It’s with deep gratitude that I share with you my newly-released TEDx Talk today (click on the image to watch it):

I feel like I should pinch myself.

I’ve been watching TED talks for years, at my desk, showing them to clients and watching them with my family after dinner to educate them with ideas worth spreading.

To me, these talks are a window to the world of knowledge and possibility. They bring me great inspiration and the motivation to think bigger about what I’m here to do…

…and what you are here to do too.

And because of that, it is surreal for me to share this clip with you today.

The topic is Activating Your Potential for Greatness and in this 18-minute talk, I share with you the valuable lessons I’ve gained in own my life and as a result of working with tens of thousands of entrepreneurs…

…who boldly commit, with their heart and soul, to play a bigger game in service to others.

The contents of this talk (and my 8 simple but powerful activators to greatness that anyone can employ) are what I believe most in the world.

You can watch the TEDx talk and post a comment for me to read here.

I believe that you too have the potential to do great things, even if you don’t yet feel equipped or believe you have what it takes to crush all your existing limitations.

I promise. You do have what it takes.

Can’t wait to read your thoughts about the talk in the comments.

Love you,
Fabienne

p.s. Hey, I believe that this is indeed an idea worth spreading. Who do you know that could use a boost of confidence today? What group of people or network do you belong to that needs to hear this message? It would be my greatest honor if you shared this link with them.

Thank you. You are awesome and I am so grateful for you. xoxo

OK, you ready for a good laugh (or a few good laughs) and a dose of inspiration?

Then you’re going to love Kate Kingston:

(I’ve always felt that it’s impossible not to love Kate. I bet you fall in love with her like I have.)

Within 4 months of joining us in the Business School, Kate was making $10,000 a month.

Her secret?

“I just do what Fabienne tells me.”

That’s exactly what she says multiplies her revenues up and up every year.

In fact, she says in the video, “When I’m around Fabienne and Derek, I make money. Period.”

But it’s not about the money for Kate. It’s about how we care for her and believe in her. In fact, she calls me her muse (which I find very touching).

Watch this week’s 7-minute inspiration video to get a glimpse of you in your near future.

Could joining our community to get help with your business create new results for you?

You can do this.

Love,
Fabienne

p.s. Could joining our community to get help with your business create new results for you? Let’s find out. Go here to talk to one of our coaches for a free Strategy Call and let’s map out your year. If it makes sense, we can also talk about working together, but that’s up to you.

And if you know someone who is ready for a plan for making money, then forward them this blog, OK? Or, send them here.

It goes without saying that networking is an amazing marketing method for building your business, which is why I encourage my students to join networking groups that meet regularly. Different groups meet weekly, monthly or even quarterly, which means there is a group out there that can work with every schedule. Through women’s groups, trade associations and local Chambers of Commerce, it is actually quite easy to find a networking group.

Another great way to make sure you are taking full advantage of networking is to seek out those individuals I personally like to refer to as “Centers of Influence” or COI. These Centers of Influence are the people who seem to know anyone and everyone – and they are great people to have as contacts.

Identifying your Centers of Influence will help you make connections to people who can power up your networking in ways you never imagined.

1. Identifying your COI

Whenever I speak of COIs, the number one question I get is: where can one find these amazing Centers of Influence?! The funny thing is that you likely have a COI in your life but you just don’t know it. So think of that friend you have who just knows everyone – and that person is your Center of Influence! If you don’t already have a COI in your life, the networking events and groups will help you identify one.

These COIs are master networkers who know droves of folks and can regularly refer you to the right people. Most COIs absolutely love to make connections and introductions. They like to provide referrals for when you need service or help. I call them natural “bridgers” because they get a thrill from bridging one person to another.

2. Meet with your COIs regularly

When you meet regularly with your Centers of Influence it will have a direct impact on growing your business, which is why it is important to meet with your COIs often. Making a point to stay in touch keeps you top-of-mind when they are out networking. Personally, I like to meet my COIs for lunch or a cup of coffee about once a month.

3. Getting referrals

Centers of Influence are one of the fastest paths to referrals. Even if you feel weird asking for referrals, just remember that your COIs really enjoy it. They feel awesome, valued, proud, confident and influential whenever they help their friends out. It’s a mutually beneficial relationship!

4. Reaching out to your COI

Because reaching out to others about networking is uncomfortable for some people, here is a sample email you could send: “Hi Jane. It’s been a long time since we’ve caught up. I’d love to hear what you are up to and also let you know what‘s new with me. How about meeting for coffee? My treat. When are you free?” I recommend coffee because that’s a lot cheaper than lunch or dinner.

