entrepreneurs Archives - Page 6 of 7 - Small Business Coach, Women Business Coaching - Client Attraction

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Today’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around.

The first thing you can do is create a waiting list. That’s good for the short term but it doesn’t really do much because you still have them waiting for you.

Second, you can raise your rates. You can decide to either raise your rates just for your new clients or to raise your rates with all of your clients.  You may be saying (because I’ve heard this for the last 12 years of coaching people), “Oh, but Fabienne, they won’t pay for that.”  Sure, some of your existing clients will fall off, but yes—some of them will pay for that, especially if you have a waiting list. It’s been my experience that in the past when I would raise my rates every three or four or six months, people would just gladly pay for it. If you give good value, people will pay for it. And even though others fell off, you will end up making more money because you have all these new clients paying the new rate. (Click here to tweet this.)

The next steps to take once you’ve filled your practice are to learn to clone and leverage yourself. This is where you have to start thinking about what you can do with your intellectual property—all of that knowledge that’s in your head.  Consider creating a product where you teach people what you do with private clients and you put it in a box.  This is big in the information marketing business, which is really the advice-giving business.  You can put all of your knowledge in a box and sell that box.

You can also begin to work with groups.  Many years ago when I had a full practice of clients, I decided to create a group program—my Boot Camp—which allowed me to teach this information to a group of 12 to 20 people at the same time, but at a reduced cost for them.  So I actually made more per hour than I did with private clients, but individually they paying less.

You can also teach this as a seminar. Take all of your knowledge, teach it as a two or three day seminar and charge $1,000, $2,000, $3,000—whatever you want to charge.

Lastly, begin to bring on associates. These are people who you can train to work with you to teach all of the surplus clients.  (We don’t like to think of them as surplus clients.  Everybody is significant and important but you know what I mean, the ones that you can’t handle.)

So those are some of the things you can do when your practice fills to capacity, and we teach all about this in the Platinum Mastermind of our Winners Academy.  It’s all about leveraging and  really getting to that next level by cloning yourself through team, systems and technology.  This is a really important theme that you must think about when you get to about $75,000 or $100,000 in your business and you don’t have any more room for clients and no more time to spare.

Your Client Attraction Assignment

Even if you’re not yet at full practice capacity, start thinking about what you will do once you get to that place.  Create a plan for the future. And if you’re at full capacity now, start leveraging and cloning yourself by implementing some of these suggestions.

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Today, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good stuff.

And then there is the inner game. (Click here to tweet this.)

The inner game of client attraction is about your attitude. It is about what you believe and expect to be true about your business, about clients, about how much you charge and how much you are willing to play a bigger game in your business, in your marketing, in anything you do.

At Client Attraction, I always talk about playing a bigger game whether it’s in your marketing or in your mindset. Here is what happens when entrepreneurs attempt to go to the next level of their business. Perhaps it’s holding your first workshop or writing a book for the first time or speaking in public or raising your rates–a lot of times fear will come up. Fears like, “Will they criticize me? Will they want it? They won’t pay for that. I’ll flop.”

There is fear of failure. There is fear of success. There is fear of overwhelm and not getting it right. Fear is actually the biggest obstacle that you’ll face when moving toward the next level in your business.

How do you manage the fear? How do you handle it? My three tips will help you move through the fear so you can play a bigger game with your inner game.

1. Shield yourself from any negativity. If there are people in your life who don’t have a belief that you can make it or that you can do it, shield yourself from that. Shield yourself from anything negative, even the news. I know that’s controversial because some people don’t believe that you can live without watching the news but I believe by doing so you can stay in a place of positive expectation.

2. Stay in a place of positive expectation. What is positive expectation? It is believing in something that has not appeared yet. It means to positively expect great results no matter what you see in front of you and just staying in faith that what you want is on its way to you.

3. Take massive action. Once you are able to shield yourself from the negativity and stay positive, you’ll want to always be taking action. You can’t just sit there and say, “Om! Bring it to me.” You’ve got to be in action.

Your Client Attraction Assignment

Identify what big leaps are you are about to take and think about the fears that are currently holding you back. Now work through the three steps—shield yourself from the negative, stay in a place of positive expectation and take massive action—in order to move through those fears and come out on the other side with all the success you desire.

