Over 400 lives were changed this summer during my Mindset Entrepreneur Millionaire Secrets tour! The enthusiastic feedback and kind words keep coming in from all over. It truly was a transformational day for those who attended learning how to stretch themselves to serve their life’s mission by getting out there in a BIG way.

They accepted the challenge! I taught them to make more money and to have a greater impact on the world through their business and to truly be ‘financially independent’ they MUST live their message. Notes from Dallas and Atlanta and emails from New York and Los Angeles are telling me these clients have already garnered MORE clients and experienced – in just one afternoon! They experienced amazing transformational personal growth.

To change your mindset for success, it takes authentic content, raw honesty and crystal-clear transparency (on my part and yours). To get the exact tools needed to get out of your way, get unstuck, play a WAY bigger game in your business, and bring your message out to the world, so that you can get handsomely rewarded for it while making a massive difference. Huge breakthroughs all around!

If you weren’t able to make a tour stop (or if we didn’t make it to your town), today is your lucky day! I’m hosting a live replay of the Los Angeles event on Tuesday, August 16 at 1 p.m. Eastern (NY) time! You’ll want to make a point to clear your schedule, get a big notebook and a tall glass of lemonade, for sure. You can watch an inspiring segment of it from the comfort of your home. Then, get cozy, click on this link and prepare to be inspired: www.clientattractionlive.com

Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.

It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, “So, if you’re such a marketing expert and you help people attract all the clients they need, what are you doing here at a networking group each week?” I didn’t know what to say at first. Never had it been posed to me that way.

But then I started thinking about it all and I realized that I always have clients, because I’m always marketing. I feel comfortable knowing that marketing is part of my business, a large part of it. It doesn’t matter what you DO for a living, your primary job is marketing and your “skill” is whatever else you do to get paid by clients.

So, if you’re a consultant, you’re not really a consultant, you’re a marketer who consults. If you’re an interior designer, you’re not really an interior designer, you’re a marketer who happens to help clients decorate their homes. And so on and so forth.

Until a client of mine really GETS that, they always put marketing on the back burner, and as a result of not making marketing a priority in the past, they’ve gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that’s what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Yuck!)

But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It’s like anything in life: if someone is TOO eager about something, you start questioning their motives. Here’s the line I read in that seminar transcript:

The Ultimate Incongruity: “If you’re so good, why are you so available?…let alone chasing business???”

The first key is that you never CHASE business. It’s just too cheesy and it doesn’t make people want to work with you. If you seem like you need them more than they need you, then you’re in trouble.

However, if you follow the Client Attraction System or are a client of mine, you know that it’s about creating VALUE, trust, believability, and credibility over the long haul. It’s about establishing yourself as a problem solver to your ideal clients and their biggest problems. It’s about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they’re ready. It’s never about chasing clients or strong-arming them to sign up with you. Here’s the formula:

Value plus Trust over Time.

(As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

Your Client Attraction Assignment:

So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

Here’s what I say:

• “I market consistently because I know that if you don’t market consistently, you don’t always have clients. Even when I have a waiting list of people waiting to work with me, I still don’t stop marketing. I’d be foolish to do that.”
• “Two clients recently graduated, so I have openings for just two new clients.”
• “I have decided to take on more clients because…(tell the truth).”

Oh and by the way, always tell the truth. That’s what authentic marketing is about. That’s how being a marketer with integrity makes you stand out in the marketplace. Anything else would be sleazy and that’s not Client Attractive.

OK, it’s clear that you HAVE to market, but what if you don’t know where to begin or what to do first? Get yourself the complete Client Attraction Home Study System. It’s everything you need to know to create a marketing message that will appeal to the best clients for you. You’ll discover how to decipher what makes your business remarkable, how to create Raving Fans so you get clients to call YOU, and lots of other crucial techniques to help you fill your practice quickly, including how to put together a simple marketing plan that gets you clients and then putting it on autopilot so you can have fun again. The Client Attraction Home Study System™ avoids all the unnecessary stuff and instead gives you the most important things to do to find your niche, get out there in a big way, set up simple, solid systems, so you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at www.theclientattractionsystem.com.
© 2011 Client Attraction LLC. All Rights Reserved.

“Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION.”

-Price Pritchett

I’ve been hearing this one question a lot recently: “Fabienne, what did you actually DO to multiply your income so quickly? How did you get to a million and can I do it too?” Well, the answer is “Yes, you can do it too” and it’s important to realize that it comes down to several different things: Authentic and compelling marketing, systems for everything, a team, different sources of income, leverage, etc.

But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this. The difficult part is actually a two step process, two steps that seem very simple on the outside, but that few people actually DO anything about. In fact, this is so deceptively simple that most people ignore its importance and look for something way more complex. But it comes down to:

1. Making a decision
2. Doing what it takes

I know, it might seem like child’s play, but most people never actually get clear about WHAT they want in the first place, and then they don’t make a commitment to getting it. So the first thing to do is to decide that you are going to reach a big goal. Then, you must be OK with doing whatever it takes to get it, as if your life depended on it.

Believe it or not, that’s where most people fail in this process. They throw out a lofty goal, but when it comes to actually DOING what it takes, they let their mindset and their fears get in the way. The ideas and opportunities to reach that big goal are right there, smack in front of them, but they don’t take action on them. I saw this happen recently with a client. She asked me, “Fabienne, I set this huge goal for myself, and the year’s almost over, but I’m not even halfway to reaching it. What happened? What am I doing wrong?”

The answer I gave her was that, despite the lofty goal, her BEHAVIOR hadn’t changed very much. Despite progress in other areas, she kept stopping herself, and kept doing the same things, worrying about the same things (not knowing the how, not enough money, not enough time, you know the drill…)

We’d given her all the different ways to make her goal happen quickly and two-fold, but she never implemented the ideas. The HOW was right in front of her, but she got in her own way, and essentially sabotaged her potential income by not taking action on the idea. And that’s one thing that I’ve gotten really clear about recently. The “how” is always right there, right under your nose, ready for the picking.

In fact, there was a time in my own business, not too long ago, where I could never have imagined making this much in one year. But the opportunities to do so were already there. In fact, one idea that I’m implementing right now was an idea I had 4 years ago. 4 years ago!!! And that idea was one that would have brought in a ton of money back then. Sure, I researched it, did a little bit of due diligence, even asked my ezine subscribers if they had resources and got tons of them. I went as far as investing in the resources I needed to take advantage of that opportunity.

Then, guess what happened?

Nothing, nada, zip. I never did ANYTHING about it. I let the opportunity get stale and covered with dust, and it’s because of several different obstacles:

1. My excuse of not having enough time to implement it
2. My fear of failure
3. Essentially, my belief that I wasn’t “good enough” or “big enough” to succeed with it

And so, I never achieved the income potential that this opportunity had in store for me. I’m kicking myself now, but at least, I’m taking action on it now.

Here’s the thing: you must realize that the ideas that are given to you are not just silly ideas. They are divinely brought to you. My mentor always says, “If you are given an idea, then too you are given the way to achieve it. You wouldn’t be able to have the idea without also receiving the ‘way’ to accomplish it too. It’s universal law.” And that’s really important for you to remember.

Until you are ready to see what’s already right under your nose, without discounting it as “not feasible”, you aren’t going to grow. Remember that the idea you got in the shower, or the idea your mastermind members brainstormed with you didn’t actually come from them or you. It was divinely given THROUGH them.

And you are given ideas like these ALL THE TIME! It is the Universe’s way of guiding you on a daily basis, literally pulling you by the hand and pointing you in the direction that will help you accomplish your dreams, but the question is… are you listening? Are you going to do something about it? If you’re not where you want to be financially in your business, one of the major reasons is your non-action. If you’re still at the same place you were before, it’s because you’re unwilling to take advantage of the opportunity that is right in front of you, and has been for a long time.

