If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably.
After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this:
1. We get bored.
2. We get complacent or lazy.
3. We become greedy or simply in it for the mo-ney.
Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.
Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop.
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