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Today, I want to talk to you about being more authentic in your marketing. One of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic, more real, more genuine, not just in my own life, but in my business. It worked in all areas of my life. That’s how I got together with my husband (not to over-share or anything), but I just took down the walls and I started letting people in, in my personal life. It was amazing what happened.

I started thinking, “What would happen if I did the same thing in my business?” Today, the number one thing that people say to me, especially if they come to one of my live events or join me on a livestream, is “Fabienne, you are the real deal. You are so authentic. You’re so relatable. You’re so vulnerable. This is why I trust you. This is why I feel like I want to work with you. This is why I hired you.” There’s nothing better than hearing that because people who have just met you just days before feel that they trust you. (Click here to tweet this.)

Here are the five ways that I have become more authentic in my marketing for my business and how you can be the same in yours because it does result in more clients, more money and it helps you multiply your business.

1. Don’t be afraid to be vulnerable in your business. I don’t know if you were in corporate, but I was for eight years and everything had to be so polished and perfect. You weren’t allowed to make mistakes. In fact, it was all about covering your tush and pointing the finger at other people. Maybe you experienced that like I did.

What I have found is that the more vulnerable I am in my business, letting people in, the more clients I get. This happened the minute that I started being more vulnerable and weaving in some of my experiences in my business. People started coming out of the woodwork.

I have said this before in these videos and I will say it again, “People like a little bit of grit. They don’t like all the slick.” Now, you cannot be a basket case. You cannot air all your dirty laundry. You’ve got to stay somewhat professional and polished, but let it be okay for you to be a little bit vulnerable.

2. Let people learn from your mistakes. I have had clients say to me for years, “Oh, I just love it when I hear about your failures, Fabienne.” At first I just didn’t know what to make of that, but what I’ve learned is if you can put yourself in the trenches with your clients and not on this big pedestal where you’ve got it all figured out, they trust you and they feel closer to you. They feel more connected to you.

I say this to people all the time, “Listen, there is no such thing as marketing nirvana. I will never figure it out fully because marketing keeps changing, so I’m in the trenches with you. I’m going to continually learn. However, I may just be a few steps ahead of you, so I’m going to give you everything that’s working for me.”

I always say, “I have not figured it all out with my mindset. I still have mindset stuff that I need to figure out, but hey, I’m a lot further along than I was 10 or 20 years ago.” I’m in the trenches with you. I keep working on my stuff. Share your experiences with them. Share your failures. Let them learn from all the things that didn’t go so well with you because if there’s a person that’s just a little too perfect, do you really trust them? Not possible. Or else, even if you did trust them, you don’t feel good about yourself around them. If you want to make your prospects and clients feel good around you share your failures.

3. You must really care about people. This is a big one and as you may know in my company, we have this mission statement that says, “We do everything with authenticity, integrity and love.” I know it could sound crazy having the word ‘love’ in our mission statement. But, yes we do.

Here’s why. I may have met you and I may not have met you yet. I hope that if we haven’t yet, that we get to meet you one day really soon, but the idea is that I probably know who you are. You and I are cut from the same cloth because we are both entrepreneurs and we are wired in a different way and we are here to be a catalyst in other peoples’ lives in a way that some other people simply aren’t. Even if I haven’t met one of my followers, fans, prospects or customers from around the world, I still love them.

I still love you. Kooky concept for some people, but there are legions of people that I haven’t met yet that I love. When you love somebody you care for them. You act with love and you give with love and you just genuinely care.

When you post something on a website or in an article or you do a video, you pour your heart into it. People will feel that you are authentic or vulnerable. In fact, sometimes you may have seen me do this on videos or at one of my live events. Sometimes I allow myself to well up in tears. It’s just because I am this way. I am this way in my real life.

4. Be yourself. If you’re funny at home, be funny in your marketing. If you are loving at home, be loving in your marketing. If you are generous at home, be generous in your marketing. If you love pets at home, include your pets in your marketing. If you love kids at home, include kids in your marketing. You’ll recognize that I do that a lot in my work and in my marketing. Be yourself.

