Something we are always teaching our students of The Client Attraction Business School is how to create an email newsletter, or “ezine,” to send out to an email subscriber list. Whenever I speak or teach on the topic of email list building or email marketing, people ask, “Derek, how do I put my ezine together? What should I include and where do I begin? How often should I send out my newsletter and which format is best?”
Sending a consistent email newsletter to your subscribers builds trust and value over time. You’re conditioning your readers to consume and appreciate the value of your content (and ultimately get to know, like and trust you).
Your email newsletter should be focused on building a connection between you and your readers. (Click here to tweet this.)
Your ezine is your go-to, stay-in-touch online marketing vehicle. It keeps you on your list’s radar screen. It helps build a connection and deepens the relationship between you and your readers.
There are three very important factors to consider when planning your ezine:
- Content
- Frequency and timing
- Format and layout
In today’s video strategy, I cover: Content. Find out the essential components of an effective and memorable ezine by tuning in below.
[youtube]http://youtu.be/cUDdqj9l3Q0[/youtube]
Your Client Attraction Assignment
Conduct an ezine audit, specifically around your content. Looking at your own ezine, what areas are missing or lacking in some way? How can you improve on your content? Share below… I’d love to hear about it! And remember—if you need guidance, don’t hesitate to look at our Client Attraction ezine.
Next time I will share key strategies on timing and frequency for email marketing. Until then, Happy Client Attraction!
