Here’s something I teach my students all the time…
You (and I) can talk until we’re blue in the face about how great it is to work with us or how good our “stuff” is, but…
…somehow, it will never be as inspiring (or as motivating) as when others hear it directly from the client.
Today I want to introduce you to Michelle.
I adore Michelle, and one of the many things I love about her (she’ll laugh out loud when she reads this) is that she’s a tough cookie who doesn’t take any bleep from anyone::
In fact, Michelle is a totally no-nonsense New Yorker who rolled her eyes when she first heard me speak, didn’t buy into what “any marketer” was trying to sell her and didn’t think CABS would work for her.
Well, she’s changed her tune…
…especially since she’s multiplied her business many times over this year (and we’re not done with 2015 yet).
Yes, she multiplied her business many times over.
Yes, she had her doubts as to whether CABS would work for her.
Well, it did.
It really did.
You gotta watch Michelle’s video. I hope this inspires you, and that maybe, just maybe, it gives you the courage to reach out to us here to schedule a time to talk and see if we can help. OK?
I believe in you and your potential,
Fabienne
P.S. Do you have a friend or colleague who could use increased results in their business too? Pass this email along and let them know they’re not alone and that big things are possible, OK?
Then, invite them to watch more videos and schedule a call with one of our caring Strategy Coaches here to map out the next 12 months and see how we can help. YOU ROCK. Thank you! xoxo
We all need a little inspiration every now and then, even on a Tuesday, right?
Sometimes, just hearing a business transformation story from someone who’s gone from $700 a month to $10,000 a month in less than a year really allows us to see that anything is possible.
Meet the beautiful, talented, irresistibly charming Victoria Whitfield:
(Please forgive my rather very loud “woohooo-ing” at the 4:08 mark, but we were going crazy about her newfound results. And then be prepared to tear up, as I did, starting at 5:03.)
In this 7-minute inspirational video, Victoria will lovingly pull you into your future by showing you how she quickly ramped up her business and changed her life for the better, in just one year…
…and how you can, too, doing what she did.
Her sweet laugh and warmth are infectious in the best possible way, and I hope this gives you what you need today.
With love,
Fabienne
p.s. In fact, feel free watch that video as often as you need to so you can feel ready to step into your future more confidently and join us in CABS (The Client Attraction Business School™) like Victoria did. Curious about what’s possible when you do? Go here to watch more videos and schedule a call with one of our loving Strategy Coaches to map out your next 12 months and see how we can help.
p.p.s. Will you be on the panel next year sharing your own success story? You can be. Join us here first. xoxo
Have you ever been hesitant to do something to grow your business because of a past mistake or failure?
This is so much more common than you realize.
Recently, one of our students who owns a successful practice – we’ll call her Jennifer – expressed concern about growing her business to the next big level.
After digging a little deeper, I found out that she’d taken her practice to a much bigger size years ago, but saw it crashing down around her not too long after.
Why did the business collapse after such a massive growth spurt? A lack of systems and management that is required for this kind of fast growth.
This left Jennifer deflated and worried that she didn’t have what it takes to run a successful practice.
And because of it, frankly, she was really hesitant to attempt scaling her business again…
…until I took her through a transformational process I call The Groundhog Day Process™.
I shot this video to show you how to use this process to turn any failure or past mistake into a golden opportunity:
Here’s the deal…
To have the confidence to get things going again, it’s important that we learn from our mistakes, every single one of them.
In fact, I believe that there are NO mistakes when you use this Groundhog Day Process.
You see, when things don’t go the way we planned, we typically concentrate on the bad things.
But as we got to talking, Jennifer realized that there were so many things that she had done right, and if she concentrated on those things going forward (and remembered the things that didn’t work so well), then her business would succeed this time around, the right way.
Curious about how it works? This week’s 6-minute video takes you through my method for regaining entrepreneurial confidence and creating breakthroughs out of old breakdowns.
It’s really powerful.
And once you watch the video, my question for you today is:
What situation do you wish you could “Groundhog Day”? What priceless lessons have you learned from past mistakes that you can share with us?
