If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to build a referral team. This international organization has chapters literally all over the world, with some cities offering multiple meetings.

8 Steps to Find Clients for Your Workshop
These are the eight steps I used to fill my first workshops and countless clients and used them successfully as well. They will work for you too.

1. Prepare a concise and compelling way to talk about your program. Keep the message short and practice it so you capture attention and get the main point across easily. Deliver this as your 30-second commercial during the weekly meeting.
2. Create a flier with a snappy headline and hand it out at meetings to help members refer prospects to you.
3. Send members a reminder email with details so they can forward to potential attendees.
4. Schedule coffee chats with members who have the most potential to refer clients.
5. Attend additional BNI meetings in the same city or neighboring towns to leverage your network and spread the word to as many people as possible.
6. Visit other trade and association meetings to connect with people in other networks.
7. Call the people on your list of low hanging fruit since they might be open to your workshop.

This is a proven strategy to promote your program. However, if you are looking to fill a workshop that is multiple weeks, you may want to add a step.

Try an Introductory Evening to Build Attendance
When I was starting out, I offered a free introductory evening. It’s easier for your referral network to help you find clients for a free program. One or two free events become the funnel to fill your higher-end program. Talk about the power of your program and provide a sample of the available learning, then, sell your bigger program at the end. Another option is to run a low-priced, one night introduction that offers top-line basics of your program.

Be sure to give yourself enough lead time. You may need at least a full month to reach as many people as possible and allow your referral team to find clients to fill those seats.

Your Client Attraction Assignment

To find clients for your workshops, networking is your best bet. This is also a great way to start building your list, so you can continue marketing to them in the future. Remember a free introductory evening lowers the risk to attract higher attendance. Once there, people will have the chance to get to know you. As you know, people do business with those they know, like and trust. This week, think about what you could feature in a one-time seminar, and then schedule it and start spreading the word.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

As the landscape of the Internet is changing, the world of search engine optimization (SEO) is shifting too. As part of our online marketing, we rely on SEO to be discovered by our ideal prospects and clients on the web. A strong Internet presence helps us connect with new people we want to attract to our message and the services we offer.

Google is constantly updating their search algorithm, which means we need to constantly update our SEO methods and strategies. With the introduction of Google’s latest update, “Hummingbird,” the SEO playing field got a little more confusing and challenging. The new update means search engine optimization is no longer limited to links and keywords, but uses a more advanced technology to rank sites based on branding and content.

SEO is no longer limited to links and keywords, but relies on branding and content. (Click here to tweet this.)

This opens a can of worms of new SEO methods and strategies, but I don’t want you to get overwhelmed. Today I’m going to focus on one of the new tools that can help you boost your online brand, and ultimately your SEO ranking.

Google Authorship is a tool that allows authors and companies to claim their content as it appears all around the web. Watch the video below to learn how to get started with Google Authorship.

[youtube]https://www.youtube.com/watch?v=cvw_PgSR3gA[/youtube]

Your Client Attraction Assignment

Google is working on automatically linking users’ content to Google+ profiles, but you can get the process going manually right now. Chat with your web manager or take a look at Google’s instructions online – it’s pretty easy to set up. If you are published by high-traffic websites, reach out to them about linking your articles to your Google+ profile and they’ll know what to do.

If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation?

Here’s an example. One of my students–I’ll call her Mary– was a health care professional in a BNI group. Part of networking in BNI includes getting to know other members over coffee, since they act as your sales team. In chatting with this member who was also in the health care field, Mary realized that they would not make good working partners. My student didn’t respect this person or feel they were a good match in personality or philosophy to attract clients for her own business.

She felt fearful about being pressured to work together and didn’t know what to do about this delicate situation. Being members of the same group, they would continue to see each other every week.

Fear of Confrontation
While Mary knew she wanted to avoid working with him, she also wanted to avoid the awkwardness as well. She didn’t know how to say “no” gracefully and admitted she wasn’t comfortable saying no to anyone due to her fear of confrontation.

You Have the Right to Choose
I explained to Mary that she had the right to choose who she worked with. It was totally appropriate for her to avoid starting a partnership with someone who didn’t feel like a good fit. Saying no to anyone, even if the person was in her BNI group was completely acceptable. To attract clients, you want to team up with people who support your values and way of doing business. Listening to your gut instincts and intuition in these situations is always smart.