5. Act with integrity. If you want to be authentic and you want people to see you as that, you must be sincere and you must act with integrity. That means that you only do the right thing even when no one’s watching. If you mess something up, make it right. If you want to sell something, tell the truth. Always act as if somebody is watching you. People will see that. They may not know whether it’s true or not, but they will feel it energetically and they will see you as being a person of authenticity. When you are a person of authenticity, people trust you and when people trust you they buy from you, they hire you, they recommend you, they give you great testimonials. They keep coming back.

Your Client Attraction Assignment

Start weaving more of this into your business and you will get more clients and you will make more money and you will multiply your business because you’re going to rise to the top. Everybody else will be very slick, but you will be slick with a little bit of grit and people will love you for it.

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A question that I get all the time is, “Fabienne, what numbers should I track in my business?” My answer? Track all the numbers you want to grow—and expenses, which of course you don’t want to grow. I’m always shocked that when I ask someone how much they’ve made so far in their business this year or this month, a lot of times they don’t have an answer to that question. For many years, before I had a full-time financial person for my business, I always knew, to the day, how much I had made that month as opposed to what my goal was.

At Client Attraction, we track everything in the business, but here’s where I want you to start. Number one, start tracking the number of clients that you have. Some people just don’t know this number. You need to know how many clients are in each program versus what is your goal of number of clients in each program. (Click here to tweet this.)

I also want you to track your income because what you track, grows. You’ll track on a marketing level so you can measure where you are compared to your goal in any given month and you’ll also track from a metaphysical, “manifesty-y” kind of way so that you know what how much money you want to attract into your business.

Obviously, track your actual income versus your goal income, not just per year, but each month and for half of the year. One of the things that I do midway through the year is I say, “Is my first six months of the year on track or will I reach my goal by the end of the year?”

If you ask yourself this question, “Am I on track?” and it’s November and you’ve got a month left in the year, it’s hard to really ramp up and make the extra money. But if you’re tracking every single month and at the mid-year you can say, “Okay, how am I doing?” You have another six months to really get creative and strategize, so I recommend that you do that.

Track the number of sales that you get. For the Client Attraction Home Study System, I track how many we sell per week because I have a specific goal to meet. It’s a goal that we came up with based on the past and what it would take to stretch that just a little bit. Look at how we are doing with that goal, daily, weekly, and monthly.

You can track sales conversions. If you’re speaking in front of a room of people, are you closing 20% of the room? Are you closing 20% of the people who are eligible to buy? Are you at 50%? 70%?

Get really good at figuring out the percentages because when it comes to having that solid number, you can project it onto other opportunities. If I can close let’s say 50% of the room, then that’s a good opportunity for me.

We track our list size. Right now at this point we are at over 50,000 people on our email list. It’s really important for you to track so you know how many people you have. Track open rates. Track conversions.

Track the number of people who are coming to an event after determining your goal. If you’re not there yet, then you know that you could be doing a little bit more marketing to get the word out.

Track your expenses. One of the things that is not so much fun to do is track expenses, but sometimes when you track expenses you can say, “Hey, this is too much. I don’t want to be spending this much because it eats into the profit of the business.” Sometimes this is a good surprise. You can say, “You know what, expenses are not that high. I can afford to pay just a little bit more for my marketing or client acquisition.” Perhaps you can send another mailer. Perhaps you can invest in your business a little bit more and then it will multiply your business.

The idea is that you want to track everything that you want to grow. And yes, you want to track your expenses too even though you don’t necessarily want to grow those. When you have the numbers, you can sit down and it tells a story about your business. It helps you project your income. It helps you make your decisions in your business.

We make a lot of decisions at Client Attraction based on the numbers. We can measure which campaigns worked really well, which Facebook ads are most effective, which Google AdWords are most effective, etc. We look at cost per lead, cost per order, etc.

Your Client Attraction Assignment
Start tracking the basics, whatever you can handle. Don’t overwhelm yourself, but do what I do. We have a white board in the office that gets updated every single day so try tracking your numbers like that. Or you could have an Excel spreadsheet like I had many, many years ago when it was just me. The idea is do not be in the dark. Know your numbers because you can make decisions from them.

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Today I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively.

