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For years, I’d wondered what my life purpose was, what my calling was, especially in business. I’ve always known that I was good at marketing, but I also knew I was here for something bigger than I could dream, yet I couldn’t figure out what that was. I’ll admit I had a sometimes painful upbringing and early adulthood, and I always wondered WHY this was all happening to me. If there’s supposed to be a reason for everything, then what was the reason I experienced so many deeply trying times? What was I supposed to do with all of it? I just couldn’t figure it out. In the last few years, I’ve made it a habit to TiVo Oprah on a daily basis and am familiar with her saying, “Use your life.” Countless times, I’ve heard her inspire her viewers to look for the meaning in something that’s happened to them, and then ask them to turn around and do something useful with it. The concept seems to be: Don’t necessarily wallow in what’s happened to you. Instead, use the experience and the learning to help others, to make a difference, to create change. THAT is your life purpose. THAT is your calling, and it’s super important for businesses like ours because we can affect people and businesses so directly. Since then, I’ve realized why all that happened to me and why I’m here. From my experiences, I learned to overcome my once very low self-esteem, as well as the negative beliefs and playing small, to have more confidence and to really go for what I want in life. I also learned about having compassion for others (including my clients), to know that we all have painful experiences that shape who we are today; we all have fears and things holding us back, but these don’t need to continue to hold us back. At the same time, we all have massive potential for success, and to make a difference, especially being self-employed. It’s just a question of getting out of our own way and then getting out there in a BIG way. Using Client Attraction, I use my ‘calling’ on a daily basis with my clients. Yes, early on and for the majority of the time, we focused heavily on the marketing. (Listen, if you’re sitting on the sofa WAITING for clients day after day, you’re not going to make a big difference in this world.) You were given a gift, so you need to get out there to tell people about it and start helping people get results. Therefore, the marketing is absolutely crucial. But once the marketing systems are in place, the ‘calling’ piece of it extends also to the other stuff that most entrepreneurs never put their attention to: increasing their confidence, getting out of their own way and into their true potential success (it’s already IN them, they just haven’t accessed it fully up to now). Especially women.
That might mean noticing how they get stopped by a chronic conditioning of playing too small, limiting thoughts, not deserving, subtle self-sabotaging behaviors, and fears that may or may not really exist, but are DEFINITELY getting in the way. In addition to the marketing, that’s where I can make a massive difference in someone’s business success and in his or her life. I’m a marketing junkie, but that’s the juicy stuff for me. Best of all, it works and clients love the outcome. When you’re coming from your ‘calling,’ clients get better results, give you amazing testimonials, and more referrals. You begin to make a more substantial difference and that automatically translates to more success, more in-come, and all that stuff. Wondering how to tap into your own calling? Here’s what I learned about finding mine:
It’s not about necessarily CHANGING your business (I’m still doing Client Attraction and marketing, at least for now); it’s a clue that you may need to change your direction a tiny bit or tweak it just slightly.
Your Client Attraction Assignment: Find a way to weave your ‘calling’ into your work. Ask yourself these questions for clues on finding yours:
Once you’ve found it, start weaving it little by little into your every day work with clients, or start doing it a little at a time. Instead of doing a complete 180, test out the waters. Look for how you FEEL. Look for the subtle feedback. Then add a little more, so that it feels authentic to you. As you keep going, add even a little more of it until it feels really good and you notice a difference in your clients’ results and how they relate to you. Start weaving it in your talks, your teleclasses, your networking, and your articles. Over time, when it feels right, you can start adding it permanently to your marketing materials. Your calling is to help others AND to feel good doing it. Once you find it, throw yourself into it. Success, clients, and increased revenues will naturally come to you when you do. You won’t believe you get paid to live it. All that said, I urge you NOT to forget the marketing. When you market authentically, Client Attraction becomes big-time easy. Not sure where to start? Try the step-by-step system that will feel easy and authentic to you. The Client Attraction Home Study System™ avoids all the extraneous stuff that could distract your growth and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at www.theclientattractionsystem.com. 2010 Client Attraction LLC. All Rights Reserved. |
QUOTE: “Living your best life is to find out what your calling is. Your real job on Earth is to find out what you were meant to be doing and to find a way to do that thing.” —Oprah Winfrey
Derek and I spent the first part of last week masterminding with our marketing mentor, the famous Bill Glazer, and over a dozen very high level info-marketers and internet marketers (people whose names you would recognize right away.) Yes, it’s an all-male group, which can sometimes be a little intimidating, but it didn’t stop me from wanting to throw our hat in the ring when I heard there was a “Crush It” contest for the best marketing idea and campaign. Not only did we win the “Crush It” competition for best marketing idea, but we also received the grand prize of $1,000. Wait ’til you see what we’re doing with the prize money! I can’t tell you just yet, but for now, all I can say is that it’s going to be very meaningful. Stay tuned! Oh, and by the way, we also got some amazing ideas and feedback on next things to offer and implement. Love it! (Everyone should be in a high-level mastermind, with a mentor they admire. It’s a requirement for success.)
Speaking of success, I am honored to be prominently featured in an inspiring new documentary coming out called Women In Business 2.0. It’s about women making millions on the web and living their dream. As you may remember, I flew out to California not too long ago to meet with the producer of the film and shoot a 3-hour segment from my suite at the Ritz Carlton Marina Del Rey, in Los Angeles. Very moving and very inspiring! The film is complete and you can see a trailer here. I’m getting my copy today. You can pre-order your own copy of the movie here.
