Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was holding them back.

Perhaps you’ve experienced it too? The fear of reaching out to people, fear of failure, fear of success, fear of not doing something right, and the kicker, fear of REJECTION? I don’t think I know anyone who’s not experienced some form of fear of rejection when marketing themselves. I think it’s innate for many of us. Problem is, it holds us back from doing what it takes to get clients. And it’s got to stop. (more…)

How to Create Breakthroughs In Your Solo-Business And Make MORE In 2010 Than You’ve Made in The Last 10 Years COMBINED

I’ll reveal my entire step-by-step process that you can implement in a ‘one-foot-in-front-of-the-other’ way to play WAY bigger in your business and create dramatic results (from the comfort of your own home), no matter if you’ve been in business for several years or are just starting out with your own business.

Visit http://www.clientattractionbreakthroughs.com/ to find out more…

Professionals don’t discount. Period. Your lawyer doesn’t. Neither does your doctor. A set rate is a set rate. At least for them.

But what about you? Having a sale on products you sell to generate interest or say ‘thanks’ is fine, once in a while. It even makes people excited to test out your stuff. But have you ever felt the temptation to discount your services to sign on more clients? Come on, be honest.

Worse, you may be someone who has a “sliding scale,” meaning you determine what to charge once you get that prospective client in front of you. You’ve got to stop doing that! It’s about the worse thing you can do for your reputation, Client Attraction, and practice building.

Now, many people feel the pull to offer discounts to friends and people who can’t seem to afford their services. Here’s my thought about that: it devalues your services dramatically and shows others you’ve given them permission (as well as yourself) to think your services are not worth what you charge for them.

While you’re at it, you’re also giving them a signal to keep taking advantage of you over and over again. I remember when I was doing nutrition counseling, back many years ago, I was “pressured” by a client to give a discount. I was in a place where I “needed” clients, so I gave in, thinking that this person would not have signed up if I hadn’t knocked off those last $200 or $300.

I found I resented that client the entire time we worked together. Somehow, I was a little angry that I was forced into this and I found myself giving less of myself in our sessions. I didn’t like what I was doing. I just felt used. (Has that ever happened to you?)

It became clear that when someone takes an inch (asking for a discount and getting it), they’ll then try to take a mile (not believing the policies and procedures apply to them). I had to set up a whole bunch of boundaries in the relationship. Needless to say, the whole thing was a disaster and if I’d stuck to my original rate the first time (my boundaries around my rates) I wouldn’t have had this problem throughout.

Discounting is not necessarily good news for you and your reputation. Here’s what you can do instead. Offer different options, and different programs to fit all different budget levels. Let there be something for everyone’s budget, that way, you don’t HAVE to discount.

Your assignment:

Make a pact with yourself now that you will never discount. Yes, right now. Trust me on this one.

If the person still cannot afford your services, that’s OK. Avoid the temptation to reduce your rates, even “just this one time, because I like you.” (This is especially important for those who don’t have a full practice and really NEED the money.)

Let them know you’ll be here to help them whenever they’re able to. Most times, people come back to sign up for one of your programs when they can afford it a few weeks later. It’s worth the wait.

Instead, create different offerings at different price points to have something there for different types of clients and different budget levels. Wanna see how I set up different packages and programs with different price points, so there’s something for everyone? It’s easy and it’s all in the Client Attraction Home Study System™, the “bible” for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here’s where you can get a copy: TheClientAttractionSystem.com.

© 2010 Client Attraction LLC. All Rights Reserved.

*********************

Want to use this article on your website or your own ezine?

No problem! But here’s what you MUST include:

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com .

Had a great time on vacation last week! Derek and I made a commitment to ourselves to get away for some “solo time” every 90 days or so. Our strategy is to go away for 3 or 4 days during the workweek while the kids are in their school routines and well taken care of. That way, he and I can have some “alone time” in a beautiful location, rejuvenate, reconnect and just enjoy being together (with three little kids climbing all over us most every day, I think it’s important to not lose focus on our relationship, you know?)