And I know you’re probably tired of hearing, “To get different results, you need to do things differently”, but in my experience (especially this year) it is absolutely true. To get a quantum leap in your business, you must be willing to DO what you haven’t done before, to be courageous, to walk into the opportunity and even to walk into the fear you have associated with it.

And please don’t let the simplicity of what I’m telling you undermine the importance of the message. This ‘arrogance’ of thinking, “Oh, I already know that!” is another form of self-sabotage and it’s keeping you from making a whole lot more in your business. Here’s an example: Someone told me last week that some of this is “basic” stuff. That they already knew this.

Frankly, I felt bad for this person. I almost wanted to say, “OK then, if you already “know” this, what’s YOUR income this year?” You see, your income will be your gauge to see how much you “know” this stuff. If it’s not where you want it to be, then you don’t “know” it yet, you’ve just heard of it. In fact, you don’t “know” anything until you live it, breathe it and take action on it day in and day out. Makes sense?

Your Client Attraction Assignment:

Get clear on the opportunities that are right under your nose. Take a sheet of paper and at the top, write down your big goal. Don’t be shy, no one’s watching. In big, bold letters, write what you want in your business. Then, either knowing (or pretending) that you could not fail, list all the opportunities that you already have right in front of you to make those happen. I know they’re there. I can always spot them for people and that’s the power of a mastermind. Having people see the opportunities that are right in front of them. But list them all. And then begin to take action on each and every one of them with courage and fearlessness. Your income will never be the same.

All that said, I urge you NOT to forget the authentic and compelling marketing, systems for everything, a team, different sources of income, leverage, etc. When you market authentically and consistently, using ONLY what works, your goals become big-time easy. When you set up systems for everything in your business and a team to support you, you have more time to devote to implementing the big opportunities. When you set up additional sources of income, both passive and leveraged, you make a whole lot more, working half the time.

Taking a no-excuses approach, removing fears and negative beliefs is crucial if you want to finally move to the next level of your success and income level. So join me for 3 days in September and I’ll give you all my shortcuts and the exact steps you need to use to break through the self-imposed barriers currently stopping you from multiplying your income, increase your confidence, put an end to your struggle so you can finally live the freedom-based lifestyle you deserve…guaranteed. If your soul has been nagging you to play a bigger game, check out the video (it’s free-training) for a great preview of the event and don’t wait because the early bird offer (half-off tuition) expires TONIGHT at midnight!

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

"The more you say to yourself, ‘I am responsible,’ the stronger, better and finer a person you become. And every part of your life will improve at the same time."

-Brian Tracy

One of the themes running through my life currently, and in the lives of my clients, is that of Personal Responsibility. If you’ve been to my workshop and on any of my calls, you know that I believe strongly in Personal Responsibility (I often call it ‘The No Excuses Approach’) and how I do not believe you can ever achieve BIG success without it. It’s a topic that few marketers ever really talk about in depth, but one that is crucial for success.

You see, each time I bump up against a new level of success in my business, a lot of my old "stuff" comes back up. I’ve caught myself in the past comparing my success to others with more success, feeling resentful, feeling less-than, and sometimes even BLAMING others or my own particular situation or for not being where I would LIKE to be in terms of success in that moment. And believe me, it doesn’t feel good. But perhaps you know exactly what I’m talking about…

What I noticed is that I’m not the only one. As different people in my life, both personally and professionally, move up to the next level, or really WANT to move up to the next level, but instead, begin to feel frustrated, I see them pointing fingers OUTSIDE themselves, blaming their situation, a certain person, the system, the economy, a program they took, or whatever else they can find to shuck responsibility for where they are.

What I also noticed is that, in the end, I’m ultimately responsible for everything in my life, every increase in my in-come and success over the last few years. But most importantly, I’m also responsible for every setback. I can blame no one but myself.

Everything I have in my life exists because of my actions, my behaviors, my words and thoughts. And it’s the same for you. Every decision we make creates our circumstances and because of that, we are ultimately responsible for each success and failure, happiness, unhappiness and financial situation.