Please share this with me in the comments and let’s start a conversation about this! I can’t wait to read your comments below.
Let’s grow your business the right way this time around!
Sending you big squeezy love,
Fabienne
P.S. Do you know of an entrepreneur who feels gun-shy about growing their business because of not-so-great-results in the past? Send them this blog and spread the love, ok? Thank you for being YOU. 😉
Are you currently tracking prospects and how they find you online? If not, start now. I can’t emphasize enough how important this is for building your small business.
You need to know how prospects find you so you can turn up the dial on that marketing tactic,or maybe even start a new one altogether. Without knowing where your potential clients are coming from, it’s impossible for you to know what’s working and what isn’t when it comes to both your marketing strategy and your online presence.
Here are two tactics for tracking your marketing results and understanding what methods are working for you.
1. Create a lead log
Whenever you speak to a new prospect, whether by phone or email, make note of it. I suggest that students make what I call a “tracking log” for all potential new clients. This way, all of the information is in one place. There are a few different options for tracking logs, including: a Microsoft Excel spreadsheet, a table in Microsoft Word, using software like Infusionsoft or ACT (for the high tech people!) or even just a pen and paper. It doesn’t have to be fancy – it just needs to work.
Each time you get a new bite, consistently ask every caller (or emailer) how they found you. If they don’t remember specifics, make note of what they do recall. Perhaps they read an article on the web, stumbled onto your site while surfing or were referred to you by a friend. Even ask them what keywords they typed into Google, but just be careful not to push. You don’t want this to seem like an interrogation! With time, you will start to see patterns letting you know which marketing tools are the most productive. Then, concentrate on those techniques.
For example, if you discover that most of your new clients come from referrals, you might want to establish a referral program, such as offering an incentive to anyone who sends you a potential new client. Announce this in your networking groups and let your clients know as well that they will be rewarded when a new customer signs up.
2. Install Google Analytics
Make sure your website has Google Analytics installed. This is a free service that tracks your website’s statistics and analyzes traffic patterns and visitor behavior. With Google Analytics you can find out your most popular landing pages, which sites refer the most traffic to you and which keywords people use to find you when searching for answers to their problems. If you don’t know how to set this up or read the data, hire someone who does so you can benefit from the information.
Once you have a better idea of how your potential and existing clients are using your website, you’ll be able to further improve these areas to leverage them even more and improve your pages that under perform. Find out how many visitors return to your site and what percentage of people are new. All of these factors can contribute to improvements in your website and your online marketing, as well.
Your Client Attraction Assignment
What tracking system do you have in place to know which marketing tools are delivering the results you need? If you don’t have a system, it’s time to create one. It’s okay to start small! Once this becomes a solid habit, you can expand to gather more details. Then be sure to look at your results quarterly so you know where to focus your time and money.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Recently, a student of The Client Attraction Business School who runs a very successful interior design company told me that she was completely overwhelmed.
Despite the fact that she has a great team in place and effective systems, things weren’t getting done fast enough.
After a few clarifying questions, it became clear that she was actually the one getting in the way.
Even though she wanted things to be moving faster, she was the one slowing things down by being too involved in her business.
Because so many entrepreneurs are overwhelmed, even when they’re successful, I recorded a video to help you navigate these waters:
To get yourself out of being involved with everything (and able to focus on the big things!) you’ll need to do less, better.
In this week’s short 5-minute video, I’ve outlined what you can do to get over the feeling of being over-involved.
After you’ve watched the video, understanding that to accomplish more, you have to do less, better, please let me know in the comments section:
If you could focus on just one project to significantly move your business forward, at the exclusion of all other projects, what would that one project be?
Is it writing a book? Bringing on a team? Scaling your existing business models? Systematizing your entire business? I’d like to know… Please leave your answers in the comments section of the blog and I will see you there!
Sending you lots of love,
Fabienne
P.S. We just had the pleasure of welcoming a new class of students into The Client Attraction Business School after the Mindset Retreat event! Just want to give them a shout-out because they are truly awesome and ready for BIG things.