We stayed in a stunning suite at the beautiful Mandorin Oriental at Elbow Beach, an intimate luxury resort on acres of landscaped gardens, with a mile-long private pink sand beach with turquoise blue water. Gorgeous. It was truly magical, and somehow, it felt like we were there for a lot longer than 4 days!

I’d recommend taking some time away for yourself too. (We all need it.)

Ever heard the saying, “It’s not what you know, it’s WHO you know…”? What if you could learn the secrets to building those key relationships and a network of connected individuals that can help you reach your goals? Whether you realize it or not, success in business is all about your relationships… and your ability to NETWORK is what determines your success in getting clients and making a lot more than you’re making now. On this special topic call, you’ll discover a step by step system to building a million-dollar Rolodex of relationships that really count.If you’ve been looking to build your referral base and client base dramactically, do whatever you need to do to be on this high-content call.

“Quote: Invest three percent of your in.come in yourself (self–development) in order to guarantee your future.”– Brian Tracy

Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second call of my Preview Teleseminar Series for my workshop was scheduled and I was set to interview two inspiring and motivating solopreneurs on how they use the Client Attraction systems daily to make well into the 6–figures. We had close to a thousand entrepreneurs registered for the call and I was excited to host it. (more…)

Hope you’re doing great this week. I had a great weekend outdoors, by the beach, and soon I’m heading off to Bermuda for a getaway with Derek. (We’ve never been to Bermuda, so if you have any favorite restaurants or places to visit, shoot me a quick email.) Before we head out for the week, I just wanted to make sure you saw the new video I created for you about mindset.

You may be wondering what mindset has to do with Client Attraction and marketing. Well, I’ve noticed over the years that your MINDSET affects every single aspect of our lives, our income, and how successful our business becomes. And whereby I used to think mindset was about 10% of the cause of success or failure, now I’m clear that it’s about 90% of it. And in examining how I used to stop myself from succeeding over the years and dramatically shifting my mindset, I’m now able to virtually double my re-venues every year, and my clients are doing the same. (The video describes this in more detail.)

So, the best question to ask yourself is, “How am I getting in my own way?” Once you understand it, you can change it immediately and start seeing dramatic results in your income. And to help you pinpoint how you’re getting in your own way, I’m hosting my transformative ‘Inner Game of Abundance’ Mindset Retreat in Miami‘. For 3 days, we’ll take inventory of your “Inner Game”, I’ll teach you my own ‘inner game of abundance’ formula and we’ll shift your mindset and your behaviors, so you can immediately create different and better results in your life.

Oh, and the reason I’d like you to watch the video today, is that the pre-registration, half-price, super-low tuition is only available until Sunday May 30th. So, it you’re looking to stop working so hard to build your business and start making a whole lot more, then join us now, before we raise the tuition. (Yes, you can absolutely register now, and then make up your mind later. No problem. But get in on this special rate before we take it down.)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each & every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense? (more…)

I hope it’s not too personal to share this with you…
I came in to the office early this morning with my daughter before dropping her off at the bus stop, and while I was tinkering on my computer, she drew something that made me to realize something really important.

Check out the video I made for you here:

It’s about how MINDSET affects every single aspect of our lives, yours, your family’s and mine too.

Click here to see more:

https://www.clientattraction.com/mindset

It’s been a wonderful week of working with clients. Tracey Feiber and Sharon Broughton came to our offices for another one of Tracey’s Diamond Program’s in-person session to multiply Tracey’s existing business, New Face of Retirement. Each time she’s been here (this is her third meeting) we’ve stretched her to the next big version of her business, which she then implements immediately. Pretty miraculous stuff, actually. This time, we mapped out her new higher-level client profiles, the appropriate consulting program for each type of client, raised her rates, wrote marketing copy, shot video for her new squeeze page, mapped out her marketing plan in detail, identified her prospects list, created a yearlong stay-in-touch sequence to turn them into paying clients, along with timelines and delegation strategies for each. Whew! What a productive day! Oh, and we ABSOLUTELY made time for nice lunches and dinners. So fun. 😉

On an even more personal note… (more…)