“I don’t know the key to success, but the key to failure is trying to please everybody.”
– Bill Cosby

No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get really specific on what makes you an expert in your field.

A niche doesn’t always have to do with a particular type of client. Rather, it sometimes has to do with a particular situation you solve or some THING or RESULT at which you are considered an expert.

An example: perhaps you are known within the telecom industry for lowering phone bills up to 90%. Maybe you have a knack for turning around graphic design projects in one day. Whatever it is, it needs to be one of the things that sets you apart in the marketplace and gives you an advantage over your colleagues.

And the clearer you are about this niche or expertise, the more clients will seek you out, the more referrals you will receive and the more business you will close.

I’ll give you myself as an example. Not only do I have a Client Niche (highly successful self-employed professionals who want to be shown exactly how to get more clients quickly and consistently) but I also have an expertise/niche in Client Attraction. That means that, I don’t coach, write or speak on ANYTHING that doesn’t help YOU get more clients. And because of that, my reputation as a real problem solver continues to grow rapidly.

Your Client Attraction Assignment:
1. Niching based on “thinking small” rather than “thinking wide” will help you get a lot more attention right away. Experts are more sought after than generalists, they get paid more by the hour, attract more media attention and get better results for their clients (meaning more referrals too). What’s your expertise?

2. It’s very hard to be all things to all people and to succeed. But being the expert on something gives you HUGE returns. Using your compelling story and your personal experience so far, if you had a niche or could be known for solving just one type of problem, what would it be?

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.

So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. In my opinion, standing out from the pack is easiest if you have an expertise or a niche. (But you knew that already.) So, what’s stopping you? Well, after having worked with thousands of people on this issue, I’ve come up with 2 reasons why most people don’t niche: (more…)