To create a unique position in the marketplace and get noticed, you need to also know exactly who your competitors are, the people who treat the same problems you do, both in your industry and in other industries. In essence, this is who you’re competing with, even if you’re not a competitive person.
Another way to phrase this is: Who do you lose business to on a regular basis?
Let’s say you’re a massage therapist and you help people deal with stress.
Here’s a rough list of who you might be “competing” with:
- Other independent massage therapists (that’s a given)
- Spas that offer massage therapy
- Aromatherapy practitioners
- Personal trainers
- Life coaches
- Acupuncturists
- Chiropractors
- Yoga instructors
- Meditation specialists
- Herbalists
- Travel agents
- Bartenders? (yup, a seminar participant once said this!)
- Subliminal relaxation tapes
- You name it!
You get my point. It’s usually more than just the people in your particular industry, which is something that not everyone thinks about.
Your Client Attraction Assignment:
Get clear on who works to attain the same results with clients as you do, essentially, who’s going after the same market. Make a list. This will help you to differentiate yourself (more on that in a future post!) so much that someone can’t help but want to work with YOU as opposed to the competition.
Extra credit assignment: Think about how they position themselves to your shared customer. Write it down because it will help you with your own marketing message.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ and gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
I’m so thrilled to share some exciting news with you! ClientAttraction.com has been ranked by Inc. Magazine as one of the fastest growing private companies for 2011! We came in at # 599 in the 5th annual Inc. 500|5000 listing. We were also identified as the 20th fastest-growing private company in the media category, the 10th fastest-growing private company in Connecticut, and among the Top 100 for fastest-growing companies that are women owned. Click here for the full press release.
Wow, to see the results in black and white is truly a humbling experience for me and I share it with you not to boast but to hopefully inspire you. As entrepreneurs we are all engines of the new economy – in fact, we create our own economy. Yes, these are challenging times but instead of focusing on doom and gloom, if we take personal responsibility for our own growth, get resourceful and look for those opportunities where others see nothing, we can experience success beyond our wildest dreams.
I want to extend a warm hug and sincere thank you to every one of my subscribers, clients, students, and customers – you’re the reason why I continue to do what I do. This milestone for me is just a reflection of all of YOUR success and while I celebrate this honor, I celebrate each and every one of you!
[youtube width=”576″ height=”346.5″]http://www.youtube.com/watch?v=wDCcTQNskzo[/youtube]
Fabienne Fredrickson, Founder and Owner of ClientAttraction.com shares 5 business success strategies for multiplying your growth in a down economy.
Inc Magazine announced that ClientAttraction.com received inclusion in their annual Inc 500 Fastest Growing Private Companies in America. Ranking included #20 in Media category and Top 100 in State of Connecticut, Internet and Women Owned Businesses.
I am so honored and thrilled to share this with you… Thank You!
My month of vacation is winding down, and it’s been fabulous – I highly recommend you take a month off next summer, if possible. I’ve been able to spend a lot of quality time with Derek and the kids exploring fun things, visiting kids’ museums as a family, going to amusements parks and water parks and spending long leisurely days together at the pool and the beach, swimming at high tide and looking for little crabs at low tide (little Oliver loves this.) All in all, it’s been a really fun summer together. At the same time, I’ve also been able to spend quality time writing another book (this one actually has to come first!) and it’s really flowed. The response, from talking to close personal friends, is that this mainstream book is something all women should be reading, no matter what stage of their life they’re in. I’ll let you know more as it progresses, but all signs are pointing towards this being something very popular. Can’t wait to share it with you!
It’s Back-to-School time, even here at Client Attraction! The response to my new video featuring my kids and monopoly money and the Back-to-School Extravaganza sale has been absolutely over the top! I’m offering some of my best selling products at close to 60% off to help you get a head start for September-but fair warning-the sale ends TONIGHT at MIDNIGHT! Listen, I’m always, always learning new skills because we all need the necessary tools and resources to grow our businesses, get more clients and make more money. These high-value Client Attraction resources will help you just like they’ve helped thousands of my students. And NOW is your chance to get them all at a no-brainer of a deal (and by NOW, I mean by midnight tonight! After that, we go retail again!)
