If you’ve ever felt challenged with figuring out who your ideal client is, please watch this week’s video…

You’ll see me coach one of our Growth Track students, Donna, who (perhaps like you) has lots of talents and passions and enjoys working with different clients in different ways.

She’s also in a situation (perhaps also like you) where she’s been doing business one way and wants to shift things.

So as a multi-faceted, multi-interested business owner who has learned that identifying your ideal client is a very important marketing strategy…what do you do?

Well, watch this week’s 5-minute video to find out:

I know, I may have been a little snarky about the guy at my networking group who told me all those years ago I was “doing it all wrong…” (hee hee)

But it illustrates an important point. This is about finding the people YOU love to serve and that you have the greatest success with. And yes, it is important that they are also people who can pay you, who will give you referrals and see the value in your work.

It is about following your heart and boldly deciding who you want to be a hero to.

Sometimes we think we know who it is we are here to serve, but then we learn that it’s someone else. I’ve worked with 7-figure business owners who change their minds about this even at their level. This is why it’s vital, especially if you are new to business ownership and aren’t sure who your ideal clients are (and even if you’re rocking it at 6-figures plus), that you experiment working with different types of people in the beginning so you can experience who you “mesh with” most. 

Don’t take my word for who you should work with. Be open to all possibilities.

(Notice in the video that even though I didn’t agree with Mark, I still listened and took action on his recommendation so that I was coming to a conclusion on my own instead of making an assumption based on someone else’s limited reasoning.)

And then you’ll know who you love working with, who also pays you well for your work, and you’ll be crystal clear on your ideal client. No guessing required.

Now go find those 100 clients!

Much love,
Fabienne

P.S. The decisions we make in our business from actual experiences, feedback and results are so much better than the ones we decide in our heads. Be in the work. It’s where the answers live.

Do you struggle with this, too?

Listen, one of the hardest things for a business owner to navigate is inconsistency in your business. It’s stressful and keeps us stuck in a cycle of feast or famine.

So while Shailia says she was a “hot mess” (her words) when she joined us, what I know is that what she was experiencing was pretty normal…

Hear how things changed for her so dramatically in this short 2-minute video:

There is so much value and freedom that come when you finally figure out how to have consistency and stability in your business. It feels like a huge weight has been lifted off your shoulders.

You sleep better.

You dream bigger.

Like Shailia, you begin to work ON the business, instead of IN your business.

But there are some tried-and-true strategies all super-successful business owners have discovered that you need to discover and some puzzle pieces that must be put into place.

Continuing to do things the way that you’ve been doing them creates the same results.

((sorry))

The skills, systems and strategies that we teach here at The Client Attraction Business School have a proven track record of getting entrepreneurs just like you off of the feast-or-famine roller coaster and onto the scale-and-leverage track.

This is what we do. And we do it extraordinarily well.

So if you are ready to join Shailia and hundreds of entrepreneurs like her in creating stability, confidence and sustainable growth in your own business, I invite you to apply to speak to one of my awesome Strategy Coaches here at CABS, today. If you already have a business, they can help you map out what to do in the next 12 months to grow and scale.

Once you complete your application here, we’ll get you scheduled for that call with one of our coaches. It’s time to fully explore how to have the greatest impact with your business.

I am so rooting for you!

Much love,
Fabienne

p.s. Isn’t this concept of “How do I, more and more, take myself out of the business?” one of the best questions ever? It requires that you have a solid foundation before you get to ask it.

Perhaps you’re finally ready to get that handled? If so, reach out today by clicking here and filling out the simple form. We are here, ready to help.

Hey, you know when you know about a thing, and the thing is amazing, and you want everyone you love to know about the thing, and do the thing…

…buuuuut, there are some people in your life that aren’t hearing how awesome the thing is, even though it would solve their biggest problem and pretty much rock their life???

Well, I’m about to get real with you.

That’s kind of how I’m feeling right now. 😉

Mastering your mindset is this thing I’m referring to.