You might be thinking, “What does this have to do with multiplying my business?” It has everything to do with it because when you have a practice full of clients who are all doing their own things, it creates a big stress and drain for you and it’s very, very time consuming. (Click here to tweet this.)

When you have each of your clients behaving properly, and I know that sounds funny, you create a problem-free zone. So managing your clients equals a problem-free zone. And when you have a problem-free zone, you have more time for more clients, more time to market, and more time to make more money in your business.

So how do you properly manage your clients? Again, it doesn’t matter if you’re just starting out or if you have a full practice. If you’re just starting out, you need to come from full practice mentality. Even if you have two clients, you’ve got to pretend that you have thirty-two clients and set up the right systems ahead of time.

My number one tip around that is to be very clear. Start by getting yourself really clear on what your standards are for your business. What are the rules that you want your clients to follow in your business? If you have a telephone-based business, then one of the rules could be that you want them to call on time, you want them to call a particular number and you want them to end on time. Why? Because if they don’t, they eat up into other people’s time, etc.

If you have an in-person business, maybe it’s even brick and mortar, then you need to get really clear on what you want them to do when they arrive. There needs to be rules for everything. You might think, “Oh no. Clients are not going to like rules.” I totally disagree. Clients like to know what the rules are.

In fact, I will share with you that about a year ago, I hired a practitioner for a healing session. I paid up front and waited for the appointment day to arrive. I never got an email that instructed whether I was to call or if she would call me. I didn’t get an email that instructing whether this was a Skype session or phone session. I didn’t even know how long our session was going to be. I didn’t know if I was expected to send something in beforehand and frankly, I was a little annoyed by it. I like to know what the rules are so I can follow them.

What I’ve realized over the years, and I’ve been doing this for a very long time, is the more specific you are about what you expect of your clients, the more they enthusiastically follow the rules. Then you have a practice full of yummy people who are behaving properly as opposed to saboteur clients who create havoc and messes in your business.

So to reiterate, the very first thing that you want to do is set up these policies and procedures and communicate your expectations and rules. I have a Policies and Procedures document that I share with my clients and the rules are stated with kindness and warmth but also some sternness so people know that I’m serious about these things.

The key is to communicate it at the beginning of your working relationship so it’s not something that you come back to a few months later when they’re already used to behaving in a certain way.  Here’s the thing. If you get them to do this and understand these at the beginning of your working relationship, even before you get started, you’re likely to never have somebody behave improperly. You can even have them sign off on, “Yes, I understand these policies and procedures.” Then you have a copy of it, they have a copy of it. It’s all good.

But let’s say that in your working relationship with a client, somebody doesn’t show up for a pre-scheduled call or doesn’t pay on time or just goes against one of your policies and procedures, it’s important that you uphold your boundaries. Uphold your standards and your procedures and you remind them that this was something that they agreed to. Again, you have to do it kindly and warmly but the idea is that you must remind them so they get back in line.

I’m going to leave you with a final tip. You always want to play the ‘good cop’ role because if you start chasing clients for money or scolding them for not following your policies and procedures, it’s going to tinge your working relationship. Ideally, you hire an assistant, you have one of your existing team members or a virtual person do that for you so you always stay the ‘good cop’ and they become the ‘bad cop’.

Your Client Attraction Assignment

Define what the rules for your business are when it comes to clients. Write them out and be sure to share them with your clients.

When all of your clients follow your policies and procedures, rules and expectations, it’s smooth sailing. Is it smooth sailing 100 percent of the time? It never will be because you’re dealing with people and each have their own behaviors and quirks and intricacies. You can make it as smooth as possible though and a smoother ride allows you to have a smoother practice, with more room for more clients, more room for marketing and more room to multiply your business.

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Today I’d like to talk to you about how to be more decisive in your business. I speak to thousands of entrepreneurs each year and I have been for 12 years now. Every time I get together with a group of successful entrepreneurs, I see they’re people who take decisive action. Successful people take decisive action.

But I also meet entrepreneurs who like to over-think and they might make a decision but then they change their mind. There’s this waffling effect. I meet people who have a lot of self doubt. They tend to listen to that inner critic a lot.

