One of the things I’ve noticed over the last 10 years is that the people who are the most successful in business are those whose businesses are aligned with their life’s purpose, their mission or their calling. Why? Because when you align your business with why you’re here on earth, you are more passionate about your work. People feel that and are attracted to your business as a result. You also have more stamina and perseverance and are willing to do whatever it takes.
I’d like to share a passage from Ralph Marston’s Daily Motivators on this subject that really resonates with me:
“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”
I couldn’t agree more.
When you weave your life purpose into your business, you attract more ideal clients. (Click here to tweet this.)
In fact, in my live events and workshops, as well as in the Client Attraction Business School, our students gain even greater clarity on what their purpose is. This is one of the reasons they become so much more successful so quickly, in addition to all the marketing best practices, systems and business models we teach them in the curriculum and coaching within the business school.
Watch this week’s video to discover how you can start aligning your business with your mission. I’ll share with you exactly how I did this…and how you can too.
Your Client Attraction Assignment
If you’re not already, get clear on your purpose and mission behind your business. Once you know what it is, plan out what you will do to align your business with your mission and passion. How will you begin to weave it in? How soon can you get started?
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Are you holding yourself back from stepping things up and thinking bigger?
Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.
At times your next step has been in the back of your mind for years, but the very thought of it stops you cold. Or you just got an inspired idea and were surprised when you froze thinking about going for it. Either way, you are not the only one. I’ve been there too, and at each new level o f my business, I find this coming up again.
What can you do to get past this limiting fear?
Write down your big goal
I recommend writing down what the big goal is. Then write down all the related obstacles that come up about getting out there and making your goal come to life.
Do some research
Maybe you don’t know enough about your next steps and that is stopping you in your tracks. For this, you can do some research to learn what you need to do. For example, making up a speaker sheet to get more gigs. Getting more information can help you get unstuck at times.
Examine your fears
Or, you may have fears like:
- Being criticized
- Being too visible
- Speaking in public
- Feeling exposed
- Failure
All of these fears bring up a reluctance to getting out there. It probably feels safer to fit in, not stand out and keep the status quo then to get out there and let your brilliance shine for all to see.
Let them say what they will
You want to say to yourself, “Let them say what they will. I’ve got big brownies to get out there in a big way. I have a message to share and I don’t care if anyone ridicules me.” Tell yourself that you are not supposed to work with those who criticize you. Instead, focus on the person who sees your bravery or foolery, feels inspired by it and will be changed by what you do. That person might say, “You know what? I resonate with that woman!”
Don’t squander your divine gifts
The trick is to look beyond yourself and think about your ideal clients, those people who are up at night with 3am sweats. You have to get out there to help them and share your brownies. If you don’t do this, you are actually being stingy with the gifts you were given–stingy with the divine gifts that can change people’s lives.
Your Client Attraction Assignment
What fears are holding you back? Be honest with yourself – it’s the only way to work through these limitations. Boil it down to the one thing that is really getting in your way. Then remember your divine gifts and move past the reluctance. Countless people will thank you once you do.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
If you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like.
The question is how do you spread the word and get people to attend? You want the room to be full for this event to be most effective. My favorite strategies are below to help you pack the house.
1. Create a powerful reason to attend. Put yourself in your ideal clients’ shoes and ask “What would compel me to attend this event?” Everyone is kind of skeptical, so you need a big draw to get people interested. You could hand out prizes, but make them connected to your business. Or run a networking event. There’s got to be a “What’s in it for me?” reason to get people to attend in big numbers.
2. Choose a day mid-week for the best response. Most people would rather not spend a night they usually go out to attend an open house. That’s why earlier in the week, Tuesday and Wednesday night, work better. Thursday and Friday nights, people rather spend with their partners, friends, or family.
3. Create a flyer. Communicating all your event details in a flyer makes sharing the event easy. Keep it simple, but do include all the details.
4. Hand out your flyer everywhere you network. Having a flyer makes your life easier because all the details are in one place. You can pass them out at your BNI meeting and any where you plan to network.
5. Email the flyer or announcement to your list. Email marketing is still a powerful way to communicate details. Use a catchy subject line to improve the open rate so more people learn about the event.
6. Post your event on Social Media. Let your fans know about the event so they can attend. Ask fans to share the event with their friends to spread the word beyond your reach.
7. Send a press release to the local paper. If your event is free, newspapers will often publish your event in the calendar section. You can also post to your town’s Patch.com which is your local news source online.
8. Ask your clients to bring friends to the event. Enlist your friends, family and colleagues for help to fill the room.
Your Client Attraction Assignment
If you haven’t tried an open house event, try one soon. Spend time brainstorming a strong program title. Come up with the compelling reason to attend – the prizes, networking or what will draw people to the event. Then implement the program to meet lots of new prospects interested in what you do.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
Occasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this describes how you do business, you could be not only short changing your clients by not providing enough access to you, but you could also be limiting your income.
