[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=wDCcTQNskzo[/youtube]

Fabienne Fredrickson, Founder and Owner of ClientAttraction.com shares 5 business success strategies for multiplying your growth in a down economy.

Inc Magazine announced that ClientAttraction.com received inclusion in their annual Inc 500 Fastest Growing Private Companies in America. Ranking included #20 in Media category and Top 100 in State of Connecticut, Internet and Women Owned Businesses.

I am so honored and thrilled to share this with you… Thank You!

[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=aZ3yNE6wpb8[/youtube]

[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=tKXLsXYnjj0[/youtube]

In this video I share a few simple yet extraordinarily profound tips on how to use networking to form strategic alliances and joint venture relationships to attract more clients.

If you do ANY networking in your business (who doesn’t) then you need to make sure you watch.

I also share a special opportunity to join me in Dallas as my guest at the annual eWomenNetwork Conference where I’ll be speaking in July.

Contact my team at info@clientattraction.com to join me in Dallas and I can’t wait to see you there!

Many people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads.

I see this use of jargon all too often when visiting people’s websites and in networking groups. My impression is there’s a lack of confidence in there somewhere and people are trying to compensate by trying to sound overly professional or fancy. Well, the result is that not only are people’s eyes glazing over, they’re also probably losing lots of potential clients that way, and not to mention, lots of potential referrals.

Only people in your industry know what you mean when you use fancy words that are meant to exclude, rather than include. A potential client is not always part of YOUR industry and as such, they won’t really understand all the technical stuff. Besides, they don’t care WHAT you do, remember? They only care about what you can do for THEM.

So, skip the jargon, will you? It’s time to pretend that your audience and referral partners are 6-year olds, and not as an insult, but rather, as a way to have what you say be:

1. memorable
2. easy to understand
3. repeatable

That’s why I don’t talk about fancy marketing plans or closing-the-sale scripts in my own marketing materials. All I basically talk about is, More Clients, In Record Time and Consistently.

Client example: A couple of years ago, a client came to me saying he was having a difficult time getting additional clients, mostly, getting attention from his prospects long enough to turn them into paying clients.

Instead of talking on the prospect’s level, this client was speaking in nothing but jargon and he realized it was becoming a big turnoff. Basically, business was literally slipping through his fingers because of it.

Once I explained to him what was going on, he switched his marketing message from providing complicated “fiduciary and 401K services” to “taking the financial piles of paper off the desks of HR people,” and guess what? Yup, he has more business than he can handle now. (I love this client. He totally GOT it, once I pointed it out. Whenever I see him, we now laugh about “fiduciary.”)

Your Assignment:

Make sure you phrase your marketing message and claim in everyday terms, preferably results. Practice on a 6-year old child, if you can. Tell the child your marketing message and ask them to tell you what you do.

Believe me; kids are smarter than most adults are on this stuff, so if they can’t repeat it, your prospects and referral sources probably won’t know what you do either. It all comes down to K.I.S.S. (keep it simple, sweetheart!).

By the way, there are dozens of worksheets in the Client Attraction Home Study System™ that will help you create a marketing message that will appeal to the right types of clients for you. You’ll also learn how to decipher what makes your business remarkable enough for others to talk about, how to create Raving Fans so you get clients to call YOU, and lots of other crucial stuff to help you fill your practice really quickly. You can read more about it and get a copy at www.TheClientAttractionSystem.com. (Why struggle when you can just attract clients easily?)

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

 

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

 

I’m thrilled to announce that I’m going on tour again this summer! This brand new video I made for you will explain it all, so take a look!

[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=flWAs1_uHeU[/youtube]

Consider this your invitation to my “Back-By-Popular-Demand” LIVE event entitled ‘Millionaire Entrepreneur Mindset Secrets’. My sold-out tour last summer was so much fun and the response was through-the-roof, so this year when people started asking if I’d be coming to their city, I figured, “why not?!” In fact, I’ve even added more locations and new content too.

www.mindsettour.com

It’s a full afternoon and evening of ME teaching YOU the secrets I personally used to transform my business and dramatically multiply my income, by using proven internal mindset principles, as well as limiting the self-sabotage that used to happen. Not only do I use these principles daily to keep increasing my business every year, but my private students are doing the same.

