One of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you’re up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be either in a café or at their office (where they have their Rolodex handy).

Centers of influence are people who like and respect you and who come in contact with enough people on a daily and weekly basis to be able to regularly refer you to the right people. They are some of the most influential people you know, natural networkers who seem to know everyone, “bridgers” who love putting people together, just for the fun of it.

If you’re looking to get more clients from the people you know best – the center of influence is the way to go. These are business people who are well established, are great networkers and who can lead you to the kind of clients you are looking for.

You want to surround yourself as much as possible in the network of several Centers of Influence to get more referrals and get more clients.

Just one meeting with some of these COIs over coffee or lunch (your treat), on a regular basis will start revving up your reputation and referral engines. People will start hearing about you and you’ll probably get new clients this way fairly shortly.

Your Client Attraction Assignment:

Make a list of the 20 most influential people you know. These are usually natural networkers who run into lots of people and would be happy to tell others about you when appropriate. Call five of these COIs this week to set up coffee or lunch in the next two weeks. Do the same the following week, and so on. Educate them on what you do for clients, your System and who your Ideal Clients are. And of course, offer to do the same for them.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=aZ3yNE6wpb8[/youtube]

Woohooo!!! What a week. I kicked off my Mindset Cross Country Tour in Dallas, TX earlier this week. It was so fun to be there (my first time!) and meet so many wonderful people. Then Thursday I was close to home again in New York City on the second stop of my tour. Close to 200 small business owners showed up and spent the afternoon with me, learning all about mindset and experiencing breakthroughs in how big they are willing to play in their business and what’s gotten in the way, then what to do about it. I’ve got two more cities on my tour – Atlanta and Los Angeles – next week. Will you grab some friends and meet me there? I’ll be teaching my “Millionaire Entrepreneur Mindset Secrets.” At $45, including network and hors d’oeuvres – it’s a no-brainer! You can still register here for one of the few $45 seats left in Atlanta and L.A.

I’m also thrilled to announce that we launched the Early Bird Registration (HALF-OFF tuition!) for my highly anticipated Mindset Retreat taking place at the beach this September in beautiful Miami, Florida. Join me for three days and let me share with you all my shortcuts and exact steps you need to use to break through the self imposed barriers currently stopping you from multiplying your income, increase your confidence, put an end to your struggle so you can finally live the Freedom-Based Lifestyle you DESERVE! If your soul has been nagging you to play a bigger game, check out the video (it’s free-training) for a great preview of the event and don’t wait because my early bird offer flies away very soon.

And speaking of mindset…are you signed up for my no-charge Mindset Training Call Series? It’s not too late to register! On the first call, I got really real with you about what’s holding you back in your business now, despite all your fantastic efforts, and what to do to very quickly create breakthroughs in your mindset, so you can increase your income, and get your message out there in a much bigger way, to the people who need to be working with you. If somehow you missed it (hey, we all get a little busy sometimes) you can also still register and listen to the replay of the first call (second call is August 4th). When you do, you’ll get instant access to the audio playback of Thursday night’s call (it was amazing if I do say so myself!) as well as an invitation to join me on the next two. Watch the video for my Telephone Call Series, get all the details and register here for all the free-training-content.

The topic of “wow-ing” clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.

I also recommend Seth Godin’s book, Purple Cow: Transform Your Business by Being Remarkable. If you have never read it, the book is about having your business stand out and be SO remarkable that clients and the general public can’t stop talking about you (hint, hint, this attracts lots of new clients).

Here’s the book description from www.Amazon.com:

“Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though . . . now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

OK, you’re probably saying “That’s great Fabienne, but what about MY business?” Here’s a client example: A real estate client in Manhattan was looking to stand out of the New York real estate marketplace (there are literally hundreds and hundreds of real estate brokers in New York). We came up with a list of ways to Purple Cow her business so her clients and others would start talking about her services to anyone and everyone they could. Here’s what we came up with. (Note: Some of these ideas she is able to implement right away. Some will have to wait a few months or a couple of years until finances can allow. Either way, they’re a great example to get YOU started on making your own Purple Cow list.)

• Having a chauffeured Lincoln Towncar take home buyers from property to property.
• Providing a hot lunch or gourmet sandwiches in the car at lunchtime.
• Bringing a basket of wine and cheese in the early evening.
• When finances allow it, drive her clients around in a vintage Rolls Royce.

Now tell me, what other New York City real estate broker does this? None that I’ve heard of…until now. But you better believe that if she starts doing this, people will start talking and want to work with her exclusively.

Your Client Attraction Assignment:

Your turn to think about how you could “Purple-Cow” your business to attract lots of new clients and referrals, simply by being remarkable. This will bring a huge (and even unfair) advantage to you in your Client Attraction efforts.