You can reach out to COIs by phone, email, text or social media. If you want to connect with people outside your area, go virtual! You can Skype, FaceTime or try a Google Hangout. Be creative and find a way.

Your Client Attraction Assignment

Right now, make a list of 10 influential people who could be your Centers of Influence. Don’t get hung up on how well you know them. Remember, they enjoy networking and connecting people. You can even list 10 people you’d like to meet because of their influence and connections. Then contact them this week and watch your business grow.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Are you currently tracking prospects and how they find you online? If not, start now. I can’t emphasize enough how important this is for building your small business.

You need to know how prospects find you so you can turn up the dial on that marketing tactic,or maybe even start a new one altogether. Without knowing where your potential clients are coming from, it’s impossible for you to know what’s working and what isn’t when it comes to both your marketing strategy and your online presence.

Here are two tactics for tracking your marketing results and understanding what methods are working for you.

1. Create a lead log

Whenever you speak to a new prospect, whether by phone or email, make note of it. I suggest that students make what I call a “tracking log” for all potential new clients. This way, all of the information is in one place. There are a few different options for tracking logs, including: a Microsoft Excel spreadsheet, a table in Microsoft Word, using software like Infusionsoft or ACT (for the high tech people!) or even just a pen and paper. It doesn’t have to be fancy – it just needs to work.

Each time you get a new bite, consistently ask every caller (or emailer) how they found you. If they don’t remember specifics, make note of what they do recall. Perhaps they read an article on the web, stumbled onto your site while surfing or were referred to you by a friend. Even ask them what keywords they typed into Google, but just be careful not to push. You don’t want this to seem like an interrogation! With time, you will start to see patterns letting you know which marketing tools are the most productive. Then, concentrate on those techniques.

For example, if you discover that most of your new clients come from referrals, you might want to establish a referral program, such as offering an incentive to anyone who sends you a potential new client. Announce this in your networking groups and let your clients know as well that they will be rewarded when a new customer signs up.

2. Install Google Analytics

Make sure your website has Google Analytics installed. This is a free service that tracks your website’s statistics and analyzes traffic patterns and visitor behavior. With Google Analytics you can find out your most popular landing pages, which sites refer the most traffic to you and which keywords people use to find you when searching for answers to their problems. If you don’t know how to set this up or read the data, hire someone who does so you can benefit from the information.

Once you have a better idea of how your potential and existing clients are using your website, you’ll be able to further improve these areas to leverage them even more and improve your pages that under perform. Find out how many visitors return to your site and what percentage of people are new. All of these factors can contribute to improvements in your website and your online marketing, as well.

Your Client Attraction Assignment

What tracking system do you have in place to know which marketing tools are delivering the results you need? If you don’t have a system, it’s time to create one. It’s okay to start small! Once this becomes a solid habit, you can expand to gather more details. Then be sure to look at your results quarterly so you know where to focus your time and money.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

If you are a small business owner who runs live events, you’re probably wondering how to get more people to attend. Obviously, the more seats that are filled, the more people you can help and the more sales you can make.

At The Client Attraction School of Business, we use a number of methods to spread the word about an upcoming program. Below are five tried and true methods for boosting your event attendance. I encourage you to try one – or be bold and try them all!

1. Email your list
We rely heavily on email marketing, as this is one of the best ways to stay in touch with both current and potential students. In order to make sure you are targeting the right people for local or regional events, you need to have your email list geographically segmented so that you’re reaching out to the people who live in or near the city where the event is being held. We typically send out a few messages for each event.

2. Post cards
People send and receive an average of 121 emails per day, meaning that many messages unfortunately go overlooked. When you send a post card by good old-fashioned snail mail, however, it’s more likely to get noticed and actually read. Showing up in this unexpected place helps you stand out from the pile of bills and coupons. Post cards have been an effective marketing tool for years and continue to deliver good results. To use them, your list needs to include physical addresses, not just email addresses. That’s why it’s a smart practice to collect both from new contacts.

3. Referral marketing
We ask our clients to share details about our events with friends and family who might be interested. Clients are encouraged to spread the word via social media, by forwarding emails, or even by picking up the phone and inviting a friend to attend. Obviously, the goal is for each existing client to bring along a potential new client. You can even add an incentive for those who bring a guest, such as extra time with you or a complimentary product.