You see, after all of my years of growing my own business and coaching literally thousands upon thousands of business owners to achieve a greater level of success than they ever dreamed possible, I KNOW that upgrading your mindset is the difference between continuing to struggle and not reaching your goals…

…and the life and business that exceeds the dreams you’ve allowed yourself.

So, I’m getting on my proverbial soapbox (because I care) and giving you two gifts, NOW.

The first gift is an inspirational video. This is from my annual Mindset Retreat…(and then I’ve got some news I’ll share in a minute about how you can secure a seat NOW for this year’s 3-day transformation happening in November).

But first, watch this 6-minute video so you can be inspired:

Here’s my second gift to you, because I just don’t like the idea that you would miss out on the transformational training that I hosted last week. I know how vital it is to your success.

It’s the THING I want to jump up and down and shout from the rooftops about 😉

You can access it here!

When you access the training above you are going to learn about the opportunity to join hundreds of other wise entrepreneurs in my new Mindset Mastery Course.

This is for you if you are ready to take your mindset and your inner game to a whole new level.

As soon as you join Mindset Mastery, you will discover:

• The exact steps to use to break through the self-imposed barriers currently stopping you from multiplying your income.
• How to find your purpose and create your “why” so that you can stretch your vision of what’s possible for you and your business.
• How to command abundance so that you can immediately transform your business, your income, your level of meaning and fulfillment and most especially, the quality of your life.
• The process for resolving the self-sabotage cycle so you actually get what you want.
• A new way of seeing yourself and your life that is aligned with your unlimited potential.
• My specific processes, tools, worksheets and powerful mantras that instantly turn your negative thoughts into positive and ingrain new neural pathways that will pave the way to your success.

But here’s the thing I’m most excited about for you…

You also get (are you ready for this???) a Bonus Ticket to come to my LIVE Mindset Retreat at the beach in Florida, this November, so you can experience (and participate in) all the awesomeness I shared with you in the video above. (We’re hosting the retreat from November 14-16 on the beach in Fort Lauderdale, Florida, so mark your calendar now!)

Woohooo!!!!!

YES, a free ticket, for you to have an in-person transformation, with me, at the beach. (Others will happily pay thousands to attend these 3 days, but you will go for free.) Yes, YOU! 🙂 

This event totally ROCKS. Like beyond anything you may have experienced before.

We’ve been doing this event for 7 years and the the hundreds and hundreds of attendees each year enthusiastically say it changed their life. And then they come back year after year.

It’s that good of an event, and YOU get to come for free this November when you join me in this Mindset Mastery Course I will tell you about in the free Mindset training.  

(Oh, and there are additional bonuses for you that are incredible complements to Mindset Mastery. You’ll hear all about them when you watch the training).

The bonus package expires at midnight Eastern on Friday, so if this is speaking to you at all, make sure to make time for the free training this week…it’s just under 90 minutes and I promise it has mindset gems for you whether or not you choose to go further with Mindset Mastery.

Mindset is the thing.

I’m so thrilled to share my passion for it with you,
Fabienne

p.s. Would you be willing to make an investment of 90 minutes in yourself this week? Before Friday? I believe that you are SO worth it and I know that these powerful tools can be a game-changer for you. The training is available here, but only for the rest of this week. Go for it!. 

 

Today I’m sharing some behind the scenes awesomeness (and tough love) from one of our Growth Track meetings…directed at my cousin John who enrolled last year.

If you’re not familiar, the Growth Track is the foundational program in The Client Attraction Business School for entrepreneurs who are building toward their first six figures (and for those already at six figures and beyond who wish to build a stronger marketing foundation).

It’s focused on everything you need to generate revenues in your business, so there’s a BIG focus on doing the activities that bring in cash.

And successful entrepreneurship is NOT convenient.