And now, for a small fraction of what they pay, you can have me teach you some of the same principles, in just one afternoon, for just $45.

This LIVE five-hour afternoon session includes a high-level networking reception, a content-filled presentation to help you upgrade your life, “mindset makeover” hot seats conducted by me, as well as a gourmet hors d’oeuvres reception immediately following, so I can meet you and talk to you personally.

You can get details, tour dates and locations and register at the link below, before we sell out — only 100 seats available. Oh, and all this for just $45 (no, that’s not a typo…the entire event is only $45!):

www.mindsettour.com

Why is it so important to have the right mindset to make more in your business?

Because if there’s a struggle for you on the OUTSIDE, it means there’s a struggle for you on the INSIDE. And once you shift the internal mindset barriers that are sabotaging your success, you have the ability to be prosperous and to multiply your revenues, over and over again, with ease– but only when you get to the root of what’s holding you back.

This is how you register to join us:

www.mindsettour.com

Did you see my announcement this week about my new video? I take you on tour with me on how I live my life – and how you can do the same – to live a freedom-based lifestyle you deserve.

Click below to watch the video now:

After watching the video, I share a pre-registration tuition for my 2011 Mindset Retreat. At this low-rate, the seats WON’T last long…

I just got back from Toronto where I saw my good friend Phil Tirone, a credit repair expert, and boy, did we have an enlightening conversation…all about how your credit score affects your business every day – and about Phil’s upcoming no-charge webinar on what you can do about it.

I captured it on video for you:

www.clientattraction.com/credit

In full transparency and from one entrepreneur to another, I didn’t always have a great credit score, especially because I was floating my business on my personal credit cards. Maybe you know exactly what I mean.

In fact, for many years, I didn’t even know what my own credit score was. Do you know what yours is?

As a small business owner, it’s important that you do…and it’s even more important that you maintain as high a credit score as possible. (It impacts so much of your business, and your life.)

Well, Phil and I decided that we want to clear the myths you have about credit and get clear on what it takes to quickly repair your credit.

So, we’re inviting you to his no-charge info-packed webinar taking place THIS Thursday. (It’s a one time only thing, so you’ve got to be in it to get this info.) Phil always delivers a ton of great info so be sure to bring a notebook and pen for plenty of notes. Go here to grab your seat before it fills up:

www.clientattraction.com/credit

See you there!

More than ever before, I’ve realized that the image you project—your personal style and brand—is critical to how your prospects and clients view you and what you offer. Your personal style actually affects what kind of clients you attract and whether a prospect will decide to work with you or not. In fact, whether we realize it or not, we are silently being evaluated within seconds, and our outward appearance is a huge part of it. By paying close attention to the personal image I portray with my prospects, clients, the media and the world, I’m sending out a message of confidence, quality, success and that I’m an advancing person. (So are you.)

That being said, as I grow to new bigger levels in my own business, I want my “look” to reflect my values, my message, my brand and who I am not only as a person, but also as a successful entrepreneur and businesswoman. So, although I’ve paid attention to my appearance over the years, especially on stage and at conferences, I’ve recently made a commitment to upgrade my own image even further, not just for my clients and prospects, but my staff, the media, my friends, my husband and my family. Interestingly enough, I’ve realized that a recent upgrade has made me come back to who I really am (especially after 3 children). Here’s what I’ve learned: It’s better to have just a few very high quality pieces that you mix and match into several “looks”, than a closet full of cheap-y looking stuff. You want to look “super successful”, even if you mix high-quality pieces with more affordable basics.

It all matters, so this past week, I went on a New York City shopping spree with my own stylist. After a full day “closet edit” where we tossed 70% of things that didn’t look right or fit right, together we stormed Manhattan this week dropping in to boutiques to try on pieces she’d pre-selected and had held for me. After hours in dressing rooms, we selected just the right clothing, shoes and accessories that not only make me look great—but also make me feel amazing! (I hope this inspires you to take a look at your own outward image and perhaps take a step to upgrade just a bit what you have, even if it’s one small step at a time.)

Oh, one last thing before we move on to this week’s Client Attraction article. Take a minute to watch my newest video success tip all about the power of positive expectation. I give you a little behind-the-scenes peek at what I’ve posted on my office wall to look at all day, every day…and why I want you to do the same. Hope you enjoy it!