If you’re ever interested in learning more about our Business School, you can click here to easily schedule a free Strategy Call with one of our caring Strategy Coaches, to map out your next 12 months. We’re here to help. 🙂
I’m thrilled to introduce you to one of our standout coaches of The Client Attraction Business School™, Jen Levitz, The Strategic Automation and Marketing Consultant for Automate With Love. Please welcome Jen as a guest contributor to the Client Attraction blog. As always, we’d love to hear your feedback. Please post your comments and questions below. ~ Fabienne. Connect with Jen on Facebook here.
When it comes to marketing automation, the first big question is usually: “What system should I use? MailChimp or AWeber, GetResponse or ActiveCampaign, Ontraport or InfusionSoft?” The truth is that if you’re focusing on the technology, you aren’t focusing on the right thing. You see, the technology is just a tool to help you get a specific task done.
Here is what I’d like you to do instead. Think of your automated marketing system as the first employee you are going hire for your business. The job title is going to be “Director of Customer Relationships.”
Now before you hire someone – and even before you start to interview candidates – you’ll need to figure out what exactly this role entails in your business. And ideally, you’ll look at what your business needs now and what it will need in the next 12-24 months.
You see, just like a real person in your office, your automation system is going to need some training in order to be able to do the job you want it do. And if you are going to be investing resources in training, your candidates should be able to handle your business as it grows.
One of the best tools for this process is to create a flowchart that will map out your current customer experience. This will allow you to follow the flow of an ideal client from when they join your email list all the way through when they buy a product.
Everything you do to serve your ideal client should be on this flowchart or map. This includes phone calls, emails or even manual tasks like sending a gift once they hit week 4 of your program. A side benefit of a super detailed map is that you can see where you can improve in order to create even more sales and build even better relationships with customers.
What also happens in this process is that you discover the features of the software that you need to have in order to successfully automate your client experience. Because you will know what you need, you will feel empowered as you interview different software companies.
So you see, the brand of software that you use for your marketing automation is really not as important as first knowing what you want to do with it.
Your Automation Assignment
Have you mapped out your client experience yet? Make a flowchart or map so you can start identifying opportunities for better sales and ways to build better relationships with customers. Also note that your customer experience map isn’t static. It’s dynamic and changes over time. This means that it will need to be changed and updated from time to time.
Jen Levitz is a Strategic Automation & Marketing Consultant and founder of Automate With Love. Through her workshops, courses, speeches, and coaching programs, Jen helps her clients to effectively use technology to build strong client relationships and sustainably grow their businesses. She integrates and optimizes technology systems so that rapidly growing businesses can launch successful marketing endeavors throughout the globe. To hear more from Jen and learn how to serve more clients, make more money, work less hours, and have more fun, visit: www.AutomateWithLove.com
One of the most difficult things about being an entrepreneur is the feeling of isolation, of being alone against the elements.
And although few people ever dare to talk about this, this feeling of isolation can be exaggerated when the people in your life who are supposed to support you, well, don’t.
Hey, even though you believe in what you’re doing and have faith that your ideas will lead to great things, it’s not always easy for those around you to get on board with your ideas of expansion…
… especially when it comes to investing money in growing your business.
Ever experience having a conversation with your partner about investing money in your business and not getting the answer you wanted?
This week’s new 7-minute content video (and script) may help you turn things around:
Admittedly, I’m going out on a limb here today, addressing a subject that few would ever touch.
In my many years of working with students in The Client Attraction Business School, I’ve come across countless business owners who want to invest in their business but experience backlash from their life (or business) partner.
Many times, the entrepreneur feels as though they have to decide between a thriving business and a happy home life…:(
But it doesn’t have to be this way.
In today’s video, I explain why most partners are initially hesitant about having you invest in your growth and what to say to bring them over to your side, believe in you and support your decision to invest in yourself.
After you watch today’s video, please tell me in the comments: What would you invest in (financially) if you finally had your spouse or business partner’s full support?
I am really looking forward to supporting you to achieve even bigger results.
Contrary to popular belief, you really can have it all.
See you in the comments.
I’m rooting for you from the sidelines, OK? Go!
xoxo,
Fabienne
p.s. Can you think of other entrepreneurs who secretly (or not so secretly) struggle with this too? Would you send them this blog so they can have more confidence and conviction in their own business or life?