Now as you’ll see in today’s video, in just 5 minutes, I help John “turn up the volume” on his Client Attraction efforts (he didn’t quite get what I meant at first, which was kinda funny…you’ll see why). Watch it now:

As you can see from this week’s sneak peek video into what we do, if you want to move up to another level in business, you’ve got to go beyond only doing things that are convenient.

It’s a rite of passage.

Whether it’s networking, speaking, your online marketing efforts, sales skills…whatever the thing is that you’re focused on to grow your business…

You have to go beyond what is convenient, comfortable and competent, and achieve excellence if you want to succeed.

Cheap, fast and easy are not going to get you results.

Doing what you know (unless you’ve been a successful entrepreneur before…) is not going to get you results.

Whether it’s this community or another, it is vital that you put yourself in an environment that will teach you what you don’t know to get to the next level of success…

And almost more importantly…doesn’t teach you what you don’t need to know.

(That is what I call “Bright Shiny Object Syndrome” and it doesn’t get you any closer to your goal.)

I believe that we have the best education platform for entrepreneurs on the planet. There…I said it. I believe this because I’ve seen thousands of entrepreneurs come through our school and have results.

They’ve done what is inconvenient. They’ve broken through their limits, learned new skills and created success.

If you are ready to do this, too…to do whatever it takes, to stretch yourself, learn new skills, be accountable to a community and to engage with this level of tough love and “no matter what-ness”…

…I invite you to explore the potential of what The Client Attraction Business School can do for you by applying for a conversation with one of our experienced coaches today.

As I share in the video, successful entrepreneurship will never be convenient. If it was, everybody would be doing it.

You must be willing to do the things that others are not willing to do if you want to win this game.

That’s enough tough love for today <3

Sending hugs,
Fabienne

p.s. A little background on the mic thing…I always teach my students to raise or lower the mic to their level. It’s actually a representation of our personal worth, because it allows us to stand tall. Thus the “turn up the volume joke.” I didn’t want you to not get it 😉 Most importantly I hope that you see how our students support each other in this community. We’d love to have you join us…apply today.

“Done.” “Check.”  “Yup.”

I looove that feeling when you realize you’ve reached your goals…and then some.

It’s amazing what’s possible for your business, in just one year, when you have the right support.

Patrick is a perfect example of this, and I’d like you to meet him.

Patrick had worked as an engineer, and had been laid off from his job. He was freelancing for one year and couldn’t get things off the ground as fast as he’d liked.

Until he got some support and…well, WOW.

Ready for a dose of inspiration? Watch this video and imagine what could be possible for you too, no matter what stage you’re at now:

Patrick joined the Growth Track even though it was a bigger investment than he thought he could swing.

In fact, he said he was scared to make the decision.

Like many of our students, his leap of faith was just that.

But, as you’ll see, he grins in the video when he reports that with the kind of unparalleled support he got from us, he experienced a 750% return in his first year, and as he shares, was ready to make his next big leap forward after one year.

Watch Patrick tell his side of the story in this 6-minute video. 🙂

Pretty awesome, huh?

So, what about you?

What would your life look like with an increase?

Not everyone experiences a 750% increase in one year, some do. But what about a 40% increase that comes from finally getting help? What about doubling your business like so many do?

It’s your time.

Big squeezy hugs to you,
Fabienne

p.s. Maybe, just maybe, you’re ready to put aside being the “watcher” and join the awesomeness that happens here at The Client Attraction Business School and become a player…

…someone who plays a bigger game and experiences the results that come with it.

I invite you to spend some time on this page, to be inspired by other entrepreneurs who despite “logic,” as Patrick said, were able to turn their dreams of success into actuality.

And when you get that excited feeling in your belly, the feeling that kinda feels like nervous energy, I’d like to suggest to you that perhaps it is time to schedule a call with one of our coaches, so that you can begin to see just what’s possible for you.

Just reach out here to speak to one of our amazing Strategy Coaches. We’ll do the rest, OK? xo

Today, I’m departing from our usual teaching videos and bringing you something new.

