Getting clients online is becoming crucial for success as a small business owner – and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see “what’s next.”
Problem is, entrepreneurs often overlook the critical “Client Attraction” strategies when designing a website and wonder why it’s not attracting more clients. When you focus on the thoughts and actions you want the visitor to take when visiting your website, it will help you present a website that will actually help you attract more clients.
So, when designing your website, you want to be clear on how you can present who you are and what you offer in a way that will attract more clients. Here are some strategies for doing so:
- Make visitors feel like they have arrived. When someone lands on your website, you want them to say to themselves “This is what I’ve been looking for!” The feeling the visitor experiences in the first seconds of visiting a website is the most critical time when they land on your website – so make a strong first impression. The website should demonstrate to the visitor that you are the solution to their problems and you can provide the answer to their questions. It should not confuse them or lead to more questions about whether this is where they should to be. In that split moment of thinking, they will choose, “I like this, I’ll stick around and stay” or “This is not for me and I will click away.”
- Present an irresistible free offer to entice visitors to join your mailing list. A compelling “irresistible free-offer” is critical to not only engage with your website visitor, but show them you have something to offer (for free) that is of high-value and high-content that can help them with what they’re looking for. Ensure your IFO is prominently displayed in the top-third part of your website so visitors don’t have to scroll down to see it exists. Present a strong call to action to get them interested in your IFO (a compelling and interesting headline will work well) and ensure you have a simple and straight-forward lead capture system in place to allow the visitor to enter their name and email address to join your mailing list.
- Give away valuable, relevant and actionable content. Visitors are looking for information in the form of solutions and answers. To meet that demand, you should present your best content that is relevant and informative so your visitors can immediately read and consume this information, and will likely want even more from you. Present some of your best articles or tips in an easy to find and engaging manner that compels them to click and read. If they don’t read the content, they won’t get any results from what you offer and in return not see the potential value you could bring to them when they hire you.
- Demonstrate positive results from people who have worked with you. If you have testimonials (in either written or video form) then you want to prominently display these on your website so prospects can see how you have helped other people that were in a situation similar to theirs. Testimonials and success stories are one of the best ways to educate your prospects about the work you do and the types of results they can expect to receive if they choose to work with you. Show these on your website to further educate and build trust with your prospects.
- Show visitors how to connect with you in other ways. If you are connected on social media platforms like Facebook and Twitter, you want to display that you are active and connect with people on these platforms on your website. That way your visitors know they can engage with you in other ways and build even a stronger relationship through connecting with you.
- Present an opportunity for visitors to work with you. Give them a call to action. You can ask them to email you or call you directly if they’re interested in finding out more about you right away. Most often visitors won’t think about taking this step unless they are presented with the opportunity to do so. It’s your job to ask them to call you.
Remember this: Your website is a reflection of you and your message, online. Your website should be the best representation of who you are and what you do in order to compel visitors to find out more about you and reach out to you about working together. Focus on these Client Attraction website strategies and you’ll attract more clients.
Your Assignment:
The most important step in building a client attractive website is to identify your overall objective and then work backwards with the detailed plan. What is your desired end result? For example, if it’s to build your list – then you want to develop a step-by-step strategy that allows you to attract people to your site and present them a compelling offer to have them join your mailing list. If it’s to educate your prospects so they sign on as clients– then you want to present testimonials and success stories that demonstrate the results your clients can expect and how you work with them and then give them a call to action.
The key to having a website that pulls in new clients consistently is to set yourself up to receive the clients you want. Your website strategy has got to be strategic, not ad hoc. You can’t just put up a random website that doesn’t pull clients in. You’ve got to have a plan and it’s time to be highly strategic, if you want clients, and ideal, high paying clients at that!
If you’re really ready to attract your ideal clients online and quickly build your list and online presence, you’ll want to follow the “Authentic List Building Program”, a program we created to walk you through the same methods we use daily to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months (yes, that many!) It’s all step by step and laid out for you in a logical way, with video webinars on exactly what you need to be doing and how, examples, scripts, screenshots, as well as video and downloadable recordings and transcripts of each coaching class. So easy! To see a presentation on the authentic list building principles and get your copy, go to http://www.ClientAttractionListBuilding.com
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com.
[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=tKXLsXYnjj0[/youtube]
In this video I share a few simple yet extraordinarily profound tips on how to use networking to form strategic alliances and joint venture relationships to attract more clients.
If you do ANY networking in your business (who doesn’t) then you need to make sure you watch.
I also share a special opportunity to join me in Dallas as my guest at the annual eWomenNetwork Conference where I’ll be speaking in July.
