If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably.
After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this:
1. We get bored.
2. We get complacent or lazy.
3. We become greedy or simply in it for the mo-ney.
“It’s easier to promote when you are GIVING something of high-value to a prospect. It’s an approach of SERVICE rather than ‘selling something’ or trying to ‘get something’ from your prospect. GIVING is much more Client Attractive and takes the pressure off of the person (and yourself). Let’s face it; people love to buy, but they don’t like to be sold. When you give generously, you make it OK to offer other resources that will help that prospect. It’s like reading your favorite magazine. When you love every article, chances are the ads in the magazine will also appeal to you. Same thing here.”
In sifting through emails from a R&D survey I launched a couple of years ago, I read the responses, and honestly, I wanted to cry. Don’t get me wrong. It’s not that I haven’t been aware that most solopreneurs have very low expectations of what could be made in self-employment (I’ve been at this for almost 10 years after all!), but I just didn’t know how LOW. Until I got the responses to the following question: “What is the most amount of mo-ney you see yourself making as a self-employed person?” Not just this year, but EVER.
Close to 200 solopreneurs (mostly female) wrote in and shared with me their “Most-I’ll-ever-make-in-a-year” numbers. What shocked me was that the number itself was really LOW and the majority of people wrote in numbers within a short range: between $50,000 and $75,000. Sure, a couple of them wrote in $150,000, but even THAT seemed like a far cry from what I *know* is possible, when you shift the way you work, get good marketing in place, create systems for everything, outsource, and set up leveraged and passive streams of in-come.
You’ve probably noticed that we’ve been using VIDEO a lot more at Client Attraction, and let me tell you, it’s WORKING!
Using video for promoting your business has never been easier and the good news is, it’s immediate, intimate and can be totally irresistible, especially for Client Attraction and increased sales.
That said, you may be wondering where to get started with COMPELLING video. My guest expert on this month’s Special Topic call will teach you how to use video to attract ideal high-paying clients, drive sales, increase your social media results and give you an automated sales team.
If you want to connect authentically, drive traffic, attract more clients AND get on the front pages of Google, you MUST be on this call!
This call is *FREE* for my Client Attraction Inner Circle members. They also get the CD and transcript at no extra charge, as well as a full hour of Client Attraction Q&A call with me each and every month, plus VIP access to the ENTIRE database of past Special Topic calls, Q&A calls, transcripts and just about every article on Client Attraction I’ve ever written.
Not a member yet? Then join the Inner Circle today so you can take advantage of this call and ALL the other member benefits each and every month. In fact, to let you try it out, I’ll give you 2 *FREE* MONTHS of membership.
(Trial offer is for NEW members only. Past members can re-join the Inner Circle at the regular rate – rejoin us here)
If you’ve wanted to attract more ideal high-paying clients and qualified prospects from using COMPELLING video, do whatever you can to be on this call!
“See” you Tuesday! (Oh, and bring a BIG notebook, OK?)
“You need determine how VIABLE your target audience is, whether you can reach them easily or, if you’ve made a drastic mistake that’s losing you money and opportunities every day. You’ve heard many times how important it is to have a plan for WHO to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting all the clients you want because if you don’t know specifically who you’re talking to, you won’t know what to say, and you won’t know where to market. Basically, if you aren’t sure WHO your target audience is specifically, it becomes an uphill battle when it doesn’t need to be.”
QUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.” – Bill Glazer
I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones.
These entrepreneur millionaires have ONE secret in common: IMPLEMENTING new ideas quickly. At first, it sounded so simple that I didn’t believe it fully. Could implementation (getting things done) be so profound that those who’ve REALLY succeeded named it as their number one KEY? Then I started thinking about my own journey since attending this same conference last year.
Creating your ‘compelling story’ to share with others can be one of the most powerful ways for you to attract clients through the know-like-and-trust factor. It communications your expertise, and shows prospects that, even though they may be in the ‘before’ of your before-and-after story, there is hope. And beyond that, it positions you as their problem solver, because you’ve already overcome the challenge that’s immediately in front of them.
What is YOUR compelling story around your business? What brought you to do what you’re doing today with such passion? What is your before-and-after story and how did you overcome your situation?
Let me share a big secret with you that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot more, I can assure you that you CANNOT do it by yourself. You must outsource!
You know how I know this? Because for years, I tried! For years, I tried to do everything in my business by myself, like the good “lone ranger” that I thought I was. You know what? It didn’t work. In fact, a few years ago, I remember getting on the phone with my coach and crying for the first 8 minutes of our coaching call. He listened patiently as I sobbed and then said just one thing to me:
“What holds many solo-entrepreneurs back from playing really BIG is the deeply ingrained fear that the bigger you and your business get, the more you will make yourself a target for criticism. I’ve noticed this too, and at first, I took it personally.
But then my friend Valerie Hayes shared with me that she coaches her pageant contestant clients that, as they become more of a celebrity, they’re now a target for gossip and to just “deal with it”. As she says, it’s just a part of human conditioning and you can’t do anything about it. It almost means you’ve “arrived”, a signal of success. That said, when you can just accept that this is part of playing really big, and that it’s a sign that you’re making more of an impact on people, it just means you can go ahead and take your business even bigger.
It’s not about you, it’s about them, so don’t let it stop you…”
Eliminating the excuses and taking serious action action
For more information, please visit www.clientattractionworkshopinabox.com
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