Schedule some quiet time to think about how you could make your business so unusual and so what-the-client-always-wanted that clients and prospects can’t help but talk about you, recommend you, and want to work with you.

Go crazy, go nuts. Don’t stay with what seems safe or affordable. It’s just an assignment and I want you to have fun with it. Talk to your friends about it. Look around and see what other industries are doing that seems over the top and very cool. Take some time with this over the next week or two. Write it all down on a sheet of paper. Once you’ve written it down, look at the things that are realistic to do right now, and those that you would save until later. Then do it.

If you’re ready to take a no-excuses approach to getting lots of clients, you’ll definitely want to check out The Client Attraction Home Study System™. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Get it today by going to www.TheClientAttractionSystem.com. You’ll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

© 2011 Client Attraction LLC. All Rights Reserved.

 

---

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

I just arrived in Dallas yesterday (I think this is actually my first time in Texas!) to speak at the annual eWomen Network Conference tomorrow morning. I’m speaking about “How to attract all the clients you’ll ever want (and join the top 5% of income earning women business owners). It’s going to be great networking and lots of fun. Then, on Sunday I’ve been invited to eWomen Network’s founder Sandra Yancey’s home for a low key, casual barbeque to celebrate the event. Should be fun!

Then on Monday, in Dallas, I OFFICIALLY kick off my popular Mindset Cross Country Tour across four US cities teaching my latest mindset secrets to help you create the life, income, and business of your dreams. It’s a full afternoon and evening of ME teaching YOU the secrets to increasing your income, dramatically, by using proven internal mindset principles. Have you registered yet? Make sure you take action today if you’re planning to join me because seats to spend a half-day with me for only $45 are almost gone. Register for my Mindset Tour here.

Oh, and let me tell you what I’m doing when I get back home next week. I’ll be hosting the FIRST call of my three-part high content, high value no-charge training series–all on the topic of Mindset. I hope you’ll join me for this power-packed free-training-calls because what we’re covering together transforms both your business and your life. Make it a point to be there. Watch the video for my Telephone Call Series, get all the details and register here.

Getting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you can easily make people’s eyes glaze over, which is NOT good for Client Attraction. Time to change that!

The first thing for you to think about is your objective for networking. Ideally, there are two desired outcomes:

• to inspire an ideal client to want to work with you and begin the process

• to inspire an ideal referral source to want to refer clients to you

And where most entrepreneurs attempting to get clients through networking fail miserably is in what they say. Even though you’re trying not to look to rehearsed and stiff, you’ve got to be calculated in what you say, with the end result being, “Wow, that’s exactly what I need (or what my friend needs)! Can I have your card? I want to work with you!” The way to say “all the right things” in the right order to produce a desired result is with a well-crafted elevator speech.

An Elevator Speech is the “commercial” you would use with an ideal prospect in an elevator if you only had 20 seconds to get your message across before reaching your floor and parting ways. It’s meant to describe what you do in a very short amount of time, with the objective being that this person will not only want your card, but will also want to talk to you further about working together.

I consider a great elevator speech to be a crucial part of Client Attraction as a whole and paramount for masterful networking because if you can’t say what you do in a compelling way in LESS than 20 to 60 seconds, you’re letting potential clients slip through your fingers on a daily basis. Not ideal.

The good news is, it’s just a question of plugging things into the formula below and memorizing it. When you have a format to follow, where each step of the formula has a definite purpose and is meant to create the desired result (them wanting to work with you) it works like a charm!

And that’s why I’d like to share with you my very own Elevator Speech Formula:

“I work with (insert ideal client profile) who struggle with (insert client challenges) and would like to (insert results and benefits). What separates my service from other (insert competitors) is (insert your Unique Selling Propositions) and because of this, clients receive (insert motivators and your claim). Would you like to know more?”

It’s that simple!

The secret with elevator speech is to focus on the person you’re speaking to. If they’re thinking: “What’s in it for me?”, then you’ve lost them. If they’re thinking, “Wow, I could use this!” then you’re doing a great job. Do you recall that old saying about the radio station we all listen to, WII-FM? It stands for “What’s In It For Me?!” Well, if you remember that people are always more interested in how you can help them, you’re on the right track. Keep that top of mind when composing your speech and you’ll never see their eyes glaze over, and better yet, you’re more likely to attract a lot more clients when you focus on them.