Even though fast action might seem like a strength, a more thorough approach could serve you and your clients better for several reasons.
1. It takes time to implement your recommendations. When there are several changes to be made, it can be best to do them one at a time, rather than jumping in with both feet and doing everything all at once. That can be very disruptive to the client’s life or business.
2. People need time to adjust to changes. Once implemented, it takes people time to adjust to a new system. Getting used to a new way of doing things doesn’t happen overnight – it takes time to learn how things work and get comfortable.
3. New issues can crop up that were unforeseen. As clients begin to implement your proprietary system and work toward their goals, there can be a few bumps in the road. You want to be there for them as they continue the transition and handle issues.
4. Allow your clients time to do things right the first time. Another reason it makes sense to implement a new system one step at a time is to keep from making mistakes that stem from rushing. Making changes after the process has started, takes more time and can be more costly than doing things right from the first time around.
5. More access to you creates more income. I’m not suggesting you drag out the process within your proprietary system just so you can make more money. But, the outcome is more support for your clients, better results and more income for you all at the same time.
Your Client Attraction Assignment
Take a look at your proprietary system. Do you have enough steps to logically take a client through your process? Do they get enough time to work through everything and still have access to you while implementing the changes? If not, then consider adding a couple of steps to ensure clients get the support they need from you for success.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
Let’s be honest… Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computers hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students of The Client Attraction Business School.
One of the best marketing strategies is to get out and meet potential clients through in-person networking. (Click here to tweet this.)
When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!
In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!
Watch this week’s video for my three strategies to get you started.
Your Client Attraction Assignment
Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Your proprietary system is the foundation of your practice. And once created, many of my clients have this idea that they cannot change it. But, this is absolutely not true! Your system is not some rigid, static thing, but an evolving system that can change as your practices grows.
Let me tell you about my proprietary system. When I first created the Client Attraction System, it had only five steps. As I started to work with it and take clients through the program, it grew to seven steps. Later, it became ten steps. But that’s not all.
As I got to the leverage level of my business, I added more steps which made me realize I needed to create another system. The next thing I created was the mindset program!
Your proprietary system will likely continue to evolve and grow as you do. My Client Attraction Business School Growth Track has 20 curriculum calls, including so much more than my original Client Attraction System – and that’s just the Growth Track.
Keep in mind that you don’t have to put everything in your system either. Your proprietary system is like a road map for working with clients. There will be plenty of material that you share with clients that doesn’t go into your system. It could be more subtle things or variations you discover with time and more experience. Or even new methods that develop as technology changes.
In addition, not all clients will need to start at step one. This is a fluid way to work with people. You can start them where they need to start or go straight from step one. The proprietary system can be flexible once you have all the steps figured out. You don’t have to follow the exact process when you are doing live coaching. It’s great when you can, but you don’t always have that luxury. Coaching can be messy in a good way where you just do what absolutely needs to happen now to meet your client’s needs.
Your Client Attraction Assignment
Take a look at your proprietary system. Has it changed or does it need to be updated to include new items? Or, maybe it’s time to add a new system? This is an expected part of the growth process and your evolution as a coach, so don’t worry.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
If you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you:
Get out from behind your computer and meet people!
Many new business owners struggle with many marketing concerns such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy
and speak to groups.
I’m talking about getting out to network at least three to four times per week. You also want to speak before groups as frequently as possible. Both of these marketing tools give the people you meet a personal experience of you.
When I started my nutrition practice way back when, I didn’t only attend my own BNI meeting, I went to several others. I went everywhere I thought I could find business professionals since that was my target.
When I was shaking hands and someone said, “Oh wow, that sounds interesting. Can I have your card?” I would say, “Yes and better yet, let me give you my workshop flyer as well. I’m having a workshop next week. You should come and join me.”
It’s really about getting out there in a big way and staying positive when you are building your business. Many times people are hesitant to get out from behind the computer and talk to people. It somehow feels safer to work at your desk. But, you’ve got to shake hands and pass out flyers to generate the number of “get acquainted” calls you need to get new clients and grow your practice.
Today people are inundated with emails and Facebook and tweets, so the best connection is to look into a person’s eyes and make a direct connection in order to ramp up quickly. If you hide behind your computer, emailing your list and hoping your new website generates enough leads, that is going to slow down your progress for building your business.
Of course, I’m not suggesting that you give up those other marketing tools, because they are very effective too. But, they become much more impactful as your list grows and you’re business is established. During the initial start up phase, you cannot beat personal contact for attracting the clients you need and building your business.
