Had a great time on vacation last week! Derek and I made a commitment to ourselves to get away for some “solo time” every 90 days or so. Our strategy is to go away for 3 or 4 days during the workweek while the kids are in their school routines and well taken care of. That way, he and I can have some “alone time” in a beautiful location, rejuvenate, reconnect and just enjoy being together (with three little kids climbing all over us most every day, I think it’s important to not lose focus on our relationship, you know?)

We stayed in a stunning suite at the beautiful Mandorin Oriental at Elbow Beach, an intimate luxury resort on acres of landscaped gardens, with a mile-long private pink sand beach with turquoise blue water. Gorgeous. It was truly magical, and somehow, it felt like we were there for a lot longer than 4 days!

I’d recommend taking some time away for yourself too. (We all need it.)

“Quote: Invest three percent of your in.come in yourself (self–development) in order to guarantee your future.”– Brian Tracy

Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second call of my Preview Teleseminar Series for my workshop was scheduled and I was set to interview two inspiring and motivating solopreneurs on how they use the Client Attraction systems daily to make well into the 6–figures. We had close to a thousand entrepreneurs registered for the call and I was excited to host it. (more…)

Hope you’re doing great this week. I had a great weekend outdoors, by the beach, and soon I’m heading off to Bermuda for a getaway with Derek. (We’ve never been to Bermuda, so if you have any favorite restaurants or places to visit, shoot me a quick email.) Before we head out for the week, I just wanted to make sure you saw the new video I created for you about mindset.

You may be wondering what mindset has to do with Client Attraction and marketing. Well, I’ve noticed over the years that your MINDSET affects every single aspect of our lives, our income, and how successful our business becomes. And whereby I used to think mindset was about 10% of the cause of success or failure, now I’m clear that it’s about 90% of it. And in examining how I used to stop myself from succeeding over the years and dramatically shifting my mindset, I’m now able to virtually double my re-venues every year, and my clients are doing the same. (The video describes this in more detail.)

So, the best question to ask yourself is, “How am I getting in my own way?” Once you understand it, you can change it immediately and start seeing dramatic results in your income. And to help you pinpoint how you’re getting in your own way, I’m hosting my transformative ‘Inner Game of Abundance’ Mindset Retreat in Miami‘. For 3 days, we’ll take inventory of your “Inner Game”, I’ll teach you my own ‘inner game of abundance’ formula and we’ll shift your mindset and your behaviors, so you can immediately create different and better results in your life.

Oh, and the reason I’d like you to watch the video today, is that the pre-registration, half-price, super-low tuition is only available until Sunday May 30th. So, it you’re looking to stop working so hard to build your business and start making a whole lot more, then join us now, before we raise the tuition. (Yes, you can absolutely register now, and then make up your mind later. No problem. But get in on this special rate before we take it down.)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each & every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense? (more…)

“I don’t know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve.” —Albert Schweitzer

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results. (more…)

I once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that rolled in, and their answers were right in line with the people I talk to on a daily basis. (more…)

Too many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. I’ve been there in the past, and there’s nothing worse than experiencing those two extremes on a regular basis. It’ll make you want to go back to Corporate for good! (NOT ME!) (more…)

Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Now, look at where all of these clients have come from. (more…)

“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?

I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).

Your claim should be so bold that the person listening to you will say “Wow, really? How do you do that??” This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we’ve heard before, and that doesn’t elicit that WOW we’re looking for. So, again, I stress, “What’s the BOLDEST THING you can say?” and then the good stuff comes out.

Use, the words below for some inspiration:

• Double in half the time
• A ___% increase over last year
• In less than 10 weeks
• Etc.

Here’s an example of a script I put together for my client:

Stranger: Hi, I’m Jane, we haven’t met yet.

John: Hi, I’m John Smith, founder of Amazing Kitchens.

Stranger: Hi, John, nice to meet you. So, what do you do?

John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)

Stranger: Really?? How do you do that?

John: Well, you know how some homeowners… (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?

Stranger: Yes, please!

John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?

Stranger: Absolutely, let’s do that. Here’s my card.

John: Fantastic. (handshake) Nice, to meet you Jane. I’ll call you tomorrow to set that up, promise. (John made a date, now he’ll circulate and meet more people and do the same thing.)

CHACHING!

Now, granted, this is just a made-up example, but you get the point.

With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?

Your Client Attraction Assignment:

Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee you’ll turn those ‘eyes-that-glaze-over’ into a lot more prospects in your pipeline.

Not sure how to get started with your compelling elevator speech or proprietary system to begin with? You’ll want to get a copy of the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can grab yours: www.TheClientAttractionSystem.com.

Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed.

So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer. In my opinion, standing out from the pack is easiest if you have an expertise or a niche. (But you knew that already.) So, what’s stopping you? Well, after having worked with thousands of people on this issue, I’ve come up with 2 reasons why most people don’t niche: (more…)