Let’s be honest… Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computers hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students of The Client Attraction Business School.
One of the best marketing strategies is to get out and meet potential clients through in-person networking. (Click here to tweet this.)
When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!
In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!
Watch this week’s video for my three strategies to get you started.
Your Client Attraction Assignment
Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
Your proprietary system is the foundation of your practice. And once created, many of my clients have this idea that they cannot change it. But, this is absolutely not true! Your system is not some rigid, static thing, but an evolving system that can change as your practices grows.
Let me tell you about my proprietary system. When I first created the Client Attraction System, it had only five steps. As I started to work with it and take clients through the program, it grew to seven steps. Later, it became ten steps. But that’s not all.
As I got to the leverage level of my business, I added more steps which made me realize I needed to create another system. The next thing I created was the mindset program!
Your proprietary system will likely continue to evolve and grow as you do. My Client Attraction Business School Growth Track has 20 curriculum calls, including so much more than my original Client Attraction System – and that’s just the Growth Track.
Keep in mind that you don’t have to put everything in your system either. Your proprietary system is like a road map for working with clients. There will be plenty of material that you share with clients that doesn’t go into your system. It could be more subtle things or variations you discover with time and more experience. Or even new methods that develop as technology changes.
In addition, not all clients will need to start at step one. This is a fluid way to work with people. You can start them where they need to start or go straight from step one. The proprietary system can be flexible once you have all the steps figured out. You don’t have to follow the exact process when you are doing live coaching. It’s great when you can, but you don’t always have that luxury. Coaching can be messy in a good way where you just do what absolutely needs to happen now to meet your client’s needs.
Your Client Attraction Assignment
Take a look at your proprietary system. Has it changed or does it need to be updated to include new items? Or, maybe it’s time to add a new system? This is an expected part of the growth process and your evolution as a coach, so don’t worry.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
If you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you:
Get out from behind your computer and meet people!
Many new business owners struggle with many marketing concerns such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy
and speak to groups.
I’m talking about getting out to network at least three to four times per week. You also want to speak before groups as frequently as possible. Both of these marketing tools give the people you meet a personal experience of you.
When I started my nutrition practice way back when, I didn’t only attend my own BNI meeting, I went to several others. I went everywhere I thought I could find business professionals since that was my target.
When I was shaking hands and someone said, “Oh wow, that sounds interesting. Can I have your card?” I would say, “Yes and better yet, let me give you my workshop flyer as well. I’m having a workshop next week. You should come and join me.”
It’s really about getting out there in a big way and staying positive when you are building your business. Many times people are hesitant to get out from behind the computer and talk to people. It somehow feels safer to work at your desk. But, you’ve got to shake hands and pass out flyers to generate the number of “get acquainted” calls you need to get new clients and grow your practice.
Today people are inundated with emails and Facebook and tweets, so the best connection is to look into a person’s eyes and make a direct connection in order to ramp up quickly. If you hide behind your computer, emailing your list and hoping your new website generates enough leads, that is going to slow down your progress for building your business.
Of course, I’m not suggesting that you give up those other marketing tools, because they are very effective too. But, they become much more impactful as your list grows and you’re business is established. During the initial start up phase, you cannot beat personal contact for attracting the clients you need and building your business.
Your Client Attraction Assignment
How is your networking plan shaping up? What do you have scheduled? Where can you go to find new groups and unexplored networks for even more exposure? When you can attend 3-4 networking opportunities a week, on a regular basis, you know you are on your way to filling your practice and achieving the success you deserve.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
One of the marketing strategies that Fabienne and I teach many of our clients and students is the concept of using a product launch to help sell more of their products and services. It’s an essential strategy for getting your product out to the masses.
More specifically – we teach them exactly how to use the technology and tools that are available to achieve maximum sales when it comes time to get their product out there for sale. By product I’m referring to any program, service, event, etc. Really, anything that you want to sell to your network.
Use a compelling and authentic teleseminar to launch your product out to the masses. (Click here to tweet this).
Why? Well, imagine this. You’ve spent all this time and effort to create this amazing product with all the value and benefits you know your prospects need and want – including extra bonuses and goodies – and you post it to your website under the shopping cart – and then you expect the orders to flood in. But they don’t, do they?
Instead you hear crickets… So you decide to email your list about it and you just say, “Go buy my new product. It’s all great and here’s what it’ll do for you and more…” Maybe you get one sale? Or a few sales? And more crickets…
It’s because you don’t have a launch! A launch is an essential vehicle to get the word out about your offer. It creates excitement and buzz in the marketplace where people are excited and interested in what you have to offer. In addition, when done correctly, using the teleseminar approach – you can create heightened motivation to the point where many, many prospects are excited to purchase your product! Doesn’t that sound better than… crickets?