You Don’t Need a Reason
I assured Mary that if this member pushed to start a partnership, she didn’t need to give a reason why she didn’t want to. All she needed to say is something simple like, “It just doesn’t feel right.” Or, “My plate is full now, but, I’ll let you know if and when it feels right.”

Issues Come Up for Resolution
In addition, I explained to Mary how this person was like an angel, bringing up issues for resolution. I encourage all my students to do some personal growth and development in order to work through these situations because they will keep coming up while in business. EFT can be an excellent resource around confrontation, but there are many healing modalities that can be helpful as well.

Healing these fears is important because you have big things to do. You don’t want to play small. Don’t avoid addressing these issues because they will keep you from playing a bigger game and achieving your potential.

Your Client Attraction Assignment
If you are going to be in business, you need to learn how to say “Yes” and “No” to situations and people. When this arises, remember you have the right to choose what feels best and don’t need to explain yourself. Joint venture partners are meant to help you attract clients and build business, but getting involved with the wrong partners will not help with either goal. Be strong and choose wisely.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Webinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you orchestrate and deliver the program doesn’t really change. And if you are serving the corporate market, the approach would again be the same.

Here is what we do at ClientAttraction.com
1. 75-80% Content
At least 75 – 80% of the content you deliver in a webinar is about educating your audience. During this segment, you’re not selling them anything. You are really just sharing your knowledge about a particular topic. The point is to paint a picture of things that your listeners might not know from your subject matter and expertise. This is how you deliver value, educate your market place, build credibility and start to create trust, all of which helps you attract clients.

For example, in our monthly Client Attraction webinar, I introduce to the audience what they need to do to get clients. I’m also educating them on all the reasons why they need to take these steps. But I’m not telling them exactly how to do it because that’s what gets delivered via our products and services.

2. 20-25% Promotion
The last 20-25% of the webinar is the part where you promote your product or service and explain that’s where listeners will discover “how” to do whatever you have been talking about. When they buy the product or service, you’ll tell them how things work and take them through the process step by step to see how everything is done. The solutions are provided in your product or service.

The Model Stays the Same
So the setup, delivery and format of the webinar or teleseminar program follows this same model regardless of whether it’s about a product or service being offered. You can see exactly how we do it if you sign up for the monthly webinar at www.ClientAttractionWebinar.com.  You’ll see that the majority of the information shared is to educate listeners about what they need to do to attract clients and why. Then the specifics are provided about the product at the end of the webinar. The invitation to buy the product and learn more is confined to the last few minutes. We’ve been using this formula for years at Client Attraction because it works for us and it will work for you as well.

Your Client Attraction Assignment
Have you created your first webinar or teleclass yet? To come up with a topic, think about what your prospects need most. What wakes them up at night with the 3am sweats? What solutions are they craving? Next, take a step back and think about how you can talk about this without giving away your information completely. Save the exact “how-to’s” to attract clients who will purchase your actual product or service.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

If you’re starting a new business and want to attract clients, you want everything to be right from the outset. You want the right website, the best designed business card, a well-written blog and so on. You want to cross all the “T’s” and dot all the “I’s” before anyone sees what you have to offer.

I understand. It’s about the desire for everything to be perfect before you go public. Unfortunately, striving for perfection often holds you back and keeps you from getting started.

You are evolving, not static, and the same is true about your business. (Click here to tweet this.)

If you feel this way, I’m going to let you off the hook. This is what I want you to understand: You are evolving, not static, and the same is true about your business. Perfection is not required.

It’s time to let go of the need for perfect that is holding you and your business back. Watch this week’s video strategy below and I’ll help you get started.

[youtube]http://youtu.be/ctngdVeu8Uo[/youtube]

Your Client Attraction Assignment

My question for you is this: are you in a holding pattern because you want everything to be perfect before you get out there in a bigger way? Take a moment to think about the one thing you can do right now to get started. The sooner you start, the faster you’ll get clients.

Sometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them with social proof.

When I say “crush them with social proof,” I mean do this in a good way. You create excitement when people can see what you do as well as the results your clients and customers get when working with you. They want that for themselves too. Without social proof, people can be somewhat hesitant to get started; they want to see the success others are having first.