4. Social media
Naturally, we announce our upcoming events via social media. We have friends, fans and followers on all of our social media pages (Facebook, Twitter, LinkedIn, etc.) and like to share a unique message for each individual page. We’ll post multiple updates leading up to the event to reach more people. Remember, people live in different time zones and are active at various times of day, so don’t limit posts to your business day.

5. Facebook ads
Facebook advertising is great because you can adjust the targeting. You can choose age, income, gender and geography along with various other factors. We run a variety of ads on Facebook that appear in the area near the event location. This has worked really well in cities where our email list is not as strong. We’ve reached tons of new clients we ordinarily never would have met this way, so I highly encourage you to consider using targeted Facebook ads for your next event.

Your Client Attraction Assignment
If you are planning an event for your business, take time to map out all the ways you can announce it. Don’t forget about partners who might also help you promote your program. The more people who know about the program, the more seats you will fill. That’s a big part of running a fabulous event.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

There is a certain degree of skill and nuance when it comes to writing sales copy that will attract clients. Finding out what makes great sales copy can dramatically change the number of people who convert from lookers to buyers. That’s why this is something worth learning about in a big way.

To make our lives easier at Client Attraction.com, we have followed a checklist of questions over the years that has been of tremendous help. The method gives you a model to work from and you can use it whether you are writing online copy, a sales letter or an email. In other words, it will help you no matter what the sales copy is for. This a great resource for understanding some of the key points to touch on when presenting your offer to prospects who are considering buying from you.

Go through this checklist of questions when you are writing great sales copy:
1. Who is your ideal client is and what matters to them?
2. What is the problem that keeps them up at 2am?
3. What are the different pain points regarding that problem they struggle with?
4. What solution would your ideal clients pay anything to get their hands on?

Lastly, keep in mind the end benefit of what you are selling. This is what people crave and what will help you attract clients. Don’t fall into the trap of talking about your method. Most people don’t care how you get them there nearly as much as that you can help solve their problem.

Your Client Attraction Assignment
Ready to write some sales copy? Do your homework of gathering all the information you need first before you get started. Using this checklist of questions will make the writing go so much more smoothly.

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. Many readers have already taken advantage of my IFO which is my free CD available on the top right corner of the ClientAttraction.com home page. If you are ready to create your own CD, follow these steps and it will be done and ready before you know it!

1. Write a script. I recommend creating an interview for yourself. To attract clients, come up with 10 questions your prospects need answers to. You don’t need to write your answers down word for word. In fact, it’s better to just use bullet points so the conversation will sound natural.

2. Find someone to interview you. I worked with a gentleman who had been in radio for 25 years. But you might know someone in your network who has radio training or has done a lot of speaking. Delivering your content in the interview format makes it so much easier to talk about yourself. Plus, the exchange between the two of you can be more fun for listeners.

3. Practice! Make sure you run through your answers many times to sound more natural in how you convey your message. You want to seem confident so listeners hear how well you know the material you are sharing.

4. Record the Interview. There are a variety of free services to record your call. You can try www.FreeConferenceCalling.com or Skype, but there are several others as well. These services make it possible for the person interviewing not to be in your presence. If you do want to be face-to-face with the person interviewing you, record the conversation with the microphone in your computer. Many new computers are well equipped to make recordings.

5. Edit the Recording. In case you made mistakes or there are spots where you started over, have someone to edit the audio for you. If you are good at learning new software, try Audacity.SourceForge.net which is free audio editing software. I’ve heard it’s easy to use. In addition, you may want to add a musical introduction and ending for a more professional finish.

6. Duplication and Fulfillment of CDs. For fulfillment, try a service like DiskDuper.com.  Not only do they create the CDs, they also print the accompanying letter, stuff the envelope and ship, making the whole fulfillment process completely automated. You’ll be ready to attract clients before you know it!

Your Client Attraction Assignment
If you’ve been thinking about creating a CD, spend time digging into what type of information your ideal clients would do anything to get their hands on. What solves their big problem – the one that wakes them up with the 3am sweats? This is how you know you’ve got a free product that your prospects are going to want so you can attract clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Today I’d like to share a strategy for any business owner who works with a team or an assistant, even a part time assistant. Many business owners have difficulty delegating because they feel that it would take less time to do it themselves, rather than explain to someone how to do it, wait for it to come back to them and then go back and forth. This is how most entrepreneurs delegate and frankly, it is a waste of time.