Watch this week’s video for my 3 simple strategies on how to use teleseminars to launch your product for maximum sales. You’ll then be able to map out your launch, pick a date and start promoting!
[youtube]http://www.youtube.com/watch?v=-Fqic1PB34k[/youtube]
Your Client Attraction Assignment
Ask yourself: how can I use a tele-seminar product launch for selling more products, programs or signing on more clients? Then, following the 3 steps I’ve shared with you, map it out, pick a date and start promoting it!
After just coming back from our big 3-day live event and also having recently returned from an event where I was an attendee, I thought it might be helpful to cover the topic of How to Get the Most out of a Live Event. Now, these strategies aren’t rocket science but sometimes a solid reminder is all we need to make a good event a great one!
1. Attend all sessions. You made the investment of time, travel, and resources to go to the event, so make being in the room at all times an absolute priority. Don’t skip sessions. Reschedule client calls. Be present at all times, open to the material and learning everything being presented to you. I recommend turning off your cell phone (no texts) and not surfing the web on your laptop. Get rid of all those distractions. This is your learning time, honor it with your full attention.
Make sure to always keep learning and attending events. That’s how you grow. (Click here to tweet this.)
2. Make amazing connections. Attending a live event gives you the opportunity to meet other attendees, sometimes from all over the world. Take advantage of meeting new people by networking and creating strategic alliances. Now is not the time to be shy and introverted. Introduce yourself during breaks and schedule lunch dates with other attendees. (Don’t forget your business cards!) Remember, the person sitting next to you at lunch may just be the one who has the answer or the resource you need. That’s how the Universe works!
Watch this week’s video strategy for all 6 of my strategies to ensure you take time off every year. It’s critical for your success.
Your Client Attraction Assignment
What events have you wanted to attend to further your business growth and personal growth. Find out when they’re happening and invest in yourself by registering. Then, use today’s strategies for getting the most of the event and you’ll start really getting a return on your investment.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list?
The key is your Irresistible Free Offer (IFO). Going back to what your ideal clients really need help with – the issue they would do anything or pay anything to get their hands on, this is what you want to focus on with your IFO. The offer can be a free CD like I offer on my website, an important checklist, or special report, an ebook or even an audio download.
The next step is to print that Irresistible Free Offer right on your business card. The back of your card is often not used but this is great advertising space and it’s free! On my card it says, “To receive your free CD on how to attract all the clients you need, please visit ClientAttraction.com.”
Now you can go to networking events and hand out this card with your free offer. And even better, as you start talking with people and making connections, you can find the natural place in the conversation where it makes sense to mention your free offer.
This is what I used to say, “I don’t know if you know, but I have a free offer on this topic. I’d be happy to send it to you and you can also receive a free article every week about this. Would you like me to send that to you?”
Once they agreed and handed me a business card, I’d write a big letter “E” on the back for “ezine” so I could remember to send them the free offer and add them to my list. It’s so simple and makes it easy to get permission to comply with the SPAM law.
Your Client Attraction Assignment
To get comfortable finding those natural spots to bring up your IFO, set an intention to listen closely for these opportunities. Commit yourself to talking about your offer when you can. You may want to ask your friends if you can practice in a conversation with them. The more you talk about your IFO, the more comfortable you’ll feel, and the more quickly you will build your e-mail list through networking!
Remember, you are actually being of service when you share your yummy brownies with people.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system of entrepreneur marketing strategies that feels easy and authentic to you. The Client Attraction System® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
Today I want to talk to you about taking time off, for the sake of your business.
When I first started ClientAttraction.com, I planned out my schedule the way I wanted to live my life. I made it a point to set up my business so that I’d take a full day off per week, a week off per month and at least one month off per year—approximately 18 weeks of vacation per year. (Everybody needs down time to succeed.)
And for a while, that was my life and it was wonderful. I was incredibly productive when I was working and the rejuvenating time off gave me more creativity, until I got busier and busier and started multiplying my business. That’s when I hired full-time employees who counted on me to be there and to drive this train. So I stopped taking as much time off, feeling like I had a job again and I became resentful about it. But not anymore.
Every entrepreneur needs time off in their business to experience success. (Click here to tweet this.)