Your Client Attraction Assignment:

So, here’s what you need to do to build your elevator speech. First, identify the “deliverables”, the services or features that you provide. Then, think in terms of the benefits that your clients or customers can achieve from them working with you. For example, you could use several successful client outcomes. Once you’ve got that written, create an opening phrase that will grab the listener’s attention. The most engaging openers leave the listener wanting more information. Lastly, your elevator speech should authentically and easily roll off your tongue with ease. Practice your speech in front of the mirror and with friends and family. Record it on your phone or computer, and listen to it. If you sound compelling, confident, and sincere and if it’s engaging, then you’re ready to go! If not, tweak it accordingly until it’s just right.

Now, perhaps you’ve thought about different elements of the elevator speech formula before, as it relates to your own business. Great! But if you’re having trouble figuring out who your ideal clients are, what their biggest struggles are, what results and benefits they get from you and what makes you REALLY different from the competition, then perhaps you’ll need a little help here. That’s where I’d like to recommend The Client Attraction Home Study System® helps you get clear on the most important things you need to do to set up simple, solid marketing, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step and focused on the “exactly how to”. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at http://www.theclientattractionsystem.com

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

 

The 4th of July is possibly my favorite holiday of the year and this past weekend was no disappointment! We invited close friends to join us for what became one of my favorites of all time. We kicked off the weekend with our traditional Friday Night Pizza and Wine at The Beach with our neighbors, followed the next day by lounging by the pool watching the kids dive in and out of the water ALL DAY. That evening, we enjoyed rum cocktails on the dock, overlooking the sailboats and a glorious sunset, listening to calypso music, before digging into a clambake of steamer clams, massive lobsters and all the regular trimmings, while giggling and watching the fireworks over the water. It was one of my favorite nights of all time and what made it even better was dancing under the stars (I’d kicked off my red high heels and we danced the night away.) FUN! I believe, deep in my heart, that it’s supremely important to enjoy life to the fullest. I hope you had a great time too…

Oh, and two quick reminders for you before you go off to enjoy THIS weekend…

I have the pleasure of speaking at the annual eWomenNetwork Conference taking place NEXT WEEK from July 14-17 in Dallas, Texas. I want you to come learn and network like crazy at this amazing event. Watch the video I did, telling you all about it here. Oh, and I almost forgot! I have a few ticket discount codes left to share with you so if you’re interested in coming to the event at a much lower rate, email my team at info@clientattraction.com and we’ll be happy to give them to you. Remember, you’ve gotta get out there and meet people to get clients!

Then…right after that I’m hitting the road on tour across four different US cities teaching my latest mindset secrets to help you create the life and business of your dreams. It’s a full afternoon and evening of ME teaching YOU the secrets to increasing your income, dramatically, by using proven internal mindset principles. And I’m doing this all for the no-brainer price of $45! Have you registered yet? Make sure you take action today if you’re planning to join me because seats to spend a half day with me for only $45 are almost gone. Register for my Mindset Tour here, then book your flight, gather all your friends who have their own businesses and road trip to see me. I want to see you in person and teach you my best Mindset Strategies.

Most of my clients come to me for help actually knowing what to do to get clients. Many have been in business for years and years and have experienced what it’s like to have lots of clients. But things have changed and that’s no longer the case. So they’ve since read plenty of books, bought manuals, attended 4-day workshops, heard countless teleclasses, but still don’t have all the clients they need.

You’d think, with all that information, they’d be ready to implement it all. I mean, doesn’t it just take putting one foot in front of the other? What I’ve discovered is it’s not that easy. Sure, you may know you have to get clear on what you offer. Then, once you do that, you’ve got to create a niche, a compelling marketing message, then focus on who your ideal clients are, and then market to them consistently.

But because of the Information Age that we’re smack in the middle of, there are almost TOO many things to work on. Recently, a client asked me to help her set up an affiliate program. She also asked me about shopping carts and other complicated stuff like that. The thing is she still didn’t have a business card, a website, or an ezine in place. Trust me; she’s far from being alone.

We’re all affected with the ‘Bright Shiny Object’ Syndrome in one way or another. Sometimes I find myself caught in the web of all the bright shiny opportunities I want to take advantage of. The problem is, these distract us, pull away our focus and dilute our efforts.

‘Bright Shiny Objects’ stop us in our tracks. I know from experience, because that’s what happened to me in the past. I can recall one year where I had purchased over a dozen home study courses, had signed on to a yearlong wealth building program, and had committed to (and paid for) a 3-year round of wealth, personal growth, and business courses. Oh, not to mention being part of two mastermind groups, doing active personal growth and development, and working with a coach. That didn’t even include my responsibilities to my clients, my family, and myself.

Seriously, WHAT was I thinking?!?

