Congratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients?

1. You might not hear anything at first. Understand that it’s not unusual to not hear anything after your first warm letter. People are busy and get distracted by their own life. Keep in mind that you are planting seeds for generating leads. Even if nothing happens from the first round, your letter has informed your network of contacts what you do and what you are looking for in terms of new clients. Know that it can take time to get results.

2. The Warm Letter is part of a campaign. This isn’t about sending one letter for generating leads. You are creating a campaign to stay on the radar screen of your network and continue building relationships.

Not hearing from any recipients is not a reason to stop. In fact, it’s a reason to think of what your next letter will focus on! Come up with the content of your next letter. Then if you have time, plan out enough for six months to get ahead of the game.

3. Follow up with a phone call. Feel free to contact the people on your warm letter list by phone. Checking in with a personal call can help with generating leads as you stimulate your contact’s mind by talking about what you do and the clients you seek.

4. Set up coffee meetings. You can even set up coffee meetings, to deepen the relationships with people on your list. Buying a contact coffee, breakfast or lunch gives you ample time to talk, not only about what you are looking for, but even more importantly–how you can be of service to them.

5. Send out smaller batches of letters. Over time, I started sending out batches of letters rather than sending to my entire list. I found this to be more effective since follow up was so much easier. This eliminated the sense of overwhelm that came from having too many people to call.

Your Client Attraction Assignment
If you haven’t yet come up with a monthly calendar of warm letter topics, make time this week to do so. With patience, consistency, and good follow up, your warm letters will work wonders, generating leads for your business.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Do you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by helping others. They think they shouldn’t charge right away or if they love what they do, they should give it away.

However, when you are building your business, there are several essential reasons why you cannot continue this practice of working for free.

1. Clients will not get results for services they don’t pay for. People need to be invested and when there’s no cost, there’s no personal investment in having the service work for them. Building your business this way is simply not possible.

2. When clients pay for a service, it actually motivates them to take steps and get the most out of the experience. Paying customers get far deeper results too –I’ve seen this happen over and over again which definitely helps with building your business.

3. When you give your work away, you are not as invested either. You want to show up in a big way and that is not nearly as likely when you don’t charge. By putting a fee on your service, you will strive to grow, improve and bring your best game to your clients.

4. This seems rather obvious, but you can’t earn income when you don’t charge for your work. You need cash for building your business and creating a bright future.

5. Even if you have other monetary support now which allows you to give your work away, at some point, that could end. Don’t wait until you are facing a crisis, start charging a fee now.

Don’t do yourself or your clients a disservice by not charging a fair fee for your work. Everyone benefits from a balanced energy exchange. After all, that’s what charging a fee is – a simple exchange of energy. Money for services. With this exchange, everyone wins!

Your Client Attraction Assignment
If you are working on building your business and struggle with charging a fee, or not charging enough, think about this list of questions.

• How would you show up for clients if you charged $50 for your work vs. $1,000?
• Would you be playing bigger?
• Would you deliver higher quality services for the higher price?
• Would you expect more from yourself?
• Would your clients’ results improve and go even deeper?
• Lastly, how does not charging or charging too little hold you back?

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.