We can also connect together on Pinterest here.

[youtube width=”600″ height=”352″]http://www.youtube.com/watch?v=6m0mUzvS5U0[/youtube]

When your practice fills and there is no more room for new clients, you may decide to raise your rates, create a waiting list or even create a passive income stream. All three are great options but for today’s video strategy, I want to address two of the most common mistakes entrepreneurs make when creating passive income. These tips will save you a lot of time and frustration and will ultimately make you more money in your business. Ready?

Passive income allows you to provide what you do right now in your practice without you actually having to be there to deliver it—yet your clients still get the same results. It involves creating something once that you can sell many times over. I’ve been creating passive income in my own biz for a very long time. But I see many people who are self-employed make a lot of mistakes when creating passive income so I want to share two of those mistakes with you today so that you don’t make them in your own business.

Mistake #1: Creating a passive income program or service before their private practice is full. I’m not saying you can’t do that but from what I’ve experienced, if your practice is not yet filled to capacity, you may not be making a lot of money. Creating a passive income product can sometimes take a long time. My own Client Attraction Home Study System, from beginning to end, took me three years to create. Yes, it’s very complete, it’s very full, and it’s one of our best selling products. But it took me a long time to create it. For some people in the process of creating something new, they take their eye off the ball of marketing their private practice—which means that they spend all their time on the product and they neglect getting more clients. But here’s something very important to consider. In the beginning of your business, the fastest path to cash is through private clients. I’ve experienced this myself and my private clients have experienced the same thing. The idea is that you want to fill your practice first, and never take your eye off the ball of marketing it before you create a product.

Mistake #2 is creating a product too early before they have a list. If you have only 12 or 120 people on your ezine list, imagine that only .01 percent of your list will actually buy your product. That doesn’t leave a lot of buyers! So, until you have a larger list you may not sell a lot of products. You’ve got to pay attention to this.

Your Video Assignment

I want you to focus on filling your practice first, while at the same time building your list. While you’re doing this, you can start thinking about what to create. Then, once your practice is full and you have good income coming in and your list is substantial (because remember, only a percentage will buy…)that’s going to be the best time for you to create a product or program to use as a passive income stream. Congratulate yourself, you’re making huge strides in your business!

I once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that rolled in, and their answers were right in line with the people I talk to on a daily basis.

You see, most people have very LOW expectations on what can be made in self-employment. The average from my polling was between $50,000 and $75,000, and the highest amount I heard was about $150,000. Using SYSTEMS and LEVERAGE techniques, we can totally change that to create an income that is FAR beyond what you’ve ever thought attainable for yourself. (I know it may not seem possible as you read this, but I promise you, it IS possible for you too. I’ve done it for myself and I’ve done it for countless clients.)

To help you change your mindset around that, I wanted to share a paragraph in Louise Hay’s book ‘You Can Heal Your Life,’ which has stayed with me since the very first time I read it years ago. Here’s what she writes:

“I love the visualization of standing at the seashore looking out at the vast ocean and knowing that this ocean is the abundance that is available to me. Look down at your hands and see what sort of container you are holding. Is it a teaspoon, a thimble with a hole in it, a paper cup, a glass, a tumbler, a pitcher, a bucket, a wash tub, or perhaps you have a pipeline connected to this ocean of abundance? Look around you and notice that no matter how many people there are and no matter what kind of container they have, there is plenty for everyone. You cannot rob another, and they cannot rob you. And in no way can you drain the ocean dry. Your container is your consciousness, and it can always be exchanged for a larger container.”

I was totally floored when I first read this. I remember “looking down at my hands” and seeing a very large bucket, one bigger than I could carry, thinking that was a LOT. But when I read about the possibility of having a PIPELINE connected to this ocean of abundance, I was struck by the very small thinking I was doing. And frankly, I was mad at myself for having thought so small before.

It hit me like a ton of bricks that I wasn’t asking the Universe for nearly as much as I could. So, I started “asking” for a bigger income, little by little, every year by adding about $50,000 to the previous year’s revenue goals, believing that I COULD achieve it. And at the end of every year, I did achieve it, sometimes by a lot more. Now, I’m simply asking for triple what I made last year (and on my way to achieving that.) What are YOU asking for?

Your Client Attraction Assignment:

Close your eyes and imagine yourself standing on the sand, toes in the water, looking out into the vast ocean of abundance. Yes, even if it feels corny or goofy, just DO it, no one’s watching you! Besides, how you do anything is how you do everything, in business and in life. If you’re not willing to do this, then you’re probably not willing to do much to change your mindset or what it takes to grow your business.

Imagine that you cannot ask for too much because you can never exhaust the supply that is available to you and everyone else. No matter what you’ve thought up to now, know this (while you’re at it, go ahead and print it up so you can put it up on a wall where you can see it everyday):

• There will never be a shortage of clients you can attract.
• There will always be enough people who will pay you what you want to be paid.
• There will never be a cap on how many clients you can help.
• There will never be a cap on how many e-books you can sell.
• There will never be a cap on how many attendees will attend your workshop or teleclass.
• There is an inexhaustible supply of ways you can offer what you offer that your competitors don’t offer.

