Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a client. It’s important to see where your clients have come from, so that you can do more of the same.

Avoid focusing too much on what hasn’t helped you attract many clients in your Marketing Pie, but rather, what HAS worked. That’s what you want to focus on.

One way to keep track is to set up a system for this. Each time a new private coaching client signs up to work with me, they fill out a section of my Welcome Packet that says “Whom may I thank for your referral?” This is a great way to keep track, because you’ll forget, but they won’t.

I have a section in my database that I’ve labeled “Referred by” next to the client’s name and in that section, I note who referred that person, where I originally met them, or what talk they came to hear. At the end of the quarter or the year, it helps me to eliminate the marketing efforts or networking groups that aren’t working and focus on the ones that are.

This also has the added bonus of tracking which referral sources have given me the most leads and reminds me to thank them appropriately for each and every referral.

Your Client Attraction Assignment:

• Start tracking where your clients come from so that you can continue marketing there.
• Ask each and every client whom they were referred by or where you met.
• Create a worksheet to keep track of this.
• Review this often to see what’s working and what’s not.
• Focus on (and do more of) what works and eliminate the efforts. that don’t produce results.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

One of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you’re up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be either in a café or at their office (where they have their Rolodex handy).

Centers of influence are people who like and respect you and who come in contact with enough people on a daily and weekly basis to be able to regularly refer you to the right people. They are some of the most influential people you know, natural networkers who seem to know everyone, “bridgers” who love putting people together, just for the fun of it.

If you’re looking to get more clients from the people you know best – the center of influence is the way to go. These are business people who are well established, are great networkers and who can lead you to the kind of clients you are looking for.

You want to surround yourself as much as possible in the network of several Centers of Influence to get more referrals and get more clients.

Just one meeting with some of these COIs over coffee or lunch (your treat), on a regular basis will start revving up your reputation and referral engines. People will start hearing about you and you’ll probably get new clients this way fairly shortly.

Your Client Attraction Assignment:

Make a list of the 20 most influential people you know. These are usually natural networkers who run into lots of people and would be happy to tell others about you when appropriate. Call five of these COIs this week to set up coffee or lunch in the next two weeks. Do the same the following week, and so on. Educate them on what you do for clients, your System and who your Ideal Clients are. And of course, offer to do the same for them.

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Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.