Contact my team at info@clientattraction.com to join me in Dallas and I can’t wait to see you there!
You know by now that I believe in taking a “no excuses approach” to doing what it takes to succeed in your business, and yet I also believe it’s equally important to take time to recharge the batteries, as the saying goes. In fact, every 3 months or so, Derek and I schedule a “stay-cation” close to home so there’s no time wasted on travel, but completely focused on each other and living well (as parents, we all need a break sometimes too.) Well, this week, we stayed VERY close to home by actually not leaving! We spent our days at the beach, lounged by the pool, had lunches and dinners out and I read all day, while Derek played tennis. It was heavenly, and after just 2 days, we felt like we’d been away for a week! It’s really important for you to take some downtime. I hope you’ll fit that into your schedule this year as well.
To top off a great week, I flew my Dad in from France for a weeklong visit. It’s wonderful to have him here, and also to show him our new home, our new offices, have him meet our expanded team and see how our children have grown since he last saw them a year ago. He’s seen so much progress and I have to say, it’s feels great to share all this with him. (I love my “Papa”!)
Many people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads.
I see this use of jargon all too often when visiting people’s websites and in networking groups. My impression is there’s a lack of confidence in there somewhere and people are trying to compensate by trying to sound overly professional or fancy. Well, the result is that not only are people’s eyes glazing over, they’re also probably losing lots of potential clients that way, and not to mention, lots of potential referrals.
Only people in your industry know what you mean when you use fancy words that are meant to exclude, rather than include. A potential client is not always part of YOUR industry and as such, they won’t really understand all the technical stuff. Besides, they don’t care WHAT you do, remember? They only care about what you can do for THEM.
So, skip the jargon, will you? It’s time to pretend that your audience and referral partners are 6-year olds, and not as an insult, but rather, as a way to have what you say be:
- memorable
- easy to understand
- repeatable
That’s why I don’t talk about fancy marketing plans or closing-the-sale scripts in my own marketing materials. All I basically talk about is, More Clients, In Record Time and Consistently.
Client example: A couple of years ago, a client came to me saying he was having a difficult time getting additional clients, mostly, getting attention from his prospects long enough to turn them into paying clients.
Instead of talking on the prospect’s level, this client was speaking in nothing but jargon and he realized it was becoming a big turnoff. Basically, business was literally slipping through his fingers because of it.
Once I explained to him what was going on, he switched his marketing message from providing complicated “fiduciary and 401K services” to “taking the financial piles of paper off the desks of HR people,” and guess what? Yup, he has more business than he can handle now. (I love this client. He totally GOT it, once I pointed it out. Whenever I see him, we now laugh about “fiduciary.”)
Your Assignment:
Make sure you phrase your marketing message and claim in everyday terms, preferably results. Practice on a 6-year old child, if you can. Tell the child your marketing message and ask them to tell you what you do.
Believe me; kids are smarter than most adults are on this stuff, so if they can’t repeat it, your prospects and referral sources probably won’t know what you do either. It all comes down to K.I.S.S. (keep it simple, sweetheart!).
By the way, there are dozens of worksheets in the Client Attraction Home Study System™ that will help you create a marketing message that will appeal to the right types of clients for you. You’ll also learn how to decipher what makes your business remarkable enough for others to talk about, how to create Raving Fans so you get clients to call YOU, and lots of other crucial stuff to help you fill your practice really quickly. You can read more about it and get a copy at www.TheClientAttractionSystem.com. (Why struggle when you can just attract clients easily?)
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
I’m thrilled to announce that I’m going on tour again this summer! This brand new video I made for you will explain it all, so take a look!
[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=flWAs1_uHeU[/youtube]
Consider this your invitation to my “Back-By-Popular-Demand” LIVE event entitled ‘Millionaire Entrepreneur Mindset Secrets’. My sold-out tour last summer was so much fun and the response was through-the-roof, so this year when people started asking if I’d be coming to their city, I figured, “why not?!” In fact, I’ve even added more locations and new content too.
www.mindsettour.com
It’s a full afternoon and evening of ME teaching YOU the secrets I personally used to transform my business and dramatically multiply my income, by using proven internal mindset principles, as well as limiting the self-sabotage that used to happen. Not only do I use these principles daily to keep increasing my business every year, but my private students are doing the same.
And now, for a small fraction of what they pay, you can have me teach you some of the same principles, in just one afternoon, for just $45.