(I hope you’ll love it…)

I’ve learned that I’m not the only person who sometimes learns best when watching something being done in action, rather than just learning about it.

Which is why I’ve decided to open the doors of our most recent Growth Track meeting and let you in on a process that I take my students through to help them monetize what they know.

Watch the video below to see me in action helping Reggie on stage:

(Please forgive the first few moments of me gathering my papers. Reggie didn’t realize he was coming up on stage with me!)

You see, I have a unique strength in helping people turn their yearly income into their monthly income…

Really?? Is there really a way to turn what you make in a full year into your monthly income?

Yes, really. It happens all the time in our Business School. And it often starts with you taking what you know and creating programs and products around it.

Today’s 14-minute video shows you exactly how you too can take what you know and package it so you can charge so much more for it and work with so many more people.

Stick with me on this one. I know it’s longer than usual, and it’s worth it…

… especially when you see Reggie’s face when he realizes at minute 11 or so how he can monetize his intellectual property and serve his corporate clients in a bigger way.

Priceless, as is the gratitude in his voice (and my eyes welling up in tears) at the end.

Enjoy!

Love you,
Fabienne

p.s. If you’d like us to help you do the same, go to www.ClientAttractionBusinessSchool.com, OK? You’re awesome and we’d love to help you too… xo

I recently spoke with a new student about his business. Prior to joining our Business School, John experienced a tremendous decrease in revenue.

Despite putting his best face forward, he was stressed and not taking a salary.

He was worried – as anyone would be – about how to rebuild and get his cash flow back to where it used to be.

After listening to him and learning more about his business, I realized that his cash flow situation is actually really common among entrepreneurs at all levels, one that most business owners and entrepreneurs have dealt with at one time or another.

How do you increase your cash flow now?? Today I’d like to share with you John’s story and the solution I gave him to inject a business with cash, now. Here it is:

There are many reasons for a reduction in cash. John’s revenue decreased because he, for lack of a better term, had put all of his eggs in one basket by putting his major focus on just one big client. And when that happens, when one of your clients provides you with the bulk of your business’ income, losing them, or having them greatly reduce their contract, means trouble.

For some, it can even mean crisis.

Unless, you have a plan!

In today’s short five-minute video, I show you how to quickly recoup your cash flow, no matter if you’re making $8,000, $80,000 or $800,000 a year.

Once you’ve watched the video, my question for you today is: what will you do more of that worked to initially land your best clients and what will you stop doing right now to make room for increasing your cash flow?

I can’t wait to read your comments below.

Sending you lots of love,
Fabienne

P.S. Didn’t want to say goodbye for today without thanking you for all the well wishes on my TEDx Talk last week! I was overwhelmed with your love and support. The video of my 18-minute session on Activating Your Potential for Greatness isn’t up on TED.com yet, but I promise to let you know the minute it is! Enjoy and have a great weekend! In the meantime, you can watch this video to help you get ahead in reaching your business potential.You rock. xoxo

It goes without saying that networking is an amazing marketing method for building your business, which is why I encourage my students to join networking groups that meet regularly. Different groups meet weekly, monthly or even quarterly, which means there is a group out there that can work with every schedule. Through women’s groups, trade associations and local Chambers of Commerce, it is actually quite easy to find a networking group.

Another great way to make sure you are taking full advantage of networking is to seek out those individuals I personally like to refer to as “Centers of Influence” or COI. These Centers of Influence are the people who seem to know anyone and everyone – and they are great people to have as contacts.

Identifying your Centers of Influence will help you make connections to people who can power up your networking in ways you never imagined.

1. Identifying your COI

Whenever I speak of COIs, the number one question I get is: where can one find these amazing Centers of Influence?! The funny thing is that you likely have a COI in your life but you just don’t know it. So think of that friend you have who just knows everyone – and that person is your Center of Influence! If you don’t already have a COI in your life, the networking events and groups will help you identify one.