I’ve seen a defining moment happen in virtually every business I’ve mentored, which is thousands at this point.
It’s the (almost predictable) moment at which the successful business owner becomes so busy with their full client load that they virtually stop marketing.
They know they should continue to network, have coffee dates with centers of influence and speak to get clients, but frankly, they’re tapped out. In fact, they hit a wall.
They no longer have the time or capacity to market the way they used to, making connections and doing what got them to where they are now.
Problem is, if they (and you) stop marketing, even because you’re at full capacity, there won’t be clients in 6 months.
Soooo, something has to change to continually bring in ideal prospects, and for most, this means turning almost exclusively to getting clients online, as I outline in today’s new video:
Let’s face it; even though your business is established and you might be at full capacity, you still have to market yourself and your business, consistently.
What’s the simplest way to get clients when you’re at full capacity (and even before)?
Move your marketing online!
I recorded this new four-minute video to show you just how to move your marketing online – and how it can absolutely help you grow your business without taking too much of your time.
After you watch the video, would you please write to me your answer to the following questions in the comments below?
How can you start leveraging your lead generation online? What incentive might you offer for someone in exchange for opting-in to your email newsletter? What would you call it?
Can’t wait to see what you come up with.
See you online! 😉
Fabienne
p.s. Hey, just a heads up! Want to make sure that you know that tomorrow (Friday) is the last day of our Back To School Celebration where you get to receive a free ticket to my 3-day Mindset Retreat this October. You get this $2,000 gift (as well as other valuable $2,000 gifts) when you decide to schedule a strategic planning coaching call with one of our caring Strategy Coaches and then enroll in The Client Attraction Business School. The deadline for scheduling that call and getting the bonuses is tomorrow, Friday September 18th. Curious? Watch the “Why CABS works” video here and then schedule your complimentary Strategy Session here.
Greetings!
I’m in the midst of an awesome week with our rockin’ students in the Leverage and Masters Tracks of The Client Attraction Business School™.
They’re coming in for their 90-day check-ins and we’re celebrating that many of them have doubled this business this year, from last year’s results…
…and the year’s not even over yet!
Woohoooo!!!
The results they’ve been able to accomplish this year are nothing that happens in the “real world,” meaning, when they try to grow their business and get clients on their own.
It just doesn’t even compare to what it’s like when you have Strategy, Mindset and a right Community to hold you lovingly accountable.
What we’ve concluded over the last few years is that every business owner needs a place to plug into on a consistent basis…
…to set stretch goals, receive best-practices for growth, practical tools, get strong direction, create mindset shifts and receive strong daily accountability (so you do what you say you’re going to do).
The students all said that the reason they get exponential results year after year is that they feel a part of something greater, that they love being able to be who they really are, to celebrate but also to have a soft place to land when they need it most.
Being understood, being able to tell the truth and not be judged, feeling fully and utterly accepted and also celebrated, the ability to be yourself and be loved for it… that is what’s required.
Want to see why and how it works?
CLICK HERE to view a video about how you too can create exponential results.
I know that you’re probably a lot like me, and that you share my love for personal growth and education.
Maybe you saw my email last week about how you can get a free ticket to The Mindset Retreat in October.
Right now, I’m gifting you a chance to continue your own education by enrolling in our Client Attraction Business School™, so you too begin to live in a 90-day world of accountability like all highly successful people do…
…because that’s the only way to multiply your business and income quickly.
And right now, I’d like to offer you some incentives to join us and enroll–not one incentive, but three.
If you’ve ever thought about joining us in The Client Attraction Business School, now is the time.
From now until Sept. 18th (that’s THIS Friday!), we’re celebrating education.
We are committed to making it easier than ever for you to enroll in CABS, join our tribe of loving, advancing entrepreneurs, get your hands on the exact step-by-step process to build your client base quickly (and therefore make more money), shift your mindset and then systematize your business so you can focus on what you love to do and get others to do the rest.
