What an awe-inspiring few days it’s been! Earlier this week, Diamond Level client Rebecca Reynolds came to our offices for her third full day of in-person strategy with us. It gives me chills to think about Rebecca’s purpose here in the world, and the millions of people’s lives she affects daily and will continue to affect through her business. She is a beautiful force to be reckoned with, one committed to world change, and I’m humbled to be on her “board of advisors”. After a year of working very closely together and massively multiplying her business, we actually stretched her vision even BIGGER this week, and she’s game. Wow.
Then, just yesterday, Derek and I were honored to begin working closely, also at the Diamond level, with Christine Kane: the mentor to women who are changing the world. We are TOTALLY blown away by how amazing Christine is, and how much value she already brings to her clients. Now, it’s our job to multiply this success even further, and we mapped out the exact way she’ll be doing that this year. We’ll be meeting her in person in our offices every few months, and then speaking with her at length each week to stay on track with her stretched goals and make it happen. (Oh, and dinner last night at one of our favorite restaurants was SO fun – think farm-fresh, artisanal ingredients alongside fantastic wine.)
What I love about our Winners Academy is that it’s not just for entrepreneurs ready to jump to 7-figures. There’s a level for “where you are now” and we’re so excited for the launch of our affordable Gold Mastermind program today. If you’re a “Start up Sally”, in business less than three years, in the building stage of wanting a lot more clients and making a lot more, you should consider joining us asap. You’ll find the Gold Mastermind details here. If you’ve wanted to work with me closely to get you more clients, but haven’t had the resources for my higher-level programs, then join me for monthly curriculum calls, monthly laser coaching calls and 3 live in-person meetings this year. You won’t recognize your business a year from now. Download the application and join us today. We start getting YOU new clients today.
I once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that rolled in, and their answers were right in line with the people I talk to on a daily basis. (more…)
Too many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. I’ve been there in the past, and there’s nothing worse than experiencing those two extremes on a regular basis. It’ll make you want to go back to Corporate for good! (NOT ME!) (more…)
“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?
I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).
Your claim should be so bold that the person listening to you will say “Wow, really? How do you do that??” This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we’ve heard before, and that doesn’t elicit that WOW we’re looking for. So, again, I stress, “What’s the BOLDEST THING you can say?” and then the good stuff comes out.
Use, the words below for some inspiration:
- Double in half the time
- A ___% increase over last year
- In less than 10 weeks
- Etc.
Here’s an example of a script I put together for my client:
Stranger: Hi, I’m Jane, we haven’t met yet.
John: Hi, I’m John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners… (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John: Fantastic. (handshake) Nice, to meet you Jane. I’ll call you tomorrow to set that up, promise. (John made a date, now he’ll circulate and meet more people and do the same thing.)
CHACHING!
Now, granted, this is just a made-up example, but you get the point.
With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?
Your Client Attraction Assignment:
Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee you’ll turn those ‘eyes-that-glaze-over’ into a lot more prospects in your pipeline.
Not sure how to get started with your compelling elevator speech or proprietary system to begin with? You’ll want to get a copy of the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can grab yours: www.TheClientAttractionSystem.com.
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!
If I’d waited to have all things perfectly settled before moving forward with a talk, I’d still have only 3 or 4 clients in my practice, and believe me, I wouldn’t be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done.
What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!”
Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.
When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date for an event I wanted to give. ‘Should I have it in the summer, should I wait ‘til fall?’ Since nothing was happening, I pulled out my calendar, picked a date, gave my credit card number to reserve the space and then made it happen, and you can too! There’s nothing like setting a deadline and getting in gear to make it happen.
Your Client Attraction Assignment:
Your turn. Are you procrastinating putting together a seminar or big event to market your services and reach out to your prospective clients? End the questioning NOW and just pick a date. Commit and then everything will fall into place because you’ll HAVE to get it done. Now, that’s what I call being pulled by your future. Use your business coach or a buddy as an accountability benchmark, and then send them an email with the date of your newly scheduled seminar or workshop. The most accountable thing you can do though is to pay for the space ahead of time. That’ll get you moving! 🙂
If you like the idea of this unconventional way to market that gets you clients, you’ll love the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get your own copy: www.TheClientAttractionSystem.com.
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen. (more…)
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
(more…)
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your business apart from others is crucial for you to identify and communicate. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (more…)
“To have clients banging down your door, you must decide to and become your ideal client’s PROBLEM SOLVER, the one and only person they turn to when they have that problem and need to get it fixed. This alone eliminates resistance at ‘sale time’ and ensures that prospects become paying clients, without fail.”
I’ve got so much in-depth content to share with you on this new video for you about the “sweet spot” of success in your business, the principles you need to know to succeed and how to model them in your own business.
You’re gonna hear about all the stuff that’s holding you and other solo-entrepreneurs back from having the successful business and life you want, and how to successfully get past these Marketing and Mindset challenges, so you too can expand your reach and make a whole lot more.
Interested in finding out more? Visit us at www.ClientAttractionWorkshop.com
