Stop Planning, Forget The "How", Just Go For It!

Posted by Fabienne | August 28, 2009 .

The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to [...]

2 Comments

How to Successfully Market to Female Clients (WITHOUT Spending More on Marketing!)

Posted by Fabienne | August 27, 2009 .

Sign up now!
Experts agree that women hold the economic power in the consumer world today. They have more access to mo-ney, freedom, and decision-making than ever before, and they buy for themselves, their families AND friends.

That said, Old School marketing-to-women methods simply don’t work anymore.
Whether you’re a male or a female marketer, women demand to [...]

Comment

It Ain't Over Til It's Over (Especially When You're Closing The Sale)

Posted by Fabienne | August 21, 2009 .

The quote, "The opera ain’t over until the fat lady sings" originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association [...]

Comment

Client Attraction Quote of the Week: "Charge what you're worth"

Posted by Fabienne | August 19, 2009 .

“The real shame about ‘undervaluing what you know’ is that as a result, you may be undercharging for what you offer. This is actually one of the major reasons why most solo-entrepreneurs don’t have enough clients. Because they don’t see VALUE in what they offer, they don’t charge enough; therefore, there is a low perception [...]

4 Comments

To Turn More Prospects Into Paying Clients, You Must Give Them Options

Posted by Fabienne | August 14, 2009 .

When I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “This is what I charge, take it or leave it.” So people would either take it or leave it.
Then I realized that clients work in a different way. Many people [...]

5 Comments

Client Attraction Quote of the Week: "Stop Discounting"

Posted by Fabienne | August 11, 2009 .

“Some entrepreneurs discount their services or offer a sliding scale because of their lack of confidence and low perception of value in what they offer. In my Client Attraction System, discounting is a BIG no-no. It portrays a devalued product or service and it’s NOT Client Attractive. If you’re offering discounts or a sliding scale, [...]

Comment

To attract more clients, plug into your purpose

Posted by Fabienne | August 7, 2009 .

If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably.
After a while, I believe everyone gets into a slump with their marketing plan. This [...]

Comment

Client Attraction Quote of the Week: Give Generously and Prospects Will Flock To You

Posted by Fabienne | August 4, 2009 .

“It’s easier to promote when you are GIVING something of high-value to a prospect. It’s an approach of SERVICE rather than ’selling something’ or trying to ‘get something’ from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let’s face it; people love to buy, but [...]

1 Comment