This LIVE five-hour afternoon session includes a high-level networking reception, a content-filled presentation to help you upgrade your life, “mindset makeover” hot seats conducted by me, as well as a gourmet hors d’oeuvres reception immediately following, so I can meet you and talk to you personally.
You can get details, tour dates and locations and register at the link below, before we sell out — only 100 seats available. Oh, and all this for just $45 (no, that’s not a typo…the entire event is only $45!):
www.mindsettour.com
Why is it so important to have the right mindset to make more in your business?
Because if there’s a struggle for you on the OUTSIDE, it means there’s a struggle for you on the INSIDE. And once you shift the internal mindset barriers that are sabotaging your success, you have the ability to be prosperous and to multiply your revenues, over and over again, with ease– but only when you get to the root of what’s holding you back.
This is how you register to join us:
www.mindsettour.com
Wow, what a great week with my Winners Academy clients. I adore each and every one of them and am THRILLED with their big breakthroughs and successes. We kicked off the week with our Gold Mastermind Meeting, with close to 100 yummy “Goldies” who came into Stamford for two full days of how to get more clients, make a lot more and implement 10x more than they typically implement. And of course, we had a blast celebrating at our Beach Party on Monday night. We enjoyed a New England clambake, danced the limbo and toasted each other with Sea Breeze cocktails. Oh, how I love my Goldies!
Next up was our Platinum Mastermind Retreat at the Stamford Yacht Club where we covered How to Clone Yourself through Technology. We welcomed several new “Plats” into this amazing group and Wednesday evening we celebrated with a sunset cocktail and hors d’oeuvres reception down by the water. I’m so proud of this group and all that they are accomplishing in their businesses. Finally, today, I’ll be spending the day with second year Diamond Client, Christine Kane. She broke 7-figures with me last year, and she’s back to increase that this year! (If you’d like to hear some more success stories and hear details about our ongoing enrollment programs — meaning, you can join us anytime — go grab a copy of my just-released FREE-DVD here.
Oh hey, one last reminder before I wish you happy weekend! TODAY is the very LAST day to get my lowest-ever pre-registration tuition (save $2,000) for my September ‘Inner Game of Abundance’ Mindset Retreat. Join Me For 3 Days at the beach in beautiful Miami and I’ll give you all my shortcuts and the exact steps you need to use to break through the self-imposed barriers currently stopping you from multiplying your income, increase your confidence so you can finally live the Freedom-Based Lifestyle you deserve…GUARANTEED. If you’re even THINKING about registering…now is the time to do it. You’ll save $2,000 if your register by midnight TONIGHT… and no, that’s not a typo! You can read all the inspiring success stories, view videos from participants, here and register here for the savings:
http://www.mindsetretreat.com. See you in Miami!
Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if they’ve done a lot of marketing and networking, even if they have lots of prospects. It’s almost like they destroy their chances of winning, at the very end of the cycle.
To avoid letting prospects slip through your fingers, you need to have serious CONVICTION about what you offer. If you don’t, if there’s no certainty on your end, then a prospect is simply not going to be certain either that working with you is the answer to their problems. They’ll question whether you’re really good at what you do and then decide they’ll keep looking.
I’ll give you an example of what occurred to me recently, after going to the dentist.
For months, I’ve been meaning to get some light cosmetic dentistry done to improve my smile and during a recent routine dental checkup and cleaning, I asked my dentist (let’s call him Dr. Smith) if he performed cosmetic dentistry.
Now, before I tell you what happened, let me explain his typical behavior. He’s naturally very outgoing, charming, and does great work (as far as I can tell from the routine cleanings.) He tells jokes, is jovial and seems pretty confident all around. But something happened when I asked him if he did cosmetic dentistry.
Dr. Smith’s behavior changed, almost on a dime. He looked away, mumbled something about being in business for 20 years and of course he did cosmetic dentistry, and that he did it well. And then that was it. Nothing else. The strange thing was his words were no longer enthusiastic and confident. They turned empty and uninspiring, and I wasn’t sure how to read the whole thing.
Whatever had happened, my gut feeling told me not to work with him. Right then and there, in just one sentence, he lost tens of thousands of dollars worth of potential business. I knew by the WAY he spoke that I wasn’t going to be using my own dentist for cosmetic dentistry. He simply had not convinced me, not even close.
Here’s what I’ve discovered from that experience and countless other experiences I’ve had, just watching entrepreneurs talk about their abilities:
- Prospects want to work with people who are CERTAIN about their abilities.
- Prospects want to work and learn from an AUTHORITY on a subject.
- Prospects are looking for someone CONFIDENT about the results they offer.
- Prospects are silently begging to be LED!