Here is how I incorporate social proof into my marketing and how you can do the same to get clients:

1. Capture Strong Testimonials
If you are doing an in person event, be sure to have a video camera available–even if it’s just a Flip camera or Kodak Z100 — so you can record your clients’ testimonials. Simply ask them, “Would you feel comfortable sharing how you felt about your experience today on video?” Usually, they say “Sure!”

Ask clients to talk about their success and strike while the iron is hot – immediately after they have experienced a breakthrough or some success. This is the best way to capture their enthusiasm and excitement while it’s fresh. Don’t wait for the program to end because oftentimes attendees will be in a rush to catch a flight or needing to head home.

When video is not an option, be sure to request written testimonials. Ask your clients to write about their experience in terms of ‘ before and after’– what their situation was before working with you and what changed after working with you.

2. Show Social Proof of Your Teaching and Coaching
As you’ve seen with my marketing, I often share video snippets of me teaching and coaching clients in order to introduce prospects to the work that I do.  The more examples you have, the better people will feel about hiring you or registering for your program.

3. Share Your Social Proof Everywhere!
There are so many places to share client success stories. Sprinkle, sprinkle, drip, drip that social proof everywhere so that you are omnipresent. The more places where people learn about you, the more social proof works to help you get clients.

Put your social proof in all of these places:
• Share in all your social media
• Place video or written testimonials on your website’s home page
• Use on your programs sales pages
• Create a tab on your site dedicated to testimonials
• Include in emails you send to sell your programs
• Include in your newsletters
• Incorporate into snail mail

Your Client Attraction Assignment
How can you incorporate more social proof into your marketing efforts? Make this step a priority and remember to look for opportunities to capture testimonials. Becoming omnipresent with your social proof will definitely help you fill your programs and get more clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

To get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. At Client Attraction, we look at this from a different perspective. Over the years, here’s what I learned happens when I give my work away for free:

1. People who receive services for free usually don’t take advantage of what you have to offer.
2. People who pay more for a service, get better results.
3. People who have a business, but don’t charge enough, can’t stay in business or continue to help others.

Let me share a story so you can see what I mean. A few years ago, a neighbor of mine had been out of work for a year. We’d see each other at the school bus stop in the morning. After talking, I decided to give her my Client Attraction Home Study System and access to my boot camp as well for free. I even wrote her warm letter.

What do you think happened for my neighbor? Sadly, absolutely nothing. She didn’t do much with the system or the boot camp and never went through all the material. She never even mailed a single envelope.

Why is this? How could she not take advantage of what was offered? I don’t blame her really. She simply didn’t have any “skin in the game”. Since she got the material for free, it didn’t have the same value to her as those who purchase the programs. I have had this same experience many times which is why I know, giving away your work doesn’t do anyone any favors or help you get clients.

Don’t be afraid to charge for your services and charge more than you might think. This is a matter of trust for every business owner to consider. When your clients or customers invest in themselves, they have more “skin in the game”. They will do what it takes to get results because they invested in it.

It’s the same thing with the Client Attraction business. While we make good money and have a nice lifestyle, we spend a lot to run this company and get clients. There is a big price tag that goes with getting the message of client attraction, mindset and systems out there to help entrepreneurs around the world.

If I didn’t charge the fees I do, I would be helping only the people I could reach in a private practice – maybe 12 or 20 or so at a time.  I would never be able to help all the people I want to help.

So, think of your fees this way: It’s your divine duty to charge for what you do. I want everyone reading this blog to really get that.

Your Client Attraction Assignment
To attract clients who get results and stay in business, you need to charge a proper fee. Is it time to evaluate your fees? This week look over your rate sheet and make sure you are asking for what you are worth. And if you haven’t established a rate sheet, now is the time!

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

To the average person, Google+ may look similar to Facebook or Twitter, but as entrepreneurs, we’ve struck a pot of gold. Google+ is much more than just a social network—it’s a platform that incorporates all of Google’s services, putting them all together in a way that’s invaluable for any business owner.

Why do you need to get started on Google+? Like most things that come out from Google, it should not be overlooked. Google+’s integration with Google Search makes it a necessary tool for anyone looking to boost their SEO, or search engine optimization. To put it simply, Google+ will help your Internet search rankings rise.

What happens on Google+ doesn’t stay on Google+. Complete your profile to boost your #SEO. (Click here to tweet this.)

