There comes a point in your business where you will be so busy with current clients or other things that you’re doing that there just won’t be any more time left in the day for you to offer to new clients. Because you’re so busy with the day-to-day aspects of your business, you have no time left to offer to a new client and get paid for it.

One of the best ways to make more money in your business and to get more clients is to outsource and delegate things that you’re doing right now that don’t really bring in that much money. We’ve talked about how to delegate before and really looking at how much you make per hour if you’re doing your brilliance work and how much somebody else could be paid to do some of the other stuff that shouldn’t really be done by you anyway, and frankly is not your brilliance work; it’s more like your competence work—something that you’re competent at or something that you may actually be incompetent at.

People always ask me, “So what do you delegate?” I have a list of 101 things that I share with my clients about what they must be delegating to make more money in their business and to work less. I would like to narrow that list down for you and give you three or four things that you can start delegating right away, especially if you are on a shoestring budget and you are someone who is just hiring their first assistant or their first admin or virtual assistant. There are some categories of things that will make sense if you are not independently wealthy and you don’t have a ton of cash.

Your Video Assignment

The first thing that you want to start delegating is anything that you’re not good at doing. If you’re not good at doing it, especially if it’s administrative and does not bring money into the company, you must immediately outsource or delegate. Have somebody else do that because if you’re incompetent at doing it, not only are you not doing it well but you’re taking so much longer to do it than somebody else would. So immediately write down all the things that you are not good at doing in your business and let’s outsource that and delegate that.

The second thing is the stuff that you don’t know how to do. For example, when I hired my first long-term virtual assistant, immediately I delegated and outsourced to her the html of my ezine. Why? Because if I knew that I took some steps in doing things differently and really upleveled the look of my web presence, I would get more clients and make more money. But I didn’t know how to do html and in fact, I tried to buy DreamWeaver on eBay many, many years ago and soon asked myself, “Why did I buy this,” because I was never going to get good at doing DreamWeaver or any html.

Third, is the stuff that you simply don’t have time to do that eats up all of your time. For me in the beginning, scheduling was something that I could do and at first it made sense. Why would I hire somebody else or delegate it to somebody who doesn’t know my schedule? But over time the more and more clients you have, the more it takes time to schedule them and many of the other administrative things.

Finally, delegate anything that is outside of your brilliance work, including anything that does not make you money. When you start to delegate or outsource those four things, it creates some free space for you to market more, apply more of the Client Attraction principles that I’m always telling you about and to fit in more clients in order to make more money.

So when you start to delegate these four things, you actually make so much more money that it pays for the person that you just hired.

[youtube width=”600″ heigh=”352″]http://www.youtube.com/watch?v=t6c3wUNL4yQ[/youtube]

I’ve been nominated for a Shorty Award!

The Shorty Award is for excellence in social media and I’ve been nominated in the #mom category. I’d love to have your support (and vote.)

Why do I want your vote? It’s not about the award — but to inspire women and moms out there who use social media and Twitter for marketing their business AND manage their busy life as a mom. It takes a special talent to do both (moms, you know what I mean here.)

And there’s a gift for you if you vote for me… I thought: “What can I do to say thank you?”

Well… I’m offering a free training call on how to balance motherhood and running your own business for your vote. I get asked all the time: “How do I manage it all? Running a business, being a mom of 3 kids and doing so much.” It takes a lot to do it all – and I’ll share it all with you on this special free training call if you vote for me so we can inspire moms everywhere.

Visit http://fabienneshorty.com to vote and we’ll track the votes after the awards (vote by February 18th) and contact you to join us for the call.

From the bottom of my heart – thank you!

Hugs,
Fabienne

I want my clients to find new business easily. One way to make this happen is to create marketing materials that literally pull clients in. Materials done the right way engage prospects and get them ready and willing to work with you NOW!

This week I’ll be sharing my formula for marketing materials that work. Let’s start with your content.

High Content, High Value

Your materials cannot be all about your pitch. Too many people pitch all day long, but what they miss out on is providing value. You must offer value beyond what others are doing because that’s what makes you stand out.

Free…free…free…FEE…free…free…FEE… free – this is the remarkable blueprint that demonstrates the value you provide. The impression you make is, “If her FREE stuff is that good, I bet her PAID stuff must be great!”

Deliver huge value in everything you do, especially in anything providing a “first impression”.

Some examples include:

• Irresistible Free Offer (CD, Report, etc.)
• Free talk
• Free teleclass
• Articles
• Videos

Some people wonder, if you are giving so much away free, how can you avoid giving away the farm? Let me show you how.

You give them the ‘what they want and the why’. You even give them a little bit of the ‘how’, but not ‘exactly how’. This leaves them hungry and ready, wanting more! It’s the best way to “Crush ‘em with value” which is a powerful strategy for easily pulling clients in with superb marketing materials.

Your Client Attraction Assignment

List 10 high-value products you can create to wow new prospects right away. Then pick which one you can start on immediately and get going.

We can also connect together on Pinterest here.