Let’s be honest. When it’s your business, it’s hard to shut off, right? There is no such thing as a completed to-do list and entrepreneurs often blur the lines between business and personal time. But if you want to be client attractive and you want to multiply your income, whether you’ve been in business for many years or are just ramping up, you must have down time.
Watch this week’s video for my 5 strategies to ensure you take time off every year. It’s critical for your success.
Your Client Attraction Assignment
Take the time now to commit to your time off over the next twelve months. Map it out for yourself and enter it onto your calendar. Follow my five strategies to set yourself up for success. Then, give yourself this precious gift of time and watch your business—and your life—flourish.
This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.
As entrepreneurs, we move quickly in business. We make decisions more quickly than most. We are spontaneous and we have the technology at our fingertips to assist us even further.
But there are times in life and business, when we need to take a step back, slow down and think it through more carefully than usual, especially during those rare times of national, even global crisis. For us as a company, that has happened twice in late 2012 with two tragedies that hit very close to home here in Connecticut, where ClientAttraction.com is headquartered.
Six new guidelines to doing business with dignity, integrity and respect during times of tragedy. (Click here to tweet this.)
Both times—first during Hurricane Sandy (one of the most severe storms to ever hit the East Coast) then again during the Newtown school shootings, our nation experienced deep heartbreak as we watched our neighbors endure severe loss. And both times over that short span of two months, we as a small company with clients to serve, employees to support and year-end goals to meet, were in the middle of a major business launch.
Did we do everything right as a company in response to the tragedies? No. But we’re learning and applying what we’ve learned to our Best Practices so that as a company we can continue to get better at what we do, continue to improve our service to our customers and clients, and to always, always put people first.
Watch this week’s important video for my six new guidelines to doing business with dignity, integrity and respect during times of tragedy.
Your Client Attraction Assignment
Take some time to evaluate how you do business during times of crisis—what worked and what didn’t in the past? Use my six guidelines to help you prepare your own checklist. My advice is to do this in advance…before you ever need it. My team and I would like to extend our sympathies to the city of Boston and to all those who were affected by this recent tragedy. I hope these strategies will help you do business with more authenticity, integrity and love.
Unless you’ve been living under a rock lately, when it comes to knowing how to market your business online using the web and the Internet, social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction.
And if you’ve used any of these tools, you can see how it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media and also build your list of email subscribers, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: give value and build relationships!
“To attract ideal clients using social media, give value and build relationships.” (Click here to tweet this.)
As you know, here at Client Attraction we teach our clients and students that authentic and compelling marketing is all about PULLING prospects to you. With the use of a compelling marketing message and by offering high-content information that adds value, your audience is motivated to take further action, either by wanting to join your email list or even better – wanting to work with you.
And the same applies with social media marketing. So, when using social media, you want to be crystal clear on how you plan to effectively and strategically use these marketing tools and still remain “Client Attractive.”
Watch this week’s video for three great strategies when it comes to using social media to attract clients.
Your Client Attraction Assignment
Apply the steps from today’s video with a focus on creating meaningful connections and establishing long-term value. As you do, you’ll cultivate the right relationships and as a result, prospects see you as Client Attractive. Focus on that and you’ll never be without clients, ever again.
People I meet at events around the country always ask me what it takes to create uncommon results in one’s business. I’m talking about the kind of results that astounds everybody around you and makes them say, “Huh? How’d she do that?”
When I share with them what to do, they sometimes think it sounds too simple. I think it’s because most people are waiting for a ninja strategy (and yes, there are plenty and I share the ninja stuff with our students and clients) but it also comes down to doing things in accordance with two laws of success, and they actually go hand in hand.
“There are two lifelong success strategies that all highly successful people adopt.” (Click here to tweet this.)
That being said, many people don’t give these two lifelong success strategies much thought because they’ve heard them before. They say, yeah, I know that already. And you’ve probably said that too. But do you? You see, I don’t believe you know something until you do it on a daily basis, until it becomes second nature to you. And in business, if you don’t do it daily, then you don’t know it, you’ve only HEARD of it! If you’re not getting results from it day in and day out, then you don’t really know it. Action is key and implementation is crucial, even with the simple stuff.
Watch this week’s strategy for the two lifelong success strategies that ALL highly successful people adopt.
[youtube]http://www.youtube.com/watch?v=nIjekrQSnrU[/youtube]
Your Client Attraction Assignment
Identify the specific excuses and fears that hold you back from taking decisive action on the opportunities that are right in front of you. How are they stopping you and what are you going to do about it?