Whether your team is virtual or on-site (and this can also apply to the vendors you work with), your business will thrive and be more productive when you create an environment where delegation is focused on your team providing you with solutions, rather than more questions and problems.

Skillful delegating requires your team to bring you solutions, rather than questions and problems.  (Click here to tweet this.)

I recommend you educate your team on 1) what needs to get done, 2) by when, and 3) with a very clear picture of what the ideal outcome looks like, including success criteria. That means, the team member has a clear image of what the end result looks like when it’s been done well.

But what happens when your team runs into a challenge where they must get your input or have you make a decision on a roadblock or problem? How do you not become the bottleneck and have your team take more ownership so they don’t rely so much on you, while producing much faster? Watch this week’s video on how to educate your team to bring you solutions, rather than questions or unsolved problems. Before you know it, everyone will be on board and problems will got solved easily and effectively.

Your Client Attraction Assignment

Whenever you’re brought a problem without a solution, ask them to come back with some potential solutions and pro’s and con’s for each. It may take a little while for everyone to get into the habit of bringing you only answers and solutions, rather than questions and problems to be solved, but the key is to be consistent. Before you know it, everyone will be on board and problems will got solved easily and effectively.

One of the things I’ve noticed over the last 10 years is that the people who are the most successful in business are those whose businesses are aligned with their life’s purpose, their mission or their calling. Why? Because when you align your business with why you’re here on earth, you are more passionate about your work. People feel that and are attracted to your business as a result. You also have more stamina and perseverance and are willing to do whatever it takes.

I’d like to share a passage from Ralph Marston’s Daily Motivators on this subject that really resonates with me:

“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”

I couldn’t agree more.

When you weave your life purpose into your business, you attract more ideal clients. (Click here to tweet this.)

In fact, in my live events and workshops, as well as in the Client Attraction Business School, our students gain even greater clarity on what their purpose is. This is one of the reasons they become so much more successful so quickly, in addition to all the marketing best practices, systems and business models we teach them in the curriculum and coaching within the business school.

Watch this week’s video to discover how you can start aligning your business with your mission. I’ll share with you exactly how I did this…and how you can too.

Your Client Attraction Assignment

If you’re not already, get clear on your purpose and mission behind your business.  Once you know what it is, plan out what you will do to align your business with your mission and passion. How will you begin to weave it in? How soon can you get started?

This is just one of the many best practices we dive deep into with the students of The Client Attraction Business School, the premier training school for growth-minded entrepreneurs looking to quickly attract more clients and make more money. If you’re interested in finding out more, visit www.ClientAttractionBusinessSchool.com for more details. To speak to an enrollment coach, click here.

Are you holding yourself back from stepping things up and thinking bigger?

Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.

At times your next step has been in the back of your mind for years, but the very thought of it stops you cold. Or you just got an inspired idea and were surprised when you froze thinking about going for it. Either way, you are not the only one. I’ve been there too, and at each new level o f my business, I find this coming up again.

What can you do to get past this limiting fear?

Write down your big goal
I recommend writing down what the big goal is. Then write down all the related obstacles that come up about getting out there and making your goal come to life.

Do some research
Maybe you don’t know enough about your next steps and that is stopping you in your tracks. For this, you can do some research to learn what you need to do. For example, making up a speaker sheet to get more gigs. Getting more information can help you get unstuck at times.

Examine your fears
Or, you may have fears like:

• Being criticized
• Being too visible
• Speaking in public
• Feeling exposed
• Failure

All of these fears bring up a reluctance to getting out there. It probably feels safer to fit in, not stand out and keep the status quo then to get out there and let your brilliance shine for all to see.

Let them say what they will
You want to say to yourself, “Let them say what they will. I’ve got big brownies to get out there in a big way. I have a message to share and I don’t care if anyone ridicules me.” Tell yourself that you are not supposed to work with those who criticize you. Instead, focus on the person who sees your bravery or foolery, feels inspired by it and will be changed by what you do. That person might say, “You know what? I resonate with that woman!”

Don’t squander your divine gifts
The trick is to look beyond yourself and think about your ideal clients, those people who are up at night with 3am sweats. You have to get out there to help them and share your brownies. If you don’t do this, you are actually being stingy with the gifts you were given–stingy with the divine gifts that can change people’s lives.

Your Client Attraction Assignment
What fears are holding you back? Be honest with yourself – it’s the only way to work through these limitations. Boil it down to the one thing that is really getting in your way. Then remember your divine gifts and move past the reluctance. Countless people will thank you once you do.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.