“There are some solo-entrepreneurs that market ’til they’re blue in the face, and STILL don’t attract ideal, high-paying clients. They’re seemingly doing all the right things: they’ve got marketing materials, marketing plans, they’re speaking, networking, etc. and yet producing no real results. Yes, they have some clients. Yes, they’re making their bills. But they’re not seeing the kind of success they so desperately want. On the outside, everyone probably thinks you have a great business, but YOU know what’s really going on, especially financially. It’s what’s going on INTERNALLY that’s botching your results: THE MINDSET. And I’ve come to realize that if the INSIDE is not matched to the OUTSIDE, then you won’t get the results you want. Period.”
The Client Attraction Baby Sale!
www.clientattraction.com/babysale
QUOTE: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure… Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”
– Marianne Williamson, A Return To Love
After sharing my personal “Video Vision Board” with my 10,000+ readers this week, I received a lot of comments and questions. One of the ones that stood out the most for me was this one:
“What I’ve learned over the years is, doing something new doesn’t always create results as quickly. The systems aren’t as easy to put in place and there’s always a learning curve for new stuff. Instead of creating BRAND new strategies, sometimes we it’s easier to go back to doing the tried-and-true, proven things that worked very well for us in the past. We go back to the basics: Marketing Pie 101.”
The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN play a bigger game in life and business.
But then, if this weren’t enough, there’s yet another thing that is likely to stop a lot of people right in their tracks. And that’s trying to figure out the “how”.
Experts agree that women hold the economic power in the consumer world today. They have more access to mo-ney, freedom, and decision-making than ever before, and they buy for themselves, their families AND friends.
That said, Old School marketing-to-women methods simply don’t work anymore.
Whether you’re a male or a female marketer, women demand to be courted before, during, and after the sale. They’re also looking for solid information, stellar customer service and to build a REAL relationship with you. If you’re not doing this now, you’re losing out on a HUGE and very PROFITABLE segment of the population.
To ATTRACT her as a client, and KEEP her as a client, do whatever you can to be on this important Special Topic call!
The quote, "The opera ain’t over until the fat lady sings" originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet.
And it’s not just for basketball. In Client Attraction, it’s just as applicable, especially when you’re closing the sale. You see, many self-employed professionals believe that once they’ve gotten an "OK", they’re home-free. And ideally that’s the case, but not in every situation.
Many times, you’re confident that this new working relationship is "good to go." Your prospective client signs on the dotted line, gives you their credit card information, you send them your welcome letter or package, and everything seems honky dory. But that’s not always the case.
“The real shame about ‘undervaluing what you know’ is that as a result, you may be undercharging for what you offer. This is actually one of the major reasons why most solo-entrepreneurs don’t have enough clients. Because they don’t see VALUE in what they offer, they don’t charge enough; therefore, there is a low perception of value from the prospective client’s point of view. The prospect then goes somewhere else for the same exact information.”
When I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “This is what I charge, take it or leave it.” So people would either take it or leave it.
Then I realized that clients work in a different way. Many people like options (I do too). They don’t want to be “forced” into taking something that doesn’t suit them. They want the option of small, medium or large.
There’s also some psychology to it. Some people naturally go for the biggest, fastest, “super sized” option, just because that’s their personality. Others are more cautious and like to take their time doing things. Sometimes, it’s simply a question of mo-ney and what they can afford.
“Some entrepreneurs discount their services or offer a sliding scale because of their lack of confidence and low perception of value in what they offer. In my Client Attraction System, discounting is a BIG no-no. It portrays a devalued product or service and it’s NOT Client Attractive. If you’re offering discounts or a sliding scale, it’s imperative that you stop right away. When you do, you’ll attract more ideal, high-paying clients who are PROUD of working with you and tell others about you.”
