assignment

If you’re thinking of transitioning into a new business, take these tips into consideration. Continue to get clients, continue to make money, and to be able to transition peacefully and easily.

Today’s video is about how to create great, free content in order to build your list., Last week we talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won’t sell very quickly.  When you have an email list (also called an ezine list) of several hundred and preferably, several thousands of people who are eager to hear from you, you now have people who will buy your products and services immediately and over time.

Now, that you’ve figure out which irresistible, free offer you will use to build your ezine list quickly and consistently it’s time to create great content for your IFO, your irresistible free offer.  Remember, you must offer massive value if you want to build trust, but you also don’t want to give away the entire farm. (Click here to tweet this.)

Here’s a tip.  The difference between giving away good value and not giving away too much is to give them the steps or give them good information, but to obviously not tell them exactly how to do everything.  Don’t give the exactly how.  Give them the what.  Give them the why it’s important, but not the exactly how.

I recommend three different types of content for your irresistible offer.

1. Walk them through all of the steps of your proprietary system.  If you’re a student of mine you know what the proprietary system is.  It’s a series of steps that you use to get your clients results.

My proprietary system is called the Client Attraction System. It’s got 10 steps and it starts with figuring out who your ideal client is and create a compelling message and compelling marketing materials, etc.  If you go to clientattraction.com you can read all of the steps there.

2. Give them your compelling story, which means tell them about how you got to do what you’re doing. Then give them some tips as to how you got from your ‘before’ to your ‘after’, in your before and after story.  People find that very, very compelling, especially if you supplement with lots of tips.

3. Do an interview.  You can actually give someone a set of questions that they ask you and that you respond to and you can record those.  This is what I have in my free CD.  It’s a series of 10 questions that I gave to a former radio personality.  He called in from his line and I called in from mine and recorded the entire hour.  It’s super high value, super high content and it’s great for people. It was an easy, one-hour thing for me to do.

Whichever you choose of the three, the idea is that the topic must be something that your ideal client would love to get their hands on.  As you may know mine is How to Attract All the Clients You Need.  This is something that’s appealing to the people who will eventually become my clients.

Your Client Attraction Assignment

Your assignment for this week is to come up with a topic that your ideal clients would say yes to.  Remember, the topic is one of the most important things.  They don’t know what your content will be yet, but they will want to sign up for that topic.

Then, once you’ve selected your topic that they would say yes to, choose from talking about your proprietary system, telling your story and giving some tips, or content based on a Q&A style interview.  The key is at the end of any type of IFO that you have give them an offer for deeper learning or give them a call to action to work with you. If you do this, just like I’ve shared with you, you will quickly build your list, get more clients and make more money.  Enjoy!

Today’s video is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

I’ll give you an example. Many years ago, one of my favorite clients of all time spent a lot of time working on her home study system and she thought, “I’m just going to put all my knowledge into this and then I’m going to sell it and I’m going to make a lot of passive income.” (Click here to tweet this.)

She spent months and months working on it and went to sell it and sadly, she only sold one the first time around. Well, when we looked at what was going on, it was a great product.  Everything was great about it except she had very few people on her email list. There will only be a certain percentage of people on your email list or your ezine list that will buy.  Unfortunately her numbers were too small so she only sold a couple the first time around.

However, when you have an email list of thousands of people who are eager to hear from you, you now have people who will buy your products and services over time.  So the question is how do you quickly build a responsive list?  We’re not looking for a dud list. We’re looking for a responsive list.

It used to be that you could just say on your website, “Join my mailing list,” and people would actually do that. But that doesn’t happen anymore. Now with all the noise and with the overwhelm of email, who wants to be on yet another person’s email list unless there is going to be great value and a really juicy incentive for your prospects to get on your list?

What you need is an irresistible free offer. My clients and students know that I’m always talking about the irresistible free offer, which we call the IFO. The IFO is something that will make someone really want to give you their email address or perhaps even their physical mailing address.

So how do you do that?  What you’re offering must be so irresistible that they’re happy to give you their contact information because they want that irresistible free offer so badly.

Let me give you some examples of IFOs.  The first one is the free CD. As you know, at Clientattraction.com, that’s what I offer.  If you go to the website, you’ll see right at the top that I offer this free CD—high content, high value, totally free.  I pay for the shipping, everything.  When I first started offering this many, many years ago, I was the only one that I knew offering this and it went like wildfire.  It helped me build my list very, very quickly. So that’s what I still offer.

You could also consider offering a free report. You can offer a free downloadable audio perhaps if you’re not yet ready to do a free CD. You can offer a free eBook, a free video or a free DVD, a free checklist which was actually my very first IFO from many, many years ago.  It was called 151 Ways to Attract All the Clients You Need.

The key is it doesn’t matter what you offer as long as it will be something that is super irresistible to the person that you want to get on your list so that they’re okay with giving you their contact information.

At the same time, let them know that they will also be receiving free content from you every week or every other week by email.  Let them know that it will also be high content, high value and to look out for it in their email inbox.  Again, the idea is that it’s going to be really good, not like a bait and switch.  No one likes to give their contact information and just get sold on the other end so continue to be in integrity and give high content, high value.

Your Client Attraction Assignment

So your assignment for this week is to figure out which irresistible free offer you’re going to use to build your ezine list — ezine stands for e-magazine — quickly and consistently.  Select from one of these options this week and next week I’m going to take you through Part 2 of your IFO which is about creating compelling content for it.  So you’ve figured out the format; now we’re going to talk next week about the content. See you then!