Creating your ‘compelling story’ to share with others can be one of the most powerful ways for you to attract clients through the know-like-and-trust factor. It communications your expertise, and shows prospects that, even though they may be in the ‘before’ of your before-and-after story, there is hope. And beyond that, it positions you as their problem solver, because you’ve already overcome the challenge that’s immediately in front of them.

What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?