Your Assignment:
From this moment forward, you cannot afford to be wishy-washy about what you offer. You’ve got to have total conviction about what you do. Not only that, you’ve got to express that conviction in a way that makes the prospect feel confident about your abilities.
You see, your job is not to sell. Your job is to convince prospects to get out of their own way to achieving success (or whatever it is that they want and could use your help with). The way you do that is by building trust, showing authority on your topic, and expressing your capability about the results they’ll get with you. And it’s all in your way of BEING.
Now, a caveat.
This doesn’t mean that you become OVER zealous. That’s just a ridiculous turnoff and will send them running in the other direction. Just be yourself, but speak with conviction and certainty.
One more thing. Don’t (ever) tell a prospect you can do something that you can’t, just to close the sale. Some sales “gurus” will tell you to do this, and then figure it out later, but I don’t agree. It’s out of integrity and we’re looking for authentic selling here. It’s better to turn away that prospect and move on to the next one.
So, be yourself, be a leader, and start speaking with conviction from this moment forward. It doesn’t take much, and yet I guarantee you’ll start attracting more clients than you are now. It works!
OK, so you’re now going to speak with conviction, but the problem is, you need to fill your pipeline more quickly. If that’s the case, get yourself the Client Attraction Home Study System™. It includes everything you need to know to create a marketing message that will appeal to the best clients for you. You’ll learn how to decipher what makes your business remarkable, how to create Raving Fans so you get clients to call YOU, and lots of crucial techniques to help you fill your practice quickly, including how to put together a simple marketing plan that gets you clients and then put it on autopilot so you can have fun again. (Why struggle when you can just attract clients easily?) Get more details at: http://www.theclientattractionsystem.com/
© 2011 Client Attraction LLC. All Rights Reserved.
Did you see my announcement this week about my new video? I take you on tour with me on how I live my life – and how you can do the same – to live a freedom-based lifestyle you deserve.
Click below to watch the video now:
After watching the video, I share a pre-registration tuition for my 2011 Mindset Retreat. At this low-rate, the seats WON’T last long…
This week was a blast. We all had a great day at the yacht club where I hosted my VIP students for a “Bonus Day” we affectionately call, “Fabienne Unplugged”, a bonus given to those who took immediate action in registering for my recent Get More Clients workshop. (I loooove to reward people who take decisive action when given an opportunity to grow!) It was a gorgeous sunny day by the ocean and I gave them a LOT of value and love, at no charge, all day…So happy for all the breakthroughs they had, it was very moving. My good friend Stephanie Dietzer has attended my workshops for many years and has grown her business so much, especially since attending my Get More Clients workshop in April. In fact, Stephanie signed on 5 new clients IN ONE WEEK since implementing this new program. You can read her inspiring success story at www.JoinTheTop5.com
Today marks a first! I’m thrilled to announce Derek’s debut article for the ezine this week, all about using social media to attract new clients. As you may know, Derek is an expert on internet marketing and has been coaching my clients right alongside me on online lead generation, internet marketing, list building, successful product and program launches, marketing sequences and so many other things (members of My Winners Academy and especially our top tier Private Clients consider Derek their “secret weapon”.) Now he brings his expertise to you as well, and will be a guest expert contributor to the ezine on a more regular basis.
Oh, one more thing: I’m thrilled to announce that I will be speaking at this year’s eWomenNetwork Conference July 14-17 in Dallas, Texas when I present “How to Attract all the Clients You’ll Ever Want and Join the Top 5% of Women Business Owners.” EWomenNetwork is recognized as the #1 resource for connecting and promoting women and their businesses worldwide. Founder and CEO, Sandra Yancey is one amazing and I’m really happy to be building a great relationship with her. Please consider this my personal invitation to see me speak at this year’s eWomenNetwork Conference. And as a featured speaker at the conference, I’m able to share a special registration discount code with you. I only have a few to give out so if you’re interested in coming to the event at a discounted rate (my treat), email my team at info@clientattraction.com to request yours today. See you in July. This is going to be an amazing event for all women entrepreneurs! I can hardly wait.
Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!
At the core, Client Attraction is about PULLING clients in with a compelling message and creating such high-content information that adds value to your audience that it motivates them to take further action into working with you. And the same applies with social media.
So, when using social media, you want to be clear on how you can tap into this new marketing strategy and still remain “Client Attractive.” Here are some strategies for doing so:
- Have a clear objective and develop a strategy. Due to the popularity of sites like Facebook and Twitter – it’s easy to get sucked into the “bright shiny object syndrome” and immediately jump in 100% by using these tools as a way to market your business and attract clients. But, you can’t just dive right in because “everyone else is doing it.” You need to have an objective. Is it to build your list? Attract more clients? Position yourself in the marketplace with more prospects and potential joint venture partners? What call-to-action or response do you want to achieve with each interaction with social media? Get clear on your end result first – then develop the plan.