It’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and they do it often (most of them).
But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used to do to get clients. Some stop networking; some stop doing free intro classes, either in person or over the phone; some no longer do as much speaking as they used to. They’ve slowed down their marketing, and then they wonder what’s happened to their pipeline: it’s empty.
Oh, and I hear a whole bunch of excuses as to why they’re no longer doing these things, too. There’s always a YEAH-BUT… “I don’t FEEL like doing that anymore,” or “I’ve already done that, it won’t work again,” or even “I’m tired, I don’t want to work that hard.” Some even begin to wonder if they should stay self-employed, ready to give up.
As a result of the excuses, the well continues to dry up and they find themselves digging the well when they’re thirsty (Not fun: it creates sleepless nights and financial troubles.) Then, the fear sets in and they scramble for NEW things to do. Ever done that?
It seems they want to reinvent the wheel. They’re looking for new ways of doing things and this creates a sometimes frenetic, frantic approach to getting clients. I believe this ties into the “Bright Shiny Object Syndrome” we talked about recently, always looking for something new to do, something exciting, while leaving behind the proven stuff.
However, what I’ve learned over the years is, doing something new doesn’t always create results as quickly. The systems aren’t as easy to put in place and there’s always a learning curve for new stuff. What clients are surprised to hear is that, instead of creating BRAND new strategies, sometimes, we begin by going back to doing the tried-and-true, proven things that worked very well for us in the past. We go back to the basics: Marketing Pie 101.
Why reinvent the wheel when you can go back and do the simple things that are proven to work?
Your Client Attraction Assignment:
My thoughts on this: You either have EXCUSES or you have RESULTS.
So, my questions for you are:
- What have you been UNWILLING to do recently to get clients that USED to work for you?
- Have you stopped doing something that you did regularly in the beginning?
- Where have you gotten lazy?
- What used to work for you in the early days?
- Are you doing this now?
- Are you WILLING to do this now?
If now’s the time for you to ramp up your client load, then stop everything and take a look at your Marketing Pie. Which slices of the pie are you implementing regularly? Are you not being consistent with your marketing?
It’s time to go back to the basics. And, it’s time to recommit.The funny thing is, when you recommit and you start doing these things again, they WORK. And what happens is, you start getting clients, more mo’ney starts pouring in, and you begin to LIKE doing these things again. Marketing becomes FUN again. Your whole demeanor changes. And, you instantly become more Client Attractive as a result. THEN, once the foundation is in, you can start adding in all the new stuff. Try it. It always works for me and my clients.
Now, if you’re stuck with what to do to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ avoids the “Bright Shiny Object Syndrome” and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com. And you’re in luck because right now I have my Back-to-School Extravaganza taking place, where you can save 60% (wow!) on my best-selling Home Study System and other popular products as well. But this offer ends TONIGHT at midnight. Check it out here.
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com.
Let’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows.
Client example: A real estate broker client of mine has redirected her entire networking efforts to rub elbows with those who have a LOT of business for her, rather than just a little business for her.
During our coaching, we realized that she could either network with INDIVIDUALS (who sell one apartment at a time) or DEVELOPERS (who need to sell 15 units at one time). When the light bulb went on and after screaming EUREKA!, we looked for associations that she could join to create lasting relationships with real estate developers (Professional Women In Construction is one of them). She will now be networking there regularly and maximizing her networking to reach Cash Cows (i.e., getting a referral to sell 15 units rather than just 1). Next, she’ll be targeting architects. If she keeps this up, she is on her way to become an apartment selling machine!
Your Client Attraction Assignment:
Instead of going after ONE client at a time in networking, think about those people who have a LOT of business for you, instead of just a little business for you. Make a list of these.
Then visit the web to see if they have an association you could belong to. If they’re local, join the association. If they’re not, offer to write a monthly column for their association newsletter or speak at the annual conference.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
Hope you’re enjoying some time as I am… What I’ve learned in my own journey is that the big breakthrough ideas almost always come when you SLOW DOWN and de-clutter the mind to let inspiration come in. As you know, I’m doing that this month and last night, after two weeks of chilling out and a very high-level masterminding session in New York with some of the brightest, most innovative minds in business today, I had a BIG breakthrough about the future of Client Attraction, its offerings to our clients and how to continually multiply their results even faster. I was floored. It was like a flash of lightning and I know it wouldn’t have happened in the midst of the every-day operations of running my business, so I’m grateful to have created that down time.