I recently found an article by Brian Tracy, one of the world’s leading authorities on personal and business success. This article has become one of my favorites and I refer to it often and ask my clients to read it too, especially when they start comparing their success to others with more success, feeling resentful of their situation, blaming others, or feeling angry and ‘less-than’ because their particular situation is not what they’d like it to be. Here’s an excerpt:

"Responsibility goes hand in hand with success, achievement, motivation, happiness and self-actualization. It’s the absolute minimum requirement for the accomplishment of everything you could ever really want in life. Accepting that you’re completely responsible for yourself and realizing that no one is coming to the rescue is the beginning of peak performance…

The opposite of accepting responsibility is making excuses and blaming people and things for what’s going on in your life. And since everything we do is a matter of habit, if people get into the habit of making excuses, they get into the habit of evading responsibility at the same time.

If they set a goal or objective for themselves, they immediately create an excuse that they hold in reserve just in case the accomplishment of the goal is too difficult or requires more self-discipline and persistence than they had thought.

As soon as things start to go poorly, irresponsible people trot out their excuse and let themselves off the hook. But that won’t get them anywhere in the long run… The more responsibility you take, the more in control you are. And the freer you are, especially in your own mind, to make decisions and to do the things you want to do. So there’s a direct relationship between responsibility, control, freedom and happiness.

A person who is completely irresponsible is subject to anger, hostility, fear, resentment, doubt – all sorts of negative emotions. And here’s why. All negative emotions tend to be associated with blame. Fully 99 percent of all our problems exist only because we’re able to blame someone or something for them. The instant we stop blaming, our negative emotions begin disappearing.

What’s the antidote to blaming? It’s simple! Since your mind can hold only one thought at a time, either positive or negative, you can override the tendency to blame and become angry simply by saying, firmly, “I am responsible!" You can’t accept responsibility for a situation and be angry at the same time… The acceptance of responsibility negates negative emotions and short-circuits any tendencies toward unhappiness. In fact, the acceptance of responsibility often gives you insight into what you should do to resolve the situation.

Everything that is happening to you on the outside is due to something that is happening to you on the inside, so the first place to look is within. As soon as you do that, you begin to see things that you had completely missed when you were busy blaming others and making excuses. You begin to see that you’re responsible in large measure for the things that are happening to you.

You’re earning today exactly what you’re worth-not a penny more, not a penny less. In life, we tend to get exactly what we deserve. If you’re not satisfied with the amount you’re getting, look around you, at people who are doing the kind of work you would like to do and earning the kind of mo-ney you would like to earn. Ask them what they’re doing differently from what you’re doing. What are the causes of the effects they’re getting? Once you know what they are, accept complete responsibility for your situation, apply your wonderful mind and abilities, back them with willpower and self-discipline, and get busy making the changes you need to make to enjoy the life you want to enjoy."

Your Client Attraction Assignment:

You’ve heard the saying, “Speak the truth. The truth will set you free." In this case, I want you to be VERY honest with yourself in answering the following… stop hiding behind your justifications or get off your high horse and answer the following:

• Have you recently blamed someone or something for the fact that you haven’t yet achieved what you wanted in your business?
• Are you using excuses (even JUSTIFYING your situation) so that you don’t have to take action in terms of getting clients or be embarrassed in case "it doesn’t work out"?
• Have you harbored resentment towards someone or something because you feel you were "gipped" in some way?
• Do you feel anger or have lashed out in the past because your business is not where you want it to be yet?
• Are you pointing fingers, saying "This is the reason I’m not making more"?
• Have you compared yourself to someone else more financially successful than you currently are, feeling less-than? Have you perhaps even JUDGED that person based on their success?

Personally speaking, I know that I’ve been able to answer "Yes" to all of these questions at some point in my self-employed career. Whether I knew it consciously or not at the time, it all resulted from avoiding responsibility for what I was creating in my life. It didn’t feel good, and it certainly did not get me moving forward towards success.

The key for me has been to be honest with myself about my responsibility. No one else can create my life except for me. Only I can control my thoughts, words, actions and behaviors. Blaming or pointing fingers does absolutely no good. In fact, it doesn’t work and it’s usually just an excuse that we use, in case we fail. That way, we don’t need to be embarrassed. We can just say it wasn’t our fault. NONSENSE.

