To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 hours doing that one thing consistently. That’s the equivalent of 10 years of doing one thing again and again. THAT is mastery. Mastery is infinitely more Client Attractive than mediocrity.

You can’t be good, let alone masterful, at everything. (Click here to tweet this.)

One thing that’s important to stress about mastery is that you can’t be good, let alone masterful, at everything. In fact you shouldn’t be, because that’s not how you make money. Instead, it’s important to focus on being known primarily for one thing, and one thing only.

I always say, “I’m really, really good at a few things in my life and really, really not-so-great at so many other things, and I’m okay with that.” The idea is that clients seek out mastery. You want to quickly become masterful at that thing you’re already good at and love doing, whatever it may be.

Here’s how: You become masterful when you strengthen your strengths (NOT your weaknesses). Too many people try to get good at many, many different things or work with many, many types of niches or skills. What they don’t realize is that the more they do this, the more they delay mastery. Doing so dilutes your expertise, and at the same time, dilutes your marketing message.

Watch this week’s video where I’ll share with you the importance of only working within your Unique Brilliance. When you focus your time on things you’re uniquely masterful at, that’s where you make so much more money in your business, rather than spending your time on things that don’t make you money. (And frankly, those are usually things that someone else could do much, much better than you.)

[youtube]http://youtu.be/feOs0XiJD5g[/youtube]

Your Client Attraction Assignment

My assignment to you today is to increase the time you spend on your Unique Brilliance. If you’re a natural speaker, focus your marketing more on speaking than writing. If you are a gifted “bridger” and a networker, be a permanent fixture at all the networking groups in your area. You only need to be good at three or four things in your business to attract a lot of clients and make considerably more money. Focus primarily on those. And then, as your resources permit and cash flow increases, you will delegate as much of the rest as possible. Can’t wait to see you be uniquely brilliant!

I’m so incredibly honored to share with you that for the third consecutive year, Client Attraction.com has been ranked by Inc. Magazine as one of the fastest growing private companies in America! This year, we ranked as No. 3184 on their seventh annual 500|5000 listing. We were also identified as No. 36 in Top 100 Media Companies and No. 33 in Top 100 Connecticut Companies. For the official ranking, click here.

Take a minute, if you will, to watch my video announcement below. It’s straight from my heart and an opportunity for me to express my gratitude for all your love and support over the years. We couldn’t have reached this important milestone without your trust and loyalty.

[youtube]http://www.youtube.com/watch?v=du0wjGehRf8[/youtube]

When I started ClientAttraction.com, I was nowhere near where I am today. It takes everything I am always speaking with you about—consistency, persistence, upleveling your mindset, willingness to play bigger and using the right tools and strategies to grow. I am so proud because our growth and success is such a testament to our client attraction method. I want all of you to understand that this is possible for you too. Let it inspire you to create anything that you want and to play a bigger game—in your business and your life.

My heart is so full. Thank you for celebrating this incredible success with us here at Client Attraction! I am grateful for each and every one of you, and am looking forward to continuing on this journey to success with you.

As an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself.

Sometimes clients who have a lot of technology challenges start to feel this is a sign they are going in the wrong direction. Don’t allow yourself to read the signs incorrectly or take away the wrong message.

You want to focus on what you are really, really good at and then delegate the rest. This can be especially true for online marketing which is so technology driven. With such a big learning curve, delegating these tasks makes the best use of your time. So, who should you seek to help with technology?

Many clients tell me how they seek out friends to help with website construction or online marketing. The problem is, unless you are paying for the service, you are not a true business priority. Your friends have other job responsibilities and clients to serve. You can’t count on when they will have time to get your project done and this can even strain your friendship.

On the other hand, there are big web marketing companies who have lots of talented staff to help you get online or market online. In this case the trouble is these services usually charge hefty fees that might not be affordable to a new business.

The solution I recommend is to find a Virtual Assistant to help with your technology. Hire one to be your online business manager. You can work with them to create a plan for Internet marketing or do your social media. They also are knowledgeable about video conferencing and email marketing. The key is don’t go too small or too big. Find a service that meets your technology needs and feels just right, as well as fits your budget.

Where can you find Virtual Assistants to help? Search online. I use www.AssistU.com and there are plenty of other reputable organizations. Ask colleagues who they use to see if you can get a good referral. Check with your LinkedIn groups. Or ask the Client Attraction community if you are in the Facebook group. You’ll be amazed at the great options they can provide. Don’t waste your time trying to be good at everything. Focus on what you are good at and delegate the rest. That’s just smart business.

Your Client Attraction Assignment
How are you with technology? Do you feel challenged in this area? Allow yourself to get the help you need rather than get frustrated by trying time after time to get something done. Or waiting for friends to get around to helping you. Delegating is the key to expanding your business and leveraging what you are good at. Find a virtual assistant who can take the burden off your to-do list.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.