What I’ve learned is that, if you want to grow, you must invest in yourself considerably, both in learning new things and in taking time off to absorb it all. If you haven’t yet, please take at least 3 days before September comes around and do the same for yourself, OK?
Hey, before I dive in to this week’s Client Attraction article, I want to give you a heads up about my “Back to School Extravaganza” Event next week, starting next Tuesday and ending next Friday. Over a period of 4 days and 4 days only, you’ll be able to stock up on the best Client Attraction resources to help you get more clients, make a lot more money, leverage and grow your business quick, and build your list fast. I’m letting you know about it now, so you can select which products you want at the online store, and get them in bundles this coming Tuesday. Stay tuned for more details!
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath.
Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If there’s purpose, acceptance, and alignment, things come to you without struggle.
For me personally, this past year has been a year of reflection and re-gearing for the next level of my business, almost an incubation phase. I’ve come to the realization that I needed to stop listening to so many OTHER people’s opinions of the next journey for my business and needed to look inside. And that included seeing what’s authentic, what my purpose is, and what I’m here to do with my clients. It’s been about healing the past GUNK that’s often stopped me and about strengthening WHO I am as a person, to then best fulfill what I’m here to do (and create an even more delicious business doing it).
Years ago, I thought that attracting clients was 100% about fancy marketing. I was wrong. The longer I am in business and the longer I work on my own spiritual and personal growth, the more I’ve gotten clear that attracting clients and having the business of your dreams is actually more a 3-slice pie. Sure, Marketing is one of those slices, and a very important one (hey, you’ve got to take ACTION to attract clients. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client Attraction success, because they’re so important.
If marketing is one slice of the pie, Manifesting is another. And by manifesting, I mean the Law of Attraction, what you focus on with great feeling, you attract into your existence. At its most basic, here’s how it can be described: If you’re continually focusing on having a full practice of yummy clients who pay you what you’re worth, then you will start to attract that. If you’re focusing rather on the LACK of clients and you’re ticked off that people aren’t paying you what you’re worth, then you will attract that also (meaning, not having those clients or not making enough). Simple, yet very powerful.
But, the other slice of the pie that rarely gets airtime is the Personal Growth slice: Clearing out the cobwebs. I’m talking about not worrying what people think as much and being willing to look within to either heal or change the things about you that stop you from being the successful person you were meant to be. It’s about being authentic and taking a really hard look at all the baggage and the unfounded fears you’ve carried around since childhood (trust me, I have them too) and doing something about it. So, what are we searching for when we go within?
Fears, limiting beliefs, negative emotions, and other unresolved stuff like shame and resentments. The reason it’s so important to look within is that if that stuff is still lingering in your system, you have a more difficult time “manifesting” what you say you want. The fears and other unresolved stuff get in the way of you attracting what you wish for and essentially negate and cancel your wishes. OUCH.
Now, I am not saying you have to run out and see a shrink. That hasn’t been the fastest path to growth for me personally. Rather, it’s about being honest with yourself, really honest, about who you are. And getting to KNOW who you are. Calling out your fears, putting them down on paper. It’s about writing down the things you say to yourself that stop you in your tracks. The more you get clear on this stuff, the more direct your impact on Client Attraction and having the business you really, really want.
It’s about being authentic with yourself, in life, in business, and in your marketing. The more authentic you are in your marketing, the more Client Attractive you become. Whether you call it Spiritual Marketing or Authentic Marketing, it’s super important, because if you don’t do anything about it, you’ll continue to get the same results you’re getting now. Now for some, that’s fine, but I’ll bet that you’re not willing to be living the exact same life 30 years from now, let alone 5 years from now. You probably want an even better situation and you want your wishes granted sooner than later.
Now, you could choose not to do anything about it and choose not to look inside. That’s what I did for a long time. I was really good at avoidance and denial. But what I’ve found happens if you ignore the “growth” slice is that you keep struggling on some levels, wondering why things you want aren’t coming to you faster. It can all seem to be an uphill battle and it can become really frustrating, making you want to throw in the towel and give up your business.