Consider this a fork in the road of your success. This is your opportunity to step up in your business, stop using excuses, stop resenting or comparing yourself and STOP blaming others for what you have or don’t have in your life. It’s time to take a NO EXCUSES approach to doing what you have to do to get clients, start being consistent in your marketing, work through the programs you’ve bought, or clear your schedule to attend events (no matter what else has "come up”) that will give you the solution you SAY you’ve been wanting. Begin to take FULL responsibility and making different choices and your life and business will never be the same. I promise you that; I’m living proof of it.

Taking a no-excuses approach, removing fears and negative beliefs is crucial if you want to finally move to the next level of your success and income level. So join me for 3 days in September and I’ll give you all my shortcuts and the exact steps you need to use to break through the self-imposed barriers currently stopping you from multiplying your income, increase your confidence, put an end to your struggle so you can finally live the freedom-based lifestyle you deserve…guaranteed. If your soul has been nagging you to play a bigger game, check out the video (it’s free-training) for a great preview of the event and don’t wait because the early bird offer (half-off tuition) flies away very soon!

© 2011 Client Attraction LLC. All Rights Reserved.

Most of my clients come to me for help actually knowing what to do to get clients. Many have been in business for years and years and have experienced what it’s like to have lots of clients. But things have changed and that’s no longer the case. So they’ve since read plenty of books, bought manuals, attended 4-day workshops, heard countless teleclasses, but still don’t have all the clients they need.

You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently.

But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone.

We’re all affected with the ‘Bright Shiny Object’ Syndrome in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.

‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me in the past. I can recall one year where I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year round of wealth, personal growth, and business courses. Oh, not to mention being part of two mastermind groups, doing active personal growth and development, and working with a coach. That didn’t even include my responsibilities to my clients, my family, and myself.

Seriously, WHAT was I thinking?!?

No wonder I couldn’t focus on anything and get anything really accomplished (well, according to my standards). I had been distracted by all the glittering opportunities, wondering what to work on first. Each “thing” on my list was pulling me in a different direction and when I sat in my office, I couldn’t seem to get any work done. All the shiny projects were calling out at me from the bookshelf. I felt compelled to do it all; therefore, nothing was being done.

With help from someone I trust, I decided to take a hiatus from everything. I took a break from DOING, and after a couple of weeks, I started prioritizing. What’s going to make the most sense to work on first? What will bring in the most revenue effortlessly? What’s most authentic and natural for me right now? What do my clients and subscribers need most from me for them to succeed?

Now, it’s so clear. I know what to do next. I’ve prioritized and I know what foot to put in front of the other. Ironically, that’s what I do with clients every day. For example, the client we talked about earlier. It’s clear that before we work on affiliate programs and other complicated stuff, we needed to focus on what’s going to bring her clients, in this case, a simple Client Attractive website, an e-zine that will establish her know-like-trust factor, more networking and speaking. First things first. Shiny objects later.

Your Assignment:

Start thinking about how you’re working these days. Are you focused? Are you operating in a step-by-step process, or are you confused about what to do next, pulled into a bazillion directions, not getting anything done? Decide to put one foot in front of the other and be OK with not being seduced by the Bright Shiny Objects beckoning you. Get some help prioritizing and implementing if you need to. You’ll have time later on for all the other glittering stuff, AFTER you’ve implemented the proven basics that work.

If you’re stuck with prioritizing or what to do next to fill your practice, you’ll benefit from a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ avoids all the Bright Shiny objects and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at http://www.theclientattractionsystem.com

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

QUOTE: “Substantial value is created when the client achieves more than they expected. One of the best ways to ensure the client achieves more than they expect is to ask more of them than they expected you to.” – Thomas Leonard, founder of Coachville

My translation: don’t be wimpy with your clients! One of the most interesting shifts I’ve seen in my Client Attraction coaching practice and Masterminds over the last 11 years is that clients are seeing infinitely better results than at the beginning, when I first started.