No wonder I couldn’t focus on anything and get anything really accomplished (well, according to my standards). I had been distracted by all the glittering opportunities, wondering what to work on first. Each “thing” on my list was pulling me in a different direction and when I sat in my office, I couldn’t seem to get any work done. All the shiny projects were calling out at me from the bookshelf. I felt compelled to do it all; therefore, nothing was being done.

With help from someone I trust, I decided to take a hiatus from everything. I took a break from DOING, and after a couple of weeks, I started prioritizing. What’s going to make the most sense to work on first? What will bring in the most revenue effortlessly? What’s most authentic and natural for me right now? What do my clients and subscribers need most from me for them to succeed?

Now, it’s so clear. I know what to do next. I’ve prioritized and I know what foot to put in front of the other. Ironically, that’s what I do with clients every day. For example, the client we talked about earlier. It’s clear that before we work on affiliate programs and other complicated stuff, we needed to focus on what’s going to bring her clients, in this case, a simple Client Attractive website, an e-zine that will establish her know-like-trust factor, more networking and speaking. First things first. Shiny objects later.

Your Assignment:

Start thinking about how you’re working these days. Are you focused? Are you operating in a step-by-step process, or are you confused about what to do next, pulled into a bazillion directions, not getting anything done? Decide to put one foot in front of the other and be OK with not being seduced by the Bright Shiny Objects beckoning you. Get some help prioritizing and implementing if you need to. You’ll have time later on for all the other glittering stuff, AFTER you’ve implemented the proven basics that work.

If you’re stuck with prioritizing or what to do next to fill your practice, you’ll benefit from a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ avoids all the Bright Shiny objects and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at http://www.theclientattractionsystem.com

© 2011 Client Attraction LLC. All Rights Reserved.

Want to use this article on your website or your own ezine?

No problem! But here is what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.

Entrepreneurs are known to have LOTS of ideas, a constant flow of ideas, but not always the means of making them happen. Sadly, so many of those ideas just stop there. But what would happen if you could quickly transform your big idea into a bucket-loader of cash–directly into your bank account. On this unprecedented teaching call, my good friend and Internet Marketing genius Tellman Knudsen and I discuss a creative grass-roots movement for quickly bringing in the financial-resources you need right now, especially if you’re an Entrepreneur, Inventor, Creative, Writer, Author, Musician, or anyone with a ton of great ideas who wants to get paid what they deserve for all their “hair-brained schemes”, as he calls them. Need to bring in quick-cash right now? Then don’t miss this never-before-done call! It may just change your life!

This call is ONLY for Inner Circle members. Not a member yet? Join now to access this call with Fabienne’s FREE 2-month Membership trial (plus a small shipping/handling fee).

It’s been a really heart-warming week, starting with a FULL DAY in-person meeting with my new Diamond level client Heather Dominick. Last year, I had the pleasure of working with her twice at the Sapphire level where we took Heather just shy of the million-dollar mark…and she’s back for more, having just upgraded to the highest level of access and mentorship, the Diamond program. Our day of mentoring was outstanding and she received so much sophisticated marketing strategy and big vision from both Derek and me. Watch her continued success, it’s beautiful to witness her stepping into her next evolution (you can view an inspiring video of us discussing what she received during her full day meeting on my Facebook page.)

Next came the Bonus Day for some of my Winners Academy clients, a day we affectionately call “Fabienne Unplugged”. It was held at the Yacht Club, on a beautiful sunny day and we created many, many breakthroughs together…truly amazing.

And finally, yesterday, I had the pleasure of hosting my new Sapphire level client Tara Marino of Elegant Femme. Tara and her husband Dave flew in from France for our half-day strategy meeting and we mapped out a plan to easily triple her income— in the next six months, well exceeding her existing goals (and she’s already got a really good business and income, so it’s going to be fun.) Keep an eye on Tara…She’s going places quickly, and although she creates similar strategies with her own clients, she recognizes that we cannot always do it for ourselves, just as we can’t give ourselves a really good haircut. We ALL must get very high-level mentoring if we want to grow quickly and gracefully. We’ll post a video of us recapping our day on the Winners Academy siteshortly.

Oh, and just wanted to remind you…

I’m going on TOUR this July across four different US cities teaching my latest mindset secrets to help you create the life and business of your dreams. It’s a full afternoon and evening of ME teaching YOU the secrets to increasing your income, dramatically, by using proven internal mindset principles. And I’m doing this all for the no-brainer price of $45!

Have you registered yet? Make sure you take action today if you’re planning to join me because seats at this low price are going really fast (we’re already over 50% full so don’t say I didn’t warn you!) Register, book your flight, gather all your friends who have their own businesses and road trip to see me. I want to see you in person and teach you my best Mindset Strategies this July.