I would like for you to be successful. This is why I do what I do. Part of that is to be more decisive in your business because the longer you take to make a decision, the longer you delay the results that you are looking for.

Here are my six steps that I’d like to share with you about how I am more decisive in my business each year.

1. Get all the facts. This sounds simple but when you have this mapped out as a formula, it really helps. Here’s what I often say to my clients, “So tell me, you have this decision that needs to be made. What’s going on? Tell me all the facts.”

A lot of times they don’t have all the facts. Without them, you are making a non-informed decision. Non-informed decisions are bad decisions. So get all the facts. (Click here to tweet this.)

2. Make a pros and cons list. You’ve heard this before but I actually find that some of the biggest decisions I’ve had to make in my life were made much more easily when I had a pros list and a cons list; pros of doing it, pros of not doing it. Cons of doing it, cons of not doing it.

Then I can actually see just by the number of things on the list, “Wow, there are so many pros to doing this and so very few cons to doing it.” Sometimes that will sway my decision very, very quickly. So do that.

If you’ll allow me to get a little spiritual on you for a second (because you know we can be spiritual in business too), often the pros of doing something come from you being pulled into your future. Your soul is being called to do something. That’s why your list may contain so many positive things.

If you look at the cons list, usually the cons are based on fears – fear of losing money, fear of failure, fear of success, fear of overwhelm, fear of criticism, and the list goes on.

You’re being pulled into future if spirit is asking you to do the next right thing. Fear is the opposite. It’s your ego pulling your back. I only make decisions based on faith, not fear.

3. Trust your intuition. You know that feeling inside that says, “Oh, I really should be doing that,” and then you try to talk yourself out of it? I always say to trust your intuition. I’m going to get spiritual on you again, but your intuition comes from Source. It comes from the Universe. It comes from God, or whatever you may call it. It’s like your red phone direct to the big guys upstairs.

When you listen to your intuition it’s like getting advice straight from Source. Your intuition is a softer, kinder voice and it’s usually quieter than the fear voice of the ego. So if there’s a faint voice that says, “Do it,” then that’s usually Source rather than, “Oh my God! Don’t do this! You might lose money. You might fail.” That is not your intuition. So, trust your intuition.

4. Ignore your fears. I have to be very careful when I talk about that. There are some good fears like, “Don’t jump off that bridge.” But there are also the fears that are stopping you from doing the next best thing for your business – whether they’ve come from your upbringing, or from other people’s irrational fears and a slew of other things that we talk about in my mindset workshops but the remember idea from the pros and cons list: Make decisions based on faith.

5. Look at your return on investment. If you know that this is something that’s going to get you the result that you want in your business, then be decisive and look at the return on investment. Whenever I am investing in my own business, I look at, “Am I going to get my money back on this?” “Yes.” “Am I going to get two times, four times, ten times my investment if I do everything that it says?” If the answer is yes, I say yes and I don’t turn back. I want the same thing for you.

6. Flip a coin. Finally, if you just cannot make a decision but you would be okay with either way, than just flip a coin. I know it sounds silly but you’ve got to be okay with what comes up. The key is to take decisive action and to do the things that you know are going to move you to the next level.

Your Client Attraction Assignment

Try my six steps when faced with any important decision. They will lead you toward becoming more decisive in your business because remember, successful people take decisive action.

[youtube width=”600″ height=”352″]http://youtu.be/D0pUsEq-Nhs?hd=1[/youtube]

My topic for today is about something that most people who teach marketing and client attraction don’t ever speak about. It is about getting your spouse on board to believe in you. I work with hundreds and hundreds of entrepreneurs. Most of them are women in my Client Attraction Winners Academy. Invariably throughout the course of the year or just as someone is wanting to work with me they’ll express, “I really want to do this, but I wonder if my husband or my spouse or my partner will let me.”

I always find that fascinating—the  “let me” part. Now, for you it could be your family or business partner who isn’t “letting you”. I’m always fascinated by that and say, “Well, this is your business. Why are you letting other people make decisions?” But, I also see it from the spouse’s point of view because often entrepreneurs are married to non-entrepreneurs and I don’t just mean that “they have a job and you have a business.”
(Click here to tweet this.)

