There are some solo-entrepreneurs that market ’til they’re blue in the face, and STILL don’t attract ideal, high-paying clients. They’re seemingly doing all the “right things”: they’ve got marketing materials, marketing plans, they’re speaking, networking, etc. and yet producing no real results. Yes, they have some clients. Yes, they’re making their bills. But they’re not seeing the kind of success they so desperately want. (Are you one of those?) (more…)
It ALL Has To Match If You Want To Create The Ideal Business
June 18, 2010
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NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
June 11, 2010
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One of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” groups like associations, it works like a charm?provided you give very good info.
If you deliver the talk properly, there is always a group of people at the end of your talk who rush up to the podium to chat with you. Some will tell you how much they enjoyed the talk, some will be e-zine readers who have wanted to meet you for years, some will want free advice or to “pick your brain.” But, there is one question you will almost always get and it comes in two parts. The first part is the good part; “I am interested in working with you.” The second one is the tricky part; “What do you charge?” (more…)
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Client Attraction Suggestology: Having prospects think it’s their idea to work with you [VIDEO Training]
June 10, 2010
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[Another "all content" video. Let me know how you like it, OK?]
Sometimes, it’s not so cool to just come out and say “work with me.” People get turned off by it, and that means you don’t sign on as many new paying clients.
There IS a way to plant the seed with people you’re talking to, especially in a seminar, and even in an ‘everyday’ conversation, that has them think it’s THEIR idea to work with you. And it’s so subtle and so simple, you’ll wonder why you didn’t do it before. I describe this “suggestology” technique in this 3-minute video.
Let me know what you think of the concept and how you think you could start using it to sign on new clients in your own business right away. Oh, and I’m open to answering any questions you ask. I’m reviewing all your comments personally, so just ask and I’ll respond here.
OK, let me know what you think. Big hugs.
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Craft Marketing Questions That PULL Clients In
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Do you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”
You might laugh, but isn’t that what we all really want, deep down?
Well, the good news is, it’s totally POSSIBLE. I’ve found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.
You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.
You’re looking for something that PULLS them in and gets them to, at all costs, want to talk to you:
Here’s how you get ready for the next assignment:
- Put yourself in their shoes first.
- Stop focusing on yourself and talk about them and their struggles.
- Then, only then, can you position yourself as their problem solver.
A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.
Examples of this are on the back of my business card and on my website www.ClientAttraction.com:
- Not attracting enough clients to your existing small business?
- Do you love what you do but haven’t mastered that “marketing thing” yet?
- Are your current clients not sending you enough referrals?
- Do you wish you could turn more prospects into paying clients?
- Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming to me for. Many of them used the above topics as things they wanted to work on and resolve immediately with my help. So, seeing that this was what was drawing clients to me without much effort on my part (and they were very good clients), I decided to put together a set of standard questions that would begin to develop trust and credibility among other prospects and suspects. What would yours be?
The key here is to focus on your Ideal Client’s struggles and hot buttons first. To get them into the pain just slightly, so they realize their situation isn’t as great as they’d like it to be.
But mostly, the questions above will get your prospective clients to feel like you REALLY understand their situation and you’ve been helping people like them for a long, long time.
Once they feel that trust and see you can provide them with the results they need, they’ll be closer to picking up the phone to call YOU.
Your Assignment:
What questions can you use to PULL prospects in, based on the struggles, challenges and hot buttons they have?
Be sure the people reading the questions will answer “yes” to all of them (instead of yes, no, yes, no) and you keep it to no more than 6 or 7 of them, so you don’t overwhelm them in the process. Once you’ve written them all out, put them on the back of your business card, on your home page, etc.
You’ll get their attention with the questions, and they’ll be much more likely to read the rest of what you’ve got to say, and if you continue to talk to them in terms of the results they can expect from working with you, you’re golden! Just be ready for new clients…
That’s just ONE of the many tools you can easily implement to PULL clients in (and stop pushing so hard to fill your practice). Wanna know all the tools I use myself and thousands of my clients have used for the same purpose? Then you’ll probably want to either call me to investigate private coaching, or look into the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get a copy: www.TheClientAttractionSystem.com.
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Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.ClientAttraction.com .
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The “After Glow” of Client Attraction. How to get clients to come out of the woodwork [VIDEO training]
June 9, 2010
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[This is a no pitch, all content video.]
Everyone’s always asking me how to get clients to come out of the woodwork and finally want to work with you (high paying clients, that is, not ‘sinking ship client’) no matter what’s going on in the economy.
Well, I have a technique for this that I use almost every day, that’s no-cost, and super easy for you to do too (I teach my high-level private clients to do this).
It’s all based on an interesting phenomenon that I’ve seen happening and that I now call “The After Glow” added to a subtle “perception technique” that I found totally by accident.
Both will help you get prospects to come out of the woodwork and work with you. I describe it all in the video.
Let me know what you think of the video and how you think you’ll use it in your own business. Oh, and feel free to ask any questions. I’ll be answering your questions and reviewing comments personally. You can submit your comment or question below.
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It’s Not Procrastination, It’s Fear of Rejection (Get Past It and Get Marketing)
June 4, 2010
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Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.
Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop. (more…)
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Professionals Don’t Discount Their Services (and Neither should You)
June 3, 2010
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Professionals don’t discount. Period. Your lawyer doesn’t. Neither does your doctor. A set rate is a set rate. At least for them.
But what about you? Having a sale on products you sell to generate interest or say ‘thanks’ is fine, once in a while. It even makes people excited to test out your stuff. But have you ever felt the temptation to discount your services to sign on more clients? Come on, be honest.
Worse, you may be someone who has a “sliding scale,” meaning you determine what to charge once you get that prospective client in front of you. You’ve got to stop doing that! It’s about the worse thing you can do for your reputation, Client Attraction, and practice building.
Now, many people feel the pull to offer discounts to friends and people who can’t seem to afford their services. Here’s my thought about that: it devalues your services dramatically and shows others you’ve given them permission (as well as yourself) to think your services are not worth what you charge for them.
While you’re at it, you’re also giving them a signal to keep taking advantage of you over and over again. I remember when I was doing nutrition counseling, back many years ago, I was “pressured” by a client to give a discount. I was in a place where I “needed” clients, so I gave in, thinking that this person would not have signed up if I hadn’t knocked off those last $200 or $300.
I found I resented that client the entire time we worked together. Somehow, I was a little angry that I was forced into this and I found myself giving less of myself in our sessions. I didn’t like what I was doing. I just felt used. (Has that ever happened to you?)
It became clear that when someone takes an inch (asking for a discount and getting it), they’ll then try to take a mile (not believing the policies and procedures apply to them). I had to set up a whole bunch of boundaries in the relationship. Needless to say, the whole thing was a disaster and if I’d stuck to my original rate the first time (my boundaries around my rates) I wouldn’t have had this problem throughout.
Discounting is not necessarily good news for you and your reputation. Here’s what you can do instead. Offer different options, and different programs to fit all different budget levels. Let there be something for everyone’s budget, that way, you don’t HAVE to discount.
Your assignment:
Make a pact with yourself now that you will never discount. Yes, right now. Trust me on this one.
If the person still cannot afford your services, that’s OK. Avoid the temptation to reduce your rates, even “just this one time, because I like you.” (This is especially important for those who don’t have a full practice and really NEED the money.)
Let them know you’ll be here to help them whenever they’re able to. Most times, people come back to sign up for one of your programs when they can afford it a few weeks later. It’s worth the wait.
Instead, create different offerings at different price points to have something there for different types of clients and different budget levels. Wanna see how I set up different packages and programs with different price points, so there’s something for everyone? It’s easy and it’s all in the Client Attraction Home Study System™, the “bible” for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get a copy: TheClientAttractionSystem.com.
© 2010 Client Attraction LLC. All Rights Reserved.
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Want to use this article on your website or your own ezine?
No problem! But here’s what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com .
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Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
May 28, 2010
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“Quote: Invest three percent of your in.come in yourself (self–development) in order to guarantee your future.”- Brian Tracy
Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second call of my Preview Teleseminar Series for my workshop was scheduled and I was set to interview two inspiring and motivating solopreneurs on how they use the Client Attraction systems daily to make well into the 6–figures. We had close to a thousand entrepreneurs registered for the call and I was excited to host it. (more…)
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Announcing the pre-registration for my upcoming “Inner Game of Abundance” Mindset Retreat in September
May 24, 2010
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Hope you’re doing great this week. I had a great weekend outdoors, by the beach, and soon I’m heading off to Bermuda for a getaway with Derek. (We’ve never been to Bermuda, so if you have any favorite restaurants or places to visit, shoot me a quick email.) Before we head out for the week, I just wanted to make sure you saw the new video I created for you about mindset.
You may be wondering what mindset has to do with Client Attraction and marketing. Well, I’ve noticed over the years that your MINDSET affects every single aspect of our lives, our income, and how successful our business becomes. And whereby I used to think mindset was about 10% of the cause of success or failure, now I’m clear that it’s about 90% of it. And in examining how I used to stop myself from succeeding over the years and dramatically shifting my mindset, I’m now able to virtually double my re-venues every year, and my clients are doing the same. (The video describes this in more detail.)
So, the best question to ask yourself is, “How am I getting in my own way?” Once you understand it, you can change it immediately and start seeing dramatic results in your income. And to help you pinpoint how you’re getting in your own way, I’m hosting my transformative ‘Inner Game of Abundance’ Mindset Retreat in Miami‘. For 3 days, we’ll take inventory of your “Inner Game”, I’ll teach you my own ‘inner game of abundance’ formula and we’ll shift your mindset and your behaviors, so you can immediately create different and better results in your life.
Oh, and the reason I’d like you to watch the video today, is that the pre-registration, half-price, super-low tuition is only available until Sunday May 30th. So, it you’re looking to stop working so hard to build your business and start making a whole lot more, then join us now, before we raise the tuition. (Yes, you can absolutely register now, and then make up your mind later. No problem. But get in on this special rate before we take it down.)
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Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)
May 21, 2010
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Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each & every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense? (more…)
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