Yeah, yeah, I thought the same thing you’re thinking now. At first, I thought, “Well, duh, that’s normal, I know more than I did a few years ago and I’m getting better and better at what I do.” That’s a logical thought, but over the last few years, I’ve also been doing something drastically different: I’ve been expecting a LOT more out of my clients.

Now, you may have heard me say I cherry-pick my clients, and I don’t work with someone who’s not deadly serious about doing what it takes to get clients. Frankly, I don’t really have as much patience for people who aren’t serious or committed (sorry, it sounds harsh, but it’s just not as much fun).

What I’m talking about today is a different twist on the same concept. This is about EXPECTING more of each and every one of them, knowing that when they push themselves just a little bit harder to reach their goals, they usually exceed them, especially with me right behind them, giving them just the resources they need and cheering them on.

A client bcc’d me on an email to her friend a while back, saying “Fabienne will give you a lot of work and expect a lot from you. But the thing is, she’ll also give you all the resources, letter examples, scripts you’ll need to get it done and she will cheer you on when you do. It’s simple, but it’s not easy, and it works. You should talk to her.”

At first, I thought, “Oh great, this prospective client will NEVER want to work with me, thinking it’s going to be too hard!” But the more I thought about it, the more I was happy she’d written that. YUP. I do expect a lot out of my clients. Hard work, focus, dedication, and my all-time favorite, a no-excuses approach to doing what it’ll take to get clients, quickly, consistently and for the long haul. And to get really extraordinary results (see my client testimonials), I expect more of them.

So when I coach my Winners Academy clients on how to manage their OWN clients, I’ve been telling them recently to ask MORE of their clients, expect more and this will translate into more clients for them.

It doesn’t matter if you’re a therapist, a financial planner, a mortgage broker, a coach, acupuncturist, consultant, or nutritionist, it’s time for you to start asking more and expecting more of each one of your clients. Expecting more of them will have them take YOU more seriously, most importantly, they’ll take themselves more seriously, they’ll invest in themselves more, and they’ll do what it takes to get even more results than they originally came in for. That creates a raving fan.

Hey, just a caveat here: I too don’t always get to ALL the work I’ve promised my coach, when I work with one, to move my business forward. We all get sidetracked by life or a too-fast-momentum upfront (at least I do). I like knowing that the person supports me to think big and to act accordingly.

So, you don’t want to beat your clients up if they don’t get everything done in the time they first committed to. That’s not the point we’re talking about here and it defeats the purpose of championing them. Instead, it’s about caring for them enough to want more for them than they want for themselves. In turn, you’ll get more referrals and more clients out of the deal, so it’s a win-win situation all around.

Your Assignment:

So, go for it! Expect more of them, lovingly. In turn, you’ll have more satisfied clients and those types of clients become RAVING fans who refer like crazy.

• Make a list of your current clients and think about the goals they’ve set for themselves. Are these goals exciting enough? Do these goals literally PULL the clients into their future or are they a little weak?
• Let your clients know upfront that you’re going to expect a lot from them. You can put this on your website or in their welcome packet. It’s been my experience this is actually really exciting for them. Most times, they don’t ask enough of themselves because of fear of failure (and strangely enough, fear of success too).
• Let them know you want to play this game with them and see where it goes. Most people love this, especially high-achieving go-getters (my favorites!).
• Take a soft approach to this though, not an aggressive one (you don’t want to turn anybody off). Ask them permission to help them double their goals or reach their goals in half the time. Explain to them that they have nothing to lose and everything to gain.

Why is that so Client Attractive? Because, your clients start getting amazing, really kick-butt results, they’ll start telling EVERYBODY about how awesome you’ve been for them. That, my friend, means referrals, referrals, and more referrals for YOU. Cha-ching!

If you want even more strategies for getting a full practice quickly, I recommend getting a copy of the Client Attraction Home Study System™. It will show you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at www.theclientattractionsystem.com.

© 2011 Client Attraction LLC. All Rights Reserved.

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.