As you choose to explore enrolling now, rather than later, you have three really cool incentives to enroll in CABS now:
1) When you enroll in The Client Attraction Business School before September 18th, you receive a free ticket to my 3-day Mindset Retreat happening in Florida in October so we can jump-start your success by shifting your mindset. (Folks who aren’t yet in CABS are currently paying $1995 to attend this transformational event. You get it for free.)
2) In addition to a free ticket for you when you enroll in CABS now, you’re invited to nominate an entrepreneurial friend or colleague with an established business to apply for a fully paid scholarship to the Mindset Retreat. This person will show us that he/she has an established business and is ready and eager to experience their own business growth. If they qualify, we will extend them a scholarship to the Mindset Retreat as well (you will look like a total hero)! This means that you get to come to the Mindset Retreat for free (which saves you $2,000) AND can also bring a friend in your network, gifting them this $2,000 gift as well. Just to be clear, this isn’t your spouse or business partner, but someone else in your network who could also benefit from a new enhanced mindset and business surge that comes as a result of attending The Mindset Retreat thanks to you enrolling in CABS now. (Remember, they must apply and be eligible. It’s only fair.)
3) And finally, when you enroll in CABS before September 18th, you’ll get access to our closed-door 2015 Strategic Planning Full Day Session reserved for CABS students only. It is a full day of you mapping out a yearlong income-acceleration marketing plan. Our students LOVED this event and you don’t have to wait until December for the next one. You can have access to it now and experience a breakthrough in your business now, like they did.
If this is sounding pretty worthwhile for you and you want to see if CABS is right for you, click here now to schedule a no-obligation, no-pressure Strategy Call with one of our caring Strategy Coaches.
It’s really a no-pressure kind of thing – they’re here for you, to help you map out your next 12 months, see what’s getting in the way, and then decide if CABS is the right fit for you and your business. If not, they can help you find another solution.
I believe that there’s no better time than now to commit to growing your education. That’s why I’m gifting you these three gifts.
Imagine having your first $10,000 month?? Or reaching the $200,000 mark in the next 12 months? Finally arriving at $500,000 and knowing you’re now ready for $1,000,000 in the next 12-18 months?
That’s what’s possible for you when you enroll and the sooner you commit to your bigger future, the sooner it’s yours.
Just know that these gifts are only available until September 18th. After that, they’re gone, OK?
So, let’s have you at least explore if now is the right time for you to enroll in CABS by having you speak to one of our caring Strategy Coaches now.
This link is where you can schedule your free no-obligation Strategy Call now.
And if it’s not the right time or the right fit, no biggie! You’ll still get big value from your Strategy Call. But you won’t know til you speak with one of them…
This is about gifting yourself what is required for growth.
Thanks so much for reading and dreaming about your future with me. (You rock too.) xo
You can do this,
Fabienne
P.S. You know, all it takes for you to shift your future is a Strategy Call with one of our caring Strategy Coaches. Just that one conversation and a decision, made in faith, has the power to change the course of your life for the better. This link will take you to watch my new video about why this process works so well, and to schedule your complimentary Strategy Call.
During my month-long vacation in August (partly in France, partly here at the beach in Connecticut), people kept asking me the same question.
“How exactly are you able to take as much time off as a business owner, without checking in very much? I thought entrepreneurs are supposed to always make themselves available? How on earth do you do it?”
Well, it’s simple actually.
You CAN take (mostly) unplugged, extended vacations, IF you take a few precautionary steps ahead of time, as I explain in this week’s content video:
Imagine taking this December off. Or maybe even August next summer?
In this week’s new four-minute video, I share a few pointers that we use and teach our Leverage students of the Business School to successfully take several weeks off (maybe even months?) at a time, without losing business or your sanity.
In fact, being away can actually produce one of your highest revenue months of the year, as some of our students are experiencing.
Once you watch the video, please share with me in the comments below how much time you would like to take off each year and what you’re going to do to make that happen, OK?
By this time next year, let’s all have a nice extended (and unplugged) vacation planned, shall we?
Sending love,
Fabienne
p.s. Know someone who works too much and could use some more time off in their business? Please send them this blog… They will hug you for it. 😉