The only person who sets that limit is you. The good news is that you can break the current paradigm at any time you choose. You can find a way to innovate and break the mold. You do not need to be tied down to what you have thought up to now. The opportunities you seek are already out there for what you want (this is what I’m noticing is true for myself.) You just have to make the decision that you want it and these opportunities will make themselves available to you.

If you’re gonna dream, well darn it, dream BIG! Look back at your list of wants. Were you playing small? Were you playing too safe? Were you afraid to ask for a lot more? Now, tweak the list to think BIGGER. You deserve it and once you believe it is possible for yourself, you can indeed have it.

That being said, you might be having trouble imagining yourself achieving a BIGGER goal in your business. It’s probably a fear of overwhelm, fear of success, or fear of failure, a fear of rejection, or perhaps a question of whether you DESERVE that much abundance and success. Not sure if you’ll be able to actually HANDLE it? Then make it a point to join us at the workshop in 2 weeks. Enough of this ‘playing small’. We’re going to totally change that limiting mindset of yours, once and for all.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

Once you work out the details of designing your proprietary system, it’s time to give it a compelling name. Your choice of names really matters because it will be the foundation for your brand and when done well, everything else will stem from that name.

For example, my program as you know is called “The Client Attraction System”.  My website is www.ClientAttraction.com. My program names build on the Client Attraction brand. For example, the Client Attraction Inner Circle and the Client Attraction Get More Clients Workshop.

You want to come up with a name that spells out exactly what you offer. Highlight the different aspects of what you do to cover all the bases. Then come up with the biggest benefit to this work. Ask yourself, what is the end benefit of that? Make sure you get to the true end benefit, the big one everybody wants. This is how you know it will be compelling.

Finish off your name creation by selecting a system word that fits what you do. Pick from this list of potential system names:

• System
• Method
• Process
• Technique
• Way
• Practice
• Course
• Plan
• Program
• Blueprint
• Formula

Next, narrow down the list to the top benefits, descriptors and system names. Put each word on a separate sticky note and post them on your wall. Then you can easily mix and match to come up with loads of combinations. Write them down too. Later, you can come back to the exercise and cull down the list of names for your proprietary system. Select your five top picks.

I recommend sitting with them for a couple of days to see what stays with you and what doesn’t work. You might get some feedback from colleagues or other trusted business friends with whom you have a strong relationship. Then make your final decision and you will have a compelling name for your program!

Your Client Attraction Assignment

Put this exercise to use to formulate your proprietary system name. Once you’ve gone through the steps, brainstorm program extensions to see how your choice of names works for you. If it has flexibility to work in several different ways, you’ve got a keeper.

As an entrepreneur, you are continuously working to build your list of contacts. Your database is one of the best sources to mine for new clients. What I found in building my practice, is that once your list grows to 1,000 contacts, marketing starts to change. That’s the tipping point when getting new clients starts to flow easily. They started coming out of the woodwork.

What can you do to build your list? There are several easy ways to start growing your data base immediately:

1. Collect business cards at speaking engagements
2. Offer a free report or audio on your website in exchange for email addresses
3. Include an opt-in box in your newsletter for people who get sent a copy from a friend
4. Place a prominently placed opt-in box on your website
5. Put your newsletter opt-in link on the back of your business card
6. Include a link on Facebook that goes directly to your opt-in page

Now that you are focused on building your list, what else can you do to mine for more clients? That’s where email marketing is the key. You want to put yourself on a weekly email marketing schedule to leverage your ability to stay in touch with your list be delivering them high content and high value information in the form of articles and videos and more. By staying in touch with prospects on a regular basis, they get to know you, they get to like you and they start thinking about working with you.

What do you say in the your newsletters? These are some options:

• Write short helpful articles that are to the point
• Announce upcoming events or appearances
• Share testimonials from clients who have had success in working with you
• Communicate a special offer to entice new clients to sign up
• Write up a client question and share your answer or solution

Stay in touch with prospects frequently to keep yourself top-of-mind and they will feel more connected to you.

Your Client Attraction Assignment

1. Make a list of how you will build your contact list and choose the ones you can start to implement this week.
2. Brainstorm a list of article topics and create a calendar for when you will deliver each one. Then start writing!

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

According to the Gallop organization, the number ONE predictor of one’s success is the quality of one’s relationships. In fact, the movers and shakers in business leverage their relationships to have a competitive advantage, and drive more revenue while living a richer, more joyful life. Thing is, most entrepreneurs have no clue how to do this. On this month’s Guest Expert Special Topic call, you will discover how successful coaches and entrepreneurs leverage their Relationship Currency to do more JV’s, get more sales, do bigger deals, get more speaking gigs and give more to charity. In this content rich training call, you’ll learn how to create high trust relationships and connect with highly influential people, who will give you dramatically greater exposure for your business. If you’ve been waiting for it to be YOUR turn, do whatever you must to be on this call live.