There’s more to it because it’s also in the wiring. As an entrepreneur you are somebody who begins things. Entrepreneur comes from the French word entreprendre, which means to start things, to begin something brand new. You’re an entrepreneur, while others are follow-through people, who like to do things in a different way. Usually, the entrepreneur is wired in a different way than their spouse. There are plenty of assessment tests that show that.

In a relationship, sometimes the spouse is the person who is more calculated and less of a risk taker. So anything that you do in your business is looked at as new and might be judged by your partner as, “Oh, no.  Here she/he goes again, starting something new. Why can’t you do something safe?”  Well, we as entrepreneurs are natural risk takers. It could be calculated risks, but we’re still taking risks. It’s all in the wiring.

If you want to get your partner or spouse to believe in you, there are a few things that I recommend:

1. Involve them in your learning. If you are learning how to get more clients, involve your spouse or your partner in the learning with you. If you’re learning from me, watch these videos together. Again, if you’re learning from me and if you’ve invested in one of my programs then go through the program with them. If a live meeting or if there’s a live component, it’s especially important that you do whatever you can to involve your spouse.

Many years ago I would say to my husband, Derek, “I don’t understand why you don’t pay attention? You don’t really put a lot of effort into finding out more about my business.” He was supportive in all of the right ways. He just didn’t really have any interest. I’d say, “I need you to know about my business.” His response was, “I don’t feel like I need to tell you about fixed income technology and what I do at work at the end of each day.” I always responded that it’s different because when it’s your own business it’s like a part of you. It’s like a limb or a child.

But, the minute that I involved Derek in the learning by taking him to a marketing seminar and then a mindset seminar he became very, very involved.

2. Show your spouse or partner how hard you are working at implementing what you’re learning. Your partner probably wonders if this is just another thing that you’re into, “Oh, here you go again.”  So, if you attend a seminar, make sure that you implement everything and share how you’re doing this with them.

If you are learning from a mentor or coach like my clients work with me, show your partner how much you’ve implemented because obviously you don’t get results from things you don’t implement.  They want to see the return on investment, so show them that!  Show them that the proof is in the pudding. Show them the money because if they see that they can be more supportive of you.

3. Reassure them. They might not be supportive because they feel threatened a little bit. Maybe they’re threatened that you have this great business and you’re getting such satisfaction and meaning and fulfillment out of it.  They could also feel threatened that you will move on.  Once you get famous in your business there may be this subconscious, underlying thought that says, “Oh, what if he or she gets so successful that they’ll leave me behind.” I know this is something that most people don’t talk about, but we see it on a daily basis and I’ve experienced it myself.

Your Client Attraction Assignment

If you do all of these things—you reassure your partner that you’re staying there and you’re getting great results and you’re getting a return on investment and you involve them, you will begin as I did, to get above and beyond the support that you’ve been getting so far in your business. Try it.  It really works.

We’ve done this with hundreds of clients at this point.  Sometimes the spouse or the partner quits their job like mine did and comes full time into the business.  This may not be what you’re looking for, but sometimes it happens too. Good luck!

Hope you’re enjoying some time as I am… What I’ve learned in my own journey is that the big breakthrough ideas almost always come when you SLOW DOWN and de-clutter the mind to let inspiration come in. As you know, I’m doing that this month and last night, after two weeks of chilling out and a very high-level masterminding session in New York with some of the brightest, most innovative minds in business today, I had a BIG breakthrough about the future of Client Attraction, its offerings to our clients and how to continually multiply their results even faster. I was floored. It was like a flash of lightning and I know it wouldn’t have happened in the midst of the every-day operations of running my business, so I’m grateful to have created that down time.

What I’ve learned is that, if you want to grow, you must invest in yourself considerably, both in learning new things and in taking time off to absorb it all. If you haven’t yet, please take at least 3 days before September comes around and do the same for yourself, OK?

Hey, before I dive in to this week’s Client Attraction article, I want to give you a heads up about my “Back to School Extravaganza” Event next week, starting next Tuesday and ending next Friday. Over a period of 4 days and 4 days only, you’ll be able to stock up on the best Client Attraction resources to help you get more clients, make a lot more money, leverage and grow your business quick, and build your list fast. I’m letting you know about it now, so you can select which products you want at the online store, and get them in bundles this coming Tuesday. Stay tuned for more details!

