Join me on Wednesday March 31st at 8pm EST.
Discover my proven success strategies to consistently and easily attract more high quality leads to your list that are willing to buy… all within a matter of weeks…
“What you have to give is enough – if you give it with all your heart. “
-Chieko N. Okazaki
For years, I’ve noticed how many of my clients stopped themselves from marketing because (more…)
Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.
The question? How often do I need to reach out to my prospective clients and clients?
The answer? A minimum of 25 times a year, preferably 52 or more times a year.
(more…)
width=”480″ height=”270″
allowscriptaccess=”always” allowfullscreen=”true”
flashvars=”autostart=false&abouttext=eZs3&aboutlink=http://www.ezs3.com/about/index.cfm?memref=clientattraction&controlbar=over&stretching=exactfit&allowfullscreen=true&wmode=opaque&file=http://mmbw2010.s3.amazonaws.com/Sales page video media.f4v&width=480&height=270&frontcolor=0xffffff&backcolor=0x000000&lightcolor=0x000000&bufferlength=10&volume=80&showicons=trueℑ=http://ezs3-4885539d-1422-1d54-b107c9852c8d47aa.s3.amazonaws.com/office blog.png” />
We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else… Whatever sets you and your business apart from others is crucial for you to identify and communicate. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (more…)
“The day you plant the seed is NOT the day you eat the fruit. Don’t worry, don’t get frustrated, be persistent. It’s on its way to you.” That’s a thought that always stays with me in taking my business (or one of my clients’ businesses) to the very next level. Thing is, we’re conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
“Thinner thighs in 30 days”
“Quit smoking in 2 hours”
“Build your list to 30,000 people in 4 months”
“Sell $100,000.00 worth of products in 2 hours”
Whoa. Slow down for a second! (more…)
OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results.
When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.
Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?
(more…)
“To have clients banging down your door, you must decide to and become your ideal client’s PROBLEM SOLVER, the one and only person they turn to when they have that problem and need to get it fixed. This alone eliminates resistance at ‘sale time’ and ensures that prospects become paying clients, without fail.”
QUOTE: “My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment.” – Oprah Winfrey
An amazing thing transpired last year during my Mastermind meeting with my clients. While the rest of the country seemed to be gripped in fear of the economy and general uncertainty, my Mastermind clients continued to manifest BIG marketing and business opportunities (and high-paying clients, big paid speaking gigs, etc.), in REAL TIME.
In that Mastermind meeting, we witnessed several examples of INSTANT manifestation, and I asked if there were more to share. “Jane” looked at me, and I saw her eyes well up in tears of joy. She told us that something really big had happened to her in the last 12 hours. Let me give you some background to the story.
“Jane” had been given an assignment at the last live Mastermind meeting: WRITE and FINISH her information product by our next live meeting (that week.) She agreed to have her passive-revenue product all packaged up and ready to sell once we helped her create the marketing plan for it. She’d had 3 months to do it and it was a big task, but she knew that she wanted to get out of the Hours-For-Dollars business model and into one of more passive re-venue, more freedom, working less. (more…)
“Just as it is you, and only you, who can take you from where you are to where you want to go in your life, it is you and only you that’s gotten you to where you currently are. You are responsible for your current situation (whether you like hearing this or not) because of the beliefs you have about yourself and the world, because of the habits you have and most importantly because of the actions you take — or didn’t take. This is good news, because it also means that you can change your life and everything in your life on a dime.”
