“There’s definitely a fine line between authentic self-promotion and being pushy. To make people aware of your problem-solving resources, without becoming ‘Client Repulsive’, GIVE GENEROUSLY. It’s easier to promote when you are GIVING something of high-value to a prospect. It’s an approach of SERVICE rather than ’selling something’ or trying to ‘get something’ from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let’s face it; people love to buy, but they don’t like to be sold.”