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.

But sometimes, there’s a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)

A few years ago, a coaching colleague asked me, “Hey, I notice that you move at a very fast pace. What’s the deal? Why do you feel the need to accomplish so much in such a short period of time?” I was stunned actually. Didn’t quite know how to answer. So I said, “It’s a game for me. Seeing how much I can accomplish is fun.” But it took me a while to “get” what he was trying to say.

I think that I was focused on accumulation rather than service. It was about amassing clients and in-come, probably having to do with proving something to someone from a bazillion years ago. Yes, it was a game, a competition against self, but was there a point to it all? Probably mo-ney, but even that is just a number sometimes. It began to feel like a hamster wheel, an empty process. There seemed to be no meaning to accomplishment at a fast pace.

It’s when I stepped back and looked into the REASON for why I started this business that it stopped being a race. I got focused on SERVICE again, on my purpose and skills, and why I got into this in the first place. I think I’d lost that along the way. The minute I realized this, Client Attraction became less about filling a void, and more about being of service. Less about accumulation, and more about really making a serious difference in people’s lives and businesses.

Being focused on service, I started being happier, clients got even better results, our friendship was deeper and even more satisfying, and the best part was, it stopped feeling like WORK. I started getting a feeling that I couldn’t believe I was being paid (well) for doing something so gratifying. And then I noticed something…

Ironically, when I tapped back into SERVICE, that’s when my in-come began growing much more rapidly. That’s when the referrals started pouring in again. That’s when my numbers started really increasing dramatically. That’s when bigger and bigger opportunities began coming my way.
He who wishes to secure the good of others, has already secured his own.” –Confucius

YOUR ASSIGNMENT:

Notice how you approach your business. Does it feel like a race for the mo-ney, rather than being of service to others in a BIG way? Has the MEANING of what you’re doing gotten lost along the way? Is it more about accumulation now? If so, take a step back and reconnect to the reason you got into this in the first place: service and the DIFFERENCE you can make in people’s lives. That’s what’s going to make you happy.

Now, don’t get me wrong. I’m not even close to suggesting that you should stop marketing and setting up systems for everything in your business. What I am saying is, couple this with consistently working on implementing your marketing and Client Attraction strategies, and attracting clients will become big time easy (then the in-come will naturally follow).

Want to know more about attracting all the clients you’ll ever need? As you know, I just launched my BRAND NEW Get More Clients Blueprint DVD/CD Homestudy System (based on the SOLD-OUT live event). You’ll discover all of my best Client Attraction strategies while I take you by the hand and walk you step-by-step through the process of earning way more in your small business. Take a moment to watch this high content video that explains it all at www.JoinTheTop5Now.com. But keep in mind the Early Bird discount expires TODAY, Friday May 27th. (You’ll save $500.) Don’t miss out!

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the
Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

 

This Thursday, October 28th I’ll be the guest speaker for The Soundview Club, right here in my hometown of Stamford, CT.  I’m delighted to present “The Advanced Marketing and Mindset Secrets of 6-figure and 7-figure Entrepreneurs That Work in ANY Economy” to this fine group of local business owners and entrepreneurs. And great news! The Soundview Club has graciously opened this event up to the public as well!

This is a great opportunity for YOU to expand on what you’ve already learned from me and to go beyond what you’ve already implemented and take your business to the next level, so you can see increased results.

In this high-content live session, you’ll uncover the hidden reasons why you’re not currently making more in your business; you’ll also discover the exact process to transform your income and the way you do things, and finally you’ll be “stretched” personally by me, not only in your marketing but in your mindset too, so you too can experience even more entrepreneurial success.

I hope you’ll come join me for this intimate gathering. The Soundview Club will be providing a networking reception afterward as well so there will time for us to meet in person, chat, and network.

Seating is extremely limited and is available on a first-come, first-serve basis. As you can imagine, this event will fill very quickly, so please act now. Please register through The Soundview Club directly by calling 203-359-9333. (Registration fee is a nominal $35.)

I can’t wait to see you in person.  Please make it a priority to join me!

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