If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen. (more…)
Imagine you’ve worked hard to market your services; you’ve attracted a prospective client, set up a “sales conversation” and gone through the whole sales process. Great job, but sometimes, no matter how hard we try, prospects don’t always sign up on the spot.
Sometimes, a prospect needs some time to make the decision on whether or when they’d like to start working with you. What I’ve noticed over the years is that when this happens, most always, the sale never happens, probably because life gets in the way and what’s out of sight is out of mind.
Often, this means you’ve lost them for good. UNLESS you use the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.
So I’ve come up with a fantastic remedy for this, which again, helps me close the deal 97-98% of the times that I use it.
If they don’t bite on the sales call, use what I call the “bookend” method. Here’s how it works:
When a prospect tells me they need to talk to their spouse or needs some time to decide, or wants to ideally start in 2 months, I schedule a 5 minute “check-in” call with them (next Tuesday at 3pm, for example) so that we can follow up with each other without having to play phone tag or have to follow up with one another.
The great thing about this technique is that it puts a time limit in the prospect’s mind as to when THEY would like to make the decision, and obviously, you let them choose when they’d like to have that 5 minute chat.
I essentially came up with this because I really dislike following up in this situation. It makes me feel like I’m chasing after them and I don’t feel that this is Client Attractive. So instead, we agree that they’ll call me on set date and 90% of the time they do, and out of those times, they don’t feel pressured, have had time to think about what we talked about, and are ready to make a decision to move forward. It’s a great tool!
If for whatever reason they don’t call during the time of your 5 minute check-in appointment, you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back you, as they were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.
YOUR ASSIGNMENT:
If a client doesn’t sign up on the spot, make sure to bookend another date so you don’t have to follow up on each other for weeks. Use it as a “let’s see where you are in your decision making process then.” It works like a charm.
Having trouble with actually getting the prospect INTO the sales conversation in the first place? You’re definitely not the only one. The good news is, I’ve developed a way to close the sale 97-98% of the time and I share the entire process in my Client Attraction Home Study System™. It’ll help you fill your practice quickly and consistently, Guaranteed. Here’s where you can get your own copy: www.TheClientAttractionSystem.com.
—
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? (more…)
I’m known in the marketplace as someone who takes a no-nonsense, no-excuses approach to marketing and getting clients, meaning, I do what it takes, and create systems for everything so that I’m always marketing. (By the way, my clients now do the same.) In turn, I always have a full roster of clients. That’s what I teach in my private coaching, in my Boot Camps, and in my Client Attraction Home Study System.
One thing though, which only my private clients know about me, is I also throw in a healthy dose of Manifestation, which means focusing on what you want in your life, in such a way that you start attracting what you want quickly. Some might call it “positive thinking,” but I believe it goes WAY beyond just thinking positively about something. It also takes action.
I use “manifesting” for just about everything I want to attract in my life (a certain amount of money, my boat, a new home, etc.); however, for the purposes of this article, let’s focus on attracting clients, lots of them, who happily pay your full fee.
As for just about everything in my Client Attraction System™, I’ve even come up with a formula or system for manifesting clients. Here it is:
- Figure out EXACTLY what you want in great detail (how many clients, paying you how much, with the best of circumstances).
- Come up with your BIG GOAL (“My practice is bursting at the seams with 15 clients happily paying my full fee of $_____.”)
- Each day, write it down several times (I do this at least 9 times), each time imagining how great it will FEEL to sign on these new clients.
- Go back and read the big goal OUT LOUD (this ‘locks’ it in place).
- Spend several minutes, eyes closed, imagining your full practice in all its details and glory.
- Write down one BIG action step you’ll take that day to make this happen.
- Notice the synchronistic, happy “coincidences” you experience during the day that seem like a sign from the Universe, as they relate to your big goal.
- Each day, spend a couple minutes writing down how very fortunate you are, what you are grateful for today, and what you would like to attract more of.
- While you’re at it, write a letter to whatever you call your Higher Power (I call mine “Universe”) and go into greater detail about what you want, asking for it to be done by a certain date.
- Have faith in the process. Don’t cancel out all your “manifesting” with negative comments or thoughts such as “why am I doing this anyway, it won’t happen, it never does.” If you start thinking that way, you can stop yourself right away and revert back to the big goal, and how it will feel to achieve it. Faith in this process is 80% of the game.
Granted, there’s a lot here and I do just about all of it each day, but you don’t have to. Even if you do only ONE of these things, consistently, you’ll start noticing opportunities coming out of the woodwork, happy coincidences pointing you in the right direction. Take action on these, they are divinely sent! As a result, you’ll start attracting lots more clients. I promise.
YOUR ASSIGNMENT:
It’s a new unusual way of attracting more clients, one that we’ve never talked about here and one that you might not be familiar with. However, that doesn’t mean it doesn’t work. Even if you are familiar with it, perhaps you’ve not taken the time and effort to apply it consistently. Make some time for in your day for this, each and every day, and you’ll start seeing results quickly.
If you like the idea of this and want to try it in addition to the more pragmatic marketing stuff we regularly talk about, you’ll probably enjoy the book “Excuse me, your life is waiting” by Lynn Grabhorn. I did.
Back to “regular” marketing techniques next time. If you can’t wait until then, check out the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed! Here’s where you can get your own copy: www.TheClientAttractionSystem.com.
Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
“What you have to give is enough – if you give it with all your heart. “
-Chieko N. Okazaki
For years, I’ve noticed how many of my clients stopped themselves from marketing because (more…)
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
(more…)
width=”480″ height=”270″
allowscriptaccess=”always” allowfullscreen=”true”
flashvars=”autostart=false&abouttext=eZs3&aboutlink=http://www.ezs3.com/about/index.cfm?memref=clientattraction&controlbar=over&stretching=exactfit&allowfullscreen=true&wmode=opaque&file=http://mmbw2010.s3.amazonaws.com/Sales page video media.f4v&width=480&height=270&frontcolor=0xffffff&backcolor=0x000000&lightcolor=0x000000&bufferlength=10&volume=80&showicons=trueℑ=http://ezs3-4885539d-1422-1d54-b107c9852c8d47aa.s3.amazonaws.com/office blog.png” />
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your business apart from others is crucial for you to identify and communicate. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (more…)
“Just as it is you, and only you, who can take you from where you are to where you want to go in your life, it is you and only you that’s gotten you to where you currently are. You are responsible for your current situation (whether you like hearing this or not) because of the beliefs you have about yourself and the world, because of the habits you have and most importantly because of the actions you take — or didn’t take. This is good news, because it also means that you can change your life and everything in your life on a dime.”
QUOTE: “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine… And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” -Marianne Williamson
During a Mastermind session two years ago, I got clear on the ONE obstacle that was standing between me and tripling my business past the 7-figure mark. Contrary to what I originally thought, it wasn’t a lack of knowledge, of what to do next or a marketing challenge. I actually knew exactly what to do to double or triple my business. For me, it was a question of leveraging my time, my marketing and my resources so that I can help many, many more solo-preneurs get more clients, create systems for marketing, clean up their mindset and give them the tools and the permission to succeed (I teach this heavy-duty stuff in my upcoming workshop ). That’s my purpose and it’s actually fun for me.
What WAS holding me back was something much more internal. It was the deeply ingrained fear that the bigger I got, meaning the bigger my business got, the more I would make myself a target for criticism and “pot shots”. (more…)