 

Not many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the marketplace.

If you are a seriously overweight, out-of-breath personal trainer or a consultant whose own company is struggling to succeed, you’re probably not going to attract many clients, no matter what you say or do.

Client example: a former client of mine was a fellow business coach helping small businesses. She came to me because she wasn’t attracting ANY clients and was at a loss as to what to do. It quickly became clear to me why this was happening.

She positioned herself as being the one to help you jumpstart your business and grow it to the next level. The problem was HER business was a mess. Her marketing materials were weak, her marketing message was murky, her materials were shoddy, she had old business cards with the phone number crossed off and written in pen, she used a hotmail e-mail address for business instead of a dedicated domain name and her e-mail newsletter was really vague.

It was difficult for me to tell her this, but no one else was telling her, and that’s why she was paying me, so I bit the bullet. (She was glad I did.) I told her that potential clients were probably not working with her because she wasn’t walking her talk. The image she was portraying was not one of a serious business coach who could help people jumpstart their business.

Now, I’ll be the first to admit that this often comes straight from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our clients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m not throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

We cleaned up her act by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleaning up her act and start walking her talk.

Your Assignment:

What message are you sending out about your business? Are you walking your talk?

• Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
• Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
• Hire someone to help you and keep you accountable.
• Live your life like your message and getting clients will become big-time easy. You’ll just ooze inspiration, motivation, and solutions!

To find out more about ways to attract clients in your practice using proven, tried-and-true marketing techniques, check out my Client Attraction Home Study System at www.TheClientAttractionSystem.com. This is the Ultimate Client Attraction instruction manual. It will show you EXACTLY what to start doing-and stop doing-in your marketing to attract ALL the clients you want, no matter how long you have been in business. Read the success stories, get more details and grab your copy here.© 2011 Client Attraction LLC. All Rights Reserved.

**************************************************************************Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

 

No matter how good you are at closing the sale, sometimes a prospective client doesn’t bite on the first sales conversation. But instead of letting them walk away and never hearing from them again, you can use a technique I developed to stop them slipping through your fingers.

Sometimes, a prospect needs some time to make the decision on whether or when they’d like to start working with you. What I’ve noticed over the years is that when this happens, almost always, the sale never happens, probably because life gets in the way and what’s out of sight, is out of mind.

So I’ve come up with a fantastic remedy for this, which, in addition to my fool-proof closing the sale script, helps me close the deal 90% of the times I use it. I’ve called it “bookending” and here’s how it works.

Often, at the end of our initial consultation, prospects tell me that they need to talk to their spouse, need some time to decide, or want to ideally start in 2 months. Instead of letting them walk away without a plan, I propose scheduling a 5-minute “check-in” call with them to see where they are in their process.

Often, I’ll ask whether they need 3 days, 3 weeks or 3 months to make a decision. Usually, the answer is next week, so we’ll set up a 5-minute chat for next Tuesday, at 3pm, for example. I explain this will help us follow up with each other, without having to play phone tag or having to follow up with one another unnecessarily.

The great thing about this technique is it puts a (self-imposed) time limit in the prospect’s mind as to when THEY would like to make the decision, and obviously, you let them choose when they’d like to have that 5-minute chat.

I essentially came up with this because I really dislike following up in this situation. It makes me feel like I’m chasing after them and I don’t feel this is Client Attractive. So instead, we agree they’ll call me on set date and 90% of the time they do, and out of those times, they don’t feel pressured, they’ve had time to think about what we talked about, crunched the numbers, and are ready to make a decision to move forward.

It’s a great tool, especially since it doesn’t make me have to pressure anyone into the sale! Whew!

If for whatever reason they don’t call during the time of your 5 minute check-in appointment, you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back to you, as THEY were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.

Your Assignment:

If a client doesn’t sign up on the spot, make sure to ‘bookend’ another date so you don’t have to follow up on each other for weeks. Use it as a “let’s see where you are in your decision-making process then.” It works like a charm.

If you need to start closing the sale 90% of the time too, you’ll want to get a copy of the ‘Closing The Sale’ script I use detailed in the Client Attraction Home Study System®. Step by step, I take you through everything you need to do to pre-qualify prospects, get them ready for the close AND exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2011 Client Attraction LLC. All Rights Reserved.

*******************************************************************

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.