We’ve been hearing from many of our subscribers and clients who *really* want to come out for the event but had conflicts or other commitments or just couldn’t make the investment, at least not this time. And, we totally understand… but we also knew there HAD to be a way to include you at this event, somehow, even if it’s just for ONE powerful session of the Mindset Retreat. It’s called: Online video broadcasting of the LIVE event. (more…)
Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!
If I’d waited to have all things perfectly settled before moving forward with a talk, I’d still have only 3 or 4 clients in my practice, and believe me, I wouldn’t be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done.
What are my clients’ reactions? Yup, you guessed… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!”
Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.
When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date for an event I wanted to give. ‘Should I have it in the summer, should I wait ’til fall?’ Since nothing was happening, I pulled out my calendar, picked a date, gave my credit card number to reserve the space and then made it happen, and you can too! There’s nothing like setting a deadline and getting in gear to make it happen.
Your Client Attraction Assignment:
Your turn. Are you procrastinating putting together a seminar or big event to market your services and reach out to your prospective clients? End the questioning NOW and just pick a date. Commit and then everything will fall into place because you’ll HAVE to get it done. Now, that’s what I call being pulled by your future. Use your coach or a buddy as an accountability benchmark, and then send them an email with the date of your newly scheduled seminar or workshop. The most accountable thing you can do though is to pay for the space ahead of time. That’ll get you moving! 🙂
If you’re not yet attracting only “A” clients in your practice, you need to start using proven, tried-and-true marketing techniques. I recommend the complete Client Attraction Home Study System. It’s everything you need to create a marketing message that will appeal to the best clients for you. It avoids all the unnecessary stuff and instead gives you the most important things to do to find your niche, get out there in a big way, set up simple, solid systems, so you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get yours at www.theclientattractionsystem.com.
2010 Client Attraction LLC. All Rights Reserved.
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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.
I flew to California last week to be featured in a documentary on women who’ve become highly successful by taking their businesses online. It was a fun adventure, with hair, makeup, and a close to 3-hour interview in my suite at the Ritz Carlton. Director and producer of the film, Kim Doyal, was great to work with. In fact, I was really touched that she was literally moved to tears by some of the concepts I was sharing on film about our duty as entrepreneurs to get our message out there in a big way. It’s tentatively titled Women In Business 2.0. Can’t wait for you to see it. I’ll let you know when it’s out.
While in Los Angeles, I hosted a Coaching Intensive in my suite, where a small handful of yummy entrepreneurs joined me in-person for a full day so I could tweak and transform their businesses for profitability, get clarity on their marketing message and positioning in the marketplace. In fact, for ALL of them, I actually took over and mapped out their marketing plans for them (they made me autograph the flip charts of each of their plans!), including their programs, packages and rates, proprietary systems and signature talks. We laughed a lot, made full use of the flip chart, and even made one ‘tough cookie’ tear up and lose her breath when I changed her business right in front of her eyes in about 2 minutes, including a new domain name, and plan for easily making $120,000 in her first year in business. (We shot some videos afterwards of them sharing their experience with me so you can feel like you were there with us. I’ll be posting them on the Coaching Intensive site in the next few days.) These are so fun for me, and create such great results so quickly, that I’ll be hosting another one soon on the East Coast. Watch here for upcoming dates.
You’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if they niche themselves too much, they’ll narrow down their prospective client pool too much. As a result their marketing is less than compelling and doesn’t pull ANY clients in.
We now know that being a generalist is not Client Attractive, quite the contrary, because EXPERTS make more per hour than generalists, the media is ONLY looking for experts and not jacks-of-all-trades, experts stand out in the marketplace and it’s much easier to market to a specific group than it is to a whole bunch of different people. Otherwise, our message isn’t compelling enough and we don’t catch anyone’s attention. (more…)
Relationships, like never before, are the heart and soul of your business and the foundation for your success. Sadly, far too often entrepreneurs enter into business relationships without a full understanding of the purpose of the relationship and without the proper structure. In this month’s Special Topic call, we’ll reveal the most common mistakes made by entrepreneurs in their affiliate relationships, and how to avoid them, how having an affiliate program can be a large part of your marketing strategy, what kind of joint venture partners you should be looking for and the number one most neglected detail of any partnership. If you’re wondering how to increase your business with affiliate relationships, do whatever you can to be on this live call.
This call is ONLY for Inner Circle members. Not a member yet? Join now to access this call with Fabienne’s FREE 2-month 
Membership trial (plus a small shipping/handling fee).
When you join, you get access to monthly Q&A calls with Fabienne AND well over 3 years worth of special topic audio, transcripts, forum posts and bonus calls with Fabienne each and every month.
OK, this was way too cute! The responses to the video of me and Oliver announcing our Big Birthday Sale (which ended Friday) generated SO much interest online that I sense he’s destined for marketing superstardom! (Click the video below to play.)
Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business. (more…)
What an absolutely wonderful weekend we had! Friday was my 40th birthday, and we had all kinds of festivities planned for the weekend. I flew in my dad from Paris, hired a fabulous event planner to create something truly magical for me and my 35 close friends and family that came into Connecticut from around the country and abroad. I also hired a professional photographer to capture each and every moment of the celebration (including the surprise finale at my home that no one expected) and I’ll post some pictures on Facebook and Twitter this coming week, so you can feel like you were with us too. 😉
But mostly, I was really excited to be turning 40, so much so that I couldn’t sleep Thursday night. I know that it doesn’t seem like a milestone MOST people use the word “excited” about, but I have my own personal philosophy about life. Whereby some others are afraid of growing “older”, I feel that perhaps it’s because they haven’t necessarily CONSCIOUSLY created the life they wanted yet. One of the things I’ve been very deliberate about is crafting a life that I love, right down to what I do for a living, the kinds of clients I have, my income, my family, where I live, where I work, and what I do in my personal time. I’ve made up my mind that I don’t wake up in the morning to be mediocre, and that I want to live life like I mean it. And so everything I’ve set my mind to so far, I’ve taken a no-excuses approach to achieve, and the best is yet to come.
The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN play a bigger game in life and business. (more…)
Making the most of each moment! That’s what my theme for the summer has been, and the kids seem to be doing the same. I’d never heard of ‘Paper Plate Awards’ before this week, and it was fun to see specifically how my kids were being celebrated for their uniqueness, in fact I learned something new about both of them. My son received the “Singing Sensation” award for constantly singing “I like to move it, move it” and my daughter won “The Wonderball Woman” award, for winning every time she plays Wonderball. Who knew!? (Notice my little Oliver in the middle, wondering what’s going on. Too cute!)
The last stop on my national “Millionaire Entrepreneur Mindset Secrets Tour” was yesterday in Atlanta, and let me tell you, it was an absolutely amazing night, a HUGE success. People drove in from North Carolina, South Carolina, Alabama and further, took the train from Washington, road tripped with friends and flew in from all corners of the country for it. And they all left with breakthroughs, the tools and inspiration to play a much bigger game in their business. THANK YOU Atlanta, for making me feel so welcomed, and mostly for making the commitment to step up your Mindset with me to make a meaningful difference in the world, and get handsomely rewarded for adding so much more value to your clients. And for those who made a commitment to no longer wake up in the morning to be mediocre, I can’t wait to see you at my Mindset Retreat in Miami this September! Woohooo!
