While I’m not a professional speaking expert, when clients ask me how to improve their chances for being selected to speak by decision makers, I share what I have done. Speaking is a great way to get more clients and gain exposure for what you do.

Here’s what has worked for me:

1. Give Decision Makers What They Want. The most important piece is to provide what the decision makers are looking for. Fill out their forms completely for a “call for speakers”. If you get a chance to talk to someone, ask for specifics about the presenter they are seeking. This is how you can give the people in power the most pertinent information about you and your topics and why you are a great fit for their purposes.

2. Create a “Speaker One-Sheet” for yourself. This is like your speaking brochure but there is typical format that speakers often use. You can look this up online. Your one-sheet is where you sell yourself and your speaking topics. Make sure you write this from the perspective of the person hiring you. Think about why what you do is ideal for them and how you suit their purposes.

When I started out, my speaker sheet was homemade and it did sort of look it. Later I had the one-sheet professionally done so I could compete with and stand out among top speaking professionals.

3. Use Catchy Titles for Your Signature Talks. You need to grab the attention of the person doing the booking. They’ll want to see the types of talks you do to get a feeling for who you are and if their audience will appreciate what you have to say.

4. Video a Couple of Your Talks. Video helps the decision maker see how you are on stage and if you’ll be a good fit for their audience. Video conveys so much more than words on a one-sheet ever can. They can see the video link on your one-sheet and then watch how you present. The last thing a decision maker wants is to have a boring speaker at their event, so this is your chance to shine.

5. Learn from Professional Speakers. Attend a local chapter of the Nationals Speakers Association (NSA) to learn more about how the professionals do things. Talk to the members and ask questions. This is a great place to network because other speakers will share resources on how to get booked. Landing more speaking gigs means you’ll get more clients.

Your Client Attraction Assignment
Speaking is one of the most powerful ways to get more clients. When people hear you present, they get a first-hand taste of what you have to offer and get to know you a little. This breaks down the barriers and warms prospects up to the idea of working with you. Take a professional approach to land more speaking to get more clients and make more money.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Many people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might not connect right away, even though the person voiced an interest.

For example, when I was doing nutrition coaching, I would do lots of health fairs to attract clients, meet prospects and build my list. I had a sign up list for a free consultation and all these people would sign up for that. Then they would completely flake out. I’d find myself on the phone constantly pursuing people and thinking to myself, “What am I doing? This doesn’t feel good.” So I stopped doing that.

Then I changed my tactics. I wanted to put the ball in their court to attract clients. At the end of my talk I would say, “I gave you a lot of information today. You can go ahead and implement this on your own. If for some reason you feel that it’s a bit much to do by yourself and you want some help, I’m very approachable and accessible.

“You have my card because I left it on your chair. Please give me a call and let’s set up a get-acquainted session and see if I can help. Or come up to me after the end of this talk and let’s chat for a moment. Then if it makes sense for us to talk more, I’ll give you a call tomorrow.”

Now sometimes prospects still want to put off working with you. That’s where the low hanging fruit list becomes so important, because you can check in with them later. Many times people will actually say, “I’m so glad you called,” since they are now ready to get started.

If you want to leave a message, here’s what you can say, “Hi, it’s (your name). I’m really looking forward to chatting with you. Just checking in to see how you are. Please give me a call.” Remember to strike while the iron is hot as they say. So follow up the very next day.

Being of service and continuing to reach out to these prospects will help you attract clients. Try Facebook, emailing, calling, an invitation to something, an article clipping and snail mail. Contacting prospects repeatedly with different communication methods and messages keeps you in front of people and top-of-mind when they are finally ready to get to work. This is where your ezine helps you stay in touch as well. So you don’t have to call and call and call. Try a variety of methods to reach out and follow up to attract clients.

Your Client Attraction Assignment
Do you have a follow up system set up for your business to attract clients? If not, creating that low-hanging fruit list and a step by step system that you can automate will make it so much easier to attract clients and grow your business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.