Let me let you in on a little secret… what happens on Google+ doesn’t stay on Google+.  Meaning, all your Google+ content takes the fast-track to prime search results…your photos, links and content are more accessible to your ideal clients and prospects who use the Google search to find out about your services.

So let’s get started! Here in this video below is everything you need to know to create an awesome Google+ profile for your business.

[youtube]http://youtu.be/3rBiJ5mxLME[/youtube]

Your Client Attraction Assignment

Start implementing now! If you haven’t created your Google+ profile yet, what are you waiting for? Work on the basics I discussed in the video, and once you’ve mastered these steps, you’ll be able to take advantage of some of the more advanced features of Google+. You’re one step away from attracting more clients, making more money and making a bigger difference in the world. Until next time, Happy Client Attraction!

When I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I offered people a free health assessment which worked really well.

If I was going to start all over today, I would do the same thing again. The great thing about BNI is they offer exclusivity based on your business type. So, for me, there was only one holistic health counselor. Or for business types with many specific areas like the law, there might be a few attorneys with different niches like divorce, trust, real estate, etc. This way, every member is without competition within your own group.

5 Steps to Choose the Right BNI Group
So how do you know which chapter will be right for you? Being a member of this internationally known business group requires a significant commitment of your time and money. That’s why you want to pick a good group to attract clients. To make this important decision, here’s what I recommend:

1. Look up the BNI chapters near you. Some cities have more than one group, which is great.

2. Go visit several groups – there is no charge until you make the commitment. See which group feels right to you, who is friendly and welcoming. Each group has its own personality.

3. Find out how long the chapter has been around and if it is well run. You don’t want to pick a chapter that might be struggling.

4. Determine if there are a few people who serve the same target group as you do since they’d be good referral sources. For example, I looked for other health-related professionals such as chiropractors, fitness trainers, and acupuncturists.

5. Check with your local group to see if you can visit the groups you like for a second time. Several groups allow this to help you choose the best group for you. You may be available to visit a group twice before joining.

Another great aspect of BNI is that once you become a member, you can still visit other chapters. They encourage this because the more people you know, the more potential referral sources you can have. If you find other groups without someone in your profession, you can become a substitute there, which allows you to sit in occasionally for a member who can’t make a meeting. Just be careful not to step on any toes or compete directly with someone in the same business.

Your Client Attraction Assignment
Are you ready to fill your practice? BNI is one great networking resource. Check out which chapter feels right and join. Then work on your 30-second pitch so you can get referrals from members and attract clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Are you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you.

Joint Venture (JV) partners can help you attract clients and grow at a more rapid pace than you might be able to do on your own. This is true for a few reasons:
• JV partners help expand your marketing reach by announcing programs or opportunities to their list
• JV partners know and can refer you to other business people who might be helpful as well
• Sometimes JV partners know a faster, better way for you to accomplish something once you tell them your objective and might share their knowledge and experience with you

How Do You Find JV Partners Who Can Help?

1. Know what you want in a partner. Most importantly, you need to know what kind of partner you want and what you hope to achieve together. You want partners who share the same target audience and work with the same kind of clients, but aren’t competitive so you can more freely share your list and ideas.

2. Start talking to people. Tell the people you already know what you want to accomplish and who you are looking to work with. Make a list of 15-20 “centers of influence” as I call them and invite them to have a cup of coffee if they are local. You’ll be surprised at who your own contacts know and can turn up for you.

3. Search the web for partners. Once you know the type of partner, search the Internet to find prospects. Some business people are seeking partners and have a contact form for this purpose.

4. Use LinkedIn to find connections. When you find a few potential partners, go to LinkedIn to see if you are connected to them. A warm introduction can make a big difference when approaching a partner.

How Do You Approach Partners?
Keep it really simple. Figure out exactly what you want when you call a potential JV partner. Do your homework regarding what they do so you look knowledgeable. Then be straight forward and try either of these simple scripts:

A. “Here’s how you can help me. I’m looking to…Thanks for helping me, now what can I do for you?”
B. “What are you working on now and how can I help you? Now here’s how you can help me…”

Partnerships are not about just taking. They are a yummy exchange where you both have opportunities to benefit.

Your Client Attraction Assignment
If JV partnerships are your next step, take time this week to research. Surf the web to find potential partners who work with the same target and who might be help to attract more clients. Then start to explore the opportunities. Even if you don’t find a partner right away, at the very least, you are networking which is always good for business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.