Your Client Attraction Assignment
How is your networking plan shaping up? What do you have scheduled? Where can you go to find new groups and unexplored networks for even more exposure? When you can attend 3-4 networking opportunities a week, on a regular basis, you know you are on your way to filling your practice and achieving the success you deserve.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
One of the marketing strategies that Fabienne and I teach many of our clients and students is the concept of using a product launch to help sell more of their products and services. It’s an essential strategy for getting your product out to the masses.
More specifically – we teach them exactly how to use the technology and tools that are available to achieve maximum sales when it comes time to get their product out there for sale. By product I’m referring to any program, service, event, etc. Really, anything that you want to sell to your network.
Use a compelling and authentic teleseminar to launch your product out to the masses. (Click here to tweet this).
Why? Well, imagine this. You’ve spent all this time and effort to create this amazing product with all the value and benefits you know your prospects need and want – including extra bonuses and goodies – and you post it to your website under the shopping cart – and then you expect the orders to flood in. But they don’t, do they?
Instead you hear crickets… So you decide to email your list about it and you just say, “Go buy my new product. It’s all great and here’s what it’ll do for you and more…” Maybe you get one sale? Or a few sales? And more crickets…
It’s because you don’t have a launch! A launch is an essential vehicle to get the word out about your offer. It creates excitement and buzz in the marketplace where people are excited and interested in what you have to offer. In addition, when done correctly, using the teleseminar approach – you can create heightened motivation to the point where many, many prospects are excited to purchase your product! Doesn’t that sound better than… crickets?
Watch this week’s video for my 3 simple strategies on how to use teleseminars to launch your product for maximum sales. You’ll then be able to map out your launch, pick a date and start promoting!
[youtube]http://www.youtube.com/watch?v=-Fqic1PB34k[/youtube]
Your Client Attraction Assignment
Ask yourself: how can I use a tele-seminar product launch for selling more products, programs or signing on more clients? Then, following the 3 steps I’ve shared with you, map it out, pick a date and start promoting it!
When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list?
The key is your Irresistible Free Offer (IFO). Going back to what your ideal clients really need help with – the issue they would do anything or pay anything to get their hands on, this is what you want to focus on with your IFO. The offer can be a free CD like I offer on my website, an important checklist, or special report, an ebook or even an audio download.
The next step is to print that Irresistible Free Offer right on your business card. The back of your card is often not used but this is great advertising space and it’s free! On my card it says, “To receive your free CD on how to attract all the clients you need, please visit ClientAttraction.com.”
Now you can go to networking events and hand out this card with your free offer. And even better, as you start talking with people and making connections, you can find the natural place in the conversation where it makes sense to mention your free offer.
This is what I used to say, “I don’t know if you know, but I have a free offer on this topic. I’d be happy to send it to you and you can also receive a free article every week about this. Would you like me to send that to you?”
Once they agreed and handed me a business card, I’d write a big letter “E” on the back for “ezine” so I could remember to send them the free offer and add them to my list. It’s so simple and makes it easy to get permission to comply with the SPAM law.
Your Client Attraction Assignment
To get comfortable finding those natural spots to bring up your IFO, set an intention to listen closely for these opportunities. Commit yourself to talking about your offer when you can. You may want to ask your friends if you can practice in a conversation with them. The more you talk about your IFO, the more comfortable you’ll feel, and the more quickly you will build your e-mail list through networking!
Remember, you are actually being of service when you share your yummy brownies with people.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system of entrepreneur marketing strategies that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
As entrepreneurs, we move quickly in business. We make decisions more quickly than most. We are spontaneous and we have the technology at our fingertips to assist us even further.
But there are times in life and business, when we need to take a step back, slow down and think it through more carefully than usual, especially during those rare times of national, even global crisis. For us as a company, that has happened twice in late 2012 with two tragedies that hit very close to home here in Connecticut, where ClientAttraction.com is headquartered.
Six new guidelines to doing business with dignity, integrity and respect during times of tragedy. (Click here to tweet this.)
Both times—first during Hurricane Sandy (one of the most severe storms to ever hit the East Coast) then again during the Newtown school shootings, our nation experienced deep heartbreak as we watched our neighbors endure severe loss. And both times over that short span of two months, we as a small company with clients to serve, employees to support and year-end goals to meet, were in the middle of a major business launch.
Did we do everything right as a company in response to the tragedies? No. But we’re learning and applying what we’ve learned to our Best Practices so that as a company we can continue to get better at what we do, continue to improve our service to our customers and clients, and to always, always put people first.
Watch this week’s important video for my six new guidelines to doing business with dignity, integrity and respect during times of tragedy.
Your Client Attraction Assignment
Take some time to evaluate how you do business during times of crisis—what worked and what didn’t in the past? Use my six guidelines to help you prepare your own checklist. My advice is to do this in advance…before you ever need it. My team and I would like to extend our sympathies to the city of Boston and to all those who were affected by this recent tragedy. I hope these strategies will help you do business with more authenticity, integrity and love.
