“There’s definitely a fine line between authentic self-promotion and being pushy. To make people aware of your problem-solving resources, without becoming ‘Client Repulsive’, GIVE GENEROUSLY. It’s easier to promote when you are GIVING something of high-value to a prospect. It’s an approach of SERVICE rather than ‘selling something’ or trying to ‘get something’ from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let’s face it; people love to buy, but they don’t like to be sold.”

If marketing is one slice of the pie, Manifesting is another. And by manifesting, I mean the Law of Attraction, what you focus on with great feeling, you attract into your existence. At its most basic, here’s how it can be described: If you’re continually focusing on having a full practice of yummy clients who pay you what you’re worth, then you will start to attract that. If you’re focusing rather on the LACK of clients and you’re ticked off that people aren’t paying you what you’re worth, then you will attract that also (meaning, not having those clients or not making enough money). Simple, yet very powerful.

If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like us.

I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes onto the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter, mailings, speaking engagements, etc.

That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.

“Competition within one’s industry can sometimes be fierce. Start adding value to your clients and create a relationship they’ll be crazy not to continue (and tell others about!) Outside of your regular time together, create ways of making your client feel special. Then sit back and enjoy the results!”

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Also, we’d love to have you as a fan of our Client Attraction Page here on Facebook.

http://www.facebook.com/home.php?#/pages/Stamford-CT/Client-Attraction/20569965145?ref=ts

We’ll send out exciting news and updates on Client Attraction including photos, videos and special announcements/offers.

Finally, let’s connect on Twitter! http://www.twitter.com/fabienne