These COIs are master networkers who know droves of folks and can regularly refer you to the right people. Most COIs absolutely love to make connections and introductions. They like to provide referrals for when you need service or help. I call them natural “bridgers” because they get a thrill from bridging one person to another.

2. Meet with your COIs regularly

When you meet regularly with your Centers of Influence it will have a direct impact on growing your business, which is why it is important to meet with your COIs often. Making a point to stay in touch keeps you top-of-mind when they are out networking. Personally, I like to meet my COIs for lunch or a cup of coffee about once a month.

3. Getting referrals

Centers of Influence are one of the fastest paths to referrals. Even if you feel weird asking for referrals, just remember that your COIs really enjoy it. They feel awesome, valued, proud, confident and influential whenever they help their friends out. It’s a mutually beneficial relationship!

4. Reaching out to your COI

Because reaching out to others about networking is uncomfortable for some people, here is a sample email you could send: “Hi Jane. It’s been a long time since we’ve caught up. I’d love to hear what you are up to and also let you know what‘s new with me. How about meeting for coffee? My treat. When are you free?” I recommend coffee because that’s a lot cheaper than lunch or dinner.

You can reach out to COIs by phone, email, text or social media. If you want to connect with people outside your area, go virtual! You can Skype, FaceTime or try a Google Hangout. Be creative and find a way.

Your Client Attraction Assignment

Right now, make a list of 10 influential people who could be your Centers of Influence. Don’t get hung up on how well you know them. Remember, they enjoy networking and connecting people. You can even list 10 people you’d like to meet because of their influence and connections. Then contact them this week and watch your business grow.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Are you currently tracking prospects and how they find you online? If not, start now. I can’t emphasize enough how important this is for building your small business.

You need to know how prospects find you so you can turn up the dial on that marketing tactic,or maybe even start a new one altogether. Without knowing where your potential clients are coming from, it’s impossible for you to know what’s working and what isn’t when it comes to both your marketing strategy and your online presence.

Here are two tactics for tracking your marketing results and understanding what methods are working for you.

1. Create a lead log

Whenever you speak to a new prospect, whether by phone or email, make note of it. I suggest that students make what I call a “tracking log” for all potential new clients. This way, all of the information is in one place. There are a few different options for tracking logs, including: a Microsoft Excel spreadsheet, a table in Microsoft Word, using software like Infusionsoft or ACT (for the high tech people!) or even just a pen and paper. It doesn’t have to be fancy – it just needs to work.

Each time you get a new bite, consistently ask every caller (or emailer) how they found you. If they don’t remember specifics, make note of what they do recall. Perhaps they read an article on the web, stumbled onto your site while surfing or were referred to you by a friend. Even ask them what keywords they typed into Google, but just be careful not to push. You don’t want this to seem like an interrogation! With time, you will start to see patterns letting you know which marketing tools are the most productive. Then, concentrate on those techniques.

For example, if you discover that most of your new clients come from referrals, you might want to establish a referral program, such as offering an incentive to anyone who sends you a potential new client. Announce this in your networking groups and let your clients know as well that they will be rewarded when a new customer signs up.

2. Install Google Analytics

Make sure your website has Google Analytics installed. This is a free service that tracks your website’s statistics and analyzes traffic patterns and visitor behavior. With Google Analytics you can find out your most popular landing pages, which sites refer the most traffic to you and which keywords people use to find you when searching for answers to their problems. If you don’t know how to set this up or read the data, hire someone who does so you can benefit from the information.

Once you have a better idea of how your potential and existing clients are using your website, you’ll be able to further improve these areas to leverage them even more and improve your pages that under perform. Find out how many visitors return to your site and what percentage of people are new. All of these factors can contribute to improvements in your website and your online marketing, as well.

Your Client Attraction Assignment

What tracking system do you have in place to know which marketing tools are delivering the results you need? If you don’t have a system, it’s time to create one. It’s okay to start small! Once this becomes a solid habit, you can expand to gather more details. Then be sure to look at your results quarterly so you know where to focus your time and money.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.