Well, when I started doing personal growth and becoming more authentic many years ago, the struggle started fading away and EASE started showing up. And the more I look at my long-ingrained fears and work on the other gunk that’s previously slowed the next level of success I’ve imagined, the more that success shows up for me.
It’s a process I continue ruthlessly, and help my clients with as well. Yeah, we talk about SERIOUS marketing, but this stuff too, because it all works. And it certainly pays off, in more ways than one. Sure, lots of clients and greater 1ncome are the payoffs, but you also get freedom, joy, and ease as a byproduct. That’s the real payday, if you ask me.
Your Client Attraction Assignment:
Begin by making the decision to look within and be honest about what you find. If you resist it, it will persist. Make a list of the fears and limiting beliefs, the old junk you’ve avoided or that keeps coming up and clogging the pipeline to the success you so dearly want. Be willing to take the same no-excuses approach we talk about with Client Attraction Marketing, and apply it to this as well. It takes a little courage at first, but the more you do it, the easier it gets. I know you can do it and the results will astound you. I promise.
As you’re working on that slice of the pie, don’t forget the Marketing slice. Remember, you’ve got to take ACTION too. And if you’ve been looking for the formula to marketing your business and getting clients in a way that feels easy and authentic to you, then you’ll want to get yourself the Client Attraction Home Study System™. It includes everything you need to know to fill your practice quickly and close the sale consistently without ever feeling icky; no matter if you’re just starting out or have been in business for years. All the tools, scripts, templates and examples are handed to you on a silver platter. And it’s laid out in a very simple way: do step one of the system, and when you’re done with that, move on to step two, etc. It’s so simple and yet so very powerful, it’s changed the lives of thousands of solopreneurs. You can read the success stories and get your own copy at www.theclientattractionsystem.com (Why struggle when you can just attract clients easily?).
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com.
Sometimes, getting clear on what will give you an added advantage in your positioning in the marketplace has to do with practical things, like Credibility Factors. These are not things you lead with in your marketing materials, but rather things that support your USPs (unique selling proposition) and the specific benefits that you provide clients. This will help you get noticed and get more clients.
What are some Credibility Factors? You may have written a book on the subject, have specific knowledge or background on something that comes easily to you, created a proprietary system about what you do, become a recognized speaker on the subject, taken yourself out of a certain type of situation quickly, have worked 15 years in a field your competitors haven’t, etc.
Credibility (otherwise known as what makes you different or unique) will help you stand out and differentiate what you do from the competition. That will help you get noticed and get you clients.
Your Client Attraction Assignment:
Make a list of all the things that would make someone want to work with YOU that give you credibility. (Sorry, simply being a nice person is not really one of them.)
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System®, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.attractclients.com.
Over 400 lives were changed this summer during my Mindset Entrepreneur Millionaire Secrets tour! The enthusiastic feedback and kind words keep coming in from all over. It truly was a transformational day for those who attended learning how to stretch themselves to serve their life’s mission by getting out there in a BIG way.
They accepted the challenge! I taught them to make more money and to have a greater impact on the world through their business and to truly be ‘financially independent’ they MUST live their message. Notes from Dallas and Atlanta and emails from New York and Los Angeles are telling me these clients have already garnered MORE clients and experienced – in just one afternoon! They experienced amazing transformational personal growth.
To change your mindset for success, it takes authentic content, raw honesty and crystal-clear transparency (on my part and yours). To get the exact tools needed to get out of your way, get unstuck, play a WAY bigger game in your business, and bring your message out to the world, so that you can get handsomely rewarded for it while making a massive difference. Huge breakthroughs all around!
If you weren’t able to make a tour stop (or if we didn’t make it to your town), today is your lucky day! I’m hosting a live replay of the Los Angeles event on Tuesday, August 16 at 1 p.m. Eastern (NY) time! You’ll want to make a point to clear your schedule, get a big notebook and a tall glass of lemonade, for sure. You can watch an inspiring segment of it from the comfort of your home. Then, get cozy, click on this link and prepare to be inspired: www.clientattractionlive.com
