I’ve got so much in-depth content to share with you on this new video for you about the “sweet spot” of success in your business, the principles you need to know to succeed and how to model them in your own business.
You’re gonna hear about all the stuff that’s holding you and other solo-entrepreneurs back from having the successful business and life you want, and how to successfully get past these Marketing and Mindset challenges, so you too can expand your reach and make a whole lot more.
Interested in finding out more? Visit us at www.ClientAttractionWorkshop.com
Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don’t want to ignore them (if you do, your pipeline of prospects will be empty in 6 months, or less).
Procrastination creeps its ugly head in my business every now and then. Personally, I think it’s more overwhelm than procrastination and the list can be so overwhelming that I tend to go into avoidance/denial mode, preferring to just not deal with it. (Has that ever happened to you too?) (more…)
QUOTE: “The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one’s self to destiny.” – Napoleon Bonaparte
Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.
In practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they’ve been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a big mistake in my opinion.
I used to write down my goals each year, but it never really worked for me. I just didn’t feel really excited about my new goals. They didn’t seem to propel me in motion and so I kind of viewed them as being useless. I never really looked at them, probably because they seemed like “shoulds” rather than “really-meaningful-wants.”
QUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous
Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve made a conscious choice for years not to listen to the news, read the papers or listen to talk radio. It’s not just that I’m a very sensitive person and I react to negative stuff more deeply than others seem to, it’s that I don’t like what it does to my mindset. Somehow, I seem to focus on the bad news and then it affects everything else in my life. Some people have told me in the past years that my “unplugging” is foolish, that I’m missing out on what’s going on in the world, or that I’m naïve, thinking that if I don’t hear it, it doesn’t exist.
Well, in a way, that’s true for me. If I don’t know about it, then it can’t affect me. And so, while the rest of the world seems to be spiraling in a big mess of fear, worry and doubt, I’m oblivious to it, in a good way. Because my mind isn’t tainted with this “stuff”, I’m continuing to prosper, we continue to grow, and more abundance is flowing into my life in every area. And I wish more people would do what I do. Here’s why.
[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=EXbXWbVk3lE&feature=youtu.be[/youtube]
“Not many marketing professionals out there will talk to you about ‘walking your talk’. But if your own image doesn’t portray what you teach, you’re not going to attract a lot of clients fast. To have your image fit what you do, you must live your message fully. This is just as important as your marketing message.”
To find out how you can learn all the steps to “walk your talk” in your business (and get a sneak of my new office) – visit www.clientattraction.com/officetour
“Discounting your services is not good news for you and your reputation. A sliding scale is even worse. It shows prospects you don’t value your services and it creates a reputation that says you’re not a true professional and not worth what you DO charge. Instead of discounting, create different offerings at different price points to have something there for different types of clients and different budget levels. It works like magic.”
Pulling clients in is not only more fun than pushing hard to “get” clients, it’s MUCH easier. Who wouldn’t rather have clients call them instead of pounding the pavement? The concept is a no-brainer to grasp, but very few solo-entrepreneurs actually do anything about it. Most are wandering aimlessly, just waiting for clients to come to them, but with little strategy involved. That’s when creating PULL marketing systems comes into play.
There are 3 powerful “PULLING-them-in” marketing techniques I recommend in my programs and use myself, still today. In this article, I want to share one of them with you. I call it the ‘Irresistible F.R.E.E. offer’.
“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If you wait around, let the proverbial ‘hot iron’ get cold, that hot lead turns into a cold lead, and you can just forget about turning it into a happy paying client.
The question then becomes, ‘How can we ALWAYS be around to have the elusive Perfect Timing?’ The answer to the timing problem is to ALWAYS be on their radar screen. You can never anticipate what’s going on in the lives of your prospective clients; otherwise, you’d be God (obviously) or at least very clairvoyant.
“A desire can overcome all objections and obstacles.” -Anonymous
You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to deal with objections.
What’s the nature of objections, anyway? I believe most people simply have limiting beliefs of some sort; old conditioning that often keeps them from succeeding. It may be fear of failure, fear of success, fear of being ripped off, fear of overwhelm, etc. Problem is that these objections keep them from finding the solutions that solve their most pressing problems. Their self-doubt gets in the way of their success.
