If you are a new coach just starting out, often you get a rush of clients right off the bat and then… nothing. A big lull in activity settles in and you might start wondering where your next round of clients will come from.

This is what I have found to be true regarding why this happens. A lot of times, even six months into a new business, people slow down on doing the things that worked in the beginning. Usually there is a particular marketing technique or two that you used at the start which worked great, but over time you stopped doing it.

Let’s review the basics from the Client Attraction Home Study System™ for starting your practice to make sure you haven’t let go of a good tool which would restart the flow of prospects.

1. Networking – Meeting lots of new people is key to building your list of prospects and spreading the word about what you do.

2. Joining a BNI Group – These groups work like your sales force, some members may become clients while more often they recommend you to others in their own network.

3. Having Tea or Coffee – Whether you sit with BNI members or anyone you meet, this is a great way to build a relationship. As you get to know people, you can see if they could become clients or potential referral sources.

4. Speaking to Groups – When you speak to groups, you set yourself up as an expert and build your list so you can market to these people later.

5. Sending Warm Letters – Write to your contact list to let them know what you are offering and solicit referrals.

6. Conducting Get-Acquainted Calls – this is your opportunity to connect deeply with prospects and offer them a solution which is working with you.

Each of these methods has the potential to jumpstart the flow of clients again, so make sure you are using them on a regular basis.

Your Client Attraction Assignment

Have you reviewed the Home Study System lately? Going through these programs a second or third time can inspire you and produce great results all over again. As your business grows, you may also find a new angle on the methods and suggestions you hadn’t thought of the first time around.

If you don’t already have The Client Attraction Home Study System™ and you’re just starting out and trying to fill your practice in the FIRST place, then take a look at what this system offers. It gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

It’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and they do it often (most of them).

But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used to do to get clients. Some stop networking; some stop doing free intro classes, either in person or over the phone; some no longer do as much speaking as they used to. They’ve slowed down their marketing, and then they wonder what’s happened to their pipeline: it’s empty. (more…)

Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is a priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don’t want to ignore them (if you do, your pipeline of prospects will be empty in 6 months, or less).

Procrastination creeps its ugly head in my business every now and then. Personally, I think it’s more overwhelm than procrastination and the list can be so overwhelming that I tend to go into avoidance/denial mode, preferring to just not deal with it. (Has that ever happened to you too?) (more…)

QUOTE: “The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one’s self to destiny.” – Napoleon Bonaparte

Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.

I had wondered, “Why is everyone around me so afraid of the next level? Why don’t they just reach out for it and make it happen?” Well, after some reflection, it dawned on me that my clients were essentially holding up a mirror for ME, as deep inside I’d been feeling the same fear of leaving my current comfort zone for something much bigger.

You see, things had been going great in this business, and yet, I kept having this nagging feeling that the next BIG level was about to show up (speaking now, from hindsight, it was right smack in front of me. Duh.) And at the same time, it seemed I was being asked by the Universe to really STEP UP my personal growth. “Healer, heal thyself”. I saw how, to teach others about this ‘Marketing and Mindset’ stuff on a GRAND scale, I had to surrender even more to what was possible for me. You’d think this would have been easy, but somehow, for both my clients AND for me, it was still a challenge. (more…)