Have you heard the big news? The Inner Circle Monthly Special Topic Calls are now F.R.E.E! Register now to join this live call with Fabienne and her expert guest. It’s not just ONLY for Inner Circle members anymore and anyone can join in on the valuable content…

There comes a point in your business where you will be so busy with current clients or other things that you’re doing that there just won’t be any more time left in the day for you to offer to new clients. Because you’re so busy with the day-to-day aspects of your business, you have no time left to offer to a new client and get paid for it.

One of the best ways to make more money in your business and to get more clients is to outsource and delegate things that you’re doing right now that don’t really bring in that much money. We’ve talked about how to delegate before and really looking at how much you make per hour if you’re doing your brilliance work and how much somebody else could be paid to do some of the other stuff that shouldn’t really be done by you anyway, and frankly is not your brilliance work; it’s more like your competence work—something that you’re competent at or something that you may actually be incompetent at.

People always ask me, “So what do you delegate?” I have a list of 101 things that I share with my clients about what they must be delegating to make more money in their business and to work less. I would like to narrow that list down for you and give you three or four things that you can start delegating right away, especially if you are on a shoestring budget and you are someone who is just hiring their first assistant or their first admin or virtual assistant. There are some categories of things that will make sense if you are not independently wealthy and you don’t have a ton of cash.

Your Video Assignment

The first thing that you want to start delegating is anything that you’re not good at doing. If you’re not good at doing it, especially if it’s administrative and does not bring money into the company, you must immediately outsource or delegate. Have somebody else do that because if you’re incompetent at doing it, not only are you not doing it well but you’re taking so much longer to do it than somebody else would. So immediately write down all the things that you are not good at doing in your business and let’s outsource that and delegate that.

The second thing is the stuff that you don’t know how to do. For example, when I hired my first long-term virtual assistant, immediately I delegated and outsourced to her the html of my ezine. Why? Because if I knew that I took some steps in doing things differently and really upleveled the look of my web presence, I would get more clients and make more money. But I didn’t know how to do html and in fact, I tried to buy DreamWeaver on eBay many, many years ago and soon asked myself, “Why did I buy this,” because I was never going to get good at doing DreamWeaver or any html.

Third, is the stuff that you simply don’t have time to do that eats up all of your time. For me in the beginning, scheduling was something that I could do and at first it made sense. Why would I hire somebody else or delegate it to somebody who doesn’t know my schedule? But over time the more and more clients you have, the more it takes time to schedule them and many of the other administrative things.

Finally, delegate anything that is outside of your brilliance work, including anything that does not make you money. When you start to delegate or outsource those four things, it creates some free space for you to market more, apply more of the Client Attraction principles that I’m always telling you about and to fit in more clients in order to make more money.

So when you start to delegate these four things, you actually make so much more money that it pays for the person that you just hired.

[youtube width=”600″ heigh=”352″]http://www.youtube.com/watch?v=t6c3wUNL4yQ[/youtube]

I’ve been nominated for a Shorty Award!

The Shorty Award is for excellence in social media and I’ve been nominated in the #mom category. I’d love to have your support (and vote.)

Why do I want your vote? It’s not about the award — but to inspire women and moms out there who use social media and Twitter for marketing their business AND manage their busy life as a mom. It takes a special talent to do both (moms, you know what I mean here.)

And there’s a gift for you if you vote for me… I thought: “What can I do to say thank you?”

Well… I’m offering a free training call on how to balance motherhood and running your own business for your vote. I get asked all the time: “How do I manage it all? Running a business, being a mom of 3 kids and doing so much.” It takes a lot to do it all – and I’ll share it all with you on this special free training call if you vote for me so we can inspire moms everywhere.

Visit http://fabienneshorty.com to vote and we’ll track the votes after the awards (vote by February 18th) and contact you to join us for the call.

From the bottom of my heart – thank you!

Hugs,
Fabienne

I want my clients to find new business easily. One way to make this happen is to create marketing materials that literally pull clients in. Materials done the right way engage prospects and get them ready and willing to work with you NOW!

This week I’ll be sharing my formula for marketing materials that work. Let’s start with your content.

High Content, High Value

Your materials cannot be all about your pitch. Too many people pitch all day long, but what they miss out on is providing value. You must offer value beyond what others are doing because that’s what makes you stand out.

Free…free…free…FEE…free…free…FEE… free – this is the remarkable blueprint that demonstrates the value you provide. The impression you make is, “If her FREE stuff is that good, I bet her PAID stuff must be great!”

Deliver huge value in everything you do, especially in anything providing a “first impression”.

Some examples include:

• Irresistible Free Offer (CD, Report, etc.)
• Free talk
• Free teleclass
• Articles
• Videos

Some people wonder, if you are giving so much away free, how can you avoid giving away the farm? Let me show you how.

You give them the ‘what they want and the why’. You even give them a little bit of the ‘how’, but not ‘exactly how’. This leaves them hungry and ready, wanting more! It’s the best way to “Crush ‘em with value” which is a powerful strategy for easily pulling clients in with superb marketing materials.

Your Client Attraction Assignment

List 10 high-value products you can create to wow new prospects right away. Then pick which one you can start on immediately and get going.

We can also connect together on Pinterest here.