If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like us.
I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes onto the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter, mailings, speaking engagements, etc.
That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.
“I don’t know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve.” —Albert Schweitzer
I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.
But sometimes, there’s a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)
“Competition within one’s industry can sometimes be fierce. Start adding value to your clients and create a relationship they’ll be crazy not to continue (and tell others about!) Outside of your regular time together, create ways of making your client feel special. Then sit back and enjoy the results!”
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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
Also, we’d love to have you as a fan of our Client Attraction Page here on Facebook.
http://www.facebook.com/home.php?#/pages/Stamford-CT/Client-Attraction/20569965145?ref=ts
We’ll send out exciting news and updates on Client Attraction including photos, videos and special announcements/offers.
Finally, let’s connect on Twitter! http://www.twitter.com/fabienne
Dear Solo-entrepreneur,
Something interesting has been happening in the last few months…
Since my husband Derek quit his corporate job just 6 months ago to run my entire business and bring it to the next big level, people are asking:
“Fabienne, HOW did you get Derek on board AND how’d you get him to quit his job to do this with you? I can barely get my spouse to believe that my own business is more than just a hobby!” (more…)