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Focus on the long-term relationship. Client Attraction is not at all about the “churn and burn” approach to building relationships – and it’s no different with social media. It takes time to cultivate relationships with prospects before they become clients. Prospects through social media still want to know you and like you and ultimately trust you before they decide to work with you or buy your product. Through the power of social media you can deepen that connection and build the bond with the person you’re relating with. You can accelerate that relationship or expand your reach with the amazing “connectivity” that social media provides – but you must remain focused on that relationship and connection you build over time in order to remain client attractive.
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It’s not about you, it’s about them. Because literally anyone can tap into connections through social media – you need to be extra client attractive and stand out from the crowd. To “cut through the clutter” and ensure your message and your connection remains on the top of the radar with your potential clients, it’s important to focus on giving before you expect to get anything in return. Deliver the same ‘high-value’ and ‘high-content’ information that you do in your articles, emails and on your website. Social media is no different. Show your connections you add even MORE value and your prospects will be attracted to you.
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Be authentic, real and transparent. In case you haven’t noticed a theme here, it’s this: Social media is all about connection. People want to connect with you in so many ways like they would in real-life. Be who you are on Facebook and Twitter as you would be face-to-face. Even though it’s online, people can still see through the “fake” of social media just like they could if they meet someone in person. The more you “show up” as the real you in social media – the more people will want to connect with you and be interested in building that relationship even further. Have integrity with everything you do with social media. Remember this: Never post anything through social media that you wouldn’t want blasted on a highway billboard or the front page of the New York Times for the entire world to see.
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Social media is all about the conversation – happening online. If you’re not showing up and contributing to the conversation that is taking place – you’ll never leverage the true power of social media and build a client attractive business. It’s not a one-sided conversation where you just continually promote yourself and not engage with anyone in your network. Social media and networking is no different than in-person networking. It’s a two-way conversation for you AND the other person – that’s what creates the value. When you contribute and collaborate with your audience, they will respect you and be more attracted to you.
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Be consistent and plan your time. Social media could suck you in and drain all your time very easily and quickly. Before you know it – you’ve spent half the day on Facebook and Twitter and you’ve not added one person to your list or engaged any new potential prospects, let alone gotten any “real” work done. Develop a daily and weekly plan where you identify how much time you will spend on the platforms and what result you want to achieve. It’s like any other slice in the Client Attraction Marketing Pie – you can’t just put in half the effort and expect the full result. Show up consistently and contribute consistently to realize the long-term benefit.
Remember this: You don’t attract clients FROM social media. You attract clients THROUGH social media. It’s from the connections you establish and the long-term value you provide those individuals that cultivate the relationship and as a result, they see you as Client Attractive. Focus on that and you’ll never be without clients, again.
YOUR ASSIGNMENT:
The first step in developing social media as part of your Client Attraction marketing strategy is identify your overall objective and then work backwards with the detailed plan. What is your desired end result? For example, if it’s to build your list – then you want to develop a step-by-step strategy that allows you to engage your network with the intent to attract people back to your website where they can get your irresistible free offer and join your list.
The second step is to identify the tools and platforms that work best for you. Twitter might be extremely popular out there, but does your market actually exist in big numbers on Twitter? Perhaps they are more gathered in a social networking site like LinkedIn. Spend some time on these various platforms and determine which works best for you and your niche.
The last step is to show up and do the work. Social media as a client attraction strategy does take some personal time and effort. You can’t just setup a profile and update your status and then ask, “Where are the clients?” You need to step up and contribute to the conversation with valuable content on a consistent basis to attract the clients you want through social media.
If you’re anxious to attract clients online and build your list, you’ll want to follow the “Authentic List Building Program”, a program we created to walk you through the same methods we use daily to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months (yes, that many!) It’s all step by step and laid out for you in a logical way, with video webinars on exactly what you need to be doing and how, examples, scripts, screenshots, as well as video and downloadable recordings and transcripts of each coaching class. So easy! To see a presentation on the authentic list building principles and get your copy, go to http://www.ClientAttractionListBuilding.com
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Derek Fredrickson, The Authentic Internet Marketing Specialist, is CEO and head Online Marketing Coach for clients of Client Attraction. To get your F.R.E.E. Audio CD by mail and receive weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com.
